Offers

OFFERS

Major Leverage Points within an Offer

• Size of upfront giveaway

• Price

• Commitment

Constructing Offers-Basic Guidelines• Give away as much as you can afford- the

more you give, the greater the response.

• Charge as much as you can get away with- but the less you charge, the greater the response.

• Commit the member to buy enough units to make your offer profitable-- but the lower the commitment, the higher the response.

Ideal offer: Advertiser’s Viewpoint

Take 1 CD at list price plus shipping and handling with commitment of one

a month for life.

Ideal Offer: Consumer Viewpoint

Take all you want free with no obligation to buy anything

Twelve Most Popular Offers

1. Free trial

2. Money-back guarantee

3. Free gift

4. Yes/no offers

5. Sweepstakes offers

6. Your choice

Twelve Most Popular Offers

7. Limited time offers

8. Sample offers

9. Short-term introductory offers

10. Positive and negative options

11. Discount offers

12. Free information

Thank you!