Ogi Eyewear Brand Press Book 2015
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Transcript of Ogi Eyewear Brand Press Book 2015
EXPRESSION WITHOUT WORDS
INNOVATION | ORIGINALITY | QUALITY | VALUE
2015 BRAND BOOK
INNOVATIVE TECHNOLOGY,
ORIGINAL DESIGN,
QUALITY MATERIALS AND
UNPARALLELED VALUE
IT ALL BEGAN WITH A CONCEPT, A PENCIL AND PAPER
HISTORYFrom small beginnings in
1997 to today’s globally
recognized brand, Ogi
Eyewear has experienced
rapid growth and has refined
its vision, while remaining
true to its original philosophy.
Innovation, originality, quality
and value are the pillars that
make up the foundation
of Ogi Eyewear and are
embodied into each frame
and every collection. Creating
durable handcrafted frames
with original, sexy and
sophisticated style is what
sets Ogi Eyewear apart.
The story of Ogi Eyewear
started with a hole in the
market and a desire to fill it.
While running a Minneapolis
retail optical store, founder
and designer, David Spencer
felt a growing demand for
small frames both finely
crafted and affordable.
Unable to find what he was
looking for, he decided
to design it himself. With
nothing more than a concept,
a pencil and a pad of paper,
Spencer began sketching
out frame designs, eventually
creating the company called
Ogi Eyewear.
Ogi Eyewear delivers style
and substance through the
use of premium materials
and diligently placed details,
resulting in eyewear that is
unrivaled for its design and
value. Ogi Eyewear blends
sexiness with sophistication
at unparalleled affordability.
By emphasizing innovation,
originality, quality and value,
the company has been able
to expand its demographic
around the globe and gain
worldwide recognition.
Launched in 1997, OGI EYEWEAR
IS A BRAND THAT CLOSELY
MIRRORS ITS CHARACTER AFTER
THE FOUNDER AND DESIGNER,
David Spencer. DAVID HAS
WATCHED THE EVOLUTION
FROM OGI EYEWEAR’S HUMBLE
BEGINNINGS AS A SMALL
MIDWESTERN COMPANY, TO
ITS CURRENT POSITION AS A
WORLDWIDE luxury eyewear BRAND. TODAY, DAVID’S DESIGN
PHILOSOPHY CONTINUES TO
SHINE THROUGH WITH EACH
NEW RELEASE. THE COLLECTION
EMBODIES THE OGI EYEWEAR
CORE VALUES OF innovation, originality, quality AND value.
AN INSPIRING BLEND OF FASHION AND FUNCTION
BRANDS
TARGET MARKET
Fashion-forward, design focused teens and adults
Bold, colorful, contemporary handmade eyewear designed for expression without words
Giving a spirited playfulness to a sophisticated look fit for the trendsetters of tomorrow
TARGET MARKET
Children and teens in search of style with the perfect fit
A fusion of innovation and technology to form stylish, sleek, lightweight, and durable styles
TARGET MARKET
Adults with modern and sleek style who desire
comfortable frames with a cutting-edge look
TARGET MARKET
Adults that desire high quality, fashion forward reading glasses
Premium ready-to-wear reading eyewear inspired by the confident, contemporary style of New York City
A sophisticated Neoclassic collection that reflects the essence of timeless eyewear design with a modern twist
TARGET MARKET
Adults of all ages who yearn for sophisticated luxury,
precision handcrafting and the world’s finest materials
Capturing the essence of enchantment with unique, yet wearable designs.
TARGET MARKET
Trendsetting women ages 25-40
Resurrecting the iconic timeless appeal of a lost, yet not forgotten collection
TARGET MARKET
Men ages 30-55 who seek a high level of craftsmanship and
clean, handmade design
Ogi Eyewear redefines affordable luxury by offering high quality
frames at unprecedented price points. Styles from Ogi Eyewear’s namesake
collection are bold and contemporary, delivering
style and substance through the use of
premium materials and diligently placed designer
details. The result is designer eyewear that is
unrivaled for its quality and price point.
The brand is divided into two series to help
practitioners categorize the frames in their
practice. The Heritage Collection is made up of
styles for smaller faces that fill the niche Ogi
Eyewear is known for. The Evolution Collection
pushes the boundaries of eyewear design with
revolutionary technology, quality materials, and
edgy, contemporary style.
Target MarketFashion-forward, design focused teens and adults
Frame MaterialsMazzucchelli Italian acetate, Japanese titanium, vellum, silk, and stainless steel with German OBE hinges and screws
PresentationOgi frames come in a black clamshell hard case with a vibrant crushed velour lining, accompanied by a microfiber cleaning cloth
Point of Purchase MaterialsPoint of purchase materials include logo blocks, counter cards and large window banners
The 4310Ogi Eyewear introduces a new
addition, the 4310. This metal
frame radiates confidence with
understated glamour featuring
a flattering angular shape with
a swooping brow. Precisely
inlaid panels of vellum showcase
luminous veneers of texture
including subtle silk and striped
designs. With adjustable nose
pads and temple tips, this feminine
frame is made to fit and flatter.
The 9214Ogi Eyewear
introduces the 9214,
a funky new cat eye
with an edgy vibe.
This combination
frame features a bold
acetate front paired
with coordinating metal
temples which are then
tipped in acetate for
a cohesive look. Working rivets adorn the
peaks for a memorable expression of style.
The 7154Charming and petite, the 7154
enters the spotlight in the
Ogi Eyewear line. This cat eye
style features triple laminated
acetate with versatile tortoise
backed by bold bright hues.
Darling details including a duo
of working rivets and a defined
keyhole bridge emphasize
affordable luxury at its finest.
INNOVATION | ORIGINALITY | QUALITY | VALUE
The 8068 SunThe 8068 Sun emerges into
the Ogi Eyewear Collection
as a unique metal style with a
vellum inlay. The iconic P3 shape
showcases a keyhole bridge and
decorative rivets for a uniquely
contemporary look. With
adjustable nosepads, this style is
fit to impress.
The 8069 SunOgi Eyewear debuts
the 8069, a new
showstopping
sunglass. This design
is a rare find with its
double peaked cat
eye shape. The 8069
is a highly coveted
metal style featuring a
gorgeous vellum inlay
in luminous patterns.
