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UNIVERSITY OF MUMBAI

Restructured & Revised Syllabus underCredit based Semester and Grading System

for

Master of Management Studies (MMS)Semester III & IV

2 Years full-timeMasters Degree Course in Management

(Effective from the academic year 2016 – 2017)

Proposed Revision for MMS Syllabus wef AY 2016-17 (Batch 2016-18)

Semester III

Sr.Common subjects

No.1 International Business

2 Strategic Management (UA)

FINANCE SPECIALIZATION

Sr.Core

Sr.Electives (Any 1)No. No.

1 Financial Markets and Institutions 1 Banking and Financial Services Institutions

2 Corporate Valuation and Mergers 2 Investment Banking& Acquisitions

3 Security Analysis and Portfolio 3 Wealth ManagementManagement

4 Financial Regulations 4 Infra and Project Finance

5 Derivatives and Risk Management 5 Strategic Cost Management

Summer Internship 6 Commodities Markets7 Mutual Fund8 Financial Modeling9 International Finance

SYSTEMS SPECIALIZATION

Sr.Core


1 Database Management System & 1 Cloud Computing & VirtualizationData Warehousing

2 Enterprise Management System 2 Information System Security and Audit3 Big Data and Business Analytics 3 Data Mining and Business Intelligence4 Knowledge Management 4 IT Consulting5 Software Engineering 5 Digital Business

Summer Internship 6 Software Project management7 Governance of Enterprise IT & Compliance8 Cyber Laws & Managing Enterprise IT Risk9 International Finance


Semester III

Sr.Common subjects



HRM SPECIALIZATION

Sr.Core


1 Training & Development 1 Personal Growth Laboratory2 Compensation and Benefits 2 Global HRM

3 Competency Based HRM and 3 Employee Branding and Employer ValuePerformance Management Proposition

4 Labour Laws and Implications on 4 HR AnalyticsIndustrial Relations

5 HR Planning and Application of 5 O.S.T.D.Technology in HRSummer Internship 6 HR Audit

7 Employee Relations , Labour Laws andAlternate Dispute Resolution

OPERATIONS SPECIALIZATION

Sr.Core


1 Supply Chain Management 1 World Class Manufacturing

2 Operations Analytics 2 Business Process Engineering AndBenchmarking

3 Service Operations Management 3 Technology Management & ManufacturingStrategy

4 Manufacturing Resource Planning 4 Strategic Operations Management& Control

5 Materials Management 5 Industrial Engineering Applications &Management

Summer Internship 6 TQM7 International Logistics8 Quantitative Models in Operations9 Productivity Management


Semester III

Sr.Common subjects



MARKETING SPECIALIZATION

Sr.Core


1 Sales Management 1 Retail Management2 Marketing Strategy 2 Rural Marketing3 Consumer Behaviour 3 Marketing Analytics4 Services Marketing 4 Digital Marketing5 Product & Brand Management 5 Customer Relationship Management

Summer Internship 6 Marketing Research & Analysis7 Event Management8 Health Care Marketing9 Distribution & SCM10 Tourism Marketing11 Marketing of Banking & Financial Services

Programme - Masters in Management Studies

Semester - III

COMMON SUBJECT

Semester : III-CoreTitle of the Subject / course : International BusinessCourse Code :Credits : 4 Duration : 40

Learning Objectives1. To develop a deep understanding of International Management2. To develop the analytical ability of the student to attain an insight into International

Management contexts

Prerequisites if any Business ManagementConnection with subjects in the International Marketingcurrent or future courses Strategic Management

ModuleSr. Content Activity Learning OutcomeNo.1. Introduction Lecture Understanding the scope of

Objective international business Scope Perlmutter’s EPRG Model

2. Country Analysis http://atlas.cid.h Evaluating country attractiveness, PESTEL analysis arvard.edu impact on business models The Atlas of Economic Activity on

Complexity PESTEL of Porters Diamond emerging Country Risk analysis markets

Lecture3. Cross Cultural Management Case/ lecture Understanding cultural

Hofstede’s Cultural differences and impact onDimension business operations

CAGE Framework Pankaj Ghemawat

CultureandLeaderEffectiveness: The GLOBE Study

4. Mode of Entry Case / lecture Optimal way to enter a market Market/Country Entry

Strategic Alliances/- JV / M&A

Sr. Content Activity Learning OutcomeNo.5. Investment Decisions Case / lecture International finance decisions

Drivers of FDI – Special and impact on operationsemphasis on emergingmarkets

Offshore Banking Forex Management –

ADR-GDR’s- EU bonds6. WTO Regional Trade Case / lecture Basics of WTO from the

Agreements perspective of a business manager Building Blocks of WTO Major agreements of WTO

7 Managing of Multinationals Cases / Multinational and subsidiary Organization Structure Lectures/Assign development and management.

-Matrix ment Impact of I-R model on-Geographic subsidiary management.-Product

International HRM-Expatriate Management-Staffing of Subsidiaries

Integration ResponseModels-Types of subsidiaries-Control of subsidiaries

Global manufacturing andsupply chain- Optimizing of Supplychain- Offshoring V/SOutsourcing

Text Books1) International Business - Mike W. Peng; Klaus E. Meyer - Cengage Learning2) International Business Environment, The: Text and Cases- J Stewart Black ; Anant K

Sundaram – Prentice Hall India3) International Business –Charles W L Hill - McGraw Hill

Reference Books1. International Management - Arvind V Pathak - TMH2. The Cultural Dimension of International Business – Gary P Ferraro – Pearson3. Multinational Management – John B. Cullen _ Thomson4. International Business: Challenges and Choices - Alan Sitkin, Nick Bowen – Oxford

Press

Assessment

Internal 40%Semester-end 60%

Semester : III-CoreTitle of the Subject / course : Strategic ManagementCourse Code :Credits : 4 Duration : 40

Learning Objective1 To appreciate the role of Strategic thinking in changing business environment2 To understand the process of Strategy Formulation, Implementation & Evaluation3 Focus on application & decision making

Prerequisites if anyStudents to refresh themselves on critical The subject provides knowledge aboutconcepts and models in the areas of wrt HR, corporate level strategies with crossMarketing, Finance, Operations functional perspective. Hence basic

orientation of all relevant business disciplinesis appreciated

ModuleSr. Content Activity Learning outcomesNo1 Introduction to Strategic Management Lecture and Familiarization with

and schools of Strategic formulation Case terminologies and processes ofand implementation & evaluation discussion Strategic Management

2 Globalization, addressing a VUCA Lecture and Understanding of Strategicenvironment with a bottoms – up Case Management so as to enableapproach (Volatile, Uncertain, discussion the students shoulderComplex and Ambiguous time) responsibilities in the ever

changing global arena3 PESTEL & SWOT as tools for Lecture and Environmental scanning and

strategic formulation Case appreciation of externaldiscussion business environment for

effective strategy formulation4 BCG matrix / GE matrix, 7S Lecture and SBU portfolio management

McKinsey models as tools for Case and strategic coherencestrategic formulation discussion

5 Ansoff matrix, Grand strategy as tools Lecture and Acquaintance with tools offor strategic formulation Case strategic fit

discussion6 Porter’s Generic strategies and Value Lecture and Understanding industry

chain Case analysis and sustainablediscussion competitive advantage

7 Internal Competences & Resources Lecture and Leveraging Sustainable uniqueCore, Distinctive, Strategic & Case advantage with pathThreshold Competence, Competence discussion dependencevs Capability, Resource Analysis ,Value Chain Analysis, StrategicOutsourcingCore competence and synergy,

Sr.Content Activity Learning outcomesNo

Distinctive competencies, VRIOanalysis

8 Red – Blue - Purple Ocean strategy Lecture and Identifying strategic gaps inCase the market and filling themdiscussion with unique advantage

9 Competing in Global Markets: Lecture and Understanding organizationalDifferences in Cultural, Demographic Case growth options, strategizingand Markets, Multi Country and discussion and implementing themGlobal competition concepts, StrategyoptionsCompeting in Emerging Markets

10 Mergers and Acquisitions, Strategic Lecture and Understanding non- financialalliance & Joint Ventures, Vertical Case perspective and strategicIntegration, Offensive , Defensive discussion parameters in the globalizedStrategies, world

11 Strategy Evaluation and Control Lecture and Understanding of evaluationTypes of Control, Evaluation & Case and control processes to ensureControl Criteria Pre & Post discussion effective implementationImplementation

12 Change management and Turn – Lecture and Multi directional, innovativearound strategies Case ways of business growth,

discussion aligning organizational forcesto achieve desired objectives

13 Case studies & presentation

Texts Books1. Pierce & Robinson, “Strategic Management: Formulation, Implementation & Control”,

9th Ed, Tata McGraw – Hill, N. Delhi2. David Fred R, “Strategic Management: Concepts & Cases”, 10th Ed, Pearson – Prentice

Hall, N. Delhi3. Thomson, Strickland, Gamble & Jain, “Crafting & Executing Strategy”, 14th Ed, Tata

McGraw – Hill, N.Delhi4. Hit, Ireland, Hoskisson & Manikutty, “Strategic Management: A South – Asian

Perspective”, 9th Ed, Cengage Learning, Delhi

Reference Books:1. Pierce & Robinson, “Strategic Management: Formulation, Implementation & Control”,

9th Ed, Tata McGraw – Hill, N. Delhi2. David Fred R, “Strategic Management: Concepts & Cases”, 10th Ed, Pearson – Prentice

Hall, N. Delhi3. Cherunilam Francis, “Strategic Management: A Book on Business Policy & Corporate

Planning”, Himalaya Publishing House, Mumbai, 20084. Johnson & Scholes, “Explaining Corporate Strategy”, 6th Ed, Pearson Education, Delhi

5. Kachru Upendra, “Strategic Management: Concepts and Cases”, Excel Books, N. Delhi6. Barney Jay, “Gaining & Sustaining Competitive Advantage”, 2nd Ed, Prentice – Hall, N.

Delhi7. Patil Ashish, “Mergers & Acquisitions” SAAA Capital Pte. Ltd, Singapore8. Renee Mauborgue, W. Chan Kim, Blue Ocean Strategy, Harvard Business Review, 20059. Gary Hamel, C.K. Prahalad, Competing for the Future, Harvard Business Review, 199410. Thomson, Strickland, Gamble & Jain, “Crafting & Executing Strategy”, 14th Ed, Tata

McGraw – Hill, N.Delhi11. Nag A, “Strategic Management – Analysis, Implementation & Control”, - Vikas

Publishing House, 201112. Mintzberg Henry, “Strategic Safari”, 2009, Prentice - Hall Inc, New York.13. Grant Robert, “Contemporary Strategic Management”, 6th Ed, Wiley India14. Hit, Ireland, Hoskisson & Manikutty, “Strategic Management: A South – Asian

Perspective”, 9th Ed, Cengage Learning, Delhi15. Wheelen & Hunger, “Strategic Management and Business Policy”, 8th Ed, Prentice Hall,

N.J.16. Kazmi & Kazmi, “Strategic Management and Business Policy”, 4th Ed, Tata McGraw –

Hill, N. Delhi17. Rajiv Gupte & Shailesh Kale, “Strategic Management in the age of Globalization”, 1st

Ed, Himalaya Publishing House, Mumbai, 2007 (proposed)

AssessmentInternal 40%Semester-end 60%

Programme - Masters in Management

Studies Semester - III

FINANCE (CORE)

Semester : III-CoreTitle of the Subject / course : Financial Markets and InstitutionsCourse Code :Credits : 4 Duration : 40

Learning Objectives

1 To understand different components of the Indian Financial system and their functions.2 To comprehend various products issued through different financial institutions in the

primary and secondary markets.3 To understand the fixed income market, the different instruments and concepts related

to it.

Prerequisites if any Financial Management.Connections with International Business, International finance, Derivatives and RiskSubjects in the Management and Commodities.current or Futurecourses

S. Content Activity Learning OutcomesNo1 Indian financial system (IFS) Lecture Understanding Indian financial

Historical evolution of IFS. Different and system and its componentscomponents of the financial system and classroomtheir functions discussionFinancial markets - primary andsecondary markets; OTC and exchangemarkets; and equity and debt markets.

2 The Role of the Central Bank – RBI Lecture Understanding the role of RBIRBI’s monetary policy in its proper and in the IFSperspective in the overall IFS. classroom

discussion3 Stock Exchanges of the Country and Lecture Comprehension of SE

Primary Markets. and functioning and variousEvolution of stock exchange and their classroom products issued by differentrole in shaping the financial scenario of a discussion financial institutions incountry. primary market of India

4 Secondary Markets Lecture Ability to understand differentProducts involved in domestic and and financial products issued inforeign markets, institutions involved, classroom domestic and foreign marketsstock and other exchanges, clearing discussion and the working of clearinghouse mechanisms and clearing houses, broking houses, stockcorporation, broking houses and exchangesportfolio management services.

S. Content Activity Learning OutcomesNo5 Emerging Markets and Products Lectures Understand new markets,

Alternate finance products and players, and products and playerssuch as crowd funding, product to classroomproduct finance, interest-free financial discussionproducts, thematic indexes. s

6 Derivatives Lecture Ability to outline the basics ofProducts-Forwards, futures, options and and derivative products available inswaps, Exotic options. exercises financial marketsFinancial market activities – speculation,hedging and arbitrage.

7 Intermediaries Lecture Ability to comprehend theMutual funds, insurance firms and hedge and working of intermediariesfunds, commercial banks and investment classroombanks. discussion

8 Fixed income securities Lecture Ability to understand differentBond characteristics, bond types, coupon and concepts of fixed incometypes, computation of different yields exercises securitiesand bond price, relationship betweenyield and price, floaters and inversefloaters.

9 Fixed income securities Lecture Ability to understand andSpot rates and forward rates, zero and compute different measures ofcoupon yield curve, theories of term exercises risk of fixed income securitiesstructure of interest rates.Fixed income risk measures: duration,modified duration, convexity and pricevalue of basis point.

10 Foreign Exchange Markets Lecture General understanding ofand currency markets and its role

classroom in the financial systemdiscussion

Text Books1 Bharati V. Pathak, The Indian Financial System-Markets, Institutions and Services.2 Mishkin and Eakins, Financial Markets and Institutions.3 L M Bhole and Jitendra Mahakud, Financial Markets & Institutions.

Reference Book1 Fabozzi, The Handbook of Fixed Income Securities.2 Anthony Saunders, Financial Markets and Institutions.3 Meir Kohn, Financial Institutions & Markets.

Assessment


Semester : III-CoreTitle of the Subject / course : Corporate Valuation and Mergers &

AcquisitionsCourse Code :Credits : 4 Duration : 40

Learning Objective

1 To understand the process and set of procedures to be used to estimate the value of a company.

2 To learn to make strategic decisions in M&A to enhance a company’s growth.

Prerequisites if any Financial management, Financial markets and institutions .Connections with Subjects SAPM, Investment banking and Venture capital and privatein the current or Future equity.courses

Sr. Content Activity LearningNo. outcomes

1 Over view of valuation Lecture and Understanding the basicApproaches to valuation, valuation classroom concepts of valuation and theprocess, uses of valuation, information discussion interplay of factors affectingneeded for valuation, Judicial and valuationregulatory overview.

2 Financial statements, leverage and Lecture and Understand the role of leverage,working capital from valuation exercises working capital and ratios inperspective. valuation

3 Calculation of valuation inputs Lecture and Ability to calculate the elementsRisk measurement, looking for exercises of risk, return and cash flowsrelationships in data, cost of capital,FCFF and FCFE, growth rates.

4 Discounted approaches to valuation Lecture and Overview of valuation using1. Discounted Cash Flow Valuation problem discounted cash flow methods

a. Basics solving and ability to calculate the sameb. Estimating Inputsc. Discount Ratesd. Growth flowse. Growth Patterns

2. Dividend discount modela. Constant growth modelb. Zero growth modelc. Two stage modeld. H modele. Three stage model

Sr. Content Activity LearningNo. outcomes5 Other Non-DCF valuation models Lecture and Understanding of different

1. Relative valuation model problem alternative methods used ina. PE solving valuationb. PEGc. Relative PE ratiod. Enterprise value multiplese. Choosing the right multiples

2. Book value approach3. Stock and debt approach

Special cases of valuation1. Intangibles –Brand, Human valuation

etc2. Real estate3. Start up firm4. Firms with negative earnings5. Financial service companies6. Distressed firms7. Valuation of cash and cross holdings8. Warrant and convertibles9. Cyclical & non-cyclical companies10. Holding companies11. E-commerce firm

6 Option pricing applications in valuation Lecture and Understanding valuation of realproblem options with help of binomialsolving model and Black and Scholes

model7 Writing a valuation report Lecture Understanding the guidelines to

be followed in valuation reports8 Introduction to Mergers & Acquisitions Classroom Understanding the various

Types of restructuring, regulatory discussion forms of business restructuring,considerations, takeover code, M&A the regulatory aspects and theprocess. M& A process

9 M &A valuation and modeling Problem Ability to calculate the value ofInputs to valuation model, Inputs from solving a companydue diligence and calculation of the valueof the company.

10 Deal structuring and financial Classroom Understand the differentstrategies discussion methods of financing, paymentNegotiations, payment and legal and tax considerations and otherconsiderations, tax and accounting factors important for dealconsiderations, financing of the deal. structuring

11 Alternative business restructuring Classroom Understanding the alternativestrategies discussion. business restructuring methodsJoint ventures, strategic alliances, for creation of shareholdersdemergers or spin offs, split off, wealthdivestiture, equity carve out.

Text Books

1 Prasanna Chandra , Corporate Valuation2 Donald M.Depamphilis , Mergers, Acquisitions and other restructuring activities.3 Damodaran, Valuation4 Ashish Patil , Mergers & Acquisitions – The art of science

Reference Books

1 Damodaran , Investment ValuationPalepu, Healy and Bernard, Business Analysis and Valuation Using Financial

2 Statements.3 Sudi Sudarsanam , Creating Value from Mergers & Acquisitions.

Assessment


Semester : III-CoreTitle of the Subject / course : Security Analysis and Portfolio ManagementCourse Code :Credits : 4 Duration : 40

Learning Objective

1 To understand the factors affecting the prices of different assets and to create an optimum portfolio based on given risk conditions.

2 To understand the need for continuous evaluation and review of the portfolio with different techniques.

3 To learn technical analysis to predict price movements based on indicators and forecasting techniques.

Prerequisites if any This subject requires basic knowledge of Financialmanagement, financial markets and institutions.

Connections withSubjects in the current or Investment banking, Corporate valuation.Future courses

Sr.Content Activity

LearningNo. outcomes

Lecture and Understanding the basics of1 Introduction to securities classroom securitiesdiscussionSecurities - Risk and return analysis

2Types of securities, probability v/s Lecture and Understand the risk returnabsolute loss in risk management, exercises analysisvolatility in prices, statistical tools for riskcalculation.

3 Efficient Market Hypothesis Lecture and Ability to calculate pricesRandom walk theory, significance,usage. exercises using EMH

Equity research and valuation Ability to carry on companyLecture and analysis and valuation of

4Sources of financial information, industryanalysis, company analysis, valuation of problem equity shares

solvingequity shares.

Fixed income security analysis Understand the fixed income6 Systematic and unsystematic risk, securitieswarrants and convertibles, bond valuationIndexing and BenchmarkingCreation of an index, adjusting for Lecture and

Ability of creating and7 corporate adjustments in the index, problem tracking indextracking an index. solving

Sr.Content Activity

LearningNo. outcomes

Technical analysisLecture and

8Dow theory, types of charts. Japanese Ability to carry on technicalcandle stick patterns, chart patterns, problem analysissolvingtechnical indicators.Capital market theories

Ability to apply capital market9 Capital asset pricing model, portfolio risk Lecture theoriesand return.Factor models and arbitrage pricing

10 theory Classroom Understanding and applyingFactor based valuation models, Risk free discussion factor models and APTarbitrage.

11 Investment decision theory Problem Understanding and applyingTiming, allocation, buy, hold, sell, short. solving investment decision theoryPortfolio theoryConstruction and analysis, portfolio

Classroom Understanding and applying12 optimization, portfolio management discussion portfolio theorystrategies, portfolio performancemeasurement.

Text Books

1 Prasanna Chandra , Security Analysis and Portfolio Management.2 Donald E Fischer, Roland J Jordan, Security Analysis and Portfolio Management.

Reference Books

1 Steven Achelis , Technical Analysis.2 John Murphy , Technical Analysis of Financial Markets.

Assessment


Semester : III-CoreTitle of the Subject / course : Financial RegulationsCourse Code :Credits : 4 Duration : 40

Learning Objective1 To understand the regulations and its framework involved in financial system.2 To learn major intricacies of financial regulations.

Prerequisites if anyConnections with subjects Financial markets and institutions and mergers andin the current or future acquisitions.courses

Sr. Content Activity Learning OutcomeNo.1. Introduction to Financial Regulations Lecture Understanding the financial

Need and significance of Indian financial and regulations framework andsystem regulations, structure of financial discussion its significance in financialregulations in India, global financial crisis system– response of the Indian regulations.

2. Reserve Bank of India (RBI) Lecture, Clarity and understandingFunctions of RBI, credit control measures, conceptual the framework of variousqualitative credit control and quantitative discussion financial regulatory andcredit control, regulatory measures taken and statutory bodiesby RBI to facilitate financial inclusion. practical

Securities and Exchange Board of Indiacase

examples(SEBI): Introduction to SEBI Act (1992)– powers and functions of SEBI.

