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Official Launch of the First ‘M&O Design Pavilion at WF CENTRAL’, Beijing

Bringing the latest international trends from over

30 leading design brands to China

Beijing, 16th September 2018 - Today marks the successful launch of the first ‘M&O Design

Pavilion at WF CENTRAL’, coinciding with the Wangfujing International Brand Festival and

Beijing Design Week. The exhibition, notable for being open to the public, stems from the recent

partnership between WF CENTRAL and MAISON&OBJET PARIS (M&O), the leading

international authority in home decoration, interior design, architecture, lifestyle and fashion

accessories.

The prestigious opening ceremony was officiated by: Mr Raymond Chow, Chairman of Wangfu

Central Real Estate Development Company Limited and Executive Director of Hongkong Land; Ms

Shirley Lam, General Manager, China Commercial Property of Hongkong Land; Mr Philippe Brocart,

Managing Director of SAFI; Mr Franck Millot, Partnerships and Special Events Director of SAFI;

Mr André Fu, Designer of the Year 2016 for M&O Asia and Mr Philippe Nigro, Designer of the Year

2014 for M&O.

Mr Raymond Chow, Chairman of Wangfu Central Real Estate Development Company Limited and

Executive Director of Hongkong Land, commented: “WF CENTRAL has always strived to

collaborate with world-leaders like M&O and it is our pleasure to host the first ‘M&O Design

Pavilion at WF CENTRAL’. Our shared global vision furthers our pursuit of excellence and

innovation, providing unparalleled experiences for our customers. Many of the brands featured at the

Pavilion will be presenting their designs in China for the first time, promoting cultural exchange

while providing rare purchasing opportunities for our customers.”

Mr Philippe Brocart, Managing Director of SAFI, the parent organisation of M&O, remarked: “Our

debut in the Chinese market opens a great number of opportunities, both for M&O and Chinese

consumers. It is an honour to showcase our range of international designer merchandise, with home

décor, interior design, architecture, lifestyle culture and trending products all on display at the

exhibition. The ‘M&O Design Pavilion at WF CENTRAL’ provides an exclusive chance for Chinese

customers to view and purchase the latest creations from our talented team of designers, the work of

whom has rarely been made available in China before.”

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Throughout the two-month exhibition, WF CENTRAL will present visitors to an innovative

showcase of works focusing on the theme LOVE DESIGN to bring a comprehensive and immersive

experience to Chinese customers. Featuring over 30 world-leading design brands, 12 of which have

never been featured in China before, this special exhibition will also display the work of six M&O

Designers of the Year, which include André Fu, who established the renowned art studio AFSO;

Eugéni Quitllet, the Catalan designer whose work is characterised by flowing designs and digital

precision; Oki Santo, who founded the Nendo design studio which takes inspiration from the

minimalist style of Japanese culture; Philippe Nigro, who has worked as a designer for over 20 years

and whose work has been featured at the world-famous Centre Pompidou in Paris; Ramy Fischler,

whose work is strongly influenced by cinema and creates hybrid objects that illustrate his capacity to

blur the boundaries between disciplines, and Tom Dixon, a self-taught designer who received an OBE

from Her Majesty The Queen for his services to Art & Design.

Moving away from the traditional trade fair model, the forthcoming exhibition will leverage WF

CENTRAL’s revolutionary digital initiative, CODELAB, to provide an innovative retail experience

and lifestyle inspiration for shoppers. This marks CODELAB’s initial international collaboration,

which provides visitors the convenience to directly purchase products at the ‘M&O Design Pavilion

at WF CENTRAL’, with over 1,000 items from over 30 brands. Located at L2 and B1 of WF

CENTRAL, CODELAB is able to source leading products from the most ingenious designers from

around the world, combining offline experience with online retail. In addition to the M&O selection

of products, CODBLAB also sourced over 200 items from 34 brands, including lines from Home

Accessories and Fashion to Small Gifts and Lifestyle products. This exclusive retail experience, will

help deliver more personalised transactions, greater convenience and a premium level of service for

all visitors.

Visitors to the exhibition will be greeted by a 5-metre tall mascot, Kong, on Wangfujing Street. It

features an awe-inspiring lantern in celebration of the Mid-Autumn Festival, specially chosen for the

‘M&O Design Pavilion at WF CENTRAL’. Designed by Stefano Giovannoni, Kong is modelled on

the famous ape featured in the 1933 film King Kong and is sure to be a popular icon for the event. A

further 20 Kongs, in white, black and pink, will also be on display to provide visitors with an area for

unique and memorable photo opportunities.