Turn heads with
delicate curved temples that perfectly complement the
dynamic front for a frame that commands attention.
The 8067 SunOgi Eyewear
introduces the
first of its kind
with the launch of
the dazzling 8067
Sun into its Vellum
Collection. This metal
cat eye sunglass
is a spectacular
showpiece featuring
inlaid metallic floral texture. Unique stylized cat eye peaks
and rounded temples create an awe-inspiring look for the
ultimate in expression without words.
The Ogi Kids Collection
was designed with the
trendsetters of tomorrow
in mind. These frames are
stylish, affordable and
durable. Ogi Kids styles
beautifully combine form
and function to create
small fashionable frames
intended to please a
discerning range
of clientele.
Ogi Eyewear’s Mommy &
Me, Daddy & I Collection
is a collection of
coordinating childrens
and adult frames
designed to match.
This special collection
is modeled after best
selling adult styles,
reflecting the growing
demand for kids
eyewear that is fun,
yet sophisticated.
Target MarketChildren and teens in search of style with the perfect fit
Frame MaterialsJapanese titanium, stainless steel, monel, and acetate with German OBE hinges and screws PresentationOgi Kids frames come in a black clamshell hard case accompanied by a microfiber cleaning cloth
Point of Purchase MaterialsPoint of purchase materials include counter cards and large window banners
The OK315Blending functionality
with traditional style, the
OK315 was designed for the
younger inventive persona.
This petite, multi-tonal
acetate facade is modeled
after the adult-sized Ogi
Eyewear 7150, which
combines distinctive style
with a classic rectangular
shape. Finished off with
spring hinges, the OK315
unites practicality with
sophisticated intellect for the
trendsetter of tomorrow.
The OK314Smart enough for class and sturdy
enough for play, the OK314 was
designed with the little prepster in
mind. The petite, yet iconic acetate
P3 shape is polished, sophisticated
and full of character with a classic
color palette and a keyhole bridge.
Glossy, handcrafted acetate
harmonizes with spring temples for
the perfect trio of comfortable fit,
long-lasting durability and style.
The OK317Modeled after the Ogi Eyewear
3126, the OK317 combines fun,
sought after color combinations
with a flattering fit. The double
laminated acetate features
woven strands of glimmer with
feather-like iridescence in pink,
purple, blue and aqua. Backed in
coordinating solid hues for a pop
of color, the OK317 is the perfect
accessory to any girls wardrobe.
INNOVATION | ORIGINALITY | QUALITY | VALUE
The OK309Designed to satisfy the
needs of any future
CEO, the OK309
debuts with timeless
rectangular façade in a
naturalistic color palette.
Coordinating solid color
temples compliment
the multifaceted front
of the OK309, including
combinations such as
grey cross/grey, brown
demi, olive phoenix/brown or blue phoenix/aqua. Embodying the classic character
of Ogi’s 3110, the OK309 has become a prominent and distinctive addition to the
“Daddy and I” collection, giving youth the prestige and sophistication of adult style.
The OK311Ogi Eyewear introduces
a new addition to the
Ogi Kids collection,
the OK311. Featuring a
swooping brow with a
soft angled oval shape,
this frame gives the
simple structure an
appealing look. Tinted
tortoise hues pair with matching colored metal temples to create the ultimate
in comfort and style for the trendsetters of tomorrow.
The OK316The OK316 embraces its parent
model, the Ogi Eyewear 9206, in
every way. This flattering cat eye
shape mixed with bold, neon coloring
creates a fun and playful look for any
stylish trendsetter.
Seraphin Eyewear is
known by fashionistas
worldwide as the
romantic hero of
neoclassic luxury, inspired
by the timeless shapes
of a bygone era with a
striking modern edge.
Reflecting the essence of
classic eyewear, Seraphin
gives a modern twist to
notable vintage classics.
Using the finest materials
and time-honored
handcrafted techniques,
each Seraphin frame
is designed to be a
masterpiece. Epitomizing
sophistication and luxury,
Seraphin transcends
tradition with superior
craftsmanship and
timeless style.
Target MarketAdults of all ages who yearn for sophisticated luxury, precision handcrafting and the world’s finest materials
Frame MaterialsJapanese titanium, Mazzucchelli Italian acetate, and hand casted aluminum with German OBE hinges and screws
PresentationSeraphin frames come in a velvet lined leather case accompanied by a microfiber cleaning cloth
Point of Purchase MaterialsPoint of purchase materials include counter cards, tiered frame displays, logo blocks, and large window banners
The ArcadiaSeraphin introduces
the Arcadia, the newest
representation of elegance
and beauty. With a soft
swooping brow and slim
silhouette, this Italian acetate
ensemble stands alone as a
cat-eye to be remembered.
The MagnoliaPolished and fashion forward, the Magnolia gives a fresh colorful spin to classic
tortoise shell. Featuring tortoise fronts with a splash of color on the underside, the
Magnolia’s personality shines. This flattering angular shape with a swooping brow is
handmade with a combination of Italian acetate and titanium for the perfect blend
of high quality and style.
The HunterCarved designs add distinct
detailing to the Hunter, a
new frame in the Seraphin
Collection. Working rivets
adorn the matte to glossy
acetate on this rectangular
style. A basic shape with
sophisticated distinction, the
Hunter is a refined neoclassic
design with appealing
versatility.
INNOVATION | ORIGINALITY | QUALITY | VALUE
The Arden SunA homage to the vintage
styles of yesteryear, the
Arden Sun makes its
debut into the Seraphin
Collection. Distinct cat
eye peaks are emphasized
with a colored defining
line that exemplifies its
retro influences. The
Arden Sun is a true icon
with its ultra feminine
shape and vintage charm.
Weston SunThe Weston Sun is a
distinct new addition
to the Seraphin Sun
Collection. Its matte
to glossy finish gives a
debonair feel to the iconic
square shape. With its
dominant impression, the
Weston Sun is finished
with precise chrome
embellishments on the
hinge, peak and temples,
perfectly accenting the luxurious
tortoise acetate.
Laguna SunSeraphin adds a fabulous new
sunglass to the collection;
the Laguna Sun. The Laguna
Sun is handcrafted of Italian
acetate, radiating with classic
confidence and vintage charm.
