cVidya OfferAdvisorPricing Analytics Next Best Offer Solution

Pricing Analytics Challenges

A shift has occurred in telecom marketing from product-centric to customer-centric strategies, forcing operators customer care and retention teams in the Marketing department to focus more on understanding their customers needs, preferences and behavior, so that they are better qualified to identify, develop and deliver attractive and relevant offerings that engender customer loyalty.

In order to provide customers with more personalized packages and prices, customer care and retention teams in the Marketing department have to rely on technology to assist them in developing and controlling price plans that do not migrate from their targets, get cannibalized by customer service representative or end up costing the company money. The plans also have to maximize the opportunities regarding segments such as postpaid, prepaid and business customers by providing personalized cross and up sell offerings. Moreover, it should provide them a migration path allowing a controlled migration between price plans assuring minimal revenue dilution, thus meeting the challenge of treating customer retention as a business strategy demands technology that comes with expert insight and excellent business intelligence.

OfferAdvisor Solution

OfferAdvisor is a comprehensive, robust and accurate Next Best Offer solution providing personalized, value-driven pricing plan recommendations to achieve retention and revenue targets. It allows operators to provide personalized offers based on the subscriber usage. In case there is no need to any immediate actions, OfferAdvisor recommendation will be fed into the CRM and will be used when subscriber will request a new plan. In case there are indications that the customer is in high risk, OfferAdvisor proposal can be used to proactively propose these customers new offers that will prevent their churn via the web site, as part of the invoice, campaign management, etc. Leveraging cVidyas years of experience in the Revenue Intelligence arena, OfferAdvisor is the perfect churn prevention tool capable of analyzing the real usage data of an individual customer and immediately offering the perfect price plan to ensure that the specific customer doesnt churn. The solution provides methodical and systematic pricing-related decision-making processes for maintaining a competitive edge and increasing margins.

OfferAdvisor BenefitsIncreased percentage of customers retained while decreasing the cost of retention Improved operations and efficiency of retention teamsKeeps focus on most valuable customersMaximize your pricing offering based on the set business goals

Billing Cycles Management Screen

OfferAdvisor - The Power of Financial Analytics

A usage-based analytical solution that measures individual subscribers and account profitability and evaluates the financial impact of alternative tariff offerings, cVidyas OfferAdvisor ensures improved retention capabilities while reducing expenses:

Model customer profitability and target marketing campaigns at loyal and stable customers

Simulate what if scenarios to analyze the impact of each plan, identify customer segments, and rank best plan

Evaluate offerings for corporate accounts

Identify overpaying subscribers

Pinpoint the most appropriate package for subscribers at risk of churn

Optimize retention campaigns through financial simulations

Check and evaluate the impact of personalized offers

Prioritize retention according to a rapid and accurate assessment of customer profitability

To achieve this functionality, OfferAdvisor features powerful forecasting, analysis and business-intelligence components that enable account managers and customer-retention teams to increase customer loyalty while maximizing profit margins:

Powerful rating and billing engine with a user friendly GUI enables users to easily define even the most complex rating plans, including discounts, allowances, bundles and other promotions

Accurate calculations utilizing real rating and billing engine and real usage data

Automatic data collection and import from data warehouses, billing systems, usage systems, CRMs and financial (cost) systems

Flexible reports provide managers with a comprehensive view of simulated scenarios and automatic graphic output of competitive analysis, best-fit pricing for specific segments, and much more

What-if analysis of marketing strategies supports evaluation of the impact of each plan on both customer-retention strategies and profitability

Why cVidya?

Domain expertise and proven record of live deploymentsConsulting services provided by cVidya pricing experts Leveraged to service performance management (call center, technicians) solutions based on advanced logic and concepts

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Copyright by cVidya Networks, 2012. All rights reserved worldwide.

About cVidya NetworkscVidya Networks is a global leader of Revenue Intelligence solutions for telecom, media and entertainment service providers. Innovative cVidya solutions achieve rapid ROI and lower TCO serving to maximize margins, improve customer experience and optimize ecosystem relationships. The product range encompasses Revenue Assurance, Fraud Management, Operational Risk Management & Compliance, Sales Performance Management and Pricing Analytics. Follow us on Facebook, Linkedin, Twitter or visit us at www.cvidya.com.

For additional information, please contact info@cvidya.com.

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