Offline community management

Offline Community Building &Participatory Systems--Sydney, Australia--

ideaction.co @MiA_Will

WHO AM I?Michelle Williams

Twitter: @MiA_WillFounder and CEO of Ideaction


• Communities engineered around interests

• Building movements - offline training

• Intentional communities around specific locations

• The New Economy movement


OFFLINE COMMUNITY MANAGEMENT


ENGINEERING YOUR OWN COMMUNITY


BUILDING MOVEMENTS


SOCIAL INNOVATION SYDNEY


GEOGRAPHICAL COMMUNITIES


How to take your online community

offline?


Rapid paced innovation

session

5X5


Personas


Persona•Who is most likely to be a part of your community?

• Describe this person?

• Traits? Habits? Interests?

•How do these people feel?

WHO IS THIS PERSONA?

1

25 mins left


The community

•What is the objective for your community?

• Describe how they connect as a community already

• Explore the environment, geography, barriers and opportunities for offline

2

20 mins left


Ideation

• Brainstorm:Tactics for building your offline community?

• BIG and SMALL ideas

3

15 mins left


ACTION

What are your 3 favourite ideas?

•Design basic prototypes for each idea(e.g, events, conference, networking session, maker community,)- What are the barriers?- How do you inspire action?- How do you drive long-term engagement?

4

10 mins left


PLAN

1. Develop a 5 point action plan

2. Develop a song, poem, performance to demonstrate your idea

5

5 mins left


PRESENT

• Favourite Idea

•Action Plan


THE NEW ECONOMY


Economy & Financial

SystemsPoliticsEnvironment


“Every two days we now create as much information as we did from the dawn of civilisation up until 2003.”

Eric Schmidt, Executive Chairman, Google


IS IT THE TECHNOLOGY OR IS OUR

TECHNOLOGY USE REFLECTING WHO WE

ARE RIGHT NOW?


INDIVIDUALISM


“People must be trained to desire, to want new things even before the old had been entirely consumed.

We must shape a new mentality in America. Man’s desires must overshadow his needs.”

PAUL MAZUR OF LEHMAN BROTHERS


IT’S ALL ABOUT ME


INDIVIDUAL EMPOWERMEN


GOLDEN AGE OF MUSIC


‘INDIVIDUAL EMPOWERMENT WILL ACCELERATE SUBSTANTIALLY ....AND IS

A CAUSE AND EFFECT OF MOST OTHER TRENDS.

POTENTIAL FOR GREATER INDIVIDUAL INITIATIVE

AS KEY TO SOLVING MOUNTING GLOBAL CHALLENGES’


“People with passioncan change the world

for the better”Steve Jobs


Interconnected

Next evolution: Social /

Participatory Systems

Super Informed

Social Networks


COLLECTIVISM &

COMMUNITY


Participation is the new consumption

It’s not what we consume, it’s how we participate.


How do we create real value?

#01 Empowerment

#02 Participation

#03 Authenticity


Tools and Trends

# Participatory Design

# Breaking down hierarchies

# Start-ups & Big Business/Government


How do we create real value?


GRASSROOTS - COMMUNITY



SHARING - COLLABORATIVE CONSUMPTION


THE MAKERS - ETSY -


GOV 2.0


PARTICIPATORY DEMOCRACY


PLACE MAKING AND TACTICAL URBANISM


DISCUSSION

THANKS

Michelle WilliamsTwitter: @MiA_Will

Founder and CEO of Ideaction


Offline community management

Education

Transcript of Offline community management