OGSM Strategy Framework

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presents Leadership Fundamentals: Creating an OGSM Framework to Rally Your Troops DAVE BALTER @davebalter

description

The OGSM--Objectives, Goals, Strategies and Measures--is a framework for aligning your team. Dave Balter, CEO of BzzAgent and Exec Chair of Smarterer, reviews how to create an OGSM for your organization, ans shares concrete tactics to help your entire team learn, to win.

Transcript of OGSM Strategy Framework

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presents

Leadership Fundamentals: Creating an OGSM Framework to Rally Your Troops

DAVE BALTER@davebalter

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OGSM

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…a different type of ORGASM

OBJECTIVES

GOALS

STRATEGIES

MEASURES

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load of

Bullshit

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BzzAgent RevenueQ1'03

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Loads of

success

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top-down strategic planning frameworksimple. clear. concise.

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fits on one page

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gives you a medium and long-term plan

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guides your short-term successes

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managed by the leader, formed by stakeholders

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used as part of a business planning cycle

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[YEAR] [COMPANY] OGSM[YEAR] [COMPANY] OGSM[YEAR] [COMPANY] OGSM CONFIDENTIAL

Vision Your Vision of the FutureYour Vision of the FutureYour Vision of the FutureYour Vision of the FutureYour Vision of the Future

Global Objective What Will Happen When You Get There (Quantify)What Will Happen When You Get There (Quantify)What Will Happen When You Get There (Quantify)What Will Happen When You Get There (Quantify)What Will Happen When You Get There (Quantify)

goals strategies tactics (measures)

A set of objectives that

overlap the corporate

mission and BIG Objective.

Numeric Measurement

that determines if

you succeeded in obtaining your

objectives

The goals are translated into choices, which are what strategies you will deploy in order to achieve your goals.

A set of objectives that

overlap the corporate

mission and BIG Objective.

Numeric Measurement

that determines if

you succeeded in obtaining your

objectives

The goals are translated into choices, which are what strategies you will deploy in order to achieve your goals.

•How you know your strategy is working

A set of objectives that

overlap the corporate

mission and BIG Objective.

Numeric Measurement

that determines if

you succeeded in obtaining your

objectives

The goals are translated into choices, which are what strategies you will deploy in order to achieve your goals.

•Can be both quantitative and qualitative

A set of objectives that

overlap the corporate

mission and BIG Objective.

Numeric Measurement

that determines if

you succeeded in obtaining your

objectives

The goals are translated into choices, which are what strategies you will deploy in order to achieve your goals. •May focus beyond financial performance since many aspects

of organizational activity are considered.A set of

objectives that overlap the corporate

mission and BIG Objective.

Numeric Measurement

that determines if

you succeeded in obtaining your

objectives

The goals are translated into choices, which are what strategies you will deploy in order to achieve your goals.

A set of

objectives that overlap the corporate

mission and BIG Objective.

Numeric Measurement

that determines if

you succeeded in obtaining your

objectives

A set of objectives that

overlap the corporate

mission and BIG Objective.

Numeric Measurement

that determines if

you succeeded in obtaining your

objectives

A set of objectives that

overlap the corporate

mission and BIG Objective.

Numeric Measurement

that determines if

you succeeded in obtaining your

objectives

A set of objectives that

overlap the corporate

mission and BIG Objective.

Numeric Measurement

that determines if

you succeeded in obtaining your

objectives

A set of objectives that

overlap the corporate

mission and BIG Objective.

Numeric Measurement

that determines if

you succeeded in obtaining your

objectives

A set of objectives that

overlap the corporate

mission and BIG Objective.

Numeric Measurement

that determines if

you succeeded in obtaining your

objectives

A set of objectives that

overlap the corporate

mission and BIG Objective.