3. Introduction to important SEBI Lecture, Clarity and understanding ofRegulations pertaining to Capital conceptual the regulatory frameworkMarket: discussion with respect to SEBI in Issue of Capital and Disclosure and regulating the capital market

Regulations (2009). practical SEBI (Prohibition of Insider Trading) case

Regulations – 2015. examples SEBI (Prohibition of Fraudulent and

Unfair Trade Practices Related to Securities Market) Regulations – 2003.

SEBI Substantial Acquisition and Takeover Regulations – (2011).

Mutual Fund: SEBI (Mutual Funds) Regulations – 1996.

Sr. Content Activity Learning OutcomeNo.4. Insurance Regulatory and Development Lecture Understanding the

Authority (IRDA) and regulatory framework ofIRDA Act, Salient features of the IRDA practical IRDA and CCIAct, 1999, IRDA (protection of policy caseholder interests) Regulations 2002, its discussionduties, power and functions of authority.Competition Commission of IndiaConcept of competition , development ofCompetition Law, Competition Policy -Competition Act, 2002 - Anti CompetitiveAgreements, abuse of dominant position,combination, regulation of combinations,competition commission of India,appearance before commission andAppellate Tribunal, compliance ofCompetition Law.

5. Foreign Exchange Management and Lecture Understanding theRegulations and significance of FEMA andObjectives and definitions under FEMA, practical foreign trade policy1999,current account transactions and case regulations frameworkcapital account transactions, establishment discussionof branch, office etc. in India, realizationand repatriation of foreign exchange,authorized person, penalties andenforcement, foreign contribution(Regulation)Act, 2010.

6. Prevention of Money Laundering Lecture Clarity on moneyGenesis, prevention of Money Laundering and case laundering concept and itsAct, 2002, concept and definitions, law regulationvarious transactions, etc., obligations of discussionbanks and financial institution, KYC.

7. Regulatory framework for Lecture, Understanding regulatoryInternational Funds conceptual framework for internationalRegulations framework for rising fund discussion funds and commoditythrough: Global Depository Receipts and markets(GDRs) and American Depository practicalReceipts (ADRs), External Commercial caseBorrowings. examplesForeign Direct Investment Regulations:Foreign Direct Investment (FDI) Policy.SEBI (Foreign Portfolio Investors)Regulations -2014, SEBI (AlternateInvestment Fund) Regulations – 2012.

8. Regulatory framework related to Credit Lecture Understanding theRating Agencies: and significance of regulatingSEBI (Credit Rating Agencies discussion the credit rating agenciesRegulations) – 1999.

Text Books1. Siddhartha Shankar Shah , Indian Financial System and Markets.2. Shashi K. Gupta and Nisha Aggarwal , Financial Services.3. Guruswamy , Merchant Banking and Financial Services.

Reference Books1. Madura , Financial Institutions & Markets.2. Seth, P.R Kulkarni, Justice A.B , Banking Regulation Act (Commentary).3. Guide to FEMA with Ready Reckoner and RBI Circulars .4. Ramamurthy, RBI Act .5. Ritika Garg and Bharat Agarwal ,Guide to Prevention of Money Laundering Act

with Rules and Notifications.6. SEBI Manual, Taxmann.7. Manual Khilnani , FEMA.8. Taxmann , NBFC .9. Dr Anil Kumar , Corporate Laws .

AssessmentInternal 40%External 60%

Semester : III CoreTitle of the Subject / : Derivatives and Risk ManagementCourseCourse Code :Credits : 4 Duration in Hrs. : 40

Learning Objectives

1 To understand the concepts related to derivatives markets and gain in-depth knowledge of functioning of derivatives markets.

2 To learn the derivatives pricing and application of strategies for financial risk management.

3 To acquaint learners with the trading, clearing and settlement mechanism in derivatives markets.

Prerequisites if any Financial management, mathematics and statistics.Connection with subjects in SAPM, Corporate Valuation, Investment Banking,the current or Future courses Commodity Markets and International Finance.

Sr. Content Activity Learning outcomesNo1 Introduction to Derivatives Classroom Understanding the basics of

Economic functions of derivatives, discussion derivatives marketsapplication of derivatives – for riskmanagement and speculation (Leveraging),basic terms and properties of options,futures and forwards.

2 Forwards and Futures Classroom Understanding the processPricing and valuation - futures and discussion of pricing and valuation offorwards, Risk management using futures, and forwards and futuresintroduction to currencies, commodity and probleminterest rate futures. solving

3 Mechanics and Properties of Options Classroom Understanding mechanics ofCo-relation with underlying assets, discussion options and creatingboundary conditions for options, Put-call and synthetic optionsparity and its interpretation, synthetic problemoptions and risk free arbitrage. solving

4 Option Trading Strategies Classroom To understand pay off ofDirectional strategies (Bull call spread, discussion/ each strategyBear put spread, Ladder, Ratio spreads), problemNon-directional strategy (butterfly, solving/dracondor), Volatility based strategies wing graph(Straddle, Strangle, Calendar Spread), and liveHedging strategies (Protective put, covered tradingcall).

5 Introduction to Options Valuation Classroom Valuations of options andBinominal Model for valuation, risk discussion creating scenario analysisneutral probabilities and their and using Excelinterpretation, binomial model’s problemapplication for American options where the solvingunderlying pays the dividend, Black andScholes Model, log – normal distribution,interpreting the B & S formula, seeingoptions sensitivity to different variable.

6 Risk Management Classroom Understanding riskOptions sensitivity to the underlying, discussion assessment methods andvolatility, strike price, interest rate, time to Options Greeksexpiration. Scenario analysis. Riskmanagement using Greeks- Delta, Theta,Vega and Gamma risks of options,understanding options Greeks for varioustrading strategies (volatility and directionalspreads), delta / dynamic hedging andrelating the cost of Delta.

9 Options Volatility Classroom Understanding volatility andHistorical and implied volatility, volatility discussion its relation to demand andsmile, term structure of volatility, some and supply of optionsadvance models of volatility estimation, problemvalue at risk, historical simulation, model solvingbuilding approach, stress testing and backtesting.

10 Trading, Clearing and Settlement in Classroom Understanding the processDerivatives Markets discussion of trading, clearing andMeaning and concept, SEBI guidelines, settlementTrading mechanism, learning mechanism-role of NSCCL, settlement mechanism,types of settlement, accounting andtaxation aspect of derivatives trade.

Text Books

1 Redhead Keith, Financial Derivatives - An introduction to futures, forwards, options and swaps

2 Yadav Surendra S, Jain PK, Foreign exchange markets: understanding derivatives and other instruments

3 Hull John C. - Options, Futures and other derivatives

Reference Books

1 Bhaskar P Vijaya, Mahapatra B - Derivatives simplified: An introduction to risk management

2 Bhalla V K - Financial derivatives (risk management)



Studies Semester - III

FINANCE (ELECTIVES)

Semester : III-ElectiveTitle of the Subject / : Banking and Financial Services InstitutionscourseCourse Code :Credits : 4 Duration : 40

Learning Objectives1 To understand different product and services provided by different financial institutions

in India.2 To comprehend various fund-based and fee-based services provided by financial

institutions.

Prerequisites if any Financial ManagementConnections with Commercial Banking, Financial Markets and Institutions,Subjects in the current Investment Banking, Mutual funds and Wealth Management.or Future courses

ModuleS. Content Activity Learning OutcomesNo1 Introduction to Financial Services Lecture and Understanding different

Asset/Fund based services classroom kinds of financial servicesFee based services. discussion available in Indian financial

institutions2 Banking products and services Lecture and Comprehension of various

Loan-based services: retail loans, classroom services and productscorporate loans, treasury products, discussion available for retail andhousing finance, debt syndication, loan corporates by banks in Indiasecuritization.IT-based services: Internet banking andmobile banking- innovation in bankingservices.

3 Insurance products and services Lecture and Ability to understandConcept, principles of insurance, types, classroom different insurance productsmajor products, market players. discussion and plans available in India

4 Mutual Fund Products Lecture, Ability to comprehendConcept, types of mutual funds, other exercises and different mutual fundschemes and investment plans, REITS, classroom products and plans availablecosts involved. discussion in India

5 Leasing Lecture, Ability to understandConcept and classification, exercises and concept of leasing andsignificance and limitation, accounting, classroom leasing procedures followedreporting and taxation financial discussion by various Indian financialevaluation institutions

S. Content Activity Learning OutcomesNo6 Hire purchase finance and consumer Lecture, Comprehension of hire

credit exercises and purchase financing andConcept, accounting, reporting and classroom consumer credit financing intaxation framework, financial discussion Indiaevaluation.

7 Factoring, forfeiting and bills Lecture, Ability to outline thediscounting exercises and factoring, forfeiting and billsConcept, factoring and forfeiting classroom discounting schemesservices in India, bill discounting discussionschemes.

8 Merchant banking services Lecture and Ability of paraphrasing theConcept, merchant banking functions, classroom services involved in pre andpre-issue management services, post- discussion post issue managementissue management services.

9 Venture capital financing Lecture and Ability of understandingConcept, types of venture funds, classroom venture capital framework inprocess of investment, investment discussion Indiavaluation, structuring a deal,monitoring and follow-up.

10 Credit Rating Lecture and Outline the concept andConcept, credit rating agencies and classroom process of credit rating intheir role, rating process and discussion Indiamethodology, rating symbols andgrades.

Text Book1 M Y Khan, Financial Services.2 Pratap Giri S , Investment Banking3 Prashant Das and Divyanshu Sharma , Real Estate Finance in India

Reference Books1 Khusboo Manoj, Financial Services, Centrum Press.2 S Guruswamy, Essentials of Financial Services.3 Williamson J Peter ,The Investment Banking Handbook


Semester : III-ElectiveTitle of the Subject / : Investment BankingcourseCourse Code :Credits : 4 Duration : 40

Learning Objective:

The main objective of the course is to provide students with the necessary theoretical1 and conceptual tools used in investment banking.2 This course will provide an introduction and general understanding of

investment banking activities.3 The final objective of this course is to show how corporate governance, ethics and legal

considerations factor into investment banking deals.

Prerequisites if any Financial Accounting, Financial Management withspecial reference to Financial Statement Analysis.

Connection with Subjects in Financial Modeling, Corporate Valuation and Mergersthe current or Future Courses and Acquisition.

ModuleSr Content Activity LearningNo Outcomes

Introduction Lecture Clarity and understanding of1 Concept, evolution of Indian investment and the basic concepts of

banking, regulatory framework, merchant discussion investment bankingbanking v/s investment banking.Investment banking and allied activity Lecture Understanding of core

2 Core functions- book building, and functions of investmentunderwriting, merger and acquisitions and numerical bankingadvisory, Asset management. problemsMarket and security issuances Understanding the concept of

3 Introduction- equity and debt market, Lecture market intermediaries,primary market investors, primary market and support service providers andintermediaries and support services classroom regulatory provisions ofproviders, General statutory provision for discussions market and security issuanceissuance of securities.Domestic issue management Understanding the concept of

4 Introduction-eligibility for issue Lecture IPO, FPO and importantmanagement, Initial public offer, Follow and provisions of ICDRon public offer, Important terms and classroomprovisions of ICDR regulation on public discussionsoffers.Underwriting Lecture Understanding the concept of

5 Concept, underwriting in fixed and book and underwriting as well asbuilt offer, assessment of an issue for classroom underwriters services in IPOunderwriting. discussions process.

Sr Content Activity LearningNo Outcomes

Mergers and Acquisitions Lecture6 Business strategy, basics of mergers and and Developing skills in

acquisition, concept of value in the discussion valuation in an M & Acontext of merger and acquisition, settingapproaches to valuation in case of M & A,selection of appropriate cost of capital forvaluation , shareholder value analysis,exchange ratio base for computation, post-merger integration process.Buyback and delisting Understanding the buyback

7 Introduction to share buyback and Lecture and delisting processdelisting, pricing of share buyback, types andof delisting-Voluntary and compulsory . discussionCorporate Restructuring Understanding meaning,

8 Concept of corporate restructuring, rescue Lecture need and scope of corporateand insolvency, revival, rehabilitation and and restructuring, models ofrestructuring of sick units, securitization discussion restructuring, role ofand debt recovery, winding up and professionals in restructuringcorporate restructuring- external and processinternal.

9 Global capital market offers Lecture Understanding internationalIntroduction, international bond market, and bond markets, GDR anddepository receipts-ADR and GDR, discussion ADR and internationalinternational regulatory framework. regulatory frameworkPrivate placements Lecture Understanding the entire

10 Assessment of private placements-debt and framework of privateand equity, regulatory framework, discussion placementstransaction perspectives.

Text Books

1 Joshua Rosenbaum and Joshua Peatl, Investment Banking: Valuation, Leveraged Buyouts and Mergers & Acquisitions.

2 Pratap Subramanyam, Investment Banking.

Reference Books

1 Pratap Giri S., Investment Banking.2 Williamson J Peter , The Investment Banking Handbook.3 H.R. Machiraju , Merchant Banking

Assessment

Internal 40%Semester End 60%

Semester :III-ElectiveTitle of the Subject / course :Investment Banking

Course Code :Credits :4 Credits : 40

Learning Objective1 To understand the basic concepts and fundamentals used in wealth management.2 Capability to design appropriate portfolio for the investors based on their risk

appetite.

Prerequisites if any Financial ManagementConnection with Subjects in Financial Markets and Institutions, SAPMthe current or Future Courses

ModuleSr

Content Activity Learning outcomesNo1 Introduction to Wealth Management Lecture and Clarity and

Meaning, scope, components, process of discussion understanding of thewealth management, functions of investment basic concepts in wealthadvisor, independent advisors, wire house managementwealth managers, code of ethics for wealthmanagers.

2 Need and expectations of clients Classroom Ability to apply theWealth management client categories discussion principles and conceptsmass affluent, high net worth individual, of wealth managementultra high net worth, unified households,software solutions for advisors, client onboarding- profiling, financial planning, goalsetting, managing asset, controllingliabilities, planning taxes, diversification, lifecycle management.

3 Investment planning Lecture and Understanding risk-Types of investment risk return expectations discussion return trade offversus risk appetite.

4 Wealth creating asset classes Lecture Detailed and in depthEquity Investment: Sector exposure and and understandingdiversification, fundamental and technical discussion traditional asset classesanalysis, investment and speculation,leveraging.Debt Investment:Deposits and debt securities, yields andinterest rate risk, concentration risk, passiveinvestments in debt.

5 Alternate assets Lecture Detailed and in depthGold, real estate, art, mutual fund, and understanding ofderivatives and structured funds, hedge funds discussion alternate asset classand commodities.

SrContent Activity Learning outcomesNo

6 Portfolio modelling Classroom Understanding thePortfolio modelling, monitoring tolerance discussion principles of portfolioand rebalancing, substitution, portfolio and modelling and itsperformance measurement, attribution and exercises practical usereporting, portfolio management models,pooled funds, technology absorption and useof social media in wealth management andadvantages to investment advisors.

7 Insurance Planning Classroom Understanding theLife insurance- types of policies, general discussion importance of insurance,insurance, health insurance- mediclaim, and the various insurancecalculation of Human Life Value. exercises policies and ability to

calculate HLV8 Retirement Planning Classroom Understanding the

Purpose and need, life cycle planning, wealth discussion concepts of retirementcreation- factors and principles, pre and post and planning and tax– retirement strategies- tax treatment, various exercise implicationstax savings schemes, pension schemes,annuities.

9 Estate planning Classroom Ability to prepare a willEstate planning concept, types of will, discussionrequirements of a valid will, trust – anddeductions –exemptions. exercises

Text Books1 Harold R Evensky , Wealth Management2 Nalinipruva Tripathi , Wealth Management3 S. K. Bagchi , Wealth Management

Reference Books1 Herbert B Mayo , Investments-An Introduction,2 S. Kevin , Portfolio Management3 Suyash Bhatt , Wealth Management4 V.K. Bhalla ¸Investment Management5 Jones, Wiley , Investment: Principles and concepts

AssessmentInternal 40%Semester End 60%

Semester :III-ElectiveTitle of the Subject / course :Infra and Project Finance


Learning Objective

1 To learn different sources of project and infrastructure financing.2 To understand regulatory framework, policies, procedures of project and infrastructure

financing.

Prerequisites if any Financial ManagementConnections with Project Management, BFSIsubjects in thecurrent or futurecourses

ModuleSr

Content Activity Learning outcomesNo1 Project planning Lecture Understanding of the basic

Generation and screening of project and concepts of project planningidea, tools for identifying investment discussionopportunity, corporate appraisal, projectrating index and sources of positiveNPV.

2 Project analysis Classroom Ability to apply the principlesMarket and demand analysis, technical discussion and concepts of projectand financial analysis, legal and political and analysis – market demand,analysis. explanation technical and financial

3 Social cost benefit analysis Lecture Detailed and in depthDetermination of economic life- and understanding of Socialinflation, investment and capital discussion Cost- benefit Analysisbudgeting, rationale for SCBA, UNDIOapproach, Little- Mirlees approach,SCBA by financial institutions.

4 Project risk and return analysis Classroom Understanding the principlesSources and measurement of risk, discussion of project risk and returnassessment of credit, cash and working andcapital risk , gestation periods and exercisesproject rate of return, due diligence inappraisal of infrastructure projects.

5 Sources of project financing Classroom Understanding the sources ofLending schemes of financial discussion project finance andinstitutions, venture capital- concepts, and application in right situationfunctions and schemes, equity and debt exercisesspecial purpose vehicles and ViabilityGap Financing (VGF).

SrContent Activity Learning outcomesNo

6 Infrastructure Development Classroom To understand howIntroduction, multiplier effects of discussion investment in infrastructureinfrastructure development on economic creates opportunities anddevelopment of the nation. efficiencies in other sector

7 Public private partnership model Classroom Understanding the conceptsConcept, scheme and modalities of PPP, discussion of Public Private PartnershipFinancial and Economic Appraisal of and Modelinfrastructure Projects; PPP models like exercisesBuild-operate-transfer (BOT), Build-own-operate-transfer (BOOT), build-own-operate (BOO), Build- lease-transfer (BLT), Design-build-finance-operate (DBFO), Design-build-operate-transfer (DBOT) and Design-construct-manage-finance (DCMF).

8 Due Diligence and Project Appraisal Classroom Understanding the due-IRR,MIRR, NPV, Pay-Back period, discussion diligence process and variousProfitability Index. and techniques of project

exercises evaluation9 Earned Value Analysis of project Classroom Understanding risk in project,

Risk management of infrastructure discussion risk analysis techniques andprojects, risk mitigation strategies. and ways to minimize risk using

exercises Earned value Analysis10 Project Funding Classroom Understanding the role of

Sponsors, other equity providers, senior discussion various contractual parties indebt providers, junior debt provider. and project funding

exercises11 Loan syndication Classroom Ability to execute the loan

Loan origination, process, closing and discussion syndication processforeclosure. and. exercises

12 Debt restructuring Classroom Understanding the conceptsRBI guidelines, process and procedures. discussion of debt restructuring

andexercises

13 Asset securitization Classroom Basic understanding of assetConcept, types and advantages. discussion securitization

andexercises

14 Regulatory framework Classroom Understanding the regulatorySARFAESI Act, Land Acquisition Bill, discussion framework that affectsrelated provisions of Income Tax Act. project and infra finance

Text Books1 Prasanna Chandra,Projects Planning, Analysis, Selection, Implementation & Review2 Abhijit Dutta, Infrastructure Finance

Reference Books1 M.R. Umarji, Securitization and Reconstruction of Financial Assets and enforcement

of security Interest.2 Prabuddha K Das , PPP and Project Finance.

AssessmentInternal 40%Semester End 60%

Semester :III-ElectiveTitle of the Subject / course :Strategic Cost Management


Learning Objective

1 To understand the concepts and techniques in cost and management accounting.2 To learn the application of cost and management accounting techniques in

strategic decision making.

Prerequisites if any Knowledge of Cost and Management Accounting.Connections withSubjects in the current or Strategic management.Future courses

ModuleSr. Content Activity Learning outcomeNo1 Cost Management tools Classroom Detailed and in depth

CVP analysis for decision making discussion/ understanding of various Lean Manufacturing and Quality Problem cost management tools

Control solving/exercis Life cycle costing es Kaizen costing, JIT & theory of constraints, BPR and bench marking, Flexible Manufacturing Systems

(FMS), Total Quality Management (TQM) Lean Costing Target Costing

2 Activity Based Costing Classroom Ability to identify activitiesNature of activity-based costing discussion/ in an organization and(ABC), benefits and limitations of With problem assign the cost of eachABC, limitation of volume -based solving activity with resources tocosting system, indicators of ABC, /exercises all products and servicesactivity hierarchies, cost drivers, according to the actualdesigning an ABC system Activity- consumption by each.based management, operational and Ability to prepare profitstrategic application of ABC, customer statement under ABCprofitability analysis. system

3 Lean costing Classroom Ability to apply leanConcept, application to accounting discussion and costing methods toprocess, lean performance problem accounting processesmeasurements, financial reports for solvinglean operations.

Sr. Content Activity Learning outcomeNo4 Life- cycle costing Classroom Understanding and

Introduction, Life-cycle costing discussion and applying the concept ofanalysis, importance of life-cycle problem life-cycle costingcosting to a utility, life-cycle costing solvingmethodology, life-cycle costestimation.

5 Kaizen costing Classroom Understanding andConcept, need, system. discussion and applying the concept of

case kaizen costingdiscussions

6 Target costing Classroom Understanding andBasics and meaning, phases in target discussion and applying the concept ofcosting, streamlining the processes, numerical target costingtraditional cost system versus target exercisescosting.