With a friendly retro-inspired
shape paired with decorative
chrome accents on the peaks
and temples, this sunglass
adds a polish look to any
fashionista’s ensemble.
Innotec Eyewear has reinvented modernism,
fusing innovation with technology to
form lightweight, yet durable frames that are
the ultimate in sleek styling. Each Innotec frame is handcrafted with a revolutionary
combination of mixed materials. The strong, durable construction
provides an ultra comfortable lightweight
feel. The matte texture gives each frame a modern finish that
accentuates the organic pattern. Varied shapes
including rectangle, angular and oval frames
are joined by sculpted bridges for a sleek look.
Contemporary, fresh and modern, Innotec Eyewear
blends futuristic style with classic lines.
Target MarketAdults with modern and sleek style who desire comfortable frames with a cutting-edge look.
Frame MaterialsSwiss TR-90 Surgical Plastic, Japanese Ultem, German Wagner stainless steel.
PresentationInnotec frames come with a black clamshell hard case accompanied by a microfiber cleaning cloth
Point of Purchase MaterialPoint of purchase materials include a logo block, counter cards and large window banners
The OrionInnotec introduces the
Orion, a technologically
advanced frame with
traditional details. Time
honored elements including
a decorative metal hinge
and a keyhole bridge blend
beautifully with innovative
design. A hand painted
demi pattern enhances the
double laminated TR-90
front, hand polished with a sleek matte finish. This masculine style is flexible and
lightweight, giving it the perfect blend of substance and style.
The CameronLuminescent jewel tones collide
with exquisite hand painted
demi patterns. Innotec’s debut
of the Cameron is sure to
make a statement with this
colorful square cat eye. The
richness and depth of each
frame front pairs perfectly with
hand painted Swiss TR-90
temples for a unique blend of
sophistication and innovation.
The GrahamInnotec introduces the Graham,
known for its impressive
innovation that gives this
frame an incredibly smooth
tactile feel. The Graham brings
a new dimension of texture to
the revolutionary .5 mm thin
German Wagner stainless steel
front with its soft touch coating.
The V-groove metal rim holds
the lenses securely in place,
while maintaining a low profile
look. The stone-inspired pattern
coordinates with the signature
demi TR-90 temples for a modern
interpretation on a masculine
rectangular frame.
INNOVATION | ORIGINALITY | QUALITY | VALUE
The Denton SunInnotec debuts its
sunglass collection with
the Denton Sun. This
masculine style features a
bold square shape made
of cutting-edge materials.
The TR-90 front features
Innotec’s signature hand
painted demi pattern
paired with stainless steel
temples for lightweight
comfort and unsurpassed
style with an edge.
The Willow SunThe Willow Sun is a bold,
eye catching and innovative
addition to the new Innotec
sunglass collection. Innotec’s
signature hand painted demi
pattern is expertly paired with
fearlessly daring flash mirror
lenses for a cutting edge look.
The double laminated TR-90
front pairs with stainless steel
temples which feature the
Innotec logo and silver rivets.
The Fenwick SunThe Fenwick Sun
emerges into the
Innotec sun collection
with sheer brilliance.
Constructed of
durable, innovative
materials including
German Wagner
stainless steel and
an inlay of Innotec’s
signature hand
painted TR-90 to
create a seamless design. Featuring a masculine square lens shape and ultra-
lightweight comfort, the futuristic Fenwick Sun is sure to impress.
Scojo New York is a
collection of premium
ready-to-wear reading
eyewear inspired by the
confident, contemporary
style of New York City.
Taking influence from
the legendary downtown
district of New York
City, the Tribeca
Collection reflects the
historic neighborhood’s
hip style and witty
character. Featuring the
finest acetates and metal
components available,
Tribeca marries form and
function with effortless grace.
Always a best seller,
the Gels are among the
lightest reading glasses
in the world. Handmade
from Swiss TR-90
surgical plastic, the Gels
have superior flexibility
and durability unlike any
other reading glasses.
Target MarketFashion-forward, design focused adults
Frame MaterialStainless steel, acetate, aluminum, Swiss TR-90 surgical plastic with German OBE hinges and screws
PresentationScojo New York Tribeca reading glasses come in a clamshell hard case accompanied by a microfiber cleaning cloth. Gels come in a sleek 100% recycled plastic case with a bookmark
Point of Purchase MaterialPoint of purchase material includes acrylic logo blocks, window banners and counter power charts as well as a variety of premium tabletop and freestanding displays
The Orchard StreetScojo New York presents
the fashionable and feminine
Orchard Street. Its flattering
cat eye lens shape in rich
purple complements the
blonde tortoise temples for
a polished look. Finished off
with a duo of decorative silver
rivets, the Orchard Street
radiates confidence and style.
The Prince StreetA burst of translucent
turquoise gives Scojo New
York’s Prince Street an
energetic personality. An
amber tortoise front fuses
with the Prince Street’s
turquoise temples to offer
a unique look. Offered in a
modern rectangular shape,
this reader is sure to brighten
up anyone’s reading attire.
The Gels Plush Collection
Up the ante and be
bold with your everyday
fashion with the new
sophisticated and
attractive look for both
men and women alike,
the Gels Plush Collection.
One of the most visually
striking uses of velvet
couture yet, each Gels
Plush style creates a
point of differentiation with the perfectly crafted unisex design and undeniably
luxuriousness of the velveteen face. Flexible spring hinges add an extra dash of
comfort to the classic rectangular design, offering a tailored fit for faces of all
shapes and sizes.
INNOVATION | ORIGINALITY | QUALITY | VALUE
The Reade StreetScojo New York introduces a
new color to the best-selling
Reade Street. Now offered in
black and silver, the Reade Street
has a sophisticated and sleek
demeanor. Smooth black acetate
front and complementing
temple tips are integrated with
thin silver temples to ensure a
crisp look. Finished off with a
swooping brow and a smooth
matte finish, the Reade Street
has an air of distinction.
The Howard SunIntroducing the Howard Sun,
a chic bifocal sunglass reader
with urban sophistication.
With a dynamic blue
transparent front paired with
coordinating blue tortoise
temples, the Howard Sun
elevates reading sunglasses
to a new level of style.
