Kaltura Presentation at UNH March 16, 2010

Ofer Ballin, Director of Business Development

The first open – source video platform

The ONLY online video platform with unique presence in education

Open video

A VISION for the future of media in the university…

SIMPLE TOOLS that students, faculty, librarians, & communications teams can all use…

An OPEN SOURCE framework for development

A COMMUNITY for innovation…

Corporate OverviewHQ in NYC; R&D subsidiary in Israel40 EmployeesInvestors – .406 Ventures, Boston; Avalon Ventures, San Diego Incorporated Oct ’06; Technology unveiled Sep ’07 at the TC-40 event(won TC-40 People’s Choice award)First partnerships Q1 ’08 (Wikipedia); First revenue March ’08Advisory Board: o David Picker (President: UA studios, Columbia,

Paramount) o Keith Reinhard (Cofounder, Omnicom)o Yochai Benkler (Professor, Harvard)o Mark Rosenthal (President MTVN, IPG Media)o Paul Marshall (renowned expert, Media IP)o Brian Behnldorf (Director Mozilla, founder

CollabNet, founder Apache Foundation)o Matt Asay (GM Americas Alfresco)o Tony Perkins (RedHerring, AlwaysOn)

Dr. Michal Tsur, President & Co-founderCo-founder Cyota (sold $145M) ; Yale Post-doc in Open Systems

Ron Yekutiel, Chairman and CEO & Co-founderCo-founder & CEO, Destinator, Inc;Wharton MBA with Honors; Israel Air-Force Pilot (Major Res.)

Eran Etam, CTO & Co-founderCo-founder and VP R&D of ICQ (sold $407M); B.Sc. Computer Science and Math

Dr. Shay David, VP of Business and Community Development, Co-founderCo-founder & VP, Destinator, Inc;Yale Post-doc in Open Systems

Video 1.0 vs. Video 2.0

Broadcast Model Online(Video Repurposed for the Web)

Films

Television Programming

Live Events

Advertisements

Video OnDemand

Films

Television Programming

Live Events

Advertisements

Video OnDemand

Webisodes

Democratization Programming

Video 1.0 vs. Video 2.0

Film

Television Programming

Advertisements

Interactive Applications

Contests

Sweepstakes

Two-way video communication

Corporate Communication

Video Sharing

Lead Generation

Schedules

Webisodes

Video OnDemand

Democratized Programming

Community Building

SEO

Mash-Up + Remixing

Syndication

Video Ad Products

Non-traditional advertising

Online Video Technology Platform

INGESTUpload & Transcode

MANAGEContent Management

PUBLISHApplication Studio

ENHANCEBrowser Based Editor

PUBLISHInteractive Player

PUBLISHSyndication

MONETIZEAdvertising & e-Commerce

ANALYZEReporting & Analytics

Powering Media Across the Institution

Internal Youtubes and CMS extension

LMS Integration

Media Asset Management

Lecture capture and podcasting

Video assignments and discussions

Collaborative editing and creation

Key Product: Youtube in a box!

Present collections of video and rich-media

Allow students and teachers to upload media

Add meta-data and search content.

Allow public or private display of media

CMS Extensions (Drupal, Joomla,WP etc)

Kaltura at Penn StateRemixAmerica.org

Integration with LMSIn Course Media Tab:

•Display media related to course

with ability to search content by

tags

Search by keyword or tag displays thumbnail gallery below

Media Asset Management

Libraries, Archives, Faculty Collections

Manage, tag, search, moderate content in a browser based management system

Detailed analytics and reporting on content views and interaction

Lecture Capture enhancement

Use existing lecture capture systems

Use Kaltura to easily edit and enhance content

Store, manage, tag, search and stream through Kaltura

Video Assignments and Discussions

Students use a simple web cam tool to submit video assignment and participate in video discussions

Teachers comment and respond to assignments using video.

Collaborative editing and creation of rich-media content

Use advanced web-based video editors to collaborate in creation of content

Encourage engagement of student by interacting with video resources

Video Wiki - Wikipedia

Advanced video interaction

Live streaming

Audio search within a video

Syndication and distribution of videos

Advanced meta-data support

Video commenting

Summary

Centralized video and rich-media repository

Simple tools put together to create seamless video flows

Treat video as text

Open-source = o Ease of integrationo Flexibility and scalabilityoUser engagement o Low costs

The Black Board building Block

Professors, students administrators and staff can take advantage of Kaltura’s unique tools in three layers:o Institution levelo Course levelo User level

Institution Level – Global Playlist

Course Tool – Media Gallery

User Content – My Media

Actions and functionality

Manage meta-data

Manage scope of content (authorized users)

Edit content

Create embed codes

Create playlists

Syndicate content (create RSS feeds)

Part of the portal

Advanced Features and Applications

USC:

Advanced Features and Applications

Media Hub

HTML5 and Wikipedia

Thank you..…

For additional information on Kaltura:

Ofer BallinDirector of Business DevelopmentOfer.ballin@kaltura.com+1 617 470 9940www.Kaltura.com

Leah BelskyDirector of Strategic AccountsLeah.belsky@kaltura.com+1 401 742 6697www.Kaltura.com

Hosting Options

Self-Hosted software: most affordable & secureCommunity Edition: a free community-supported platform

Enterprise Edition: with paid support & maintenance by Kaltura

Software as a Service: at the lowest price available

Open-Source Unique Proposition

Use either as “out-of-the-box” or fully integrate with any system.

YOU own the code: freedom from vendor lock in!

Most flexible to integrate and to enhance

Most rapid pace of innovation

Most engaging features (user uploads & remixes)