7 Environmental costing Classroom Understanding andEnvironmental costs- internal and discussion applying the concept ofexternal environmental costing

8 Strategic cost management Classroom Understanding the basicConceptual framework, environmental discussion concepts of SCMinfluences on cost managementpractices.Pillars of SCM:- Cost driver analysis.- Strategic positioning analysis.

9 Value Chain Analysis and Long Classroom Understanding theTerm Cost Management. discussion concepts and recognizing,Nature of value-chain analysis, which activities are theactivity analysis and linkage analysis, most valuable (i.e. are theapplication of linkage analysis in cost source of cost orreduction and value addition. Value differentiation advantage)Engineering. to the firm and which ones

could be improved oroutsourced to providecompetitive advantage

10 Costing and Strategies Classroom Understanding strategyBlue ocean and red ocean strategy, discussion implementation and itsJudo strategy, Edge strategy, Three impact on costingbox strategy.

Sr. Content Activity Learning outcomeNo11 Performance Evaluation Classroom Understanding the

Balance Score Card Concept, discussion/ concepts of Balance Scoreprospective and limitations, With problem Card, benchmark costing ,establishing objectives and solving/exercis how to prepare and analyseperformance measures in different es various functional budgetsperspectives of balance score card, and master budget.productivity measurement and control, To apply performancequality cost management and measures- ROI ,reporting, Benchmarking and standard EVA,ROCE.costing, Budgeting and Budgetary To conduct Cost- Benefitcontrol, Transfer Pricing, Triple Analysisbottom line and sustainability,Measuring performance ROI ,EVA,ROCE, Cost Benefit analysis.

12 Cost Audit and Management Audit Classroom Understanding theunder Companies Act discussion concepts and differenceInflation accounting, Goodwill between Cost Audit andaccounting, SOX audit, Energy and Management Audit.Environmental audit, strategic To understand Inflationassessment of cost and managerial accounting, Goodwillperformances, price fixation. accounting, SOX audit,

Energy and Environmentalaudit

Note: Topics on Activity Based Costing, Life-Cycle Costing, Target costing and Environmental costing are to be discussed at a higher level with more focus on applications since the basics of these topics have been covered in ‘ Cost and Management Accounting’ in Semester-II.

Text Books

1 Vijay Govindarajan , Strategic Cost Management.2 Horngren and Datar , Cost Management

Reference Books1 Roert S. Kaplan and Anthony A Atkinson , Advanced Management Accounting2 Bolcher Chen/Lin , Cost Management: A strategic Emphasis3 Girish Jakhotiya ¸Strategic Financial ManagementAssessment


Semester : III –ElectiveTitle of the Subject / Course : Commodities MarketsCourse Code :Credits : 4 Duration in Hrs. : 40

Learning Objectives

1 To gain the knowledge of emergence of commodities markets and understand its future.

2 To understand the dynamics of world commodities markets.3 To understand the ecosystem of Indian commodities markets.4 To acquaint learners with the trading, clearing and settlement mechanism

in commodities markets.

Prerequisites if anyConnection with subjects in the Derivatives Markets and Financial Markets &current or Future courses Institutions

ModuleSr. Content Activity Learning outcomesNo1 Introduction to Commodity Markets Classroom Understanding emergence of

History of commodities markets, physical discussion commodities markets and itscommodity markets in India (spot and futureforward), and commodity futures marketsin India, future prospects of Indiancommodity markets.

2 International Commodity Markets Classroom Understanding dynamics ofDynamics of global commodity markets, discussion world commodities marketsinternational commodity exchanges.

3 Regulatory Framework of Indian Classroom Understanding ecosystem ofCommodities Markets discussion Indian commodities marketsRole of Government & other agencies instrengthening commodities markets,regulations relating to commoditiesmarkets, Forward Contracts RegulationAct, 1952 (FCRA), Forward MarketCommission (FMC), Securities ContractRegulation Act, 1956 (SCRA), SEBI,Agricultural Produce Market CommissionAct (APMC), Essential Commodities Act,1955 (ECA), Prevention of Black-marketing of supplies of EssentialCommodities Act, 1980 (PBMSECA),Central Warehousing Corporation Act,1962 (CWCA), Agricultural ProduceGrading and Marking Act, 1937(APGMA), Standard Weights andMeasures Act, 1956 (SWMA).

Sr. Content Activity Learning outcomesNo4 Trading on Indian Commodities Classroom Understanding trading,

Exchanges discussion clearing and settlementCommodity futures trading on Indian mechanismexchanges, trading on Indian commodityspecific regional exchanges, trading onnational level demutualized commodityderivatives exchanges in India, trading onnational level demutualized commodityspot exchanges in India.

5 Commodities Futures Pricing Live Understanding the arithmeticContango and backwardation, futures of market behind commodityperishable goods, risk free arbitrage, cost prices and derivative pricesof carry. discussion

6 Currency and Commodities Arbitrage Classroom Understanding globalArbitrage among international prices of discussion demand and supply forprecious metals. commodities

7 Commodities Options Classroom Understanding options andCall, put, option strategies, synthetic discussion its use in strategiesoptions, implied volatility.

8 Risk Management and Hedging with Classroom Understanding Excel basedOptions discussion scenario analysis and riskCovered call and protective put strategies. managementoption Greeks.

9 Information and Linkages Classroom Interdependence of equity,Role of information in commodity discussion commodity and forexmarkets, linkages between equity markets marketsand commodity markets, commoditymarket scams.

Text Books1 S P Das, Commodities Markets .2 Gala, Guide to Indian commodity markets.3 Bhambwani, A traders guide to Indian commodities market.

Reference Books1 Neeraj Mahajan & Kavaljit Singh, A beginner’s guide to Indian commodity

futures markets

Assessment


Semester : III –ElectiveTitle of the Subject / Course : Mutual FundCourse Code :Credits : 4 Duration in Hrs. : 40

Learning Objective

1. To get complete understanding of mutual fund industry.2. Students should understand how mutual funds are marketed and how the schemes

are to be evaluated.3. Students should get oriented to the legalities, accounting, valuation and

taxation aspects underlying mutual funds and their distribution.

Prerequisites if any Financial ManagementConnection with subjects in the Financial Markets and institutions, Wealthcurrent or Future courses Management.

ModuleSr.

Content Activity Learning outcomesNo.Introduction Lecture Understanding the concepts ofInvestment avenues, concept and role of investing in mutual fundand1 mutual fund, comparison of mutual fund classroomwith equity and bond instruments and discussionhistory of MF in India.Different types of funds Lecture, Ability to select mutual fund

2 Scheme selection, expense ratio, income exercises schemesratio, portfolio turnover rate and andtransaction costs. assignmentStructure and key constituents of Lecture Understanding the MF Industry

3 mutual fund and and the playersSponsor, trustees, AMC, custodians, classroomdepositories and distributors. discussionLegal and regulatory framework Lecture Understanding the regulatory

4 AMFI, RBI and Companies Act. and frameworkclassroomdiscussion

Net Asset Value Lecture, Ability to calculate NAV5 Calculation of NAV, accounting, Exercises

valuation and tax implications.Financial planning Lecture and Ability to make financial plan

6 Overview of financial plan, financial And and maximize the wealth ofplanning strategies, asset allocation and investorsExerciseswealth management.Marketing of units Lecture Ability to market the financial

7 Selecting the right investment products and productsfor investors, fund distribution and classroomchannel management practices. discussion

Sr.Content Activity Learning outcomesNo.

Portfolio management Lecture Understanding the risk and

8 Risk & return trade off and risk adjusted and return theory and creating areturns. classroom portfolio

discussionMeasuring fund performance Lecture and Using quantitative tools to

9 Benchmarking and quantitative measures Exercises measure the performance ofused for analysis. mutual fundProtection of investors Lecture Understanding the investors’

10 RTI, customer grievances. and rightsclassroomdiscussion

Text Books

1. Sundar Sankaran , Indian Mutual Funds Handbook .2. Rutherford Ronald K., The Complete Guide to Managing a Portfolio of Mutual Funds

.

Reference Books

1 Sen, Joydeep , Mutual Funds in India: Vehicle for Fixed Income Investments .2 NCFM AMFI Book

Assessment

Internal 40 %Semester end 60%

Semester : III ElectiveTitle of the Subject / : Financial ModellingCourseCourse Code :Credits : 4 Duration in Hrs. : 40

Learning Objective

1 To develop excel proficiency.2 To learn how to develop models in various areas of finance.

Prerequisites if any Financial ManagementConnection with subjects Corporate Valuation, Mergers and Acquisitions andin the current or Future Investment Banking.courses

Module

Sr. Content Activity Learning outcomesNo.1 Introduction to Financial Classroom To understand the concept

Modelling. session and and methodology ofIntroduction to financial modes- computer lab financial modelling andstatic vs dynamic models, need and session to strengthen concepts ofapplications. Excel to be used inExcel Proficiency modellingFormatting of excel sheets, use ofexcel formulae function, data filterand sort, charts and graphs, tableformula and scenario building,lookups, pivot tables.

2 Combining the Tools and Theory Classroom To understand the basicinto the model Session with lab tools of financial modellingDefine and structure the problem, sessiondefine the input and outputvariables of the model, decide usersof the model, understand thefinancial and mathematical aspectsof the model, design the model,create the Spread sheet, test themodel, protect the model, documentthe model, maintain the model.

3 Financial Feasibility Model from Lecture with lab To understand the practicalStart to Finish session applications of basicInputs - assumptions, intermediate financial functionsstatements, capital expenditurestatement, sources of finance anddebt servicing, production, incomeand expense statements, working

Sr. Content Activity Learning outcomesNo.

capital statements, depreciationschedule, loan amortization.Outputs - profit and loss statement,balance sheet, cash flow, key ratios,project IRR and equity IRR,payback, sensitivity analysis,summary of key results to topmanagement.

4 Project Finance Modelling Lecture with lab Learn the different aspectsIntroduction, requirements, session and nuances required foradvantages project assessment,risks- analysis and mitigation, planning and fundingfinancial model, inputs, sensitivityand cost of capital, construction,borrowing and output, preparingprojected financial statementsincluding cash flow, evaluating aprojects debt capacity and cash flowwaterfall, measuring expected ratesof return, sensitivity analysis.

5 Equity Research Modelling Lecture with lab To understand applicationPrepare an income statement, session of Excel in equity researchbalance sheet, cash flow statement, modellinggeographic revenue sheet, segmentrevenue sheet, cost statement, debtsheet, analyze revenue driversforecast geographic revenues,segment revenues, geographicrevenues, cost statement, debt,income statement, balance sheet,cash flow statement.performa adjustments, incomestatement-compute margins,balance sheet-compute ratioscash flow statement projection,valuation – discounted cash flowmethod (DCF), valuation –relativevaluation (football field chart)Valuation – assumptions forvaluation model, prepare valuationmodel, prepare presentation sheets.

6 Report writing Lecture with lab To learn report writingInitiating coverage, result update session skillsreports, events and other reports,industry report.

7 Portfolio Optimization and Risk Lecture with lab To understand complexDevelop model based on two assets session portfolio allocationportfolio, situations and the

Sr. Content Activity Learning outcomesNo.

develop model based on more than importance oftwo assets ( n assets) portfolio, diversifications understandvariance covariance matrix, creating BETA and its calculationefficient frontier for asset allocation, based on real datausing solver to find minimumvariance portfolio andoptimal(market portfolio) in n assetcase, CML model, calculation ofbeta based on data gathered fromany stock exchange.

8 Visual Basic Environment (VBE) Lab Sessions To understand how VBEUnderstanding the basics of macros, can be used to enhance therecording of macros. power of Excel

Text Books

1 C. Sengupta, Financial Modelling using Excel and VBA2 Alastair L. Day, Mastering Financial Modelling in Microsoft Excel3 Simon Beninga, Financial Modelling

Reference Books1 Alistair L. Day, Mastering Risk Modelling.2 Dr. Manu Sharma, Mergers and Acquisitions and Corporate Valuation- An Excel

Based Approach.3 John D. Finnerty , Project Financing- Asset based financial Engineering.

Assessment


Semester : III ElectiveTitle of the Subject / : International FinanceCourseCourse Code :Credits : 4 Duration in Hrs. : 40

Learning Objective

1 To understand the dynamics underlying the global economic environment, trade policies and barriers, cross-border flows of capital, risk profile of international investors, ways of managing risk emanating from newer and unchartered sources of risk and changing trade-off between desired return and risk with special reference to the Indian economy, the US economy and the Euro-zone.

2 To learn the concepts and terminology related to fundamentals of international finance, foreign exchange markets and arithmetic, currency and interest rate swaps, exchange rate regimes, interest rate and purchasing power parity, balance of payments, historical perspective on exchange rates, gold standard, Bretton Woods system, fixed and fluctuating rate regimes, euro currency markets, international equity markets and international debt markets.

3 To understand the regulatory framework for financing international operations

Prerequisites if any Financial ManagementConnection with subjects Derivatives and Risk Management, International Businessin the current or Future and Financial Regulations.courses

Module

Sr Content Activity Learning outcomesNo1 Fundamentals of International Classroom To understand the basic

Finance session and concepts related toIntroduction to international finance, classroom international financebalance of payment discussioncurrent account, capital account andreserve account, determinants of demandfor and supply of currency, exchange rateand factors affecting exchange rate,current account deficit, balance of tradeand their implications on exchange rates.

2 International Economics Classroom To understandGlobalization, socialism and session international economicscommunism, protected economies,international grants, IMF .

3 International Monetary System Inputs Lecture with To understand theIntroduction, Barter System, Bimetallism lab session International Monetaryand Classical Gold Standard, Bretton SystemWood System, SDRs and Smithsonianagreements, Fixed and Floating RateSystem , European Monetary System

Sr Content Activity Learning outcomesNo4 Foreign Exchange Markets Lecture with Understanding of the

Exchange rate quotations, direct and classroom foreign exchange marketindirect rates, cross currency rates, discussions.vehicle currency, spreads and calculationof cross rates, settlements – cash, tom,spot and forward., arbitrage, speculationand trading, interest rate parity andpurchasing power parity, covered interestrate parity in arbitrage, borrowing andinvestment decisions, calculation offorward rates through use of forwardschedules, annualized forward margin,calculation of swap points.

5 Euro Currency Markets Lecture with To understand EuroOrigin and reasons for growth of Euro classroom currency marketcurrency markets, their characteristics discussions.and components, Euro currency deposits,loans, bonds and notes, Off shorebanking, tax havens.

6 International Equity Markets: Lecture with To understandGlobal depository receipts and American classroom international equitydepository receipts, foreign currency discussions. marketconvertible bonds, foreign directinvestments and foreign portfolioinvestments, participatory notes.

7 International Debt Markets Lecture with To understandIntroduction, international bond markets classroom international debtfeatures of foreign bonds, features of discussions. marketeuro bonds, risks in international bonds.

8 Currency Forward and Futures Lecture with To understand currency,Forward and future contracts, non- classroom forwards and futuresdeliverable forwards, currency futures discussions.terminologies, pricing currency futures,hedging, speculation and arbitrage withforwards and futures.

9 Currency Options Lecture with To understand currencyIntroduction, option terminologies, classroom optionsoptions pay-offs, hedging with currency discussions.options, range forward, zero cost collar,participating forward, barrier options,asian optionsinnovation in options.

Sr Content Activity Learning outcomesNo10 Swaps Lecture with To understand swaps

Interest Rate Swaps and currency swap. classroomdiscussions.

11 Capital Budgeting for International Lecture with To understand capitalProject Investment Decisions classroom budgeting appraisalCalculation of DCF, Project IRR, NPV discussions. techniques inand pay-back period, impact of transfer international projectpricing. investments

12 Risk Management Lecture with To understand riskManagement of risk in international classroom involved in global trade.trade/ business operations. discussions.

Text Books

1 Jeff Madura , International Financial Management2 Siddaiah , International Financial Management: An Analytic Framework.

Reference Books1 Prakash G Apte , International Finance: A Business Perspective.2 Moosa , International Finance: An Analytic Approach.

Assessment


Semester : IV – ElectiveTitle of the Subject / : Commercial BankingCourseCourse Code :Credits : 4 Duration in : 40

Hrs.

Learning Objective

1. To understand the concepts and fundamentals of Commercial Banking,2. To understand the Structure and growth of banking and various services rendered through

commercial banks.

Prerequisites if any Financial Management and Financial Markets andInstitutions, Investment Banking and BSFI.

Connections with Subjects in the current orfuture courses

Sr.No. Content Activity Learning Outcome1. Introduction to Commercial Banking Lecture Knowledge and understanding of

Banking structure, growth/history of and the history of Indian banking,Indian banking, banking sector reforms. discussion banking sector reforms and

related areas2. Banking Operations Lecture Understand basic schemes of

Retail liabilities, retails assets, KYC, and deposit and credit, dangers ofALM and preventive vigilance. discussion money laundering and usefulness

of preventive vigilance3. Banking products Lecture Understand types of credits - term

Fund based and fee based, term and loan and working capital and howloan/working capital, appraisal process. discussion to appraise a credit proposal

4. Legal Aspects of Banking Lecture To understand important bankingNegotiable Instrument Act, Banking and lawsRegulation Act and RBI circulars. discussion

5. Rural Banking Lecture Understand measures takenIndia's agrarian sector and banking, and towards financing priority sectorregional rural banks, priority sector and discussion schemesmicro-finance differentiated banks,financial inclusion.

6. Study of Bank financial statement Lecture Understand how to evaluate aComponents of Balance Sheet and and bank's performanceProfit and Loss Statement, important discussionratios of bank performance- CAMELframework, composition of itemscontributing to net profit.

7. IRAC Norms / NPA Management Lecture Understand intricacies of assetReasons, impact on banking and quality deterioration and impact

performance and economy, measures discussion on bankstaken to minimize NPA.

8. Risk Management in Banks Lecture To know the various risks inCredit, market and operational risks. and banking operations and tools of

discussion management of risks9. Capital Adequacy Norms Lecture To be aware of significance of

Importance of capital for banks, Basel and capital adequacy regulation andI/II/III and CAR. discussion impact on banks

10. Treasury Lecture Understand foreign exchange andRole and functions of integrated and money market operations.treasury. discussion

11. Asset Liability Management Lecture To understand importance ofInterest spread, NIM. and ALM and its impact on

discussion profitability12. Regulatory Role of RBI Lecture To know the role and functions of

Functions of RBI, role of monetary and Central Banks in supervision andpolicy, prudential norms. discussion control of commercial banks

13. Retail banking products Lecture To understand various bankingHousing loan, personal loan, automobile and products of retail banksloan, education loan. discussion

Text Books

1 Indian Institute of Bank Management , Advanced Bank Management.2 Vijayraghawan Iyengar, Introduction to Banking.3 Raghu Palat , Retail Banking.

Reference books

1 Bharati V Pathak , The Indian Financial System.2 Shri. S K Das, Tits Bits of General Banking.3 Shri. S K Das , Tits Bits of General Advances and Financial Services.4 Sukhvinder Mishra , Banking Law and Practice.5 Indian Institute of Banking and Finance, Legal aspects of Banking Operations.

Assessment


Semester : IV- ElectiveTitle of the Subject / : Business AnalyticscourseCourse Code :Credits : 4 Duration : 40

Learning Objectives

1 To gain understanding of relevant statistical tools applicable for Business Analytics.2 To learn data mining techniques using Excel and R.3 To evaluate various models of Business Analytics.

Prerequisites if any Knowledge of Statistics and MS ExcelConnection with subjects in the current or Financial ModellingFuture courses

Sr.No. Content Activity Learningoutcomes

1 Introduction to Analytics Classroom BasicMeaning, application areas of business analytics, discussion understanding oftechniques of analytics. business analytics

2 Statistics for Business Analytics Discussion Ability to applyCentral tendencies and dispersion, central, limit theorem, and various statisticalsampling distribution, hypothesis testing, simple linear practical tools andregression, categorical data analysis, analysis of variance using techniques in the(ANOVA), non-parametric tests. software process of business

analytics3 Advanced Excel Proficiency Discussion Use of advanced

Describing Numeric Data, Pivot Table Analysis, Linear and Excel functionsRegression, Comparing Two Sample Variances, practical onComparing Two Sample Means, Pair T Test, One Way MS excelANOVA, Two Way ANOVA, Generating RandomNumbers, Rank and Percentile, Histogram Procedure,Exponential Smoothing and Moving Average, Sampling,Covariance and Correlation, Goal Seek and Solver.

4 Understanding R Discussion To understand useUsing R Studio, working with data in R, and of RR procedures. practical

cases on R5 Data Mining using Decision Tree Discussion Data mining

Introduction to decision trees, model design and data and techniques using Raudit, demo of decision tree development, algorithm practicalbehind decision tree and other decision tree. using

software

6 Data Mining using clustering in R Discussion Data miningUnderstanding cluster analysis using R, clustering as and techniques using Rstrategy, hierarchical clustering, non-hierarchical practicalclustering - K means clustering, variants of hierarchical using Rclustering, different distance and linkage functions. software

7 Time Series Forecasting Discussion Data miningTime series vs causal models moving averages, and techniques using Rexponential smoothing, trend, seasonality, cyclicity practicalcausal modelling using linear regression forecast usingaccuracy. software

8 Predictive Modelling – Logistic Regression using R Discussion Evaluation ofData import and sanity check, development and and modelsvalidation, important categorical variable selection, practicalimportant numeric variable selection, indicator variable using Rcreation, stepwise regression, dealing with Softwaremulticollinearity, logistic regression score andprobability, KS calculation, coefficient stability check,iterate for final model.