This unisex style features
polycarbonate bifocal lenses
with 100% UV protection.
The Gels Neon CollectionThe best selling Gels series welcomes
six vibrant hues to the collection.
Bright matte neon colors show off
a dynamic personality. Flexible,
durable and handmade, the all time
favorite reading glass comes in new
vivid neons to brighten your day.
Bon Vivant is a French expression that means
“one who lives well.” Inspired by the couture
style, iconic artwork and grand architectural masterpieces of France,
Bon Vivant Eyewear captures the essence of
enchantment.
Bon Vivant Eyewear is designed for the creative
soul who has the free spirit of an artist. Bon
Vivant is for fashion enthusiasts who desire a unique, yet wearable
frame. Those with an appetite for all that is good in the world are drawn to Bon Vivant.
The finest materials are precisely picked from
locations all around the world. Each frame is
meticulously handmade for the ultimate in quality and craftsmanship, then
polished by hand to ensure a luxurious finish.
Designed to delight, each piece in the Bon Vivant
Collection is its own work of art.
Target MarketTrendsetting women ages 25-40
Frame MaterialsMazzucchelli acetate and stainless steel
PresentationBon Vivant frames come in a premium snap closure case lined with velour, accompanied by a microfiber cleaning cloth
Point of Purchase MaterialPoint of purchase materials include a counter card, pillow top display, framed picture, and hanging window banner
The JacquelineCommand attention with
the alluring Jacqueline by
Bon Vivant. Showcasing
carved designs, this
rectangular frame features
strong peaks emanating a
power glance that draws
you in. Handmade of Italian
Mazzucchelli acetate, the
Jacqueline is elegant and
put together for a polished,
yet effortless style.
The Gigi SunThe fabulously oversized
Gigi Sun by Bon Vivant
will have absolutely all
eyes on you. This ultra
glam round style makes
a bold statement in
luxurious Mazzucchelli
Italian acetate.
Confident, mysterious
and coy, the Gigi
Sun is fit for a daring
fashionista.
The ThereseCommanding attention with
bold yet elegant embrace,
the Therese enters the Bon
Vivant Collection. Luxurious
Mazzucchelli Italian acetate
comes to life in darling size
and delicately raised circular
adornments in the face of this
soon to be memorable style.
INNOVATION | ORIGINALITY | QUALITY | VALUE
The HenrietteA masterful combination of sculpted peaked acetate positioned atop stunning
stainless steel in four distinct hues. Painterly swirled acetate adorns the brow of
this playful cat eye whilst finishing off the temple in the same chiselled peaks. The
wearer of this hand crafted frame will shimmer in any light that dances off these
polished details.
The AldricHandsome and refined, the Aldric is
a masculine frame that is elegantly
understated to make a smooth
impression. With a solid brushed finish
this semi rimless metal style features
Bon Vivant’s signature hinge accent. The
Aldric’s square shape give a balanced
look that is made customizable with
adjustable nose pads to fit and flatter
any face.
The CelineBon Vivant
introduces
the Celine, an
elegant style
with flirty details.
Decorative stones
adorn the peaks
of this feminine
cat eye shape for
an all around flattering look. Two-tone colored Italian acetate combined with Bon
Vivant’s signature gold temple tip emblem finish off the Celine’s chic appearance.
Resurrecting the iconic, timeless appeal of a
lost, yet not forgotten collection, Ogi Eyewear
brings back the Red Rose name in a whole new way. Inspired by
minimalism, Red Rose designs embrace the exquisite properties of titanium, creating
simple, iconic shapes that have universal appeal.
Expert design and craftsmanship revives
the rich heritage of Red Rose. Differentiated by its inventive screwless
design and infused microns of precious
metals in the coloring process, a sleek aesthetic
with infallible resilience is achieved. Handcrafted
in the finest Japanese factories with 100% pure titanium, Red
Rose has formulated modern design in a way
that honors the most cherished aspects of the
original brand.
Target MarketMen ages 30-55 who seek a high level of craftsmanship and clean, handmade design
Frame MaterialsTitanium, Multi-polymer laser-cut shield
PresentationRed Rose frames come in a sleek, black, low profile, trifold case with a microfiber cleaning cloth
Point of Purchase MaterialPoint of purchase materials include a mirror, frame stand, and hanging window banner
The SalvatorThe Salvator makes a grand
entrance into the Red Rose
collection with its refined
round lens shape and distinct
keyhole bridge. Featuring a
durable ultra thin titanium
body and signature screwless
hinges, the Salvator is the
epitome of modernism.
The MatteoRed Rose introduces a sleek
and refined style, the Matteo.
Durable rolled titanium
forms a flattering shape for
any face in four rich hues
including black, gunmetal,
chocolate/brown and navy.
Featuring adjustable nose
pads and iconic carved rose
temple tips, the Matteo
embodies the rich heritage of
the Red Rose brand.
The AlonzoDebonair style meets
sleek sophistication with
the Alonzo by Red Rose.
Resilient titanium in a
polished smooth finish
creates a refined look. The
keyhole bridge adds a unique
touch to this rectangular
style for an unforgettable
modern take on the brand’s
iconic heritage.
INNOVATION | ORIGINALITY | QUALITY | VALUE
The ValentinoRed Rose debuts the Valentino,
a suave, smooth men’s frame
with a refined look. This
simple, clean design is a
sleek rectangular style that
has been expertly handmade
to perfection. Available in
classic tortoise, crystal, black
or modern grey, the versatile
Valentino is an essential in every
man’s wardrobe.
The NellaThe Nella by Red Rose expresses
feminine style at its finest.
Combining the lightweight
comfort of durable titanium
with a flattering oval lens shape,
this brightly colored style is the
epitome of elegance. Finished
off with the Red Rose signature
carved rose temple tips, the Nella
is a must-have accessory.
The GiaThe Gia brings a flash of glamour to this defined cat eye frame by Red Rose.
Expertly handcrafted of ultra thin titanium and finished with signature screwless
hinges, this feminine style is resilient and refined. With a sleek aesthetic and
polished gleaming colors, the Gia blends modern simplicity while staying true to
the heritage of the Red Rose name.
