Office OnRamp Microsoft Confidential: Internal Use Only1

Office OnRamp for IT Pros & the Optimized Desktop ProgramPoCs and Pilot Jumpstart Offerings

March 11, 2010

Office OnRamp Microsoft Confidential: Internal Use Only2

Windows 7 Accelerate: Optimized Desktop Program

• Capitalize on Windows 7 momentum as the catalyst to secure the “Optimized Desktop” (Win7 Enterprise, Office 2010 Pro Plus, Internet Explorer 8 & MDOP), accelerate business PC refresh and pull through server infrastructure upgrades.

• Build an end to end program to accelerate customers deploying 10% of their PCs on Windows 7 Enterprise + IE8 + MDOP + Office 2010 Pro Plus.

• We will attach to the existing Windows 7 momentum – leverage the activity as the change agent to drive a complete desktop refresh

• Collaborative program partnering with the Windows, MDOP, IE, Office, and MCS teams.

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Program Execution Guidance

Role Action Resources

WC and IW BG Lead

• Target customers who have SA Benefits and have the ATU offer PoC Jumpstarts via DDPS SA Benefits

• Develop a joint execution message on the Optimized Desktop for the ATU/STU

• Analysis Partner capacity and adjust as necessary

Targeting ToolExecution Guide

WC BG Leads • Formulate a v-team across Windows Client, IW, STU, EPG Sales Excellence, SMSP CA Lead, and PTU.

• Establish a communication / scorecard rhythm with area / subsidiary LT.

• Review targeting tool for Jumpstart Production Pilot and submit candidates for funding

Targeting ToolExecution Guide

WC and IW BG Lead

• Target high priority PoC customers for MSFT funded PoC (via ACF/MDOP PoC)

• Develop a joint execution message on the Optimized Desktop for the ATU/STU

• Analysis Partner capacity and adjust as necessary

Targeting ToolExecution Guide

ATU/STU/CA & Telesales Leads

• Offer PoC Jumpstarts to DDPS customers and partner with your BG lead on targeting high priority PoC via MSFT funded PoC

• Pitch OD quick start guide to all customers • Know the H2 Playbook and sales motions• Drive the Optimized Desktop and Deployment of Office

Pro+ 2010 on top of Windows 7 Enterprise & MDOP

Quick Start GuidePlaybookCustomer Ready Jumpstart Pilot DocumentsCustomer Ready Jumpstart PoC Documents To Customer PoC JumpstartTo Partner PoC Jumpstart

Office OnRamp Microsoft Confidential: Internal Use Only4

Wrap-UpPoC ExecutionPre PoC

PoC Jumpstart Overview

Scope & key deliverables

Value Prop REJ Estimate HW Assessment

App Compat Image Engineering

Deployment Testing Next Steps

Info Portal•Downloadable info portal for offline use•Content is divided by PoC phase•Each phase covers each product•Collateral includes: videos, decks, whitepapers, guides

Deployment Server•VHD with pre-installed deployment tools to expedite deployment PoC• Includes core product software to avoid individual downloads•Server can be domain joined to integrate into customer environment• Includes info portal content•Provides immediate first hand evaluation environment

Deliverables•Operational PoC in controlled environment @ customer site•Working set of assessment, app compat, and deployment tools•Next steps identification to move forward to pilot or blocking issue remediation

Goals•Outline benefits of a modern Microsoft desktop•Provide evaluation environment for customer to explore features•Show customers steps and tools to easily migrate their desktop

•Demystify the desktop deployment process – remove the “its too hard” perception•Build knowledge on deployment tools with customer•Provide roadmap to move deployment to the next phase

•PoC Results summary (partner led)•Deployment planning template

•Content is optimized for self service use to meet lowest touch engagement•Limited content to be made available directly on site•Portal is not intended to be re-delivery of entire TechNet

Day 1 Day 2-9 Day 10Delivery Options: Partner Led PoC (funded) or customer self-service kit

