Office App Case StudyBringing a Happy Office Life

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Office App was founded by Iain Thompson in 2015 with the vision of seamlessly connecting

employees to their office space for optimal productivity and enjoyment.

The vision started small and has now grown to in 10 different countries all across Europe.

The platform has completely changed the way work environments are built and utilized,

optimizing the work-life flow.

The app can be your personal

caterer, your chat room, your

indoor navigator and so much

more. The 45 + modular

functionalities are made with

detail and precision to enhance

your time, in and out of the office,

in other cities and brand

recognition in the design industry.

Who is Office App?

Office App has become one of the fastest-growing PropTech companies worldwide.

However, they did not have a PR strategy in place to support their rapidly growing

company. They wanted to boost their position in the industry

and that is where PRLab stepped in.

PRLab and Office App have been

working together since July of 2019.

Since then Office App has gained

local and international exposure.

They began with a full PR and

content marketing strategy to

amplify exposure and spread

knowledge about the innovative

software.

The Challenge

Content

Creation

PR StrategyTranslations

PRLab Strategy

PRLab started by contacting various

media outlets and publications to launch

Office App into the public eye. Working

all across Europe, the strategy quickly

picked up speed. 

PRLab set up exclusive interviews with

Office App Head of Sales and Dutch

publications, gaining traction in Data &

Technology news outlets. 

For the first time Office App began

actively running press releases for new

partnerships and feature releases.  In the

first month alone these press releases

gained a readership of 993.000.

PR Strategy

Content CreationOffice App is a revolutionary idea

that needed content marketing

support. With that in mind, PRLab

Hub created a content plan that

consisted of 3 new article topics

every month on the vast array of

Office App’s capabilities. 

These articles were featured in

publications specializing in

everything from Property

Management to Human Resources

and Technology, bringing in new

clients month after month.

PRLab employees are multilingual

professionals who provide Office

App with constant translations.

These translations are conducted in

the form of news articles and press

releases in Dutch, German and

French catering and informing the

international clientele.

Translations

PRLab was able to successfully boost Office App’s exposure in and outside of Europe and

in different languages. In the first month alone, with PRLab’s help, Office App was featured

in 12 separate publications. 

The Exposure

Much, but definitely not all, of this

exposure came from localized Dutch

press. This has put Office App on the

radar of new professionals in The

Netherlands, France and the UK.

The concrete content strategy has

enabled a holistic view of all of Office

App’s capabilities. Now those looking

for an optimal office assistant know

exactly who to go to.

PropTech is quite a niche market, but PRLab has the skills and knowledge to

manage accounts from tech to sustainability to interior design. There is no industry

they are not willing to tackle. Knowing the client is critical and knowing the

audience is furthermore essential. 

PRLab’s Capacity for Office App & Beyond

PRLab works across borders, with top

tier publications, engaging readers

across all platforms. They assist

startups and scales ups with PR to

put you at the top of your industry.

Published at Propmodo

Industry Report

We’ve interviewed over 2000

professionals across North

America and Europe.

All in all, they were from the

United States, United

Kingdom, The Netherlands,

Germany, France, Canada,

Sweden, Italy and then a few

other countries.

Online

readership

Estimated

coverage views

PRLab Results

Number of

languages

published in3 22.6K

920K

Phone number +31 6 577 216 12

Email Address hello@prlab.co

Website page prlab.co

Get in touch with us:

Thank you!