RECENT PRESS FEATURES FROM AROUND THE WORLD
PRESS20/20 Magazine / March 2015
Featuring the Red Rose Salvator
S T Y L E F E A T U R E |Lite Years Ahead|
Speak lightly but seek rightly.
Experience here, a new direction.
A deft but distinct break from the past.
With a future steeped in qualities proving…
Eyewear is truly the Ultimate Accessory.AHEADMarch 2015 20/20 • 71
MODERN ARTThis seemingly simple metal frame in a deep green hue represents eyewear’s
state-of-the-art for… tomorrow. You need to get this… TODAY.
RED ROSE Salvator from Ogi Eyewear
Photographed by NED MATURA
Art Director:IRIS JOHNSON
Senior Editor:PATRISHA HOLLY
ZABRYCKI
Associate Editor: VICTORIA GARCIA
Trend Setting:
JAMES J. SPINA
Hair/Makeup:DINA KINION
Models:JANA/BELLA; DAVID/BELLA
2 0 2 0 M A G . C O M / A P P S
M A R / 15W W W . 2 0 2 0 M A G . C O M ⇥20/20FACEBOOK.COM/
2020MAG
TWITTER.COM/ 2020MAG
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WHEN IT COMES TO TRENDS AND QUALITY AND COLOR AND DESIRABILITY, EYEWEAR IS...
SUNSATIONAL SUNWEAR >55GenEYEview: SELLING SUN >86 EASING DIGITAL EYESTRAIN >98
Follow ClearVision’s mantra: Aspire to Greatness!
ARTIST OF THE FRAME >106GenEYEview: JOSEPH ABBOUD >108
ARTIST OF THE LENS >110
LITE YEARS AHEAD
Featuring the Ogi 8068 Sun
20/20 Magazine / March 2015
66 • March 2015 20/20
S T Y L E F E A T U R E | SUNsational |
EYE’LL TEXTUREIn essence the biggest sunwear trend
isn’t Big and Bold. It’s texture and fine details, an area Ogi resides in
and rules over.
OGI 8068 from Ogi Eyewear
2 0 2 0 M A G . C O M / A P P S
M A R / 15W W W . 2 0 2 0 M A G . C O M ⇥20/20FACEBOOK.COM/
2020MAG
TWITTER.COM/ 2020MAG
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WHEN IT COMES TO TRENDS AND QUALITY AND COLOR AND DESIRABILITY, EYEWEAR IS...
SUNSATIONAL SUNWEAR >55GenEYEview: SELLING SUN >86 EASING DIGITAL EYESTRAIN >98
Follow ClearVision’s mantra: Aspire to Greatness!
ARTIST OF THE FRAME >106GenEYEview: JOSEPH ABBOUD >108
ARTIST OF THE LENS >110
LITE YEARS AHEAD
Featuring the Ogi 9211
Vedere / March 2015
MARCH 2015 – PAGE 40
product newsvision care
100, 100, 100, 100
product newsvision care
product newsvision care
product newsvision care eeee
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BON VIVANTCOUTURE STYLING FOR THE CREATIVE CONSUMER
YOUR TOTAL OPTICAL PRODUCT RESOURCE
THE ETERNAL DEBATE
ON OFFICE LABS
EFFECTIVE EMAIL
MARKETING TIPS
What Inspires Sunwear Design
OGI EYEWEAR’S
Featuring the Bon Vivant Collection
VCPN / March 2015
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BON VIVANTCOUTURE STYLING FOR THE CREATIVE CONSUMER
YOUR TOTAL OPTICAL PRODUCT RESOURCE
THE ETERNAL DEBATE
ON OFFICE LABS
EFFECTIVE EMAIL
MARKETING TIPS
What Inspires Sunwear Design
OGI EYEWEAR’S
LONGARONE, Italy—Marcolin Group has intro-
duced the Ermenegildo Zegna eyewear collection
and the Ermenegildo Zegna Couture collection.
The Zegna eyewear collection includes two sun-
glass models and one optical frame, all with Zeiss
lenses. The EZ0005 sunglass frame is rounded and
offset by transparent, colored temples with a chev-
ron metal core bearing the brand’s logo. The
EZ0009 sunglass features options like clear black or
blue with temples that have leather inserts, or a
Havana option, which has wood detailing with ace-
tate temple tips. The EZ5005 optical frame has a
rectangular acetate front joined to the temples with
a metal logo plaque.
The Zegna Couture collection includes three sun-
glass models and two optical frames, all marked with
the iconic, handmade “XXX” logo made with vicuna
cotton thread inside the tips and temple ends of each
frame. The rounded ZC0004 and thicker ZC0005
sunglasses both marry natural, wood materials with
biocompatible water buffalo horn and a metal bridge.
The rounded ZC0008 sunglasses have an acetate
front, with metal detailing, and wood and horn inserts
at the temples. The squared ZC5001 optical frames
combine acetate fronts with natural horn and wood
temples; while the rounded ZC5005 optical frames
are vintage-inspired, with metal along the acetate
front, and wood and horn in the temples.
Dispenser Price Guide: $$$$ ■
M A R C H 2 , 2 0 1 5 V I S I O N M O N D A Y . C O M
L A U N C H / e y e w e a r
3 4
Facebook.com/VisionMonday
@VisionMonday
MINNEAPOLIS—Named after the French
expression “one who lives well,” the new Bon
Vivant collection from Ogi Eyewear is Francophile,
capturing the essence of the country’s couture style,
artwork and architecture.
“Ogi Eyewear is very excited to launch Bon
Vivant,” said Joseph Tallier, Ogi Eyewear CEO.
“This new line has been a great collaborative
effort with a European design firm. All Bon Vivant
frames are manufactured in Italy. This couture col-
lection complements all of our brands.”
Designed for “the creative soul who has the free
spirit of an artist,” Bon Vivant frames are made of
Mazzucchelli acetate and stainless steel. The oph-
thalmic frames, targeted at trendsetting women
ages 25 to 40, come with a snap closure case lined
with velour and a microfiber cleaning cloth. Point
of purchase materials include a quilted velour pil-
low top display, gold framed counter card and win-
dow banners.