9 Overview of Big Data and Hadoop Classroom Understand toolsBig data and Hadoop and concept, application, cloud discussion of businesscomputing, generators of big-data. analytics

10 Data Analysis and Applications Classroom Ability to applyCredit risk analytics, fraud risk analytics, financial discussion business analyticservices marketing analytics. tools

Text Books

1 Laursen & Thorlund, Business analytics for managers.2 Balram Krishnan , Business analytics: concepts and theories.3 R N Prasad and Seema Acharya , Fundamentals of business analytics.

Reference Books

1 Thomas W Miller , Modelling techniques in predictive analytics2 Lander ,R for everyone: advanced analytics and graphics3 Evans ,Business analytics

Assessment


Semester : IV – ElectiveTitle of the Subject / Venture Capital and Private Equitycourse :Course Code :

Duration inCredits : 4 Hrs. : 40

Learning Objectives

1 To develop general understanding of the venture capital and private equity industry globally and the various players involved.

2 Provide an understanding of the private equity investment process starting from fund raising to exiting.

3 Develop analytical valuation and deal structuring techniques used in venture capital and buyouts.

4 To prepare students for future jobs in VCPE and related industries.

Prerequisites if any Financial ManagementConnection with subjects in the current or Future Project and Infra Finance, Mergerscourses and Acquisitions and Investment

Banking.

Sr. Content Activity LearningNo. outcomes1 Introduction and Overview of Venture Capital Classroom Understanding of

and Private Equity. discussions private equityOverview and history of venture capital industry, processevolution of private equity industry and venturecapital industry, how to choose and approach aventure capitalist, structure and terms of venturecapital and private equity firms.

2 Process of Venture Capital and Private Equity Classroom UnderstandingFunding discussions how corporatesVenture capital cycle and private equity process. and invest in a new

explanation private equity3 Investment Selection, Fund Raising Challenges Numerical Awareness of the

Sources of capital, alternative forms of fund solving and current investingraising and fundraising process and fallacies. classroom patterns, problems

discussions and issues faced byindustries and PEinvestors

4 Valuation Methods and Techniques Numerical UnderstandDeal valuation and deal terms. and financial valuation

classroom methods anddiscussions strategies and the

impact of dilution5 Structuring Term Sheets Classroom Integrating the

Environmental factors surrounding term sheets, discussions valuation withselected critical elements in venture term sheets. and term sheet

explanation6 Document and Typical Investment Conditions Classroom Understanding

Due diligence procedures. discussion documents andcritical pointers todue diligence

7 Exit Strategies for Multiple Stakeholders Classroom UnderstandingConsider liquidity events such as IPO, mergers, discussion strategies made tolater stage financing, including mezzanine and negotiate and exitfinancing and buy-outs. explanation the fund

8 Regulation of PE Funds Classroom Understanding PESEBI Alternative Investment Funds (AIF) discussion funds regulationRegulations. and

explanation9 Tax Aspect of PE Investment Classroom Overview of

Section 10(23FB) of Income Tax Act, 1961 discussion taxation aspectsSection 10(47) of Income Tax Act, 1961 and while choosing PEIncome types, Securities Transaction Tax, explanation as an investmentDividend Distribution Tax, STCG, LTCG, alternativeTaxation of Non Residents.

10 Private Equity Investments in Developing Classroom To know the trendsMarkets discussion of the PE funding

in the developingeconomies

11 Private Equity, Corporate Governance and Classroom Importance ofEthics discussion ethics and valueBoard members duty to shareholders, systemcomposition and roles of the board of directors inthe private company.

Text Book

1 T Satyanarayan Chary , Venture Capital concepts & Applications2 Vandana Pawar , Venture Capital Funding Global And Indian Experiences.3 Stephen Bloomfield , Venture Capital Funding

Reference Book

1 Josh Lerner, Felda Hardymon and Ann Leamon, Venture Capital and Private Equity: A Casebook.

2 Robert Finkel , The Masters of Private Equity and Venture Capital.3 Joseph. W. Bartlett , Fundamentals of Venture Capital

Assessment


http://www.amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&text=Josh+Lerner&search-alias=books&field-author=Josh+Lerner&sort=relevancerank

http://www.amazon.com/s/ref=dp_byline_sr_book_3?ie=UTF8&text=Ann+Leamon&search-alias=books&field-author=Ann+Leamon&sort=relevancerank


Semester - III

SYSTEM (CORE)

Semester : III-CoreTitle of the Subject / : Database Management System & Data WarehousingcourseCourse Code :Credits : 4 Duration : 40

Learning Objectives

1 To understand the introduction, Meaning and Definition of Database, Database Environment

2 To understand the Data Models : The importance of data models, Basic building3 Understand applications of Database Management System(DBMS)4 To understand the Relational Database Management System(RDBMS)5 To understand the Object-Relational Database Management System(ORDBMS)6 Overview of Structured Query Language and application DBMS to business

Prerequisites if anyBasic understanding of Database ManagementSystem

Connections with Subjects in the Will connect conceptual framework to DatabaseManagement System, RDBMS, Data Models,current or Future courses OODBM, SQL and its application to business.

Module

Content Activity Learningoutcomes

Introduction to DatabasesIntroduction, Meaning and Definition ofDatabase, Database Environment, Working of a

1 Simple Centralized Database System, Tradition Lectureal File Systems vs. Modern DatabaseManagement Systems, Properties of Database,Types of Database Users, Advantages of usingDBMSData Models : The importance of data models,Basic building blocks, Business rules, The

2 evolution of data models Hierarchical, Network, Lecture &Relational, Entity-Relationship model : entity casesand entity sets, relationship, constraints, E-Rdiagrams and issues.Database Management System(DBMS) Basicconcepts : data, information, metadata, definitionof DBMS, Components, entities, attributes

3 ,relationships, Data dependency Keys : Super Lecturekey, Candidate key, Primary key, Alternate key,Foreign key Integrity Constraints: EntityIntegrity, Referential Integrity ,DBMS threelevel( Logical, Conceptual, Physical)

Content ActivityLearningoutcomes

Advantages and disadvantages of DBMS,Database system environment and utilitiesClient/Server Architecture : two and three tierarchitectureDistributed Databases: Introduction toDistributed DBMS Concepts, Client-Server Lecture and4 Model, Data Fragmentation, Replication, and casesAllocation Techniques for Distributed DatabaseDesignRelational Database Management System(RDBMS): Definition, Meaning, and

5 Introduction, Merits and demerits, Relational Lecture andDatabase design: features of good relational casesdatabase design, atomic Domain andNormalization (1NF, 2NF, 3NF, BCNF).Object-Relational Database ManagementSystem(ORDBMS): Introduction, Basics ofObject Oriented Design (OOD), Characteristics- Lecture &6 Advantages-Object oriented development- CasesObjects and Object classes-Object Oriented dataModel, Object oriented databases, ObjectRelational Database Management SystemsStructured Query Language:SQL: Introduction, SQL, Multi table Queries, Lecture &7 Nested Queries or Sub queries, Multiple Row CasesNested Queries, Data Manipulation Language,The Create Table StatementSecurity and integrity: Introduction, Security and Lecture &8 Integrity Violations, Authorization, Granting of CasesPrivileges, Security Specification in SQLDatawarehousing, Multidimensional Data Lecture &9 Models, Data Warehouse Architecture, ROLAP, CasesMOLAP, HOLAP, OLAP and OLTP

10 Data Mining, Data Preprocessing, Data Marts, Lecture &Cluster Analysis, Decision Making. Cases

Text books1 Rob, Coronel, “Database Systems”, Seventh Edition, Cengage Learning.2 Work-study by ILOReference books1 A Silberschatz, H Korth, S Sudarshan, “Database System and Concepts”, fifth Edition

McGraw-Hill2 Data base management system by Navate3 Database management by E.F CoddAssessmentInternal 40%Semester end 60%

Semester : III-CoreTitle of the Subject / : Enterprise Management Systems (EMS)courseCourse Code :Credits : 4 Duration : 40

Learning ObjectivesTo understand the Enterprise Resource Planning (ERP) - Meaning and Concept of ERP,

1 Functional view of business processes and how they are integrated using an ERP, Merits and Demerits of ERP

2 To understand the Enterprise Content Management – Role of content management

3 To understand the applications areas of ERP, in various industry verticals and business

4 To understandEnterprise Portals – Concept of an enterprise portal

5 To understand the Enterprise Application Integration- Challenges in integrating

Prerequisites if any Basic understanding of operations, framework ofEnterprise Resource Planning (ERP)Will connect conceptual framework to the Enterprise

Connections with Subjects in Resource Planning (ERP) - Meaning and Concept of ERP,the current or Future courses Functional view of business processes and how they are

integrated using an ERP, Merits and Demerits of ERP

ModuleS

Content Activity Learning outcomesNoEnterprise Management Systems – theComponents – what is an Enterprise and

1 its dynamics – how does it work. What Lecture andsubsystems are required to make it Caseletsresponsive and successful? How does ITplay a part? Understanding Business IT.Applications areas of an Enterprise viz.ERP, across various industry verticals

2 and businesses such as BFSI, Retail, LectureTelecom, Healthcare, acrossmanufacturing and/or Marketingorganizations, Government bodies etc...Enterprise Content Management – role ofcontent management –

3 New Organization and Startup the Lecturechallenges and Role of IT and systemsBuilding Cashless and Process orientedorganisations

4 Enterprise Portals – Concept of an Lecture Caseletsenterprise portal, benefits to an

SContent Activity Learning outcomesNo

organization, Technologies available forbuilding such portals.Enterprise Application Integration-

5 Challenges in integrating various Lecture andenterprise applications. Modern Enterprise casestechnologies for application integration.Application Areas of ERP in SCM, andCRM,Supply Chain Management(SCM) –

6 Need for Supply chain integration, Lecture & CasesApplication overview of supply chainsolution, advanced SCM and ERPintegrationCase Studies and Presentations – Case

7 study to cover full enterprise layer with Lecture & CasesSCM, CRM and ERP combined with E-enabled organisation

Text books1 Work-study by ILO

2 Integrated Business Processes with Enterprise Systems by SimhaMagal published by Wiley

Reference books1 Demos/Screen Shots of ERP Software such as SAP, CRM and SCM products2 Enterprise Systems for Management by LuvaiMotiwalla published by Pearson3 Enterprise Resource Planning by Mary Sumner published by Prentice Hall India

AssessmentInternal 40%Semester end 60%

Semester : III-CoreTitle of the Subject / : Big Data and Business AnalyticscourseCourse Code :Credits : 4 Duration : 40

Learning Objectives

1 To understand the Introduction to Big Data and Business Analytics and itsapplications

2 To understand the Business Analytics Cycle Introduction, Analytical Tools &Methods

3 To understand Data Mining & decision Making concepts, Predictive Analysis,ForecastingOptimization, Simulation, and Business Metrics tc.

4 To understand the Data Driven Prediction Methods NLP, Regression, Correlation,Cluster Analysis, Artificial Neural Networks, BI Tools & Applications

Prerequisites if any Basic understanding of operations, frameworkConnections with Subjects in Will connect conceptual framework to BigData andthe current or Future courses business Analytics.

ModuleSr.

Content Activity Learning outcomesNo.Introduction to Data Analytics Need forBusiness Intelligence Data

1 Management, Data Visualization, Data LectureWarehousing, ETL Data ProcessingChain From Business Intelligence toBusiness AnalyticsBusiness Analytics Cycle Introduction,Analytical Tools & Methods,Integration Social Analytics,

2 Operational Analytics Big Data Lecture & casesAnalytics, Hadoop, Informatics,Cognos etc. Business application of bigdata analyticsData Mining & decision Making

3 Predictive Analysis Forecasting LectureOptimization Simulation Gamification.Business Metrics in Action Data

4 science in Startups Basics of Problem- Lecture and casesSolving Design Patterns in StatisticalComputing Excel for Data Science.Data Driven Prediction Methods NLP,

5 Regression, Correlation, Cluster Lecture and casesAnalysis, Artificial Neural Networks,BI Tools &Applications.

6 Case Studies and presentations Lecture & Cases

Text books

1 Big Data Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses by Michael Minelli

2 Work-study by ILO

Reference books

1 Business Analytics: Data Analysis and Decision Making by S. Christian Albright

2 Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance by Bernard Marr

Assessment

Internal 40%

Semester end 60%

Semester : III-CoreTitle of the Subject / : Knowledge ManagementcourseCourse Code :Credits : 4 Duration : 40

Learning Objectives

1 To understand the introduction to Meaning of data, information, knowledge

2 To Know the conceptual background and framework of KM

3 Understand the KM Foundations and Solutions KM Foundations

4 To know the Organizational Structure, Culture, Communities and KM practices, Information Technology as an enabler.

Prerequisites if any Basic understanding of Knowledge ManagementWill connect conceptual framework to KM

Connections with Subjects in the Infrastructure, Organizational Structure, Organizationalcurrent or Future courses Culture, Communities of Practice, Information

Technology enabler

Module

Content Activity Learning outcomesIntroduction to Knowledge Meaning ofdata, information, knowledge andexpertise Meaning of epistemology,Types of Knowledge - Subjective &Objective views of knowledge,

1 procedural Vs. Declarative, tacit Vs. LectureExplicit, generals. Specific. Types ofexpertise – associational, theoreticalCharacteristics of knowledge –explicitness, teach ability, specificityReservoirs of knowledge Locations andIntellectual CapitalIntroduction to Knowledge Management(KM) Meaning of KM, Relevance ofKM in today’s dynamic complex

2 environment Forces Driving KM Lecture &Organizational issues in KM Systems & casestheir role Emergent KM practicesFactors influencing KM Future ofKnowledge ManagementKM Foundations and Solutions KM

3 Foundations: Infrastructure, LectureMechanisms, Technologies KM

Content Activity Learning outcomesSolutions and components: Processes(Discovery, Capture, Sharing, andApplications)Knowledge UtilizationProcessKM Infrastructure OrganizationalStructure Organizational Culture Lecture and4 Communities of Practice Information casesTechnology enabler and InfrastructureCommon KnowledgeOrganizational Impact of KMDimensions of KM Impact – People,Processes, Products & OrganizationalPerformance Factors influencing impact

5 – universalistic & contingency view Lecture andLeadership and Assessment of KM casesLeadership , KM Assessment ofKnowledge Management Solutions,Impacts Knowledge Workers Barriers toKM and IT Dissemination

6 Case studies and Application Exercises Lecture &on KM processes Cases

Text books

1 Donald Hislop, Knowledge Management in Organizations, Oxford 2nd Edition.

2 Work-study by ILO

Reference booksIrma Becerra-Fernandez, Avelino Gonzalez, Rajiv Sabherwal

1 (2004). Knowledge ManagementChallenges, Solutions, and Technologies. Prentice Hall. ISBN: 0-13-109931-0.

2 Elias M. Awad, Hassan M. Ghaziri (2004). Knowledge Management. Prentice Hall. ISBN: 0-13-034820-1.

3 Ian Watson (2002). Applying Knowledge Management: Techniques for BuildingCorporate Memories. Morgan Kaufmann. ISBN: 1558607609.

4 Madanmohan Rao (2004). Knowledge Management Tools and Techniques: Practitionersand Experts Evaluate KM Solutions. Butterworth-Heinemann. ISBN: 0750678186.

Assessment

Internal 40%

Semester end 60%

Semester : III-CoreTitle of the Subject / : Software EngineeringcourseCourse Code :Credits : 4 Duration : 40

Learning Objectives

1

2

3

To understand the in details software development process with issues /challenges In analysis, design, implementation ,maintenance etc.Ability to analyze, design, verify, validate, implement, apply and maintain software systems.To help students to develop skills that will enable to construct high quality software and reliability.

Prerequisites if any Basic understanding of software EngineeringConnections with Subjects in the Will connect conceptual framework to softwarecurrent or Future courses engineering

Module

Content Activity Learning outcomesExposure to software development process –Software Lifecycles such as Waterfall,Spiral, Prototyping, Rational Unified

1 Process, Agile Methodologies – Various Lecturephases in each lifecycle model, and the prosand cons of these approaches to softwaredevelopmentAnalysis and Design of Information systems•Assessing the Feasibility of a system•Gathering detailed requirement•Use of Structured methods such as Data

2 flow, Entity Relationship diagrams etc – Lecture &•Use of Object Analysis and Design cases•Use Cases and visualization of the IT basedsolution•Design of Inputs , Outputs and otherinterfacesDocumenting Software requirements -

3 various documents used at different stages of Lecturesoftware development process – UserRequirement SpecificationsSoftware Estimation – challenges inEstimation of software – methods of Lecture4 software estimation such as Line of Code, and casesFunction Point, COCOMO, COCOMO II,Use Case Point Method etc – Estimating a

Content Activity Learning outcomesCoding Task versus non-coding activitiessuch as Documentation etcSoftware Quality and Testing – Need fortesting, Quality assurance of software ateach phase in the lifecycle, Various types oftests such as Black box v/s White box, Lecture5 Functional test, code reviews , Stress tests, and casesload tests etc Use of Use Cases forfunctional testing, Preparing Test Data andTest Cases, overview of Automated methodsfor testingReview of Student Presentations on exercisewhich requires them to analyse a business

6 process, requirements, documentation and Lecture &maintenance, Analysis and Conceptual Casesdesign of the system, estimation of thesoftware size

7 Case Studies and Presentations Lecture &Cases

Text books

1 Software Engineering- A Practioners’s Approach”, 7thEdition , Pressman

Reference books

1 Analysis and Design of Information Systems, by James Senn, TMH

2 OOAD – 3rd Edition, Booch and others, Addison Wesseley3 Structured systems analysis and design: concise study Ed 2, Kelkar SA. Published

by PHI Learning, 2009, ISBN 10: 812032451X / ISBN 13: 9788120324510

Assessment

Internal 40%

Semester end 60%


Semester - III

SYSTEM (ELECTIVE)

Semester : III ElectiveTitle of the Subject / course : Cloud Computing & VirtualizationCourse Code :Credits : 4 Duration : 40

Learning Objectives1 To understand the Enabling Technologies and Cloud Computing Models including

Infrastructure/Platform/SoftwareUnderstand the Cloud Operating System, Cloud Architectures including Federated

2 Clouds ,Scalability, Performance, Quality of Service, Data centers for Cloud Computing

3 Principles of Virtualization platforms, Security and Privacy issues in the Cloud, Virtualization Techniques & Virtualization Technology

Prerequisites if any Basic understanding of Cloud Computing & VirtualizationConnections with Will connect conceptual framework to Enabling Technologies andSubjects in the System Models for Cloud Computing , including benefits,current or Future challenges, and risks, Applications areas of businesscourses

ModuleSr. Content Activity Learning outcomesNo.

Enabling Technologies and System Modelsfor Cloud Computing Introduction to

1 Cloud Computing including benefits, Lecturechallenges, and risks, Applications areas ofbusinessCloud Computing Models including

2 Infrastructure/Platform/Software – as-a- Lecture &service, Public cloud, private cloud and caseshybrid

3 Cloud Operating System, Cloud LectureArchitectures including Federated Clouds

4 Scalability, Performance, Quality of LectureService, Data centers for Cloud Computing and casesPrinciples of Virtualization platforms,

5 Security and Privacy issues in the Cloud, LectureVirtualization Techniques & Virtualization and casesTechnologyVMWare ESX Memory Management, Lecture &6 Capacity Planning and Disaster Recovery Casesin Cloud Computing

7 Case Studies and presentations Lecture &Cases

Text books

1 Cloud Computing: Fundamentals, Industry Approach and Trends by Rishabh Sharma

2 Chuck Lam, “Hadoop in Action”, Dreamtech Press Publisher.

3 Work-study by ILO

Reference books

1 Cloud Computing: SaaS, PaaS, IaaS, Virtualization, Business Models, Mobile, Security by Kris Jamsa

2 Cloud Computing: Principles and Paradigms by RajkumarBuyya, Kames Broberg, Andrzej Goscinski

3 VigneshPrajapati, “Big Data Analytics with R and Hadoop”,1st Edition, Shroff / PacktPublications

Assessment

Internal 40%

Semester end 60%

Semester : III ElectiveTitle of the Subject / course : Information System Security and AuditCourse Code :Credits : 4 Duration : 40

Learning Objectives1 To understand the Need for Information Security and Audit in an organization

Identifying Information Assets in an organization2 To understand the framework of Concept of Systems Audit3 Understand the System & Infrastructure Maintenance4 To Know the insights of Security Administration & Operations’5 To understand the Global & Indian perspective

Prerequisites if any Basic understanding of Information System Security andAudit

Connections with Subjects in Will connect conceptual framework to significance, Needthe current or Future courses for Information Security and Audit in an organization

ModuleSr.

Content ActivityLearning

No. outcomesThe latest opportunities in Information SystemsAudit

1 Forensic accounting, Fraud prevention, Security in LectureBusiness Information, Business Analytics, E-Commerce, Cloud computing, Big Data, DataAnalytics, Social Media, etc.Need for establishing Control Framework forinformation asset, Understanding Information RiskManagement and Control, Information Security(CIA) Management (Tools and techniques) forSafeguarding Business Information and relatedassets. Lecture &2 General control – Preventive, Detective and casesCorrective Controls,Technological Controls - Application controls,Database controls and network controls,Administrative and Operational Controls – Physical,Environmental and Logical Controls.Importance of information security and auditConcept of Information Systems and SecurityAudit PracticesInformation System Audit - Planning, Conductingan audit, Reporting Audit findings, Audit Follow up.