When visitors first arrive at the main exhibition area, they will be guided through a remarkable

archway, towering above the pathway, which takes its design inspiration from Chinese and Western

influences. This funnels customers to the specially-designed, iconic, event space, The Bridge, where

they are invited to view the wide range of international design inspirations procured by M&O.

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Designed as an actual bridge elevated above ground level, this bridge on bridge concept was selected

due to the great importance bridges have played in China since ancient times. Forged by sweeping

layers of iron, the structure of The Bridge creates an area of harmony and transparency, transporting

visitors to the bold new world of the ‘M&O Design Pavilion at WF CENTRAL’. Across The Bridge,

the public are able to select a lifestyle which truly suits their requirements and taste, to access trends

and products which have never before been seen in China, and ultimately bridge the gap between

Chinese consumers and globally-renowned brands and previously inaccessible lifestyle trends.

WF CENTRAL is pleased to announce a series of promotions to celebrate the opening of the ‘M&O

Design Pavilion at WF CENTRAL’. Customers will receive double points in the WF CENTRAL

REWARDS programme on their M&O merchandise purchases from 16th September to 24th

September inclusive. Points may be redeemed for CODELAB vouchers, of which a limited quantity

will be available

Additionally, for a limited period of time, customers may also choose to redeem their WF CENTRAL

Membership points for limited-edition LOVE DESIGN merchandise, selecting from a Denham Love

Design T-shirt, a bottle of Ann Steeger Love Design Perfume, a Tenplus Love Design ManiPedi or a

Tiago Love Design special coffee and cake combo.

The ‘M&O Design Pavilion at WF CENTRAL’ is one of just a number of events and exhibitions

which have been held by WF CENTRAL for the benefit of the many communities who live in Beijing

and across China. Since the official opening, WF CENTRAL has hosted Digital Revolution, which

is a collaboration with London’s Barbican Centre, and is also home to the Serpentine Pavilion Beijing

until November, which is a partnership with the Serpentine Gallery of London. WF CENTRAL

endeavours to collaborate with governments and embassies, as well as local and international

institutions, to produce an exceptional lifestyle programme. Currently, the ‘M&O Design Pavilion at

WF CENTRAL’ is being supported by the French Embassy and Business France.

-end-

WF CENTRAL

WF CENTRAL is Hongkong Land’s leading premium lifestyle retail centre in China at the

commercial and political heart of the capital city, with the design and scale to both respect and

revitalise the historic fabric of the Wangfujing area. Occupying a prime site of approximately 27,000

sq. m. on Wangfujing Street in Dongcheng District, Beijing, WF CENTRAL is bringing the

community a total of 150,000 sq. m. gross floor area – including a 73-room hotel Mandarin Oriental

Wangfujing, Beijing. The property offers 43,000 sq. m. of retail space.

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Bringing together an unparalleled range of Luxury, Fashion, World-class Gastronomy, Lifestyle &

Wellness, and Art & Culture experiences, WF CENTRAL is set to offer an authentically-new Beijing

lifestyle experience by providing the opportunity to find inspiration, enjoy culture and be part of a

new global perspective.

Located on the prosperous Wangfujing Street, WF CENTRAL is only a stone’s throw away from the

Forbidden City and the Central Business District of Beijing. It will provide 660 carpark spaces and

is well served by the capital’s public transportation and metro networks.

Hongkong Land

Hongkong Land is a listed leading property investment, management and development group.

Founded in 1889, Hongkong Land’s business is built on excellence, integrity and partnership.

The Group owns and manages more than 850,000 sq. m. of prime office and luxury retail property in

key Asian cities, principally in Hong Kong, Singapore and Beijing. Hongkong Land’s properties

attract the world’s foremost companies and luxury brands.

Its Hong Kong Central portfolio represents some 450,000 sq. m. of prime property. It has a further

165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures, a luxury

retail centre at Wangfujing in Beijing and a 50% interest in a leading office complex in Central Jakarta.

The Group also has a number of high quality residential, commercial and mixed-use projects under

development in cities across Greater China and Southeast Asia. In Singapore, its subsidiary, MCL

Land, is a well-established residential developer.

Hongkong Land Holdings Limited is incorporated in Bermuda and has a standard listing on the

London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s assets and

investments are managed from Hong Kong by Hongkong Land Limited. Hongkong Land is a member

of the Jardine Matheson Group.