Dispenser Price Guide: $$$ ■
Ogi Eyewear Announces France-Inspired Bon Vivant Collection
Marcolin Debuts Two New Ermenegildo Zegna Collections
BY TIFFANY WONG / CONTRIBUTING EDITOR
DISPENSER PRICE GUIDE: $—LEAST EXPENSIVE $$$$$—MOST EXPENSIVE
BY TIFFANY WONG / CONTRIBUTING EDITOR
Vision Monday / March 2015
Featuring Bon Vivant
Visit VisionMonday.com/summit for more information
Wednesday, March 18, 2015The Times Center - New York, NY
VM Millennial Project—Online all the time: The life
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ECPs Rethink E-Commerce
B E H I N D T H E B R A N D
RED ROSE STYLE
LORENZO
SPONSORED CONTENT
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S L E E K S T Y L EIntricate design and
sophisticated style details are the aesthetic hallmarks of
the Red Rose collection. Laser-cut shapes crafted of sleek titanium range from highly
modern modified rectangles and ultra-thin geometrics
to stunning, futuristic cat eyes and wearable updated
ovals. The Red Rose color palette is also truly unique, with
head-turning hues including cobalt blue, rich red, and charcoal mixed with gold.
Ogi Eyewear is extremely excited to relaunch the Red Rose brand with its rich heritage and specialty metals. We believe that the technological
advancements in titanium and the exquisite design is going to make this collection a huge success. — Joseph Tallier, Ogi Eyewear CEO
RED ROSE STYLE
ARIANNA
RED ROSE STYLE
LEONARDO
I C O N I C A P P E A LOgi Eyewear is res-urrecting a highly innovative eyewear collection that has a history and legacy in the optical market. Originally launched as a primarily metal collection, the stand-out Red Rose eyewear line is once again
being debuted—but in a whole new way.
With a distinct focus on a modern design that honors the most cherished aspects of the original brand, Red Rose eyewear also embodies heritage with its passion for craftsmanship. Each frame finds its origins in a hand-drawn design that is digitally
mastered and then handcrafted—and cut with high-precision lasers—in the finest Japanese factories.
Inspired by minimalism, this collection embraces the exquisite prop-erties of 100% pure titanium, a high-tech material that lends a sleek and light-weight design. Red Rose eyewear also
employs an inven-tive screwless hinge design that doubles as an eye-catching aesthetic feature.
While Red Rose features several sophisticated men's and women’s styles, the key target customer is men aged 30 to 55 who seek a high level of crafts-manship and clean, handmade designs.
I N N O V A T I V EF E A T U R E SThe new Red Rose
eyewear collection boasts numerous high-tech features, including:
100% PURE T ITANIUM
lightweight, durable, hypoallergenic,
and corrosion-resistant
PROPRIETARY SCREWLESS HINGES
cutting-edge construction demands precise cutting specifications to ensure
every component works flawlessly in unison
PRECIOUS METAL COLORING
infusing microns of precious metals for rich,
long-lasting colors
MULTI-POLYMER LASER-CUT SHIELDa proprietary blended
material that mimics the look of acetate, yet has the
lightweight feel of titanium
1
2
3
4
OGI_Mar15_c.indd 1 2/27/15 1:53 PMFeaturing Red Rose
Eyecare Business / March 2015
ToastMasters WINE TONES WARM UP
EYEWEAR FOR SPRING
MARCH 2015
GOING GREEN
CREATING
SUSTAINABLE
PRACTICES
ESCAPING
EXTINCTION
WITH SMART
PLANNING
plus! Eyewear Trends, Technology, & Strategies in Framebuyer
BONUSACTABLE LINK TO PANTONE TREND VIDEO
Featuring Ogi Eyewear CEO, Joseph Tallier
Eyecare Business / March 2015
March 2015 EyecareBus iness .com 00
eyewear company worldwide. Our corporate headquarters is in Minneapolis, MN, where the state motto is L’Etoile du Nord, which translates to “the star of the north”. This north-ern climate fosters creativity and efficiency, which produces results that are uncommon in the optical industry. For instance, our company has, for the last 285 consecutive days as of today, successfully shipped every single order received before 4 p.m. out the same day. We have an extensive product portfolio, yet are able to maintain less than 1% backorders. At Ogi we believe our suc-cess is a team effort and that all the working parts complement one another. We take pride in offering the best style, quality and value in the industry.
eb: What are some upcoming opportunities for ECPs?
jt: We find that our ECPs are adapting to the new market finding ways to
make managed care work for them. They are adapting to the paradigm shift of migration to boutique companies and away from the sea of licensed brands. We look at what they are doing rather than what they are not doing because as a whole, the eyecare professionals are truly driving the market.
eb: How can frame companies and ECPs work together?
jt: We find that our eyecare profes-sionals are getting more and more
sophisticated in their approach toward purchasing decisions. Ogi has one of the best sales forces in the industry with a real profes-sional pedigree, which makes it easy for us to share our analytics with ECPs. Most of our cus-tomer base is eager to see our best-sellers list on a regular basis along with product training manuals. The real future in distribution is shar-ing information, and that is something we are very dialed into at Ogi.
gi Eyewear has appointed Joseph Tallier chief execu-tive officer. Part of the Ogi Eyewear team for six years, Tallier started his career there
as vice president of global sales and became an equity partner in 2012 prior to being promoted to CEO. He has 28 years of demonstrated success in the wholesale optical industry, starting as a sales representative and progressively being promoted to leadership positions in several wholesale optical companies in the United States. Here he speaks with Eyecare Business about his plans and hopes for the future of Ogi and optical.
eb: How does Ogi plan to move forward in 2015 and beyond in terms of dif-
ferentiating yourselves in the market?
jt: Ogi Eyewear as a company has continu-ously made improvements to its strategy.
Our mantra is to consistently redesign, redirect, and improve quality with every new release. Our core mission is continuously improving to add value to our clients and with this strategy we will stay relevant in the future.
eb: What do you see as the biggest challenge facing Ogi and the frame
manufacturing universe?
jt: Manufacturing is the biggest challenge for all wholesale companies. We see this as an
opportunity. We have been ahead of the curve by buying and stocking all of our own raw materials, so we control our destiny. With owning our own raw materials, including hinges and screws, we are able to cut down our lead time by not having to wait for suppliers to order these materials for us. We have also created more strategic alliances with our factories to ensure that we are a priority.
eb: What are your goals as CEO; where do you see Ogi heading?
jt: First and foremost is that Ogi becomes the number-one American boutique wholesale
5 Questions for… Ogi Eyewear CEO Joseph Tallier
THE PERSONAL
TOUCHWhat are your go-to tech tools? My iPhone, iPad, and computer are always running. It is about staying in constant communication with business clients and manufacturers and these are the tools of the trade.