3 Information System Audit Function – Scope of LectureAudit, Cycle Time, Audit Time and Costeffectiveness, Competency of an Auditor, Roleresponsibility and accountability of an IS Auditor,Internal and External Systems Auditor.

Sr.Content Activity

Learning

No. outcomesProtection of Information / Application SystemReview of business information / application flowsin the organization, inputs, process, validation andoutput, modifications, authorizations, information Lecture4 (data) and application maintenance, disposal, etc. and casesReview of database and data management systemsReview of Logical access, Physical andEnvironmental controls that supports businessinformation / application system.Protection of Information / ApplicationInfrastructureNetwork controls, Vulnerability Assessment and Lecture5 Penetration Testing, etc. and casesReview of Logical access, Physical andEnvironmental controls that supports businessinformation / application infrastructure.Business Continuity Management ( A CorrectiveControl as part of Contingency plan for Business IT)Process - Dependencies – External and Internal,Risk, Actions to address Risk, PerformanceMeasurement, Improvement in resilience

6 BC Infrastructure – Cold, Warm, Hot and Lecture &Reciprocal Sites, Safety and Security of Business Casesinfrastructure, System and PeoplePractice – BCM Team, Roles, responsibilities andauthorities, Competencies, Awareness, Plans forBusiness Continuity and Disaster Recovery,Exercise and Testing, Management ReviewsAudit Tools and CertificationsOverview of COBIT 5 and its use by IS AuditorsOverview of ISMS ISO 27001:2013Overview of BCMS ISO 22301:2012Certified Information System Auditor (CISA)

7 Certified Information Security Manager (CISM) Certified In Governance of Enterprise IT (CGEIT) Certified in Risk & Information System Control (CRISC)Certified Information System Security Professional (CISSP)

8 Case Studies and Presentations\

Text books1 Information Systems Control and Audit – Ron Weber – Prentice Hall Auditing

in a computerized environment – Mohan Bhatia – Tata Mc Graw Hill2 Contemporary Auditing – Kamal Gupta – Tata Mc GrawHil

Reference books1 Auditing in a computerized environment – Mohan Bhatia – Tata Mc Graw Hill

Contemporary Auditing – Kamal Gupta – Tata Mc GrawHil

2 Analysis and Design of Information Systems – V. Rajaraman – Prentice Hall of India Auditing - D.G–Prasuna – ICFAI Press

3 IT Securtiy Governance by IT Governance Institute (ITGI) BS:7799/ISO/IEC:177994 Information Security Principles and Practices – Mark Merkow and Jim Breithaupt – Pearson

Education

5 Analysis and Design of Information Systems – V. Rajaraman – Prentice Hall of India Auditing - D.G–Prasuna – ICFAI Press


Semester : III ElectiveTitle of the Subject / course : Data Mining and Business IntelligenceCourse Code :Credits : 4 Duration : 40

Learning ObjectivesTo understand the Introduction to Data Mining: Introduction, Definition of Data Mining,

1 Data mining parameters, How Data Mining works?,2 To understand the framework of Classification on Data Mining system Understandthe

Data Mining Techniques: Introduction, Statistical Perspective on Data3 Mining, Statistics-need and algorithms.4 Focus on Business Intelligence5 To understand the Business Intelligence Essentials

Prerequisites if any Basic understanding of Data Mining and Business IntelligentConnections with Subjects Will connect conceptual framework to Architecture of Datain the current or Future Mining, Kinds of Data which can be mined, Functionalities ofcourses Data Mining and business intelligent

Module


Introduction to Data Mining: Introduction,Definition of Data Mining, Data mining

1 parameters, How Data Mining works?, Types of Lecturerelationships, Architecture of Data Mining, Kindsof Data which can be mined, Functionalities ofData Mining,Classification on Data Mining system, Variousrisks in Data Mining, Advantages and Lecture &2 disadvantages of Data Mining, Ethical issues in casesData Mining, Analysis of Ethical issues, GlobalissuesData Mining Techniques: Introduction, Statistical

3 Perspective on Data Mining, Statistics-need and Lecturealgorithms.Business Intelligence an Introduction:Introduction, Definition, History and Evolution,Business Intelligence Segments, Difference Lecture and4 between Information and Intelligence, Defining casesBusiness Intelligence Value Chain, Factors ofBusiness Intelligence System, Real time BusinessIntelligence, Business Intelligence ApplicationsBusiness Intelligence Essentials: Introduction,Creating Business Intelligence Environment, Lecture and5 Business Intelligence Landscape, Types of casesBusiness Intelligence, Business IntelligencePlatform, Dynamic roles in Business Intelligence,


Roles of Business Intelligence in ModernBusiness- Challenges of BIBusiness Intelligence Types: Introduction,Multiplicity of Business Intelligence Tools, Types Lecture &6 of Business Intelligence Tools, Modern Business CasesIntelligence, the Enterprise Business Intelligence,Information WorkersBusiness Intelligence Life Cycle: Introduction,Business Intelligence Lifecycle, EnterprisePerformance Life Cycle (EPLC) Framework Lecture &7 Elements, Life Cycle Phases, Human Factors in BI CasesImplementation, BI Strategy ,Business IntelligenceIssues and Challenges: Introduction, CriticalChallenges for Business Intelligence success

8 Application of Business Intelligent and Data Lecture &Mining for Business Cases

9 Case Study and Application

Text booksData Mining for Business Intelligence:Concepts, Techniques, and Applications in

1 Microsoft Office Excel with XLMiner”, G. Shmueli, N.R. Patel, P.C. Bruce, WileyIndia

2 Work-study by ILO

Reference books1 Introduction to DATA MINING with CASE STIDIES BY G K GUPTA2 Introduction to Data Mining by Tan, Kumar published by Pearson

AssessmentInternal 40%Semesterend 60%

Semester : III ElectiveTitle of the Subject / course : IT ConsultingCourse Code :Credits : 4 Duration : 40

Learning Objectives1 To understand the Data warehousing Components –Building a Data warehouse2 To understand the framework of The Structure of the Data Warehouse, Granularity

3 To understand the Normalization and denormalization Triggering the Data Warehouse Record

Prerequisites if any Basic understanding of Advances Database and DataWarehousing

Connections with Will connect conceptual framework to Data warehousingSubjects in the current Components –Building a Data warehouse , to connect toor Future courses applications of data warehousing

ModuleContent Activity Learning outcomesIntroduction to Consulting, types of

1 Consulting, Professional Consulting, LectureTrends in Consulting IndustryDiscussion on Data Gathering Methods, Lecture, cases

2 Contracting, Proposal Writing, Data and ClassHandling & Analysis researchIntroduction to IT Consulting, History of

3 IT/IS/ITES Consulting, Various IT LectureServices, IT Value Chain, Drivers ofFuture GrowthConsulting roles and growth cycle of theindividual consultantConsulting to CIO/CTO/CEO &Boards,Various consulting services to Lecture and4 CEOs and Boards of Directors, casesUnderstanding the diversity of consultingroles ,Consulting to the Board: uniqueprocess issues and transformationchallengesConsulting to Global Clients, Growth in

5 Global Consulting, 9-Step Framework for Lectures andAnalysis, Diverse Issues in Global class researchConsultingIdentifying and Deciding on Alternativesfor Action and Measurement: Managing ProposalConsulting Firms - The Knowledge6 writing andSharing Problem, Consulting as a Case studyProfession - Marketing and Selling ofConsulting Services - Strategic and

Content Activity Learning outcomesOrganization Information TechnologyConsulting, Client-consultant relationship,internal vs. External, service Quality

Text books1 High Value IT Consulting by Purba and Delaney published by McGraw-Hill2 Work-study by ILO

Reference books1 The Nomadic Developer by Aaron Erickson published by Pearson Education2 Million Dollar Consulting Proposals by Alan Weiss published by Wiley


Semester : III ElectiveTitle of the Subject / course : Digital BusinessCourse Code :Credits : 4 Duration : 40

Learning Objectives1 To understand the Introduction to Digital Business ,framework of Drivers of digital business-,

Mobile, Cloud Computing, Social media

2 To understand the E-Business- Meaning, Retailing in e- Business-products and services, consumer behavior

3 Developing the Digital Business Support services- e-CRM, e-SCM, e-banking, ERP, Mobile Computing

4 To know about -Building Digital business Applications and Infrastructure, IAAS, SAAS, PAAS, Information Super Highway, Collaboration Tools

Prerequisites if any Basic understanding of digital business

Connections with Will connect conceptual framework to Background and currentstatus ,E-market places, structures, mechanisms, economics , toSubjects in the current know the difference between physical economy and digitalor Future courses economy

ModuleContent Activity Learning outcomesIntroduction to Digital BusinessIntroduction, Background and current status

1 ,E-market places, structures, mechanisms, Lectureeconomics and impacts Difference betweenphysical economy and digital economyDrivers of digital business- Big Data &Analytics, Mobile, Cloud Computing, Social

2 media, BYOD, and Internet of Lecture &Things(digitally intelligent casesmachines/services) Opportunities andChallenges in Digital BusinessOverview of E- BusinessE-Business- Meaning, Retailing in e-Business-products and services, consumerbehavior, market research and advertisement

3 B2B-E- Business-selling and buying in Lectureprivate e-markets, public B2B exchanges andsupport services, e-supply chains,Collaborative Commerce, mobile commerceand pervasive computingDigital Business Support services- e-CRM, Lecture4 e-SCM, e-banking, ERP as e –business and casesbackbone, Mobile Computing

5 Understanding -Building Digital business LectureApplications and Infrastructure, IAAS, and cases

Content Activity Learning outcomesSAAS, PAAS, Information Super Highway,Collaboration ToolsManaging E-Business-ManagingKnowledge, Management skills for e-business, Launching a successful onlinebusiness and E - Business project, Legal, Lecture &6 Ethics and Societal impacts of E- Business , CasesManaging Risks in e –business SecurityThreats to e-business -Security Threats,Encryption, Cryptography, DigitalSignatures, Digital Certificates,E-Business Strategy- E- Business Strategyand Implementation, E Business strategy andglobal E- Business, Economics andJustification of Lecture &7 E-business ,Strategic formulation- Analysis Casesof Company’s Internal and externalenvironment, Selection of strategy, E-business strategy into Action, challenges andE-Transition


Text books1 Digital Business Concepts and Strategy –Eloise Coupey, 2nd Edition –Pearson2 Digital Business Discourse Erika Darics, April 2015, Palgrave Macmillan

Digital Business and E-Commerce Management, 6th edition –Dave Chaffey, August3 20144 Work-study by ILO

Reference books1 A textbook on E-commerce - Publisher: Neha Publishers & Distributors2 E-commerce from vision to fulfilment-Elias M. Awad PHI-Restricted (2002)3 Introduction to E-business-Management and Strategy-Colin Combe, ELSVIER, 2006

Trend and Challenges in Digital Business Innovation –Authors –Vinocenzo Morabito,

4 Italy-SpringerPerspectives the Digital Enterprise –A framework for Transformation –TCS consulting

5 journal Vol.5


Semester : III ElectiveTitle of the Subject / course : Software Project managementCourse Code :Credits : 4 Duration : 40

Learning Objectives1 To understand the Introduction, the state of IT project management, need of project

management, project goals, project life cycle and IT developmentTo understand the project management process, project integration Management, the

2 project charter, project planning framework, the contents of a project plan, the planning process.Understand the Introduction, developing the project schedule, project management

3 software tools, methods of budgeting, developing the project budget, improving cost estimates, finalizing the project

4 To know the Organization and project planning, the project team, the Project environment.

5 To understand the Managing Project Procurement and Outsourcing , project procurement management, outsourcing.

Prerequisites if any Basic understanding of software project managementConnections with Will connect to the software project management issues andSubjects in the current or challenges ,implementation Plan, project evaluation, projectFuture courses audit closure, outsourcing

ModuleContent Activity Learning outcomesAn overview of IT Project Management -Introduction, the state of IT projectmanagement, need of project management,project goals, project life cycle and IT

1 development, extreme project management, LecturePMBOK. IT Project Methodology ITPM),project feasibility, request for proposal (RFP),the business case, project selection andapproval, project contracting, IT governance .Introduction, project management process,project integration Management, the projectcharter, project planning framework, the Lecture &2 contents of a project plan, the planning casesprocess. The Work Breakdown Structure(WBS), the linear responsibility chart,Multidisciplinary teams.Introduction, developing the project schedule,project management software tools, methodsof budgeting, developing the project budget,

3 improving cost estimates, finalizing the Lectureproject schedule and budget. IT project riskmanagement planning process, identifying ITproject risks, risk analysis and assessment,

Content Activity Learning outcomesrisk strategies, risk monitoring and control,risk responses and evaluationThe Human Side of Project Management-Introduction,Organization and project planning, the projectteam, the Project environment.The Project Communication, monitoring andcontrolling the project, the project Lecture and4 communications plan, project metric, project casescontrol, plan monitor control cycle, ,reporting performance and progress,Project Leadership and Ethics- Introduction,project leadership, ethics in projects,multicultural projects. Managing Change,Resistance and ConflictsManaging Project Procurement and Lecture and5 Outsourcing Introduction, project casesprocurement management, outsourcing.The Implementation Plan and Project

6 Closure- Introduction, project Lecture &implementation, administrative closure, Casesproject evaluation, project audit.


Text books1 Joel Henry, “Software Project Management, A realworld guide to success”,

Pearson Education, 2008.2 Hughes and Cornell, “Software Project Management”, 3rd edition, Tata McGraw

Hill3 Work-study by ILO

Reference books1 Information Technology Project Management”, Jack T. Marchewka, 3rd edition, Wiley

India, 2009.2 S. J. Mantel, J. R. Meredith and etl..“Project Management” 1st edition, Wiley India,

2009.4 John M. Nicholas, “Project Management for Business and Technology”, 2nd edition,

Pearson Education.5 Dinsmore, P. C. (Ed.). (1993) The AMA Handbook of Project Management.

AMACOM6 Robert K. Wyzocki and Rudd McGary, “Effective Project Management”, 3rd edition,

Wiley Brown, K.A. Project Management, McGraw Hill, 2002.7 Joseph Phillips, “IT Project Management”, 2nd edition, Tata McGraw Hill


Semester : III ElectiveTitle of the Subject / course : Governance of Enterprise IT & ComplianceCourse Code :Credits : 4 Duration : 40

Learning ObjectivesTo understand the Need for IT Governance (COBIT Framework)Importance and need

1 of IT Governance and Compliances to know the laws , norms like IT Act, Sarbanes Oxley and the Graham

Prerequisites if any Basic understanding of IT Governance and Compliance

Connections with Subjects Will connect to Overview of various Standards andgovernance framework Introduction to the COBITin the current or Future Framework as an umbrella Framework and various normscourses and acts.

Module


Governance of Enterprise IT and ITGovernanceGEIT Benefits – Cybersecurity, Privacyconcerns, Multiple frameworks, Resourceutilization, Industry specific issues, External UnderstandPartners, Multiple Agendas, and Disruptive concepts onTechnologies. Governance ofImplementing GEIT – Initiate program Enterprise IT and(Establish desire to change- recognize need to Management ofact), Define problems and opportunities (form Lecture / Enterprise IT.implementation team-assess current state), UnderstandGroup1 Define Road Map (Communicate outcome- COBIT5 as a ToolDiscussion /define target state), Plan Program (Identify role to implementWorkshopplayers- build improvements), Execute Plan GEIT and also use(Operate and use-implement improvements), it for assessing theRealize Benefits (Embed new approaches- maturity level ofOperate and measure), and review effectiveness Governance and(Sustain– Monitor and Evaluate). Management ofCOBIT5 Framework and relative coverage Enterprise IT.with other Standards –ISO/IEC 38500, PRINCE2 /PMBOK, TOGAF9,ISO/IEC 31000, ISO/IEC 27000, CMMI, ITILV3 AND ISO/IEC 20000.ComplianceCompliance to Process Standards - ISO/IEC Understand and38500, PRINCE2 /PMBOK, TOGAF9, ISO/IEC Lecture / comply with31000, ISO/IEC 27000, CMMI, ITIL V3 AND Group sample Process2 ISO/IEC 20000. Discussion / standards, LegalCompliance to Legal and Regulatory Workshop and RegulatoryRequirements - IT Act, Sarbanes Oxley Act, requirements.Safe Harbor, Graham Bleach Act, RBI and otherBanking Regulations and Basel III (for Banks),


Data Privacy Act (PIMS), Data Protection Act,etcGovernance of Enterprise IT and ITGovernanceGEIT Benefits – Cybersecurity, Privacyconcerns, Multiple frameworks, Resourceutilization, Industry specific issues, External UnderstandPartners, Multiple Agendas, and Disruptive concepts onTechnologies. Governance ofImplementing GEIT – Initiate program Enterprise IT and(Establish desire to change- recognize need to Management ofact), Define problems and opportunities (form Lecture / Enterprise IT.implementation team-assess current state), Understand

Group3 Define Road Map (Communicate outcome- COBIT5 as a ToolDiscussion /define target state), Plan Program (Identify role to implementWorkshopplayers- build improvements), Execute Plan GEIT and also use(Operate and use-implement improvements), it for assessing theRealize Benefits (Embed new approaches- maturity level ofOperate and measure), and review effectiveness Governance and(Sustain– Monitor and Evaluate). Management ofCOBIT5 Framework and relative coverage Enterprise IT.with other Standards –ISO/IEC 38500, PRINCE2 /PMBOK, TOGAF9,ISO/IEC 31000, ISO/IEC 27000, CMMI, ITILV3 AND ISO/IEC 20000.

Group4 Case Studies and Presentations Discussion /

Workshop

Text books12 Work-study by ILO

Reference books1 COBIT 3.0/4.0 – IT Governance Institute2 BS – 7799 – IT Security Standards3 Appropriate Standards like Sarbanes Oxley4 IT Act 20005 A Primer for Implementing Governance of Enterprise IT - ISACA

6 A business framework for the Governance and Management of Enterprise IT – COBIT5- ISACA

7 ISO/IEC 38500:2008 Corporate Governance of Information TechnologyPrinciples and Practices (Evaluate Direct and Monitor)

8 Governance of the Extended Enterprise – IT Governance Institute - Wiley


Semester : III ElectiveTitle of the Subject / course : Cyber Law & Managing Enterprise IT RiskCourse Code :Credits : 4 Duration : 40

Learning Objectives1 To understand the Basic Concepts of Technology and Law and Law of Digital

Contracts :2 Understand Intellectual Property Issues in Cyber Space3 To know the insights to Rights of citizens and E-Governance

4 To get aware the Information Technology Act 2000 , Understanding Enterprise IT Risk

Prerequisites if any Basic understanding of cyber law

Connections with Will connect conceptual framework to Basic Concepts ofTechnology and Law : Understanding the laws relatingSubjects in the current Technology of Internet, Cyber Laws, Cyber Jurisprudence andor Future courses scope

ModuleS Content Activity LearningNo outcomes

Basic Concepts of Technology and Law :1 Understanding the Technology of Internet, Scope of Lecture

Cyber Laws, Cyber JurisprudenceLaw of Digital Contracts : The Essence of Digital

2 Contracts, The System of Digital Signatures, The Role Lecture &and Function of Certifying Authorities, The Science of casesCryptography

3 Intellectual Property Issues in Cyber Space: Copyright Lecturein the Digital Media, Patents in the Cyber World.Rights of citizens and E-Governance : Privacy and Lecture4 Freedom Issues in the Cyber World, E-Governance, and casesCyber Crimes and Cyber LawsInformation Technology Act 2000 : InformationTechnology Act-2000-1 (Sec 1 to 13), InformationTechnology Act-2000-2 (Sec 14 to 42 and Certifyingauthority Rules), Information Technology Act-2000-3 Lecture5 (Sec 43 to 45 and Sec 65 to 78), Information and casesTechnology Act-2000-4(Sec 46 to Sec 64 and CRATRules), Information Technology Act-2000-5 (Sec 79 to90), Information Technology Act-2000-6 ( Sec 91-94)Amendments in 2008.International Scenario in Cyber Laws: Data ProtectionLaws in European Union(EU) and USA ,Child Abuse Lecture &6 Protection Laws in EU and USA, Cyber Laws - the CasesMalaysian Approach.

SContent Activity

Learning

No outcomesCyber Law Issues for Management :Cyber Law Issues Lecture &7 in E-Business Management, Major issues in Cyber CasesEvidence Management, Cyber Law Compliancy AuditManagement of Enterprise IT RiskIT Risk Identification: Identify the universe of IT riskto contribute to the execution of the IT riskmanagement strategy in support of business objectivesand in alignment with the enterprise risk management(ERM) strategyIT Risk Assessment: Analyze and evaluate IT risk todetermine the likelihood and impact on businessobjectives to enable risk-based decision making.

8 Risk Response and Mitigation: Determine riskresponse options and evaluate their efficiency andeffectiveness to manage risk in alignment with businessobjectives.Risk and Control Monitoring and Reporting:Continuously monitor and report on IT risk andcontrols to relevant stakeholders to ensure thecontinued efficiency and effectiveness of the IT riskmanagement strategy and its alignment to businessobjectives.