Numeric Measurement

that determines if

you succeeded in obtaining your

objectives

These elements are stable and don’t have a

definitive duration

Communicated to all

Stakeholders

Related to Financial

Performance

Stable and Reviewed Annually

These elements are stable and don’t have a

definitive duration

Communicated to all

Stakeholders

Related to Financial

Performance

Stable and Reviewed Annually

These elements are stable and don’t have a

definitive duration

Communicated to all

Stakeholders

Related to Financial

Performance

Stable and Reviewed Annually

These elements are stable and don’t have a

definitive duration

Communicated to all

Stakeholders

Related to Financial

Performance

Stable and Reviewed Annually

These elements are stable and don’t have a

definitive duration

Communicated to all

Stakeholders

Related to Financial

Performance

Stable and Reviewed Annually

These elements are stable and don’t have a

definitive duration

Communicated to all

Stakeholders

Related to Financial

Performance

Stable and Reviewed Annually

These elements are stable and don’t have a

definitive duration

Communicated to all

Stakeholders

Related to Financial

Performance

Stable and Reviewed Annually

These elements are stable and don’t have a

definitive duration

Communicated to all

Stakeholders

Related to Financial

Performance

Stable and Reviewed Annually

These elements are stable and don’t have a

definitive duration

Communicated to all

Stakeholders

Related to Financial

Performance

Stable and Reviewed Annually

2-3 Objectives Total

2-3 Goals Per Objective

~1 Strategy Per Goal

2-3 Objectives Total

2-3 Goals Per Objective

~1 Strategy Per Goal 2-4 Measures Per Strategy

2-3 Objectives Total

2-3 Goals Per Objective

~1 Strategy Per Goal

2-3 Objectives Total

2-3 Goals Per Objective

~1 Strategy Per Goal

2-3 Objectives Total

2-3 Goals Per Objective

2-3 Objectives Total

2-3 Goals Per Objective

2-3 Objectives Total

2-3 Goals Per Objective

2-3 Objectives Total

2-3 Goals Per Objective

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what’s your vision of the future?

what will happen when you get there?

step 1: set your vision & global objective

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planning starts with defining objectives

that overlap the corporate mission

And global objective

these elements are stable and

don’t have a definitive duration

step 2: define 2 – 3 objectives

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• numeric measurement that determines if you succeeded in obtaining your objective

• related to financial performance

• stable and reviewed annually

step 3: define 2 – 3 goals per objective

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goals are translated into choices,

which are the strategies you will

deploy in order to achieve your goals

step 4: define 1 strategy per goal

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• how you know your strategy is working

• can be quantitative & qualitative

• may focus beyond financial performance, since many aspects of organizational activity are considered

step 5: define measures for strategies

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CHECK YOUR WORK!

1. S y n c h r o n i z a t i o n

2. S u f f i c i e n c y

3. S e l e c t i v e

4. S u s t a i n a b l e

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review your Objectives and Goals to see

if they jive with your Strategies and

Measures—if they don’t, you don’t likely

have strategic alignment

s y n c h r o n i z a t i o n

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rigorously assess whether the strategies

and measures outlined within the OGSM,

if attained, are sufficient to achieve your

objectives

s u f f i c i e n c y

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review the strategy to see if it clearly lays out what you are NOT going to do

it should be clear that you have adequate manpower to achieve them, and it should establish parameters around dealing with

requests that come to your team

(e.g. I will not do X because it is not aligned with strategy Y)

s e l e c t i v e

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"Does this set of strategies offer my company a

barrier to entry versus competition?”

"Does it meet a real consumer need?”

"Does it address customer profitability needs?”

"Does it meet my company's financial needs?”

s u s t a i n a b l e

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multiple strategy sessions

check your path

bring it into your vocabulary

cascade

NOW WHAT?

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THANK YOU

I specialize in helping startups or series A or B companies develop effective OGSMs. Find

me if you’d like some help.

Dave Balter

@davebalter

[email protected]

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Course TitleCourse TitleINSTRUCTOR NAME