Ogilvy On: Facebook in Asia

Facebook for Business in Asia

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Facebook for Business in Asia Building Essential Connections


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Speakers

Thomas Crampton Asia-Pacific Director Social Media

Ogilvy & Mather

@thomascrampton

Erik Johnson Vice President Asia-Pacific

Facebook


Questions & Comments

@ogilvyasia!

or!

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Question

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Agenda

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1. Why Facebook? The Numbers

2. Timeline: Your Life Story

3. Ticker: Share Your Story

4. Social Business: Brands & Fans


Agenda

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800M People on Facebook

350M Facebook

mobile users

Facebook connections are happening on a massive scale

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Agenda

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The Facebook Profile

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New Timeline = Deeper connections

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Brands empowering people to tell their stories

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Agenda

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2B posts are liked and

commented on

500M users log in

250M photos are uploaded

Today, and every day…

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The flow of life via the ticker

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People telling their stories through apps

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Question

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Deeper connections Marketers can send more relevant messages to people based on things they care about

A movie studio can now target ads to the people who have added a movie

app and are watching comedy movies

Sponsored

A Movie Studio

Erik adds a movie app to his Timeline, and starts sharing the

movies he’s watching with friends

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More opportunities for people to talk about your business

Ticker

Fidji Simo cooked a Roast Chicken via Recipe Box

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Timeline

Fidji Simo cooked recipesvia Recipe Box

News Feed


Make sure people see conversations about your business

Fidji listened to a song

Sponsored Stories

Fidji listened to a song

Fidji engages with your app; she listens to a song,

reads a book or adds a product to her wishlist.

Fidji’s friends can see a story about it in their Ticker or News Feed.

With Sponsored Stories, you can make sure that Fidji’s friends will

see this story by showing it on the right-hand side of Facebook.

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Premium Page Post Ad Reach people and their friends

•  Post on your Page

•  Make the post into an Ad that can appear on the Home Page

•  Ads will expand for fans and friends of fans

!!"


Find out what people are talking about

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Access a deep-dive analysis of Page performance that allows you to learn more about your audience and optimize content

Ads

Turn Page content into ads that display how a person’s friends have engaged with

your brand

Timeline

Tell your story and share a more complete

picture of the brand

Open Graph

Enable users to “show off” the activities associated with your brand, even if those activities do not take place within the

walls of Facebook

Ticker Connect with

people at their interest points and amplify the

interactions across their

networks

Apps View a live stream of consumer

activities and how people are interacting with

your brand

Insights



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The Most Awarded Social Media Agency in APAC Wommy (GLOBAL)

•  2011: Momentum Awards – Bronze

The Holmes Report Awards

•  2011: APAC Digital Consultancy of the Year

Digital PR Awards

•  Best Online Community – Won

•  Best Digital Marketing Campaign – Honorable Mention

•  Best Social Network Campaign – Honorable Mention

Sabre Awards

•  Global Digital/Social Consultancy of the Year

Marketing Magazine

•  2011: Digital Agency of the Year

•  2011: Creative Agency of the Year

•  Best Use of Media – Integrated

Asia Pacific PR Awards

•  2010: Best Use of Digital x 3

•  2009: Best Use of Digital

IBM Global Best Practice Awards

•  2011: Excellence in Creativity and Execution in Social Media, Innovate India 2011

•  2010: Best CFO Case Study (Silver)

•  2010: Best Impact in Regional Activity Using Social Media (Bronze)

•  2010: Values Award

Digital Media Awards (APAC)

•  2011: Best Use of Social Media – Bronze

Click Awards

•  2010: Integrated Marketing

WPPed Cream Awards

•  2010: Best Consumer Marketing

ITSMA Marketing Excellence Awards

•  2010: Most Effective Public Relations (Diamond)

Ogilvy Professional Achievement Awards

•  2010: Best in Digital Influence (Taiwan)

•  2010: Best Specialized Marketing (Shanghai)

•  2010: Best submission for 30th anniversary competition (Hong Kong

Microsoft Marketing Awards

•  2010: Social Media Marketing in Asia Pacific

Atticus Awards

•  2010 Best Digital Influence Essay

IPA Effectiveness Awards

•  2010: Bronze award for “How Branding Generated Sales, Even in a Recession”

Asia Marketing Effectiveness Awards

•  2010: Most Effective Public Relations

CONTACT

Thomas Crampton Asia-Pacific Director | 360° Digital Influence Ogilvy & Mather p +852 6397 1662 e [email protected]

Ogilvy On: Facebook in Asia

Technology

Transcript of Ogilvy On: Facebook in Asia