9 Case Studies and Presentations Lecture &Cases

Text booksPeter Weill , Jeanne Ross “IT Governance: How Top Performers Manage IT Decision

1 Rights for Superior Results”2 Work-study by ILO

Reference booksJeanne W. Ross “Enterprise Architecture As Strategy: Creating a Foundation for

1 Business Execution”2 Peter Weill “IT Savvy: What Top Executives Must Know to Go from Pain to Gain3 ISO/IEC 31000 and ISO/IEC 27005 Risk Management Standards



Semester - III

HRM (CORE)

Semester : III-CoreTitle of the Subject / course : Training & DevelopmentCourse Code :Credits : 4 Duration : 40

Learning Objectives

1. Learning the intricacies of process of training and development and audit

Prerequisites if anyConnections withSubjects in the currentor Future courses

Module

SrContent Activity Learning OutcomeNo

Introduction to human Case Study/ Role-play/ Introduction to the concept1 resource development Drama/ Group of human resource

Discussion developmentOverview of Training inOrganizations

Planning for Training and Case Study/ Role-play/ Introduction to training,2 Development Drama/ Group structure, need assessment

Discussion and evaluation of trainingfunction

Learning organization Case Study/ Role-play/ Exploring the concept of3 Drama/ Group learning organizationDiscussion

Learning Case Study/ Role-play/ Introduction to adult4 Drama/ Group learning and different

Discussion methodologies

Training Administration. Case Study/ Role-play/ Introduction to preparation5 Drama/ Group of training budget, calendar

Discussion and training modules.


programmes,

/schedules)Designing and executingTraining inputs

Objectives

Modules

Training Need assessment Case Study/ Role-play/ Understanding the process6 Drama/ Group of training needs assessmentDiscussionCompetency modeling andmapping

Case Study/ Role-play/ Understanding the method7 Drama/ Group of competency modeling

Discussion and mapping

Designing Training Modules Case Study/ Role-play/ Learning to design training8 Drama/ Group moduleDiscussionImplementation of Training Case Study/ Role-play/ Learning methods of9 Drama/ Group implementing trainingDiscussion

Exploring various types ofmethods training

-learning and use oftechnology in trainingComputer Case Study/ Role-play/

10 Based Training Drama/ GroupSatellite Based Training DiscussionOutbound TrainingFusion Methodology: Theatre,Art, Music as methodologiesThe World as a ClassroomTraining evaluation, Cost Case Study/ Role-play/ Introduction to training

11 Benefit Analysis and ROI Drama/ Group evaluation, cost benefitDiscussion analysis and ROI

Management Development. Case Study/ Role-play/ Introduction to management12 Drama/ Group development

DiscussionPlanning & Organizing Methods of Planning &conferences, seminar etc Case Study/ Role-play/ Organizing conferences,

13 Training Audit. Drama/ Group seminar etcDiscussion Introduction to Training

Audit.


Case Studies and Case Study/ Role-play/14 Drama/ GroupPresentations Discussion

Reference booksEffective Training Systems, Strategies and Practices P. Nick Blanchard, James

1 W Thacker second edition Pearson Education2 P. Nick Blanchard, James W Thacker second edition Pearson Education

Text books

Employee Training and Development by Raymond A Noe, 3ed. McGraw Hill1 Publication (International Edition)

Assessment

Internal 40%Semester end 60%

Semester : III-CoreTitle of the Subject / course : Training & DevelopmentCourse Code :Credits : 4 Duration : 40

Learning Objectives

1. To understand the concept of compensation, various elements, inflation, laws related to compensation, variable pay and income tax


Module

Sr.Content Activity Learning OutcomeNo.

Human Resources Case Study/ Role-Introduction to the philosophy1 Philosophy and Approach play/ Drama/ Group of human resourcesfor an Organization Discussion

Reward Strategies –Articulating and Case Study/ Role- Understanding business context

2 understanding business play/ Drama/ Group for reward strategies andcontext for reward Discussion preparing strategiesstrategiesElements of Reward Case Study/ Role- Understanding the elements of

3 Strategy – Understanding play/ Drama/ Group reward strategy andReward Management Discussion managementCompensation / Case Study/ Role- Exploring Compensation /

4 Remuneration place in play/ Drama/ Group Remuneration place in RewardReward Strategy Discussion StrategyUnderstanding Elements ofCompensation Structure

Case Study/ Role- Understanding Elements of5 play/ Drama/ Group Compensation Structure

Discussion

/ Stock OptionsCosting the CTC of each Case Study/ Role- Learning to Cost the CTC ofelement of Compensation6 play/ Drama/ Group each element of CompensationStructure Discussion Structure( excluding stock options)


Understanding Inflation –

Inflation –Case Study/ Role-

Understanding the concept of7 play/ Drama/ Group InflationDiscussion

Fund, Case Study/ Role- Understanding Provident Fund,ESIC, Gratuity,8 play/ Drama/ Group Superannuation, Bonus underDiscussion Payment of Bonus Act

Bonus ActTypes of Variable Pay Case Study/ Role- Learning various types of9 play/ Drama/ Group Variable PayDiscussionUnderstanding Income Tax Case Study/ Role- Understanding Income Tax

10 play/ Drama/ GroupDiscussion

Arriving at the CTC of an Preparing the CTC of anemployee/ candidate – employee

Case Study/ Role-11 template play/ Drama/ Group

Discussion

a candidate – understandingsalary rangesRemuneration Survey- Learning the details of

remuneration survey

Case Study/ Role-12 play/ Drama/ Group

Discussionmarket data

Remuneration Surveyresults into a SalaryProposalEquity Compensation Plans Learning the intricacies of

equity compensation planscompensation,

Case Study/ Role-13 play/ Drama/ Group

Discussion

options


Case Studies and Case Study/ Role-14 play/ Drama/ GroupPresentations Discussion

Reference books1 1. Textbook of HRM – P. Subha Rao.2 Managing Human Resources – Bohlander, Snell, Sherman

Compensation Management – Dipak Kumar Bhattacharya – Oxford3 Publications

Text books1 Compensation Management in a Knowledge Based World – Richard I Henderson

– Pearson Publications


Semester : III-CoreTitle of the Subject / course : Competency Based HRM and Performance

ManagementCourse Code :Credits : 4 Duration : 40

Learning Objectives

1 To provide both theoretical and application-oriented inputs on competency mapping and developing mapped competencies.

2 To understand the concept of competency and competency based HR practices.3 To understand the various approaches towards building a competency model

4 To understand how to integrate the applications of competency model with other HRM functions.

5 To impart the understanding about the Performance Management system and strategies adopted by the Organizations


ModuleSr.

Content Activity Learning outcomesNo.Concept and definition of Role andcompetency.History of competency, Types ofcompetencies – generic/specific.Competency description, Competencylevels, Designing competencydictionary, Why to promote a Case Studies,competency culture, Context and ClassRelevance of competencies in modern Discussions,organizations Evolution of Assessment Basic UnderstandingCompetency based HRM, Centre

concept of Competency and1 Competency Selection; Competency exercises, Field its relevance to modern daybased Training & Development. Project, Organizations.Competency Based Performance Presentations,Management; Competency Based PracticalCareer & Succession Planning, linking ExamplesHR processes to organizational Assignmentsstrategy, competency framework –development of personal competencyframework, Developing CompetencyModels ,Issues relating toCompetency models.


Methods of Data Collection for Case Studies,Mapping:- . Observation b. Repertory ClassGrid c. Critical Incidence Technique Discussions, Gaining knowledge aboutd. Expert Panels e. Surveys , Job Task Assessment the various methods of dataAnalysis h. Behavioral Event Centre

collection in mapping2 Interview, i. use of technology. exercises, Field process and knowledge ofDeveloping Competency Models from Project, validating the CompetencyRaw Data: a. Data Recording b. Presentations, model.Analyzing The Data c. Content PracticalAnalysis of Verbal Expression d. ExamplesValidating the Competency Models AssignmentsCompetency Mapping and Case Studies,Assessment – Meaning, purpose and ClassBenefits, Steps in Competency Discussions,Mapping –, Measuring and mapping Assessment Knowledge about runningcompetencies a. BEI b. Assessment Centre the assessment centre andcentre c. Conducting and operating3 exercises, Field Report writing andassessment centre d. Role of assessors Project, learning about how to givein an assessment centre e. Designing Presentations, feedback.tools in an assessment centre f. PracticalIntegration of data , Report Writing Examplesand g. Feedback mechanism . AssignmentsApproaches to MappingConceptual Framework ofPerformance Management Case Studies,Performance Management process; ClassObjectives of Performance Discussions,Management system; Historical Assessment Learning about thedevelopment in India; Performance Centre conceptual frame work ofmanagement and Performance4 exercises, Field Performance Managementappraisal; Linkage of Performance Project, System and its linkage withManagement system with other HR Presentations, HR practicespractices. Components of PracticalPerformance Management System: ExamplesPerformance planning; Ongoing Assignmentssupport and coaching; Performancemeasurement and evaluation.Implementation and Issues in Case Studies,Performance Management: Classa. Defining Performance Discussions,b. Determinants of Performance Assessment Learning about thec. Performance Dimensions Centre Implementation of

5 d. Approaches to Measuring exercises, Field Performance ManagementPerformance Project, System, issues ande. Diagnosing The Causes of Poor Presentations, challengesPerformance Practicalf. Differentiating Task from ExamplesContextual Performance Assignments


g. Choosing a PerformanceMeasurement Approach.h. Measuring Results and Behaviorsi. Gathering Performance Informationj. Implementing PerformanceManagement SystemPerformance Management andEmployee Development:a. Personal Development Plansb. 360 Degree Feed Back as aDevelopmental Tool Case Studies, Studying performance

6 c. Performance Management and Class management as a tool forReward System Discussions employee developmentd. Performance Linked RemunerationSysteme. Performance Linked CareerPlanning and Promotion PolicyConducting Staff Appraisalsa. Introduction & Needb. Skills Requiredc. The Role of The Appraiserd. Job Description and Job Case Studies,

Understanding the process7 Specification Class of conducting staff appraisale. Appraisal Methods Discussionsf. Raters Errorsg. Data Collectionh. Conducting an Appraisal Interviewi. Follow Up and ValidationPerformance Consulting:a. Conceptb. The Need for PerformanceConsultingc. Role of The PerformanceConsulting Case Studies,

Understanding performance8 d. Designing and Using Performance Class consultingRelationship Maps Discussionse. Contracting for PerformanceConsulting Servicesf. Organizing PerformanceImprovement Department

Reward for Performance:a. Reward System, Components ofReward System, Case Studies,

Study of rewards for9 b.Objective of Reward System, Class performanceLinkage of performance management Discussionsto reward and compensation SystemPerformance Management Pitfalls and


Remedies,c.Recognizing the problems andPitfalls, Limitations, Shortcoming orefficiencies of performance appraisal,Guideline for performance appraisaland good practicesEthics in Performance Management:a.Ethical Performance ManagementDefined, Objectives and Significanceof Ethics in performanceManagement, Case Studies, Overview of ethical

10 b.Ethical issues and dilemmas in Class practices in performancePerformance Management, Ethical Discussions managementStrategies in Performancemanagement, PerformanceManagement in MultinationalCorporations

11 Case Study and Presentations

Text booksArmstrong, M. & Baron, A., Performance Management and development, Jaico

1 Publishing House, Mumbai.Armstrong, M., Performance management: Key strategies and practical

2 guidelines, Kogan Page, London.3 Bagchi, S. N., Performance management, Cengage Learning India Bhattacharyya,

D.K., Performance management systems and strategies, Pearson4 Education

Reference booksSeema Sanghi: ‘Handbook of Competency Mapping’; Response Books; Latest

1 EditionGanesh Shermon: ‘Competency based HRM’; Tata McGraw Hill; Latest

2 Edition.Whiddett and Hollyforde: ‘A Practical Guide to Competencies’; Chartered

3 Institute of Personnel and Development; Latest Edition.

Assessment


Semester : III-CoreTitle of the Subject / course : Labour Laws and Implications on Industrial

RelationsCourse Code :Credits : 4 Duration : 40

Learning Objectives

1 Understanding Nature and Importance of Labour Laws2 To understand various legislations with their history, basic provisions & case laws3 To study current amendments in Labour laws4 Highlight Labour Laws with IR implications

Module


Overview of IR IR history in brief, System

approach to IR and IRmodel,

Collective Bargaining,Basic Grievance machinery This is to give a snapshot of IR and

1.

and disciplinary procedure the faculty to relate importance ofImportance of Workers IR to Labor Laws, changingParticipation in dynamics of IRManagement with few egs.

Relating IR to labor laws Labor laws with IR

implications for futuristicIndia

Introduction to Labor Laws Government of India

Structure, Constitutionalprovisions for labor

Structure of Courts and

2 appropriate authorities in Understanding court jurisdictionsIndia. and basics of labor laws

Principles of Labor LawsClassification of LaborLaws viz: Regulative,Employment, Wage,

Social Security & IRIndustrial Relations To study history, provisions, caseLegislations3 Case Laws laws & amendments under each Industrial Dispute Act 1947 law. Trade Union Act 1926 &


MRTUP & PULP 1971(only unions politics &recognition provision)

Industrial Employment(Standing Order) Act 1946

Regulative Laws To study history, provisions, case The Factories Act, 19484 Case Laws laws & amendments under each The Bombay Shop and law.Establishment Act, 1948Social Security Legislations Workmen’s Compensation

5Act 1923 (with sums) To study history, provisions, caseESI Act 1948 Case Laws laws & amendments under each

Gratuity Act 1972 law. Provident Fund Act & Mis.

1952Wage Legislations To study history, provisions, case Payment of Wages Act6 Case Laws laws & amendments under each1936 law. Minimum Wages Act 1948Overview of few laws Maternity Benefit Act 1961

8 Apprentice Act 1961 Case Laws Just an overview needs to be taught Employment Exchange Act

1951 Payment of Bonus Act 1965Internal Assessments

9. Overview of Alternate DisputeResolution Mechanisms

10. Revision

Text and Reference books1 Mamoria, C. B. & Mamoria, S. Dynamics of Industrial Relations in India. Himalaya

Publishing House

2 Sharma, A. M. Industrial Relations: Conceptual & Legal Framework. Himalaya Publishing House

3 Mamoria, C. B., Mamoria, S. & S. V. Gankar. Dynamics of Industrial Relations in India. Himalaya Publishing House

4 Sharma, A. M. Industrial Relations: Industrial Jurisprudence and Labour Legislation. Himalaya Publishing House

5 Kapoor, N.D: Elements of Mercantile Law. Sultan Chand & Sons


Semester : III-CoreTitle of the Subject / course : Human Resource Planning and Application of

Technology in HRCourse Code :Credits : 4 Duration : 40

Learning Objectives

To understand the concept of HR Planning and application of technology in HR


Module

S. Content Activity LearningNo. Outcome

1 Human Resource Planning Case Study/ Role-play/ Introduction to HRMeaning, The planning Drama/ Group Discussion Planning andprocess. Indicators and trends. forecastingAscertaining demand andsupply in human resource.Causes of demand, forecastingtechniques and human resourcerequirements. Estimation ofinternal supply and externalsupply. Linking humanresource planning withstrategic human resourcemanagement.

2 Job Analysis, HR Planning Case Study/ Role-play/ Learning theand Selection in the Modern Drama/ Group Discussion concept of jobBusiness Environment: analysis andJob analysis and design, selectionCollection and application ofjob analysis information,alignment of job analysis toselection. Changingperspectives in the field ofrecruitment and selection inthe information age: e-recruitment and selection.Employment Tests:Concepts of Testing, Types oftests, Executive Talent Search.

S. Content Activity LearningNo. Outcome

3 Workforce Diversity, Case Study/ Role-play/ Understanding theDiversity Planning, Drama/ Group Discussion nuances ofDimensions of Diversity, workforce diversityPolicies, Valuing Diversity inOrganizations, GenderDiversity Legislation,Corporate initiatives onGender Diversity.Organizational Strategies forPromoting Diversity, DiversityAwareness Training andPrograms, Systemic andIndividual Diversity ChangeInitiatives, The Future ofDiversity – A GlobalPerspective.

4 Technology in Human Case Study/ Role-play/ Overview ofResource Drama/ Group Discussion application ofAdministration and Human technology in HRResource Information Systems,Talent Management, JobAnalysis and Human ResourcePlanning, Recruitment andSelection in an InternetContext, Training andDevelopment: Issues andHuman ResourceInformation SystemsApplications, PerformanceManagement, Compensation,Benefits, Payroll and theHuman Resource InformationSystems, International HumanResource Management

5 Introduction to Analytics : Case Study/ Role-play/ Introduction to HRIntroduction to Business Drama/ Group Discussion AnalyticsAnalytics : Need for Analytics: Use of Analytics in business :Introduction to HR Analytics :HR Analytics and peoplestrategy : Becoming apersuasive HR function

7 Case Studies and Presentation.

Text books

1 Human Resource Planning – James W Walker2 Human Resource Development – Uday Kumar Haldar – Oxford Publications

Managing Diversity: Toward a Globally Inclusive Workplace Book by Michalle E.3 Mor Barak.4 HR Analytics: The What, Why and How : Tracey Smith

Reference books1 Human Resource Planning – D.K Bhattacharya2 Human Resource Planning – M.S Reddy3 Planning & Managing Human Resources – William J Rothwell, H.C Kazanas



Semester - III

HRM (ELECTIVES)

Semester : III-ElectivesTitle of the Subject / course : Personal Growth LaboratoryCourse Code :Credits : 4 Duration : 40

Learning Objectives

1 Basics of personality, personality types2 Introduction to emotional intelligence3 Stress and stress control techniques4 Introduction to NLP and transactional analysis5 Techniques of effective team building


Module


Personal Growth (PersonalEffectiveness)Introduction to personal growth Case Study/ Role- Basics of personality, Meaning: Meaning, Nature and Scope :1 play/ Drama/ Group of personal growth, meaning ofIndividual, Organizational and Discussion self-awareness and self esteemsocial roles : Role Clarity &Role Boundaries : Self-awareness and self-esteemPersonality (Personal Case Study/ Role- Implementation of personalityEffectiveness)2 play/ Drama/ Group theories to find the personalityPersonality Theories : Carl Discussion typeJung’s personality types : MBTIPersonality (PersonalEffectiveness) Case Study/ Role- Implementation of personality

3 Personality Theories : Trait play/ Drama/ Group theories to find the personalityTheories : Big 5 : Type A & Discussion typeType B : PF16Basic Functions of Mind(Personal Effectiveness) Case Study/ Role- Methods of improving

4 Creativity and Innovation : play/ Drama/ Group creativity, Basics of differentBlocks to Creativity : Creativity Discussion type of thinking techniquestools and processes :


convergent and divergentthinking : Six Thinking HatsNeuro-linguistic Case Study/ Role-Programming (Personal Basics of NLP and NLP5 play/ Drama/ GroupEffectiveness) implementationDiscussionIntroduction to NLP : NLPEmotional Intelligence(Personal Effectiveness)Introduction to emotional Case Study/ Role- Definition of emotionalintelligence : Introduction to6 play/ Drama/ Group intelligence, Enneagram andEnneagram : Testing Discussion its implementationEmotional Intelligence :Personality Types According toEnneagramStress (PersonalEffectiveness) Case Study/ Role-Stress and reasons behind stress Causes of stress and stress7 play/ Drama/ Group: Techniques for stress busting : busting techniquesDiscussionPractice of some stress bustingtechniquesInterpersonal Relations(Interpersonal Effectiveness)Basics of Interpersonal relations Case Study/ Role- Basics of Interpersonal: Basics of Group Dynamics :8 play/ Drama/ Group Relations, implementationNeeds of openness, inclusion Discussion through Firo-Band control : Discoveringinterpersonal orientationthrough FIRO-BTransactional Analysis andJohari Window (PersonalEffectiveness) Case Study/ Role- Basics and implementation of

9 Basics of Ego-states : Types of play/ Drama/ Group Transactional Analysis andTransactions : Theory of Johari Discussion Johari WindowWindow : Implementation ofJohari WindowTeams and Team Building(Interpersonal Effectiveness)Basics of Team and Team Case Study/ Role-

10 Building : Conflict in teams : play/ Drama/ Group Team building exercisesConflict Resolution : DiscussionNegotiation : Desert SurvivalExercise for team buildingTeams and Team Building Case Study/ Role-(Interpersonal Effectiveness)11 play/ Drama/ Group Team building exercisesMore team building activities: DiscussionSimulation GamesLearning Methodologies Case Study/ Role- Leaning about different

12 Basics of T-group and play/ Drama/ Group learning methodologies


sensitivity training : Application Discussionof T-group and sensitivitytrainingLearning Methodologies Case Study/ Role-Basics of Assessment Centres : Leaning about different13 play/ Drama/ GroupApplication of Assessment learning methodologiesDiscussionCentres

Text books

1 Organizational Behavior : Stephen P. Robbins, Timothy A. Judge, Neharika Vohra

Reference books1 Six Thinking Hats by Edward De Bono2 Introducing NLP: Psychological Skills by Joseph O'Connor

3 Essential Enneagram: The Definitive Personality Test and Self-Discovery Guide -- Revised & Updated by David Daniels and Virginia Price

4 Assessment Centres: Identifying Potential and Developing Competency by Nitin Sawardekar

Assessment


http://www.amazon.in/Nitin-Sawardekar/e/B001KHCE4M/ref=sr_ntt_srch_lnk_1?qid=1464408874&sr=1-1

http://www.amazon.in/Nitin-Sawardekar/e/B001KHCE4M/ref=sr_ntt_srch_lnk_1?qid=1464408874&sr=1-1

Semester : III-ElectivesTitle of the Subject / course : Global HRMCourse Code :Credits : 4 Duration : 40

Learning Objectives

To understand the concept of Human Resource Management in an international context, understand the challenges of operating in different geographies and relevant differences in culture


ModuleSr.