Core

Pr

oduc

ts

MBD Office Finance Microsoft Confidential: Internal Use Only5

Customer Receives

PoC Phase Deliverables

Pre • SoW based on customer needs and PoC goals• Overview discussion of Optimized Desktop value• Simple Rapid Economic Justification estimate result sheet

Execution • Assessment results for selected PCs to be used in the PoC execution• ACT analysis report• OMPM scan results• OEAT scan result• At least one desktop image created with MDT including App-V Office• Deployed set of PCs in controlled test environment• Testing template walk through - template will walk customer through select features in

deployed image - unique per image deployed

Completion • Proposal of next steps to pilot deployment• Survey for completion by customer, evaluating PoC content and partner execution - direct

submission to MSFT

Proof of Concept Deliverables

Partner Submits

PoC Deliverables

Summary Form • Completes detailed survey outlining key findings during PoC execution – this includes identifying blocking issues for remediation

Proposal • Partner outlines proposed next step with the customer and indicates if a proposal has been submitted to the customer for consideration

Survey • Survey outlining effectiveness of program and customer

Office OnRamp Microsoft Confidential: Internal Use Only6

• Scope Summary

Production Pilot Jumpstart

• Deployment – up to 1,000 clients

• Single Image• Deploy using ConfigMgr / LTI • Printer/Accessories – Windows

Driver Library Supported

Models of hardware – max of 4Apps in Image - 10Apps Remediated – 5 Office Apps Remediated - 3Desktops Sites – 1

Application CompatibilityDesign and implement a Windows 7 deployment infrastructure.

ProcessStrategy Workshop (2 Days)Limited Inventory using ACTCreate Functional SpecificationAssess Applications using 3rd party tools & OMPMRemediate Applications & files User Acceptance Testing

OutputsFunctional Specification – Application Compatibility SectionApplication Assessment ReportRemediated Applications

App-V

Design and implement an App-V infrastructure.

ProcessApp-V Workshop (1 Day)Include App-V information in Functional SpecificationBuild App-V infrastructureApp-V sequencing for customer selected applications

OutputsFunctional Specification – App-V SectionApp-V Sequencing Recipes Sequenced Applications

Image EngineeringDesign and implement a Windows 7 image factory and create single image.

ProcessImage Engineering WorkshopImage Security WorkshopCreate Functional SpecificationCreate Master Image DesignPerform PoC to validate designBuild Image Engineering FactoryCreate Windows 7 Master ImageUser Acceptance Testing

OutputsFunctional Specification – Image Engineering SectionImage Detailed DesignImage Engineering FactoryWindows 7 Master Image

Pre-EngagementTasks to complete prior to project kickoff

Pre-Sales- Opportunity Qualified- Sales Presentation- Secure BIF support for Pilot - Assessment Questionnaire- SOW - Phone Kickoff

Pre-Engagement -MCS Consultant Readiness (as needed)- Kickoff meeting prep- Create initial project plan- Create initial risks list

Project Start UpAn introduction to the overall technical direction of the Pilot.

ProcessKickoff meetingSolution Definition Workshop

OutputsTeam Makeup/when/whoRisksProject PlanDraft Functional SpecificationDirection of Technical Modules

Clo

seou

tRoa

dmap

for n

ext s

teps

and

bud

geta

ry e

stim

ate

Image DeploymentDesign and implement a Windows 7 deployment infrastructure.

ProcessImage Deployment WorkshopCreate Functional SpecificationCreate Image Deployment Design Perform PoC to validate designBuild Image Deployment infrastructureDeploy Master ImageUser Acceptance Testing

OutputsFunctional Specification – Image Deployment SectionImage Deployment DesignDeployment Infrastructure

~10 wk partner led pilot

Windows 7 Enterprise Features • User Interface - 2 Languages• MDOP – Application

Virtualization• Bitlocker ToGo• AppLocker - Block 2 Apps +

enable recorder• Others added at additional

cost