Favorite vacation spot? My favorite vacation spot is St. Barths, it’s a great place to recharge the batteries and a great environment to watch for trends.
If you weren’t in optical, what would you be doing? I couldn’t imagine my life not in optical! It is such a fantastic busi-ness with amazing opportunities that is always evolving.
o
F I R S T P E R S O N ToastMasters WINE TONES WARM UP
EYEWEAR FOR SPRING
MARCH 2015
GOING GREEN
CREATING
SUSTAINABLE
PRACTICES
ESCAPING
EXTINCTION
WITH SMART
PLANNING
plus! Eyewear Trends, Technology, & Strategies in Framebuyer
BONUSACTABLE LINK TO PANTONE TREND VIDEO
MARCH 2015 – PAGE 53
Featuring the Innotec Sun Collection
Optik / March 2015
Featuring the Scojo New York Gels Neon
Eyecare Business / February 2015
Light IDEAS
F E A T U R E F R A M E T R E N D SEB
B Y A M Y S P I E Z I O
The Evolution of Rimless Eyewear
IIn the
BEGINNINGAn immediate classic style, rimless
eyewear was worn by astronauts in
space and is often seen on news pun-
dits, politicians, and those interested
in the comfort of minimal, lightweight
eyewear. Lately, these styles have
found fresh takes in colorful chassis
and stylish temples that add fresh
buzz to the understated look.
56 EyecareBus iness .com February 2015
Titan Contour style
4474 6057 from
Silhouette
Gels by Scojo
New York style
Neon 741
Salvatore Ferragamo
style SF2125 from
MarchonTumi style T111 from REM Eyewear
Charmant XL
style 2064
McGee Totally
Rimless style
TR 222
Tumi styREM E
mant XL
20640
f
a
Coco Song style
Looking Over
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HOYA DF
with Avantek
Mounting
System in
TR90 frame
plus! New Consumer Connection column—featuring Paco Underhill this month
FEBRUARY 2015
BONUSAR BASICS
AND CROSSWORD PUZZLE
DISPENSING A FUN LOOK AT 20
“WHY ME” MOMENTS
ON THE EDGE THE LATEST OPTIONS
AND ADVANCES IN
FINISHING EQUIPMENT
Re-Building BLOCKS Today’s Frame Companies Restructure Their House and Licensed Brands
Featuring the Innotec Sun Collection
Eyecare Business / February 2015
SUN TECHNOLOGYOGI EYEWEAR RELEASES NEW INNOTEC
SUN COLLECTION
Innotec, an Ogi Eyewear brand, debuts its new
collection of sunglasses. Applying Innotec’s propri-
etary fusion of materials and technology creates a
sun collection featuring three new styles: Denton,
a contrasting-colored square shape; Fenwick, a
rectangle with strong brow styling; and Willow,
a universally pleasing style with mirrored lenses.
The styles are generally masculine, but have some
crossover appeal.
The eyewear pairs hand-painted TR-90 with
German Wagner stainless steel for bold shapes that
showcase cutting-edge materials and design. The
bold, colorful styles ofer lightweight durability and
ftting features such as adjustable temple tips and
adjustable built-up nose pads or universal-ft adjust-
able nose pads. The sunglass styles’ lenses provide
a splash of cool with 100% UV protection and mir-
rored lenses for the Willow sun model.
Innotec countercards, logo blocks, and large
window banners are available upon request.
INFO: 888-560-1060, innoteceyewear.com
TO THE MARKET
Innotec’s signature
hand-painted demi pat-
tern used in the Denton,
Fenwick, and Willow
styles in the new Innotec
Sun collection bridges the
line into the sun category
from the strictly ophthal-
mic eyewear collection
for a stylish, masculine
look with a cutting-edge
design sensibility.
FAST FASHION WITH FUNCTIONITALIA INDEPENDENT
ADDS EYEYE COLLECTION
Italia Independent presents EYEYE, a com-
plete range of prescription eyewear and sun-
glasses for men and women with a total of more
than 400 variations. EYEYE follows the trends of
the moment with style, innovation, and original-
ity, incorporating what is out there today in the
panorama of new trends.
Designed in Italy and manufactured in China,
EYEYE is fast fashion in eyewear, company repre-
sentatives note.
Featuring high-resolution digital printing in
novel patterns, EYEYE is made from polyamide,
known for its fexibility, elasticity, strength, dura-
bility, and comfort.
The collection’s hinges are equipped with
metal hood and screw, attaching to thin temples
comparable to aluminum, with an adjustable
temple tip for the wearers’ comfort.
EYEYE packaging is a transparent brick. The
logo becomes the mechanism with which to
connect one case with another to assemble a
display for the eyewear without the need for any
additional structures.
INFO: italiaindependent.com
TO THE MARKET
“New sunglasses are pur-
chased on average every 3.5 years;
prescription glasses a good 4.5
years. This is not so for accessories,
and we believe that this is how it
should be for eyewear, too. EYEYE
is an accessory which you can
change at the same speed with
which you change your mobile
phone cover, following the trend of
the moment.”
— Giovanni Accongiagioco,
managing director and co-founder,
Italia Independent
February 2015 EyecareBus iness .com 79
plus! New Consumer Connection column—featuring Paco Underhill this month
FEBRUARY 2015
BONUSAR BASICS
AND CROSSWORD PUZZLE
DISPENSING A FUN LOOK AT 20
“WHY ME” MOMENTS
ON THE EDGE THE LATEST OPTIONS
AND ADVANCES IN
FINISHING EQUIPMENT
Re-Building BLOCKS Today’s Frame Companies Restructure Their House and Licensed Brands
20/20 Magazine / February 2015
Featuring the Ogi 8069 Sun
54 • February 2015 20/20
S T Y L E F E A T U R E | She Knows |
Sharing a Little SecretLooking for the NEXT big
trend in women’s sunwear? Think petite, lithe and deftly
metaled. Sorta… cat-nipped.
