Official National Nutrition Council Region 7 (NNCRVII) Brand Book

National Nutrition Council Region VII (nncrvii) Comprehensive Rebranding Guidelines

NNCRVII Brand BookDesigned by

Jaysee PingkianPROFESSIONAL DESIGN AND BRANDING CONSULTANT

www.linkedin.com/in/ jayseepingkian www. jaysee .me (+63) 933. 4290. 253

*Designed for NNCRVII staff, community & business partners, social media

managers, heads

Designed by Jaysee John R Pingkian www.jaysee.me for NNCRVII

http://www.jaysee.me/

http://www.linkedin.com/in/jayseepingkian


MISSIONNNC is the authority in ensuring the nutritional well-being of all Filipinos, recognized locally and globally, and led by a team of competent and committed public servants.

VISIONTo orchestrate efforts of government, private sector, international organizations and other stakeholders at all levels, in addressing hunger and malnutrition of Filipinos through:

1. Policy and program formulation and coordination; 2. Capacity development; 3. Promotion of good nutrition; 4. Nutrition surveillance; 5. Resource generation and mobilization Advocacy; and 6. Partnership and alliance building



CORE VALUES

IntegrityWe conduct our work and relate with our various stakeholders and partners with deep sense of honesty and openness.

ZealWe serve with enthusiasm and dedication characterized by versatility and dynamism, discipline and strict adherence to work ethics.

ExcellenceWe provide high quality and timely service characterized by a unified, innovative and competent performance.

SensitivityWe respond to the needs of our employees and various publics with love and respect and recognize the valuable contribution of each member of the organization.

TransparencyWe conduct our business with openness and truthfulness with strict adherence to existing laws, rules, regulations of government and the principles of good governance.



ABOUT RVII

Central Visayas (Filipino: Gitnang Kabisayaan) is a region of the Philippines, designated as Region VII.

It is located in the central part of the Visayas island group, and consists of four provinces:

1. Bohol, 2. Cebu, 3. Negros Oriental, and 4. Siquijor

and the highly urbanized cities of

1. Cebu City, 2. Lapu-Lapu City, and 3. Mandaue City.

The region is dominated by the native speakers of Cebuano. Cebu City is its regional center.



ABOUT NNCRVII

AddressDepartment of Health

Center for Health Development 7 Compound

Osmeña Boulevard, Cebu City



BRAND CORE MESSAGES

2012 Nutritional GuidelinesThe use of brand core messages is encouraged wherever and whenever possible.

1. Eat a variety of foods every day to get the nutrients needed by the body.

2. Breastfeed infants exclusively from birth up to 6 months then give appropriate complementary foods while continuing breastfeeding for 2 years and beyond for optimum growth and development.

3. Eat more vegetables and fruits every day to get the essential vitamins, minerals and fiber for regulation of body processes.

4. Consume fish, lean meat, poultry, egg, dried beans or nuts daily for growth and repair of body tissues.

5. Consume milk, milk products and other calcium-rich foods, such

as small fish and shellfish, every day for healthy bones and teeth.

6. Consume safe foods and water to prevent diarrhea and other food and water-borne diseases.

7. Use iodized salt to prevent Iodine Deficiency Disorders.

8. Limit intake of salty, fried, fatty and sugar-rich foods to prevent cardiovascular diseases.

9. Attain normal body weight through proper diet and moderate physical activity to maintain good health and help prevent obesity.

10. Be physically active, make healthy food choices, manage stress, avoid alcoholic beverages and do not smoke to help prevent lifestyle-related non-communicable diseases.



THE NNC LOGO The NNC logo is the cornerstone of our brand identity.

It is our signature; the mark of NNC proprietorship of services and messages.

The logo is the most important language of the brand, and care should be taken to maintain its integrity.

Approved URL WordingVisit us online at facebook.com/nncrvii

Minimum SizeIn order to preserve the integrity of the brand, the logo should be reproduced no smaller than the designated minimum size. Please note that the minimum size is different for each logo variation.

When using the logo in printed materials, the resolution must be 300 dpi or higher to ensure a high quality image.

For web use of the logo, the resolution must be 72 dpi or higher.



Background ControlWhen the logo is placed on a non-white background (such as a solid background color or transparent plastic), a white round outline becomes visible. The size of the outline must have the same size as the height of the text around it.



