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This profession has become a key target audience forany business looking to develop their corporate marketshare, however it can often be difficult to meet themface-to-face. office* has been carefully crafted into a‘must-attend’ event for any discernible, business savvy,career focussed office professional and provides aunique platform for exhibitors to engage, en-masse, withthese important and influential corporate buyers.

Administrativeprofessionals are oftentasked with a raft ofduties and it is crucialthat they are privy to awhole range of businesscontacts. Visitors whoattend office* seekthese very connectionsand are eager to meetcompanies from thefollowing sectors:

Shortlisted as BestTrade Show in the UKoffice* has been

selected as a finalist atthis year’s Association

of Event Organisers’Excellence Awards, which recognises the bestexhibitions from across the country and is theultimate accolade within the events industry.

Business Travel Office Products Venue Hire Event Management Team Building RecruitmentTraining Corporate GiftsCorporate Hospitality Stationery Office Furniture

office* will take place on the 8-9 October 2013for the fourth consecutive year and will yet againunite the UK’s top PAs, EAs and office managerswith 175+ world class exhibiting brands.

Meet thousands of corporate buyersand generate fantastic sales leads

EXHIBITION | TRAINING | PROFESSIONAL DEVELOPMENT | KEYNOTES | NETWORKING

timesJune 2013

4000+ visitors

175+ exhibitors

89%

70%

office* In NumbersThe Simple Facts and Figures

of exhibition spacehas been sold

exhibitors rated showExcellent/Good

With such a highvolume ofinfluential buyersfrom one of ourprime audiences,the decision for usto exhibit at office*2013 for the firsttime was easy.”HELEN ARGENT, MARLIN APARTMENTS

‘‘

Book your stand today!Call 01273 645127

PA Power

Book

your standtoday!

Office Times May 2013_Layout 1 24/05/2013 16:25 Page 1

2 | office*times

Your ultimate event to meet and do bus

3M UK PlcACASAramcoOverseasCompany UK ArmorAscottHospitalityManagementAvery DennisonOffice ProductsBaby BloomsBaker ThompsonAssociatesBreast CancerCampaignBritannia HotelsBrother UK Business InfoCafe Point Carey WorldwideChauffeuredServicesCastaliaCoaching &Training CCD GlobalEvents Center ParcsChambers TravelManagementChilternRailwaysCIBT UK CitySprintConceptCorporateInteriorsCorporateTravellerDC DirecteCourier.co.ukEdding UK Ellis SalsbyElsworthEmirates AirlineEsselte LeitzEUMAExecutive PAMagazineExecutiveSecretaryMagazineExtremeAdventureFriends HouseHospitality Global OfficeSuppliesGlobal TravelManagementGrosvenor TravelManagement

Hand PickedHotels LimitedHarland VossHays SpecialistRecruitmentHemsley FraserGroup Hospitality &Events NorthMagazineIMGImspiredJurys Inn Group -WatfordLebkuchen-Schmidt GmbH& Co.KGLee Valley ParkLondon BridgeHotel &KensingtonHouse HotelLondon Chamberof Commerce &IndustryLucky VoiceMagicWhiteboard ManchesterConferenceCentreMarlinApartmentsMBM Omega MesmoConsultancyMIA (MeetingsIndustryAssociation)NationalMotorcycleMuseumConferenceCentreNicholas Hunter OlePA Access AllAreas PA Lifepa-assist.comPitman TrainingPremier PaperGroupQuorn Business TravelReed LearningReflex OfficeProductsRenz UK RTG Radio TaxisGroupRWSTranslations

SACOsecsinthecity.comSquare MileStabiloStarwood Hotelsand ResortsStick it on T King AssociatesTarget ResponseTay Associates The BusinessTravel MagazineThe Glass FabricCompany The Institute ofAdministrativeManagementThe KeyboardCompanyThe PA ClubThe Pilot PenCompany (UK) The Place HotelThe ScoutAssociationThe TravelProfessionalsThe VirtualAssistantCoaching andTraining Cotodayspa.co.ukTownley NetworkSolutionsTristarWorldwideChauffeurServicesUrban BiteVenueDirectory.comVisit EssexWine MattersWines SelectWorkplaceSafetyYour ExcellencyLimited

Visitor BreakdownA Personal/Executive Assistant ..............37%B Executive PA.........................................26%C Virtual Assistant .....................................2%D Office Manager ....................................18%E Secretary.................................................4%F Personnel/HR Manager..........................1%G Training Manager ...................................1%H Administrator .........................................6%I Event Organiser/Co-ordinator ..............4%J Procurement Manager ...........................1%

Visitors attend office* from arange of organisational sizes:1 to 9 Employees ...................22%10 to 49 Employees ...............17%50 to 250 Employees.............19%250+ Employees.....................42%

A

BC

D

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EFG

office* is such a fantastic place to meet,network and source new products.”GERMAINE HARRIS, PA, BIS

‘‘

Who you will meet at office*?

office* attracts quality administrative professionalsfrom across the country. From large blue chiporganisations through to SME’s, representatives will besent from each company to source the latest productsand services.

Visitor Facts and Figures Who’s Exhibiting?

Meet corporate buyerswith annual budgetsup to £250,000

Pitman Training will bereturning to office* thisyear and their MarketingManager, Jamila Juma-Ware, shares herexperiences.