OGI 8069 from Ogi Eyewear
2 0 2 0 M A G . C O M / A P P S
F E B / 15W W W . 2 0 2 0 M A G . C O M20/20FACEBOOK.COM/
2020MAG
TWITTER.COM/ 2020MAG
page 99
EYEWEAR AND SUNWEAR
WOMEN WANT RIGHT NOW
THE GENEYE WOMAN >56
THE ART OFDIGITAL SPECTACLE
MAKING >74
She Knows
Featuring the Ogi 4304
Eyezone / February 2015
Featuring the Innotec Spenser
Optical Prism / February 2015
FEBRUARY 2015 – PAGE 4
JANUARY 2015 – PAGE 12
Featuring the Ogi 9209
20/20 Europe / January 2015
DEIRDRE CARROLL / SENIOR EDITOR
WHO: The Spring 2015 runways of Hervé Léger, Tommy Hilfiger and
Dennis Basso; Kylie Jenner at the American Music Awards; Blake
Lively at Cannes, Italian grannies and other fans of the fortified wine
that is its namesake.
WHAT: Declared THE color of the year for 2015 by the Pantone Color
Institute, Marsala perfectly translates onto frame boards and eyewear
designers are embracing it. Appropriate for men or women, Marsala
makes sense for sun or ophthalmics, as well as metals or plastics.
MarsalaPANTONE®
18-1438
Scojo New York | An Ogi Eyewear Brand www.scojonewyork.com 800.817.4318
WEAR: (Top to Bottom) Saturated and textured, the Ogi 4304 opti-
cal style highlights the dramatic, feminine side of the hottest color
of 2015. The Salvatore Ferragamo SF2666R from Marchon offers up
this red-brown color in a milky finish for those looking for a bit more
subtlety. The Marc by Marc Jacobs MMJ613 from Safilo couldn’t be
more on trend; a deep metal frame front with a perforated, woven
brow detail done in the “it” color of the season, immediately raises
the cool factor of anyone wearing it. Men can wear color too. The
Original Penguin The Collins sunglass from Kenmark proves it with
its sleek metal silhouette in a rich, shiny Marsala. The Swarovski
Eileen sun style from Marcolin, in a lush translucent version of the
sexy shade, ups the glam factor with crystal embellished endpieces.
WHY: “Marsala enriches our mind, body and soul, exuding confi-
dence and stability. Marsala is a subtly seductive shade, one that
draws us in to its embracing warmth,” said Leatrice Eiseman, execu-
tive director of the Pantone Color Institute. That’s a pretty compelling
reason, but Marsala also happens to be flattering against many skin
tones, equally suitable for men or women and attractive as either an
ophthalmic or sun style. So the question isn’t why would your pa-
tients wear Marsala? But why wouldn’t they?
ALL FRAMES SHOT BY: RACHEL REDNOR BLACK BOX STUDIO
Featuring the Ogi 4304
Vision Monday / January 2015
REGISTRATION NOW OPEN!Visionmonday.com/summit
Wednesday, March 18, 2015The Times Center - New York, NY
VM Exclusive—A conversation with Safi lo’s CEO Luisa Delgado —18J
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De ning a Genera on That De es Descrip on
“THE MILLENNIAL CONSUMER IS HERE TO FORCE THE VISION CARE INDUSTRY TO MAKE BIG CHANGES.” — Jim McGrann
President, VSP Vision Care
Featuring the Seraphin Aspen
VCPN / January 2015
Featuring the Seraphin Brooke
20/20 Magazine / January 2015
N E WP R O D U C T S
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78 • January 2015 20/20
1 ALLISON EYEWEAR: Love Moschino ML025V
Target Customer: Young women with a flair for fashionable shapes and energetic colors Materials: Acetate and metal Size: 51/18 (140) Special Feature: Stripe pattern along inner temples Pricing: $$$$$(877) 255-5757/www.allison.it
2 ZYLOWARE: Gloria Vanderbilt 765
Target Customer: Contemporary women seeking comfort, style and affordability; progressive lens friendly Materials: Plastic and metal Size: 55/16 (130) Special Features: Metal temples with zyl tips and spring hinges Pricing: $ (844) 995-6226/www.zyloware.com
3 MARCHON: Chloe Dafne CE665
Target Customer: Fashion-forward women who want glamorous, striking sunglasses with a distinctive shape Materials: Plastic and metal Size: 60/15 (140) Special Feature: A shapely metal rim overlaps the acetate bridge Pricing: $$$$$(800) 645-1300/www.marchon.com
4 GÖTTI SWITZERLAND: Wiggy
Target Customer: Modern women who like vibrant colors and high-tech performance Material: Polished acetate Size: 51/12 (135) Special Feature: Ultrathin temples Pricing: $$$$$(407) 415-0778/www.gotti.ch
5 OGI EYEWEAR: Seraphin Brooke
Target Customer: Vivacious women who want a dramatic shape with daring color and playful patterns Material: Plastic Size: 55/16 (140) Special Feature: Handcrafted acetate frame Pricing: $$$$ (888) 560-1060/www.ogieyewear.com
6 EASTERN STATES EYEWEAR: Exces Princess 125
Target Customer: Women seeking an exciting, youthful frame with a touch of panache at an affordable price Materials: Acetate with rhinestones Size: 53/16 (140) Special Features: Rhinestones and animal print laminates Pricing: $$(800) 645-3710/www.eseyewear.com
W I N T E R
BRIGHTS
2 0 2 0 M A G . C O M / A P P S
J A N / 15W W W . 2 0 2 0 M A G . C O M ⇥ 20/20FACEBOOK.COM/
2020MAG
TWITTER.COM/ 2020MAG
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W H A T ’ S “ B R A N D ”
WHAT BRANDS DO YOU BELIEVE IN?SÀFILO SCORES IN THE EYEVOTE READER’S CHOICE
WITH KATE SPADE NEW YORK
www.ogieyewear.com • 763.592.1493 • toll free 1.888.560.1060
3971 Quebec Avenue North • Minneapolis, MN 55427 USA