MAISON&OBJET

Since 1995, MAISON&OBJET has been the world’s foremost event for professionals of the lifestyle,

interior and design industries. Every edition brings together some 3,000 brands and more than 85,000

unique visitors - of which 50% hail from outside France. Promoting new contacts and emerging

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talents, MAISON&OBJET presents, twice a year, the latest sources of inspiration by shedding insight

into current and future trends. As a result, the event has become an effective catalyst for brand

development and business growth.

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Please download the high-resolution images at:

https://pan.baidu.com/s/1O4HHb02PfVJ-tC88QZL4nQ Code: gywg

September 16th marks the successful

launch of the first ‘M&O Design Pavilion

at WF CENTRAL’. The prestigious

opening ceremony was officiated by: Mr

Raymond Chow, Chairman of Wangfu

Central Real Estate Development

Company Limited and Executive Director

of Hongkong Land; Ms Shirley Lam,

General Manager, China Commercial

Property of Hongkong Land; Mr Philippe

Brocart, Managing Director of SAFI; Mr

Franck Millot, Partnerships and Special

Events Director of SAFI; Mr André Fu,

Designer of the Year 2016 for M&O Asia

and Mr Philippe Nigro, Designer of the

Year 2014 for M&O.

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Brand representatives and guests mark the

occasion at the ‘M&O Design Pavilion at

WF CENTRAL’.

Mr Raymond Chow, Chairman of Wangfu

Central Real Estate Development

Company Limited and Executive Director

of Hongkong Land, speaking at the

opening ceremony.

Mr Philippe Brocart, Managing Director

of SAFI, the parent organisation of M&O,

speaking at the opening ceremony.

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André Fu, Designer of the Year 2016 for

M&O Asia, speaking at the opening

ceremony.

Philippe Nigro, Designer of the Year 2014

for M&O, speaking at the opening

ceremony.

WF CENTRAL and M&O will bring over

30 world-leading design brands, 12 of

which have never been featured in China

before.

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The ‘M&O Design Pavilion at WF

CENTRAL’ will also display the work of

six M&O Designers of the Year.

Visitors to the exhibition will be greeted

by a 5-metre tall mascot, Kong, on

Wangfujing Street. It features an awe-

inspiring lantern in celebration of the Mid-

Autumn Festival, specially chosen for the

‘M&O Design Pavilion at WF

CENTRAL’.

‘M&O Design Pavilion at WF

CENTRAL’ exhibition area – Rabbitland

features the iconic bunny lights designed

by Italian brand Qeeboo.

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‘M&O Design Pavilion at WF

CENTRAL’ exhibition area – Kids

Playground: kids related home furniture

designs brought by Italian brand MAGIS

and Belgian brand MATHY by BOLS.

‘M&O Design Pavilion at WF

CENTRAL’ exhibition area – Brussels

brand AP Collection will feature their

classic pieces of work for the Chinese

audience, providing the opportunity to

stand out from the crowd and lean back in

a sphere of comfort.

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‘M&O Design Pavilion at WF

CENTRAL’ – Exhibition Area 1

‘M&O Design Pavilion at WF

CENTRAL’ – Exhibition Area 2

‘M&O Design Pavilion at WF

CENTRAL’ – Exhibition Area 3

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‘M&O Design Pavilion at WF

CENTRAL’ – Exhibition Area 4

‘M&O Design Pavilion at WF

CENTRAL’ – Exhibition Area 5

‘M&O Design Pavilion at WF

CENTRAL’ – Exhibition Area 6

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‘M&O Design Pavilion at WF

CENTRAL’ – Exhibition Area 7

‘M&O Design Pavilion at WF

CENTRAL’ – Exhibition Area 8

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For further information, please contact:

Hongkong Land

Jennifer Lam +852 2842 8222 jennifer.lam@hkland.com

Shelly Chan +852 2842 8041 shelly.chan@hkland.com

WF CENTRAL

Ellie Feng +86 10 6520 4992 ellie.feng@hkland.com

Hanna Xu +86 10 6520 4911 hanna.xu@hkland.com

Ruder Finn

Sabrina Liu +86 10 6462 7321- 615 sabrina.liu@rfcomms.com

Qian Wang +86 10 6462 7321- 661 qian.wang@rfcomms.com

MAISON&OBJET

Official Representative, Asia,

Regina Chan +65 8186 1293 regina.chan@safisalons.com