12 Logo Misuse

1. Embed the NNC logo in a line of text2. Don’t use the NNC logo more than once on single sheet3. Never change the colors of the icon or logotype4. Never outline the elements of the icon or type5. Never alter the shape of the icon or logotype6. Do not use the logotype in isolation7. Do not embellish the logo8. Do not re-set the type9. Do not use the icon or any part(s) of the icon in isolation10. Do not use as a watermark11. Do not place the logo on a complex pattern (use the logo with white

outline)12. Do not use the logo on a background color that is the same as the

icon

You should use NNC in ALL circumstances when providing NNC services, including for branding facilities, services and communications materials.

Such materials include: Signage Uniforms Stationery Annual reports Patient information Marketing materials Websites Badges Vehicles Forms Recruitment advertising Email signatures Powerpoint presentations



COLOUR

The colour of the NNC logo is NNC Green. By using this colour you will help to enhance recognition of our logo and reinforce our identity. Wherever possible, you should use the NNC logo against a white or light-coloured background.



Official NNC Organic Texture Design BaseInspired by Fruits and Vegetable Skin

Official Graphical Signature Fluid Organic Dynamic Element



TYPOGRAPHY

Typography is employed in such a way as to give NNCRVII materials a unique graphic style that contributes to its overall brand identity.

Typefaces are an important part of the NNCRVII identity. The constant use of the NNCRVII typefaces is essential to helping us launch a renowned and proficient brand. These typefaces must be clean, clear and easy to read. It is vital that they are used appropriately across all services, messages and materials.

It is vital that the Quark font be installed in all NNCRVII computers and NNCRVII partner printers.

Quark is a modern and flexible typeface. It’s authoritative but not intimidating. It should be used on all professionally printed NNCRVII communications, see list above.

In addition, use the font in diagrams, charts, tables, or when presenting technical information.

You can use Quark in different weights, sizes and colours within the colour scheme to create your own unique design style within your documents.

Secondary NNC typeface: Arial Main use: internal communications



Only in the absence of Quark.

ACCESSIBILITYAnd because certain NNCRVII audiences may have accessibility issues or print disabilities, the minimum typeface size for body copy is 12 point.

IMAGERYPhotography and illustrations are influential and emotive tools that express our ideals just as powerfully as colours and typefaces.

The NNCRVII is not only about making people well. It’s also about keeping them fit and helping them to make educated choices about their health. And the images that we use in our communications need to reflect this.

When selecting images for use in NNCRVII communications, think about whether they:

tell people that we value professionalism, equality and accessibility; enhance the reputation of the NNCRVII and reflect the pride we have in

our work; adhere to our communications principles.

“We will try to take the stigma out that the government stands on authority alone, one campaign at a time. NNCRVII along with other agency is the PEOPLE’S AGENCY, so every material should show a photo of dynamic of people who are stakeholders and or participants from a program or the staff in action.”



Our core purpose is health and nutrition Good example: pictures that support, or don’t contradict, our messages

about healthy lifestyles. Bad example: people enjoying smoking, or taking risks that might lead

to accidents or anything that has negative connotation Comment: not every picture actually has to promote health, but avoid

those that oppose our core purpose.

We are a people organisation Good example: pictures of real people – staff, clients, the public. Bad example: endless pictures of buildings, food or equipment. Comment: obviously, not every picture has to be of a person, but if it’s a

straight choice between a building and a person, choose the person.

We must be straightforward, accessible and clear Good example: clear diagrams, sharp pictures, well-drawn maps. Bad example: tiny photos, diagrams that have been photocopied so

many times they are unreadable.

We must be effective Good example: a drawing that shows clearly what a leaflet is about. Bad examples: a design behind text that makes the print difficult to

read.

These guidelines should help you think about images, but they cannot cover every decision you have to make. You need to use your judgment and preference. In particular, avoid clipart, copyrighted images, or any other made-up images from the internet. These puts forward a lack of effort and imagination, and can jeopardize looking like a crude ‘cut and paste’, rather than careful choice. The quality of such images, like that of other illustrations, can also be hard to control.

In general, photography offers a robust and more precise demonstration of real life. In most environments, photography is desirable to cartoons and illustrations.

Maintain a photo library with the best photos in storage for future use.



VOICE

Our written communications should be clear, concise, honest and open. The words we use should closely follow and support our principles and values.

They need to demonstrate our: professionalism; clarity; respect; accessibility; straightforwardness

If you are writing on behalf of NNCRVII, make sure your material is personal and direct:

Could your text be spoken out loud to the reader? Does it sound as if it’s being addressed to an individual?

By the nature of what we do, we often communicate about difficult, and sometimes painful, subjects. With this in mind, it may help to ask:

Do your words communicate genuine understanding and respect? Do they empower and inform the reader or listener?