Why did you decide to exhibit againat office*?We were blown away by last year’sevent! I have never experienced such ameticulously organised, individuallytargeted event such as office*. Theatmosphere was phenomenal and theleads were incredible. The amount ofresearch, support and organisation thatwent into the event was above andbeyond any trade event I’ve evervisited…. Our entire team left buzzingwith ideas and excited for 2013!

How do you think exhibitingat a trade show is beneficialto your brand? The hard work has alreadybeen done… as an exhibitor,you just need to turn up witha well-planned showcase of

what you offer. You have a ready-made,targeted audience, who are there tosee you, because they want to – it’s arare opportunity to be face to face with100% of your consumer demographic.

How did you find the quality ofvisitors at office* last year? Delegates at last year’s office* wereexactly as billed – VIPs were VIPs, andeveryone had a relevant role: PA, VA,EA or Office Manager. Attendanceexceeded our expectations.

EXHIBITOR FOCUS: Pitman Training

Office Times May 2013_Layout 1 24/05/2013 16:25 Page 2

EXHIBITOR FOCUS: Lucky Voice

Marketing Campaign

office* is supported by an extensive marketing campaign that targets only top quality PAs, EAs and Office Managers. The mix of activity includes:

Advertising and editorial within all relevant mediaSubstantial e-marketing campaign

Dedicated PR campaign delivered by an in-house PR ManagerDirect mail, including newsletters and personal invitations to the show

Promotion through supporter websites, publications and events.

Experience the power of face-to-face marketing at office*

Exhibitions are one of the mosteffective marketing platformsavailable to any business and thepromotional body FaceTime havethe facts to prove it! Based ontheir extensive research we have picked just some of thereasons why exhibiting at office* - the leading event tomeet and do business with PAs, EAs and OfficeManagers - will be the single, most effective marketingdecision that you make this year:

4,000+ potential customers will have the opportunityto connect with your brand at office*Before an event: 27% of visitors believe live events “allowyou to be more open-minded about what brands offer”After the event: This rises to 74%

Build relationships at office*Before an event: 37% of visitors believe that live eventsare the “best way to meet new contacts”.After the event: this rises to 71%

Exhibiting at office* will make people remember you

Before an event: 28% of visitors believe “experiencing abusiness first-hand makes it more memorable”.After the event: This rises to 65%

usiness with PAs, EAs & Office Managers

These are just some of the simple facts that illustratehow effective an exhibition could be for your business– see more at www.facetime.org.uk

Lucky Voice will beexhibiting at office* for thefirst time this year and theirMarketing Manager, DanPilkington, shares histhoughts in the build-up tothe show:

Why did you decide toexhibit at office*?We see it as a greatopportunity to put ourprivate karaoke experiencein front of the perfectaudience for us in the buildup to Christmas. We knowfrom the industry that thisis the best show to be atwith the most cut throughand we're looking forwardto being there.

Why are PAs an importantaudience to Lucky Voice?PAs are a very important

audience for us, particularlyin the build-up to theChristmas period. We knowthat they are often theorganisers of Christmasparties for large corporatefirms, and at the very leasthave the ear of the majordecision makers in theirbusinesses.

How do you thinkexhibiting at a tradeshow will be beneficial toyou brand?We think that the show willdrive direct bookings andbuild general brandawareness to an importantaudience of influencers.

After visiting office* 2012 we decided it was the ideal showcase for our business and placeda booking for the 2013 exhibition. Our decision

was based on the quality of the event, theexcellent organisation, the associated

marketing and PR opportunities and the factthat it attracts a very high calibre of visitor.”

DIANE GREEN, MBM OMEGA LTD

‘‘

Office Times May 2013_Layout 1 24/05/2013 16:25 Page 3

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Corporate Traveller Networking Club

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MainEntrance

Pizza Express

Toilets

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Exit

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ToiletsToilets Catering Area

Crussh

Little OrchardOrganisers Office

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Info Point

1080DBCStand

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VIP office*Ambassador

Lounge

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6010 Destination & Venue Village

villagevillage

50012x2m

Get unrivalled brand exposure at office*Sponsorship provides the perfect platform to target your audience byaligning your brand with office* – the definitive event tailored specifically tothe needs of PAs, EAs & Office Managers. Not only does it give you a uniqueopportunity to communicate with your chosen audience, it also allows yourbrand to become an integral part of our marketing campaign with hugenational reach.

Sponsorships are ideal for:Building brand recognitionEnsure maximum exposure to buyers for an extended period oftimeDriving buyers to your standSampling your productBeing recognised as a leading industry brand

A range of options are available to suit any budget, with prices starting fromjust £190+VAT. Please visit the website www.officeshow.co.uk to see the fullsponsorship document.

We strive on going the extra mile and are happy to create bespoke packagesfor the more creative among you so if you have any ideas outside of thosedetailed please let us know... if it is possible we’ll make it happen!

For more information please contact David Maguireon dmaguire@divcom.co.uk or 01273 645127

Shell Scheme: £369 per sqm

Space Only: £339 per sqm

Stand Costs 2013 rates

Sold:

Available:

Key

Top five visitorreasons toattend office*1. Meet with

exhibitors/suppliers2. Research or evaluate

products/services3. Network4. Attend Seminars5. Attend Keynotes

70%SOLD

Theatre

Theatre

Office Times May 2013_Layout 1 24/05/2013 16:25 Page 4