Offerpal Slides: April Facebook Developer Garage
-
Upload
grantbell -
Category
Technology
-
view
2.268 -
download
0
description
Transcript of Offerpal Slides: April Facebook Developer Garage
Slide title goes here…
Offerpal Media Inc. Confidential
Tips for Turning Your Social Apps Into a Profitable Business
Facebook Garage: LondonApril 8, 2009
Offerpal Media Background
Quick Facts
• Venture Capital Funded:Series A ~ $5M June, 2007, Northbridge, Interwest Series B ~ $15M, 2009, DE Shaw
• Platform: Launched October, 2007
• Publishers: 1,000+
• Global advertising offers: 2,000+
• Completions: Millions of offers/month
• Reach: 300M+ users per mo
• Technology: Proprietary & patents pending
• Global: Support ~ 100 countries; 50% localization completed
Offerpal Media is the leading monetization solution for 80% of the top
virtual currency apps on Facebook, MySpace, Bebo, Hi5
and many others.
Friends For Sale!
(Lil) Green Patch Metropolis Vampires
Speed Racing
ZombiesPuzzleBee
Super PetsRockstars Own Your Friends Blackjack
The Hatchery
Mobsters
Pet Pupz
Texas Hold’Em Poker
Make a Baby
UserEngagement
>$150 eCPM
<10¢ eCPM
CPM Banners
CPC Adsense
Monetization for Virtual
Currency and Digital ProductsMonetization
<$1 eCPM
Card Games $400
MMORPGs
Tamagotchi Games
Racing
Owning
Pets
Green
$225
$200
$175
$150
$100
$75
eCPM
Category
• Network-wide eCPM: $150 – $200 • Average publisher payout: $75/day/1,000 users• Conversion rate: >5% (40x better than traditional CPA)• Revenue per completion: >$5.00
Show Me The Money - Highest Industry eCPMs
Top 10 Tips for Turning your App into a Profitable Business
1. Have a monetization plan BEFORE you build your app(s)
2. Must have virtual currency
3. Understand monetization potential for app genre & prioritize accordingly
4. Multiple sources/sinks to build a healthy & sustainable economy (functional, behavioral, decorative…)
5. Integrate Offerpal (avg configuration time 20 min)
6. Maximize distribution channels (OP installs, buy installs, cross promotion with other apps, expand cross platforms)
7. Leverage all viral channels (fbconnect, alerts, home page messages, email,…)
8. Product Maintenance – new features every 4-6 weeks; specialty items
9. Optimization & promotional consultation (exchange rate testing, UI testing, tabs, links, competitions, leaderboards…)
10. Inspect what you expect – analyze and improve (appsorama, offerpal…)
• Deepens user engagement• Increases stickiness &
pageviews • Improves virality • Focuses user attention• Adds meaning to context • Generates competition• Monetization opportunity
Benefits of Virtual Currency
Join More Than 1,000 Top Apps Today!
• On-board in minutes:
http://apps.facebook.com/offerpalmedia
Contact: Julie Craft; [email protected]