Similarly, due to the complex subjects we deal with, the words we use need to be as simple and accessible as possible.

Think about the audience you are writing for and use the words you would use if you were speaking to them. This will help you write clearly and succinctly in a way that they will easily understand.

Writing in plain English will help all users understand your meaning:

Don't use long or difficult words when shorter or simpler ones will do.

Avoid jargon and explain any technical terms, even if you think your audience will understand them.



Use the active rather than passive voice, eg, ‘we will decide’ rather than ‘it has been decided’

Use short sentences containing one main idea; sentences in a paragraph should have a common theme.

Only use capital letters where they are really needed; as much as possible avoid acronyms and abbreviations.

“For promotional materials that is intended for Region VII distribution only, it is recommended (and must be used sparingly and tastefully), to incorporate a common Visayan Vernacular phrase especially if it is used to initiate an action.

“Principles on the psychology of advertising shall be applied in the creation of these materials and under ALL circumstances shall it be high quality and professional grade.”



CONTENT

The most important part is the content you provide. Clear, understandable and targeted content is essential to meeting your audiences' needs and ensuring they return to your site.

Remember that a text is more legible if it is: non-italic and against a background which is in strong contrast to the type.

As a general guide, ALL websites, including staff-facing sites and those associated with publicity campaigns or other initiatives should use the nnc.gov.ph web address and contain:an NNC logo; full contact details with social media links; a clear statement of the purpose of the site and an outline of the information and services it provides.

Use the acronym NNCRVII in all circumstances.If mentioned for the first time in the article or letter uses this format:National Nutrition Council Region VII (NNCRVII)National Nutrition Council Region VII (NNCRVII) for black ink only

In promotional and general reference materials incorporate this facebook..com/nncrvii

Do not use large blocks of italic or all-caps text, as it is difficult to read.ALL CAPS is okay for very short headlines only.Avoid all-caps text on the body of written communications; it’s like shouting at your audience.Avoid underlined text online - it can easily be confused with a link.Never use flashing or scrolling text as it contradicts our communication principles and may not be visible to those with older technology.



CONTACT INFORMATION

Address, telephone, fax and website addressYou should allow one standard line-space between your address, telephone number, fax number, social media links and website address. You can increase the point size if you think this will make your contact details easier to read. Remember to allow room for a direct-line telephone number and email address, should you need them.

Email Signature (web-friendly font)Full Name here in Arial, mixed case, 11ptPOSITION IN ALL CAPS IN ARIAL 9 PT, BOLDNational Nutrition Council Region 7 (NNCRVII)Telephone 425.0000facebook.com/nncrviitwitter.com/nncrviiyoutube.com/nncrvii

Example:Dr. Parolita MissionREGIONAL EXECUTIVE DIRECTORNational Nutrition Council Region 7 (NNCRVII)Telephone 425.0000facebook.com/nncrviitwitter.com/nncrviiyoutube.com/nncrvii



Social Media should appear on all contact information and NNCRVII signatures:Bold, Green for NNC in small capsDark Gray for the social media platform

facebook.com/nncrviitwitter.com/nncrviiyoutube.com/nncrvii



DOCUMENT STYLING

DOCUMENT TITLESubtitle (MIXED CAPS)

CHAPTER ALL CAPS (HEADING 1)Subchapter (HEADING 2)

Normal Paragraph. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

“Quote. ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore



veritatis et quasi architecto beatae vitae dicta sunt explicabo.

NNCRVII TEMPLATESSee the Branding Guidelines in Action through various applications:

Tarpaulin Samples Flyer Samples Poster Samples Cover photo

Checklist:1. Be consistent in colors especially in font color and box colors depends on

hierarchy of information being presented2. For the same level of information but in multi-line, various font weights

should be used3. Correct spacing, kerning and leading should be used4. Background on some collateral maybe a mosaic of dynamic photoset of NNC

in action, see guidelines above regarding photography5. “Did I follow the rules on logo usage?”6. Use basic principles of art, color psychology, eye tracking friendly placement

balance of elements7. Use tasteful message and copywriting, be minimalist



8. Don’t distort anything, scale proportionately9. Any element should be aligned to something10.Rest is designer’s discretion



Thank You!When in doubt, consult your brand champions.


Official National Nutrition Council Region 7 (NNCRVII) Brand Book

Government & Nonprofit

Transcript of Official National Nutrition Council Region 7 (NNCRVII) Brand Book