Content Activity Learning OutcomeNo.Introduction and Overview ofDomestic HRM and IHRM Introduction to the concepta. The professionalism of HRM Case Study/ of International HRM andb. International trends in the labour Role-play/1 the differences betweenforce Drama/ Group domestic and internationalc. The impact of the environment, Discussion HRMcompetition and the dynamics of thelabour force on HRMSelecting and ManagingInternational Workforcea. The influences of cross culturalissues on organisationsb. Selection, evaluation and coachingof international employees Case Study/ Learning planning andc. Developing Planning, Role-play/2 recruitment techniques inCommunications and Intercultural Drama/ Group the international contextskills to manage a cross cultural Discussionworkforced. Global training and appraisalsystems for a cross cultural workforcee. Compensation and performancemeasure: an international perspectiveInternational Organisations andIndustrial Relations Case Study/a. Corporate Culture and change Study of Employment

Role-play/3 b. Policies and practices of Relations in an internationalDrama/ Groupmultinational companies contextDiscussionc. Employment and Labour Laws: aninternational perspective


d. The influence of Trade Unionse. Equal Opportunitiesf. Employment relationsInternational Compensation andBenefitsa. Theory of Employee Development Case Study/ Study of International

4 b. Objectives of International Role-play/ Compensation and Benefits,Compensation Drama/ Group global practices andc. Benchmarking global practices Discussion challengesd. Motivation and Reward systemse. Problems with global compensationExpatriation and Repatriationa. Characteristics of effective Case Study/ Understanding the conceptexpatriate managers Role-play/5 of Expatriation andb. The role of family Drama/ Group Repatriationc. Dealing with culture shock Discussiond. Successful repatriation practicesLegislation and the internationalworkforce Case Study/

6 a. Legislation and the international Role-play/ Understanding employmentworkforce Drama/ Group law in international contextb. Employment Law Discussionc. Trade Unions and negotiationsInternational Training and

DevelopmentDefine and contrast between trainingand development Case Study/ Understand components ofDevelopmental aspect of international

Role-play/ International Learning and7 assignments and its relation to Drama/ Group Development ininternational career paths Discussion organizationsTraining and developinginternational management teamsTrends in international training anddevelopment

Case Study/ Understanding GlobalUnions, Regional

Global Unions, Regional Integration Role-play/8 Integration and Frameworkand Framework Agreements Drama/ Group Agreements and its impactDiscussion on the organizationsCase Study/ Study of Emerging Trends

9 Emerging Trends in Employee Role-play/ in Employee Relations andRelations and Employee Involvement Drama/ Group Employee Involvement in

Discussion international contextCase Study/

10 International Labour Standards Role-play/ International LabourDrama/ Group Standards

Discussion11 Case Studies and Presentations Case Study/


Role-play/Drama/ Group

Discussion

Text books

International Human Resource Management by K Aswathappa and Sadhna Dash ,1 TMGH

Reference booksInternational Human Resource Management by Peter j Dowling, Device E

1 Welch, 4th Edition.International Human Resource Management by Hilary Harris, Chris Brewster

2 and Paul Sparrow, VMP Publishers and Distributors


Semester : III-ElectivesTitle of the Subject / course : Employee Branding and Employer Value

PropositionCourse Code :Credits : 4 Duration : 40

Learning Objectives

1 Concept of Employee Brand2 Concept of Employer Value Proposition3 Creating and Nurturing Employee Brand


ModuleSr.

Content Activity Learning outcomesNo.Birth of Employee Brand Concept Case Study/Changing needs and aspirations of

Role-play/ Learning factors leading to1 employees : Challenge of managing Drama/ Group birth of employee brandpeople : Leadership and its role : Birth Discussionof Employee Brand ConceptFundamentals of BrandingDefinition : Brand Personality : Brand Case Study/Positioning and Differentiation :

Role-play/ Understanding the concept2 Brand Vision : Brand Hierarchy : Drama/ Group of a brandBrand Reality : Brand Management Discussionand Development : Brand Consistencyand ContinuityBenefits of Employee Branding Case Study/

3 Functional Benefits : Emotional Role-play/ Learning the benefits ofBenefits : Higher Order Benefits : Life Drama/ Group employee brandingCycle Benefits DiscussionEmployee Brand Insight Case Study/

4 Employee Insights : Labor Market Role-play/ Employee Brand InsightsInsights Drama/ GroupDiscussion

Before Employee Brand Creation Case Study/

5 Diagnosing Employee Brand : Role-play/ Preparing to create anPreparing to create the Employee Drama/ Group employee brandBrand DiscussionEmployee Brand Creation Case Study/ Creation andCreation of Employee Brand : Role-play/6 Operationalization ofOperationalization of Employee Brand Drama/ Group Employee BrandDiscussion


Employee Brand CreationBrand Identity : Brand Integration : Case Study/

7 Corporate Brand Hierarchy : Key Role-play/ Learning the different facetscomponents of Positioning Model : Drama/ Group of brand creationBrand Reality Model : Brand Vision DiscussionModelNurturing the Employee Brand Case Study/ Learning about the methods

8 Documentation : Change Management Role-play/ of Nurturing the Employee: Measurement of Impact Drama/ Group Brand

DiscussionEmployer Value Proposition Case Study/ Understanding the concept

9 Definition of Employer Value Role-play/ of Employer ValueProposition : Link to theories of Drama/ Group Propositionmotivation DiscussionEmployee Brand Communication Case Study/ Learning various EmployeeIdentity : Launch : Rational

Role-play/ Brand Communication10 Understanding : Emotional Drama/ Group techniquesEngagement : Employee Commitment Discussionand behavior changeEmployer Brand Management : Big Employer BrandPicture Case Study/ Management at a largerPolicy : External Reputation : Internal

Role-play/ scale11 Communication : Senior Leadership : Drama/ GroupValues and CSR : Internal DiscussionMeasurement System

Employer Brand Management :Local Picture Case Study/ Employer BrandRecruitment and Induction : Team Role-play/12 Management at a smallerManagement : Performance Appraisal Drama/ Group scale: Learning and Development : Reward Discussionand RecognitionDurability of Concept of Employee Case Study/

13 Brand Role-play/ Durability of Concept ofDrama/ Group Employee Brand

Discussion

Text booksThe Employer Brand Bringing the Best of Brand Management to People at Work:

1 Simon Barrow & Richard Mosley

Reference books1 Brand From the Inside: Libby Sartain & Mark Schuman

AssessmentInternal 40%

Semester end 60%

Semester : III-ElectivesTitle of the Subject / course : HR AnalyticsCourse Code :Credits : 4 Duration : 40

Learning Objectives1 Basics of HR Analytics2 Introduction to latest technologies including SPSS, Big Data3 Using HR Analytics for various functions of HR4 Different Analysis Strategies5 Ethics and Limitations while using HR Analytics

Prerequisites if anyConnections with Subjects inthe current or Future courses

ModuleSr.

Content Activity Learning outcomesNo.Introduction to HR AnalyticsIntroduction to Analytics : Introduction to Case Study/ Learning the basics ofBusiness Analytics : Need for Analytics : Use Role-play/ Analytics and HR

1 of Analytics in business : Introduction to HR Drama/ Analytics, Relation ofAnalytics : Evolution of Analytics : HR Group HR Analytics with HRAnalytics and people strategy : Becoming a Discussion strategiespersuasive HR functionMetrics and Analytics Case Study/Language of Metrics and Analytics : Understanding DifferentRole-play/Descriptive Analytics : Prescriptive Analytics : categories of HR2 Drama/Casual Analysis : Predictors, prediction and Analytics, ApplicationsGrouppredictive modelling : Business applications of of modelingDiscussionmodelingHR Information Systems and Data Case Study/Information Sources : Analysis software Role-play/

Introduction to analysis3 options : Preparing data : Using SPSS : Big Drama/ using SPSS and big dataData GroupDiscussion

Analysis Strategies Case Study/From descriptive reports to predictive analytics Role-play/ Different types of

4 : Statistical Significance : Types of data : Drama/ statistical analysisTypes of statistical tests : Factor Analysis and Group techniquesreliability analysis DiscussionRecruitment and Selection Analytics Case Study/Reliability and validity of selection process : Role-play/

Application of analytics5 Human bias in recruitment and selection Drama/ in recruitmentGroupDiscussion

6 Predicting Employee Performance Case Study/ Application of analyticsIndicators of performance : Methods for Role-play/ in employee performance


measuring performance Drama/Group

DiscussionEmployee Engagement and Workforce Case Study/Perceptions Role-play/

Application of analytics7 Measuring Employee Engagement : Drama/ in employee engagementInterrogating the measures : Conceptual GroupExplanation of factor analysis DiscussionPredicting Employee Turnover Case Study/Importance of employee turnover as an HR Role-play/ Application of analytics

8 information : Descriptive Turnover Analysis : Drama/ in assessing employeeMeasuring and exploring differences between Group turnoverturnover at an individual or team level DiscussionMonitoring the Impact of Interventions Case Study/Tracking the impact of various HR Role-play/ Application of analytics

9 interventions : Value change initiative Drama/ in tracking the impact ofGroup HR interventions

DiscussionDiversity Analytics Case Study/Equality, diversity and inclusion : Approaches Role-play/

Application of analytics10 to measuring and managing D&I Drama/ in assessing diversityGroupDiscussion

Advanced HR Analytic Techniques I Case Study/Mediation Processes : Moderation and Role-play/

Learning Advanced HR11 interaction analysis : Multi-level linear Drama/ Analytics Techniquesmodelling : Curvilinear relationships GroupDiscussion

Advanced HR Analytic Techniques II Case Study/Structural Equation Models : Growth Models : Role-play/

Learning Advanced HR12 Latent class analysis : Response surface Drama/ Analytics Techniquesmethodology and polynomial regression GroupDiscussion

Usage, Ethics and Limitations Case Study/Institutionalized Metric Oriented Behaviour Role-play/ Understanding Ethics

13 (IMOB) : Importance of quality data and Drama/ involved and limitationsmeasures : Ethics in Analytics : Ethical Group of HR AnalyticsStandards for HR Analytics team : Limitations Discussion

Text books1 The New HR Analytics : Predicting the economic value of your company’s human

capital investment : Jac Fitz-enz2 HR Analytics: The What, Why and How : Tracey Smith

Reference books

1 Predictive HR Analytics: Mastering the HR Metric : Dr Martin R. Edwards, Kirsten Edwards

AssessmentInternal 40%

Semester end 60%

Semester : III-ElectivesTitle of the Subject / course : O.S.T.D.Course Code :Credits : 4 Duration in Hrs : 40

Learning Objectives

1 To understand the organizational design and different factors affecting organizationaldesign

2 To study the evolution of organizational theories3 To appreciate the organizational culture and its effect on organizational design


ModuleSr. Content Activity Learning OutcomeNo.

Organizations and OrganizationTheorya. Organization theory in action.b. What is an organization? Case Study/ Introduction to the conceptc. Perspectives on organizations: open of an organization andRole-play/1 systems and organizational organization design.Drama/ Groupconfiguration. Study of evolution ofDiscussiond. Dimensions of organization design: organization theorystructural and conceptual.e. The evolution of organization theoryand designStrategy, Organization Design, andEffectivenessa. The role of strategic direction onorganization design. Study of effect of strategyb. Organization purpose. Case Study/ on organization designc. A framework for selecting strategy Role-play/ Learning about2 and design/structure. Drama/ Group organizationald. Assessing organizational Discussion effectiveness and itseffectiveness. assessmente. Contingency effectiveness approach,resource based approach, and internalprocess approach.f. An integrated effectiveness modelFundamental of OrganizationStructure Case Study/

3 a. Organization structure Role-play/ Study of basics ofb. Information processing perspective Drama/ Group organization structurein organization structure Discussionc. Organization design alternatives


d. Functional, divisional, andgeographical designse. Matrix structuref. Horizontal structureg. Modular structureh. Hybrid structureOpen Systems Design Elements Understanding the externala. The external environment. Case Study/ environment,b. Inter-organizational Relationships. Role-play/4 organizational life cyclec. Organization size and life cycle and Drama/ Group and Inter-organizationaldesign/structure. Discussion Relationshipsd. Comparative management.Organizational Culturea. Organizational culture. Case Study/b. Organization design and culture. Study of organizational

Role-play/5c. Culture and the learning culture and its effect onDrama/ Grouporganization. organization designDiscussiond. Ethical values in organizations.e. Leadership and culture and ethics.Innovation and Change andOrganizational Designa. The strategic role of change. Case Study/b. Elements of successful change. Introduction to change and

Role-play/6c. New products and services. its effect on organizationalDrama/ Groupd. Technology change. designDiscussione. Strategy and structure change.f. Culture change.g. Strategies for implementing change.Decision-Making Processa. Rational approach.b. Bounded rationality perspective. Case Study/

7 c. Organizational decision-making. Role-play/ Introduction to decisiond. The learning organization. Drama/ Group making processe. Contingency decision-making Discussionperspective.f. Special decision circumstances.Conflict, Power, and Politicsa. Intergroup conflict in organizations. Case Study/ Understanding the

8 b. Power and organizations. Role-play/ concepts of conflict, powerc. Political processes in organizations. Drama/ Group and politics in and. Using power, politics, and Discussion organizationcollaboration.

Case Study/

9Case Studies and Presentations Role-play/Drama/ Group

Discussion

Text books

1 Robins Khandwalla, P. N. Organizational design for excellence, New Delhi, Tata McGraw Hill, 1992

Reference books

1 Daft, R. L. Organization Theory and Design, Current Edition. Thomson Southwestern

Assessment


Semester : III - ElectiveTitle of the Subject / : HR AuditcourseCourse Code :Credits : 4 Duration in Hrs : 40

Learning Objectives

Understanding HR Accounting and Audit with study of various instruments such as HR Score Card. Learning to calculate HR cost, investments and return on investments and preparing HR Audit Reports

Prerequisites if anyConnections with Subjects inthe current or Future courses

ModuleSr.

Content Activity Learning OutcomeNo.Introductiona. HR as assetsb. Definition of Human resource Case Study/

1 accounting Role-play/ Introduction to Humanc. HRA – concepts, methods and Drama/ Group Resource Accountingapplications Discussiond. Human Resource accounting vs.Other AccountingHuman Resource Costs /Investments Case Study/a. Human Resource Costs – the Learning to calculate

Role-play/2 Monetary Value Approach, Non- human resourceDrama/ GroupMonetary value Based Approaches cost/investmentsDiscussionb. Investment in employees --Human resource DevelopmentReturn on Investmentsa. Development of HR ROI intothrough High Performance Case Study/ Learning to calculateEmployees Role-play/3 human resource return onb. Measurement of Group Value – Drama/ Group investmentsThe Likert and Bowers Model, DiscussionHermanson’s unpurchased goodwillmodelHuman Resource Accounting Case Study/System Learning development and

Role-play/4 a. Developing Human Resource implementation of HRDrama/ GroupAccounting System accounting systemDiscussionb. Implementation of Human


resource Accounting systemc. Integration with other accountingsystemHuman Resource Score Card Case Study/a. HR Score Card, constituents of Introduction of HR Score

Role-play/5 HR Scorecard Card and itsDrama/ Groupb. HR score card as an instrument in implementationDiscussionHR AuditHuman Resource Audita. Role of Human resource audit inbusiness environmentb. HR Audit Objectives, Concepts, Case Study/

6 Components, Need, Benefits, Role-play/ Introduction to HR auditImportance Drama/ Groupc. Methodology and instruments of DiscussionHR Auditd. The audit process and Issues inHR AuditHuman Resource Audit Reporta. HR Audit Report – purpose Case Study/

7b. Report Design – Preparation of Role-play/ Learning to prepare HRreport Drama/ Group Audit Reportc. Use of HR Audit report for Discussionbusiness improvementRecent Advancements in Human Case Study/ Exploring recent

8 Resource Audit and Accounting Role-play/ advancements in HumanDrama/ Group Resource Audit and

Discussion AccountingCase Study/

9 Case Studies and Presentations Role-play/Drama/ Group

Discussion

Text books

1 Personnel & Human Resource Management – P. Subba Rao.

Reference books1 Human Resource and Audit – T.V.Rao2 Human Resource System – T.V.Rao & Udai Pareek

Assessment


Semester : III - ElectiveTitle of the Subject / : Employee Relations and Labour Laws and Alternatecourse Dispute ResolutionCourse Code :Credits : 4 Duration in Hrs : 40

Learning Objectives

1 Understanding Nature and Importance of IR2 To understand Conflict preventing & resolution methods under IR3 Discussing practical cases in IR4 New trends in IR and future of IR


History & Growth of IR in India Pre independence Discuss the history of the IR1 Post independence. movement and growth in India Post Liberalization. India & ILO

IR issues in Organizations IR Definitions Different approaches to

IR:Discuss various definitions of IRa) Functional approach

2 b) Systems approach & Dunlop’s & IR approaches with theirContribution advantages and disadvantagesc) Oxford Modeld) HR approache) Comprehensive IR model ofinternalist & externalist approachPrevention Machinery ofConflict in IR Issues & Levels of conflict in

IR, The State & IndustrialRelations Policy, Tripartite &Bipartite Bodies, EthicalCodes & IR,

Industrial Employment Case Understanding the genesis of(Standing Orders) Act,1946, conflict in IR and various3 StudiesModel Grievance Procedure & methods prevent the same.Disciplinary Proceedings

Overview of Trade UnionMovement, Union Politics,Difference between Tradeunion registration &recognition. Trade UnionRegistration Act 1926. Union

recognition underMRTUP&PULP & Code ofDiscipline

Conditions for effectiveCollective Bargaining andprocess of CB.

Conflict Settlement Machineryin IR - II Industrial Dispute Act – 1947 Alternate Dispute Resolution Understanding various methods

(ADR) Cases to solve the conflict. Drafting4 a) What is It? simple settlement agreements andStudiesb) Discuss cases using ADR to discuss issues related to

settle cross cultural, enforceability of agreementsenvironment, healthcarebusiness disputesc) ADR Clause Drafting

Labor Welfare Labor Welfare-a) Concept of Labor Welfareb)Approaches to Labor Welfare c)Statutory and Non-Statutory To highlight the importance ofWelfare Labor welfare & workers Workers Participation in Case5 participation in management and

Management- Studies how can it help for smootha) Experiences of Germany, industrial relationsFrance & Britain.b)Indian experience, Suggestionschemes, Kaizen, Quality circles,TQM,ISO, ProductivityBargainingNew trends in IR & Future of IRin India 2020 The changing demographics of

Indian Industry, manufacturingto service sector, from formal

This chapter is expected to beto informal, digitization etc.thought completely with practical Expected changes in the Guest6 examples of companies. Nodynamics of IR in this changed Lecture particular book required for theIndustry model same

Ways to cope up with theseproblems

Collaboration a new outlook toIR

7 Internal Assessments8 Revision

Text and Reference booksMamoria, C. B. & Mamoria, S. Dynamics of Industrial Relations in India.

1 Himalaya Publishing HouseSharma, A. M. Industrial Relations: Conceptual & Legal Framework. Himalaya

2 Publishing HouseMamoria, C. B., Mamoria, S. & S. V. Gankar. Dynamics of Industrial Relations

3 in India. Himalaya Publishing House4 Venkata Ratnam, C. S. Industrial Relations. Oxford University Press5 Industrial Relations – Late C.S Venkata Ratnam – Oxford Publications

Industrial Relations, Trade Unions and Labour Legislation – P.R.N Sinha, Indu6 Bala Sinha, Seema Priyadarshini Shekhar – Pearson Publications7 Alternative Methods of Dispute Resolution By Martin A. Frey8 ADR principles and practice By Henry J. Brown

Getting to Yes: Negotiating Agreement Without Giving In By Roger Fisher and9 William Ury

Dispute resolution : negotiation, mediation, arbitration, and other processes By10 Stephen B. Goldberg,

Sharma, A. M. Industrial Relations: Aspects of Labour Welfare & and Social11 Security. Himalaya Publishing House

Sharma, A. M. Industrial Relations: Industrial Jurisprudence and Labour12 Legislation. Himalaya Publishing House

Assessment



Semester - III

OPERATIONS (CORE)

Semester : III CoreTitle of the Subject / course : Supply Chain ManagementCourse Code :Credits : 4 Duration : 40

Learning Objectives1 Familiarize with the basic concepts of Logistics Management in relation to Inbound Logistics,

Process Logistics, and Outbound Logistics phases of business.To explore the major elements of supply chain and expose to leading edge thinking on

2 supply chain strategy, Designing supply chain, customer satisfaction; inventory management; risk management, alliances, issues and challenges, performance measurement.

Prerequisites if anyConnections with Subjects in International Logistics the current or Future courses

ModuleS

No Content Activity Learning outcomesUnderstanding the supply chainWhat is a supply chain? Decision phases ina supply chain.Evolution of SCM, SCM integration,Linkages and Decisions in SCM.Difference of Supply Chains in Product(Mfg.)

1 Industry and Service-based Industry. Lecture and Understanding of SupplySupply Chain and Demand chain, Value discussion. chaincreation.Delivery and Value addition throughsupply chain.Process view of a supply chain. Theimportance of supply chain flows.Competitive Supply Chain Strategies.Achieving strategic fit.LogisticsCompetitive advantage and three C,Competitive advantage through logistics.

