Office Communication and Branding
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Transcript of Office Communication and Branding
Office Communication and Branding
What We’ll Cover Email Etiquette Answering the phone Websites Publications Stationary and clothing
Email Etiquette: Subject line
Always use them Say something informative Don’t sound like spam Reflect the entire content Shorter is better Update subject line when conversation
changes
Email Etiquette:Using To, Cc, and Bcc
Put names in To field in proper order To is not Cc Do not share private addresses Be aware of escalation with Cc Tell recipients to reply or reply to all Use Bcc with caution
Email Etiquette:Opening and Closing
Do not address people by their full names Be aware of generation preference Use titles where appropriate Move to first person when appropriate Know when to eliminate the opening Signature block
Email Etiquette: Appearance
Fonts should not overwhelm the message Standard 12 point font Black font Do not use backgrounds, emoticons, or
electronic signature quotes
Email Etiquette: Misc. Proofreading Don’t send emails angry
Answering the Phone Oklahoma Cooperative Extension should
be predominant Examples
“Good morning. Oklahoma Cooperative Extension, Tulsa County.”
Oklahoma Cooperative Extension Service, Grant County. This is Suzie.”
Websites Brand your site Keep it updated Keep it simple and easy to use
Publications Brand your newsletters, flyers, and
brochures Be consistent Meet the needs of your audience Provide contact information Include equal opportunity statement and
cost disclosure, if private funds were used
Stationery and Clothing Letterhead Envelops Business cards Wear your OCES nametag and lapel pin Wear OCES logo apparel when
appropriate
This module was put together by Krista Anderson - March 2013
Contact her for more assistance at [email protected] or 405-744-7760
Sources: Texas Extension Service, Kim McCrackin, Oklahoma State University