Lecture and Understanding of2 Logistics-A system concept, Customer discussion. Logistics conceptvalue chain, Logistics functions.Logistics Mission, Objectives, Goals,Decisions. Reverse Logistics.

3 Warehousing and Distribution Lecture and Understanding ofRole of warehouse in Logistics, discussion. Warehousing function

SNo Content Activity Learning outcomes

Warehousing functions, Types of and distribution channelwarehousesWarehouse site selection, Layout design,Warehouse Decision model.Warehouse automation, strategies,performance, costing.Distribution, Role, Importance, Levels,Channels, Structure, Functions.Channel partners, functions, Tasks, Flows,Strategy.Free trade zones and special economiczones.Order Processing and LogisticsInformation systemOrder Preparation, Transmittal, Order Understanding of

4 entry, Order filling, Order status reporting Lecture and Warehouse process andIndustrial order processing and Retail discussion. logistics informationorder processing. systemWeb based order processing. Processingpriorities.Performance Measurement andControls in Supply Chain ManagementPre- transaction, Transaction, Post-transaction elements, Service attributesValue added customer service, Importanceof Logistics Customer serviceSales and Service relationship, Cost andService relationship. Understanding ofObjective, Levels, Parameters of

Lecture and customer service and5 performance measures- Cycle time, Fill discussion. performanceRate. measurementInventory Turnover, On-time Shipping andDelivery, Perfect Order, Stock out.Transportation measurements, Customerperception measure, Audit.Gap AnalysisConcept of BenchmarkingBenchmarking for Best PracticesSCOR and DCORTransportationInfrastructure, road, rail, air water,pipeline. Freight Management, Freightcost.

Lecture and Understanding of6 Transportation Network Route planning, discussion. Transportation modesContainerization, Packing.Effective / Cost Optimizing Distributionstrategies- Direct shipment, Cross-docking,Milk run, transshipment.


Designing Logistics and distributionnetwork in a supply chainApplications to Online SalesNetwork Design in the SCthe role of distribution in the supply chain.Importance of Smart Transportation

Lecture and Understanding various7 Distribution Center Concept , Modern discussion. distribution networksDC’s , Robotics Usage for pick and packFactors influencing distribution networkdesign.Supply Chain IntegrationDesign option for a distribution network.Distribution network in practice.The value of InformationBullwhip effect. Effective forecasts.Information for the coordination ofsystems.Collaborative Planning ForecastingReplenishment (CPRF) concept.Locating desired products. Lead time Understanding

8 reduction. Lecture and importance ofInformation and supply chain trade-off. discussion. information in supplyDesigning the supply chain for conflicting chain.goals.Inventory Management and Riskpooling, Logistics Information systemFunction, OMS, WMS, TMS.Internal Operations – Input, Databasemanagement, OutputStrategic AlliancesA framework for strategic alliances. Thirdparty / fourth party logistics.What are 3PL/4PL, Advantages anddisadvantages of 3PL, 3PL issues andrequirements?Retailer supplier partnership. Types of

Lecture andUnderstanding of various

9 RSP, Requirements of RSP outsourcing activitiesdiscussion.Inventory ownership in RSP, Issues and and RSPsteps in RSP implementationAdvantages and disadvantages of RSP.Distribution IntegrationTypes of and issues in Distributionintegration.Customer ValueE-procurement and outsourcing UnderstandingOutsourcing benefits and risks. A Lecture and10 procurement throughframework for Buy/Make decisions discussion. Internet and impact.E-procurement. A framework of E-


procurement.Impact of Internet on supply chainstrategies (E-business).Designing Global Supply ChainNetworksGlobal market / Technological/ Cost/Political and Economic Forces.Risks and advantages of internationalsupply chain.

Lecture andUnderstanding various

11 International versus Regional products. international issues anddiscussion.Local autonomy versus central control. challengesRegional differences in Logistics- Culturaldifferences/ infrastructure/ performanceexpectation and evaluationInformation systems availability, humanresources. Global business logistics.Performance Measurement andControls in Supply Chain ManagementMeasurement of a Robust Supply Chain.Cost / Quality / Service MeasurementIntroduction and concept of Understanding variousBenchmarking. Gap Analysis.

Lecture and performance12 Key actions in benchmarking for best discussion. measurements tools inpractices. supply chain.Overview of Supply Chain OperationsReference (SCOR) Modeling.Balance scorecard for SCM.Lean Manufacturing and MassCustomisationEthical issues in SCMSupply chain vulnerability.Conformance to applicable laws such asContract and commercial laws, Understanding variousTrade regulation, government procurement

Lecture and ethics, Rules and13 regulations, patents discussion. regulations in supplyCopyrights, trademark laws, transportation chain.and logistics laws and regulationsEnvironmental laws. Internationalpractices. Confidentiality and proprietaryinformation.Current Trends in Supply ChainGoldratt Supply Chains

14 Sustainable Supply Chain Lecture and Understanding recentResilient supply chains discussion. trends in supply chain.Green Supply chainLean supply chain

Text books

1 Supply Chain Management - Strategy, Sunil Chopra and Peter MeindlPlanning and Operation2 Supply Chain Management by Simchi Levi

Reference books1 Logistics Management V.V.Sople2 Supply Chian Management V.V.Sople3 Business Logistics Ronald H.Ballou4 Logistics and Supply Chain Management Martin Christopher6 Designing & Managing the supply chain David, Philip Kminsky


Semester : III CoreTitle of the Subject / course : Operations AnalyticsCourse Code :Credits : 4 Duration : 40

Learning Objectives1 To understand basic aspects of analytics and evaluation2 To learn various analytical techniques applied in complex real life situations3 To be able to scale up an academic model to workable practical model by carrying the process of

analytical framework.

Prerequisites if anyOperations Management, Operations Research, Statistics

for Management,Connections with Subjects in

Supply Chain Management, MRPC, Materialsthe current or Future

Management.courses

ModuleSr.

Content Activity Learning outcomesNo.Gaining data insights and Predictive Lecture,Analytics1 examples onIntroduction to analytics, Demand excel, casesanalytics-qualitative forecastingDemand analytics –quantitative forecasting,Moving average, exponential smoothing, Lecture,

2 trend, regression adjusted with seasonality, examples ondouble exponential smoothing, optimum spread sheets,values of period of MA & smoothing casesconstant

Measures of accuracy in forecasting in Lecture,examples on3 terms of MAD,MSE,MAPE & tracking spread sheets,signal cases

Service analytics in waiting line, single & Lecture,

4 multiserver, use of simulation and examples oncustomer service efficiency, cost spread sheets,optimization cases

Service analytics in Retail, stocking policy Lecture,examples on5 and impact of stock-out, use of simulation, spread sheets,service efficiency,& cost optimization cases

Supply Chain Analytics: Supply Chain Lecture,

6 Metrics, Decision areas in SCM examples onProcurement, Manufacturing, Distribution, spread sheets,Logistic s, Global casesSupply chain analytics, Risk & Lecture,

7 performance indices wrt cost, capacity, examples on

quality, logistics & distribution etc spread sheets,


cases

Types of Reports: Summary Reporting, Lecture,examples on8 Detailed, Functional, Multi-view, Drill spread sheets,Down, Utility View, Process View cases

Performance Metrics:Inventory, Fulfillment, Alerts, and Lecture,

9 Flagging etc. examples onDash Board Designing, Balanced spread sheets,Scorecard: Kaplan and Norton Framework, casesStrategy Map, Scorecard Design

Text books123

Reference books123


Semester : III CoreTitle of the Subject / course : Service Operations ManagementCourse Code :Credits : 4 Duration : 40

Learning Objectives1 Understanding various types of Service Industry2 Site selection for service location3 Role of Operations for Profitability in Service industry4 Inventory management in Service industry5 Basics of Outsourcing/Offshoring in Services

Operations ManagementPrerequisites if any Operations Research

Statistics for BusinessConnections with Subjects in the Materials Management, Supply Chain Managementcurrent or Future courses


Services:

1 a) Introduction Lecture with Better understanding ofb) Characteristics of Services, discussion servicesc) Importance of Service Sector,Classification of servicesa) Classification framework,

2 b) Service Delivery System – Lecture with Understanding of workflowProcess Flow Diagrams, blue discussion of Servicesprintingc) Process SimulationSite Selection for Services:a) Types of Service Firms – Lecture withb) Demand Sensitive Services, Understanding complexity of3 discussion &c) Delivered Services, servicesexamplesd) Quasi-manufacturingServices,Site Selection for Services:a) Site Selection for Demand DevelopingSensitive Services quantitative Developing quantitative4 – Factor Rating, models for ability for decision making– Regression, various situations–GIS,–Gravity Model of DemandSite Selection for Services: Developinga) Site Selection for Delivered quantitative Developing quantitative5 Services models for ability for decision making– Expected Results, various situations– Mathematical Solution


Methods for delivered services,Site Selection for Services:a) Site Selection for Quasi- Developing

6 Manufacturing Services quantitative Developing quantitative– Mixed Linear / Integer models for abilityProgramming for Location various situationsSelection

Yield Management: Developingquantitative

a) Capacity Strategies for Yield Understanding Profitability7 models forManagement, in Service Industryvarious serviceb) Overbooking, situationsYield Management:c) Allocating Capacity – StaticMethods,–Nested Static Methods, Developing–Dynamic Methods. quantitatived) Pricing, Understanding Profitability8 models fore) Implementation issues in Service Industryvarious service– Alienating Customers, situations–Customer Class Cheating,–Employee Empowerment,f) Cost and ImplementationTime.Inventory Management inServices:a) Services versusManufacturing Inventory,b) Set Up and Ordering Costs,

9 c) Number of Products, Lecture with Understanding Inventory ind) Limited Shelf Space, discussion Service Industrye) Lost Sales versus BackOrders,f) Product Substitution,g) Demand Variance,h) Information AccuracyInventory Management inServices:

Quantitative Inventory control in Service10 a) The Newsvendor Model, Models industryb) Multiple Products and ShelfSpace Limitations,Inventory Management inServices:a) Inventory Inaccuracy

Lecture with Inventory control in Service11 b) Phantom Stock outs, discussion industryc) Shrinkage.d) Revenue Sharing, e)

Markdown Money,


Outsourcing:a) Contract risk,b) Outsource Firm Risk Lecture with Outsourcing concept in12 c) Pricing Risk, discussion servicesd) Competitive Advantagee) Information Privacy Risk,f) Firm Specific RisksOffshoring :a) Quantifying Offshoring,

13 b) Offshoring and Competitive Lecture with Outsourcing concept inCapabilities discussion servicesc) Cost Issuesd) Non-cost Issues.Performance measurement ofService Operations: Development of

14 a)Productivity Measures measures in the Assessment of Performanceb)Cost Measures class for various of Servicesc) SERVQUAL model industries

Text books

1 Successful Service Operations Management Metters, King-Metters, Pullimanand Walton

2 Operations Management B Mahadevan( Theory & Practice

Reference books

1 Service Operations Management - Improving Robert Johnston Graham Clark,Service delivery2 Service Operations Management Fritzsimmons

AssessmentInternal 40% or 25 %Semester end 60% or 75 %

Semester : III CoreTitle of the Subject / course : Manufacturing Resource Planning and controlCourse Code :Credits : 4 Duration : 40

Learning Objectives1 To understand importance of manufacturing resources planning and control to achieve continuous

improvement in the better performance.

2 To give knowledge of quantitative methods as well as various tools of resources planning like MRP1,MRP2 & ERP for decision making in operations.

Prerequisites if any Operations managementConnections with Subjects in the Materials Management , SCMcurrent or Future courses

ModuleContent Activity Learning outcomes

1Overview of operations planning &control recent business environment, LecturesChallenges in competitive edge.Various Manufacturing resources

2 importance their planning and control. LecturesFunctions of operation planning andcontrol

3 Hierarchy of production plans overview, Lecturelinkages to achieve business plans

Various models optimization line Lectures,4 applicationbalancing models. Demand management in thecapacity planning models lay out models. practice

Mater production scheduling module (I) Lectures,5 Need objectives functions flow of case

materials in different manufacturing studies,scenarios applicationMPS module (II) Broader heading,

6 planning horizon time periods, ordermanagement, safety and hedges, effect ofchanging MPS.Materials requirement planning MRP1 Lectures

7Broader topics: Introduction roles & applicationfunctions. Independent & dependent anddemand, Types of Bills of materials, numericalQuantitative problems, MRP as systems. problemsCapacity Management: Introduction to Lecturecapacity, capacity management, need application

8 capacity planning level visa visca,production planning. Numbering1) Capacity expansion strategies Problems.2) Rough out capacity planning RCCP

Content Activity Learning outcomes3) CRP- Capacity requirement Planning4) Scheduling strategies5) Production smoothly policies6) Finite & Infinite loads.Manufacturing Resource planning MRPII ( Module I) : Introduction to MRP II,Roles functions frame work of Lecture

9 information flow in MRP II, Relation of andMRP II with demand management and applicationcapacity management manufacturingcalendar.MRP II module II: Transition of MRPI to Lecture

10 MRPII closed loop MRP, comparison and casebetween MRP1 & MRP II benefits. studiesERP – Need, function & utility to Lecturebusiness ERP-SAP-PPC modules.11 and caseReports, Interpretation variance. studiesAnalysis – use in decision making.

12 Case studies & presentation on all above topics.

Text Books1 Production/ Operations Management Ashwathappa & Shridhar Bhat

Operations Management ( Theory & B. Mahadevan Person publication 2nd

2 Practice) edition.Production/ Operations Planning and

3 Control Stephen Chapman

Reference booksElements of production planning &

1 control Samuel Eilon2 Operations Planning & Control S.K Mukhopadhaya3 Manufacturing Planning and Control Volmann, Berry, Whybark


Semester : III CoreTitle of the Subject / course : Materials ManagementCourse Code :Credits : 4 Duration : 40

Learning Objectives1 Importance of Materials Management w.r.t. Business2 Learning various aspects of Purchase & warehousing3 Understanding documents control w.r.t. Material movement4 Materials planning with quantitative models5 Financial aspects of Materials Management6 Importance of Ethics in Materials Management

Prerequisites if any Operations Management, Operations ResearchConnections with Subjects in the Supply Chain Management, MRPCcurrent or Future courses

ModuleSr.No. Content Activity Learning outcomes1 Materials Management an overview Lecture Preparation for the course in

a) Introduction, respect Operations as well asb) Importance of Materials OrganizationManagementc) Objectives of Materials Managementd) Costs involved in the Managementof Materials e) Integrated approach toMaterials Managementf) Organizing Materials Management.g) Organization based onCommodities/Location/functionh) Centralized versus Decentralizedmaterials management.

2 Materials Planning Lecture/ Planning with financiala) Introduction and factors influencing Discussion/ perspectivematerials planning b) Techniques of Problems Understanding impact ofmaterials planning from Industry MRP on financial statementsc) Bill-of-Materials usingd) Materials Requirement Planning computers(MRP).e) Past Consumption AnalysisTechnique

3 Purchasing Lecture/ Overview of Purchasinga) Purchasing principles, policies, Industrial activitiesprocedures and practices examples/b) Objectives, scope, responsibility and Problemslimitationsc) Sources of supply and Supplierselection.

Sr.No. Content Activity Learning outcomes

d) Vendor development-evaluation andrating.e) Price forecastingf) Price-cost analysisg) Negotiationsh) Reciprocityi) Legal aspects of purchasingj) Purchase orders/ contractsk) Method of buying- under certainty,under risk, and under uncertainty

4 Purchasing and Procurement Activities Lecture/ Detailed understanding ofunder Materials Management. Examples of Purchase Processa) Supplier Quality Assurance supplierProgramme audits/b) Buyer Supplier Relationship Example ofc) Self certified suppliers. procurementd) Elements of procurement cycle. cycle

5 Purchasing of Capital Equipment Lecture with Basic understanding ofa) Significant differences examples purchase of projectsb) Considerations in evaluation of bids from Industryc) Purchase of used equipmentd) Sources of used equipmentse) Purchase versus lease.f) Role of Purchasing Committees/Purchase Managers

6 International procurement-Imports. Lecture with Basic introduction toa) International commercial terms. display of importsb) Import procedures and relevantdocumentation. documentsc) Categories of importers.d) Identification of foreign sources.e) Payment terms including Letter ofcredit.f) Types of L/Cs.g) Custom tariffh) Custom clearance.i) Bill of Lading and other documents

7 Classification of Materials Lecture with To understand how industrya) Introduction and objectives of industrial give selective importance toclassification. examples/ specific materialsb) Basis of classification. ABC analysisc) Classification on the basis of nature problem onof materials. excel sheetd) Classification on the basis of with at leastusability of materials. 20 materialsf) Types of inventories.

8 Materials receipt and Warehousing Lecture with Understanding the controlsa) Introduction and functions of development over materials


scientific store management. of relevantb) Types of stores and benefits of documents inscientific storekeeping. the class byc) Store location and layout. studentsd) Typical layout planse) Storing practices and identificationof materials.f) Centralization and Decentralizationof stores.g) Preservation of materialsh) Issue control.

9 Codification Lecture with Understanding the impacta) Introduction day to day codification onb) Benefits of codification. examples computerization & decisionc) Stages of scientific codification. from makingd) Systems of codification. student’se) Colour coding presentation

10 Standardization Lecture & Importance ofa) Introduction and different levels of student standardizationstandards (BIS,ISI) presentationb) Various Foreign Standards in use in withIndia. examplesc) How is an Indian standard evolved?d) Advantages of Standardization.e) Standardization as a tool for varietyreductionf) The Role of Materials Management(Purchase/Stores) in Standardization/Variety Reduction.

11 Obsolete, Surplus and Scrap Lecture with Understanding the processesManagement industrial & financial impactsa) Definition examples ofb) Need for Scrap yard Issues arisingc) Identification and control. out of scrapd) Categorization of obsolete/ surplus.e) Control of scrap/ obsolescence.f) Responsibility for disposal.g) Procedures and documentation fordisposal of scrap/ obsolete/ surplus.

12 Stores Accounting and Stock Lecture with Learning the industryverification stock taking process & its financiala) Costing of Receipt of Materials. activity in the impactsb) Costing of Issues to Production. class of thec) Stock verification classd) Periodic Verification.e) Perpetual Verification.f) Process of Verification

13 Ethics in Materials Management Lecture with Importance of Ethics in


a) Importance of Ethics examples Materials Managementb) Business Ethicsc) Ethics in buyingd) Code of ethicse) Problems in Ethicsf) Backdoor selling

14 Material Handling Lecture Basic introduction toa)20 Principles of Material Handling Materials handlingb)Palletisation c)Containerizationd)Transportation Modes / Attributese)Transportation mix in Economyf)Total cost concept in MaterialHandling and Transportation

Text books1 Purchasing and Materials P.Gopalkrishnan (Tata McGraw Hill, New

Management Delhi).2 Materials Management –An P.Gopalkrishnan and M. Sundaresan (Prentice-

integrated approach Hall India, New Delhi).3 Purchasing Management Datta4 Purchasing Management Nair

Reference books1 Materials and Logistics Management Prof. L.C. Jhamb (Everest Publishing House,

Pune).2 Introduction to Materials JR Tony Arnold and Stephan Chapman

Management (Pearson Education, New Delhi) 2004 FifthEdition.

3 Purchasing and Materials N.K.Nair (Vikas Publishing House, NewManagement Delhi).



Semester - III

OPERATIONS (ELECTIVE)

Semester : III ElectivesTitle of the Subject / course : World Class ManufacturingCourse Code :Credits : 4 Duration : 40

Learning Objectives1 To meet global markets which are more turbulent, dynamic and complex.2 To understand the relevance of World Class Performance in competitive framework3 To understand global markets relationship to world class performance4 To build the framework for world class manufacturing5 To understand the state Indian manufacturing in relation to world class standards and

performance issues

Prerequisites if any Operations Management,Connections with Subjects in the TQM.current or Future courses

ModuleSr.

Content ActivityLearning

No outcomes1

World class manufacturing and information age. LectureSub Topics.Emergency of information age.Completing in information age business challenges Lecture &operating environment of information age case studiesIndian global completeness and manufacturing excellentTime based competition, managing knowledge Discussion inProblems in manufacturing industry co-ordination the class fromcontrol Fragmented information infrastructure studentsUnderstanding, Attribute of world class status.

Gaining competitive advantage through world classmanufacturing.Varies concepts of world class manufacturingWhat is world class manufacturing Lecture

2 Various models of WCM, applicationsVarious models of WCM or approaches to WCM. case studies.Practices of WCMMeaning of WCM supplier, customer manufacturerquality in WCM.

3 Systems & Tools for World Class manufacturing Case studiesOverview of systems & toolsInformation management tools DiscussionMaterial processing and handling tools. from groupProduct, Process design tools

Sr. Content Activity LearningNo outcomes

Flexible manufacturing systems rapid prototyping ApplicationLean Production tools. in industriesAn assessment Manufacturing systems

4 Case studiesWorld class manufacturing- The Indian scenario.Competitiveness of Indian manufacturing. Manufacturing Discussionperformance & Planned strategies of Indian from groupmanufacturing.Manufacturing readiness of Indian firms ApplicationManufacturing objectives and strategy in industriesUse of Management tools and technologies classificationby breadth of Information Technology.Infrastructure and depth of manufacturing applications.Strategy for world class status, and informationtechnology.Is India ready for world class manufacturing.

5 Leading India towards world class manufacturingBusiness strategy & global competitiveness. Case studiesManufacturing strategies for information age.Developing strategic thinking as world class as DiscussionSTRATEGIC PERSPECTIVE. from groupIssues in strategic planningBarriers to using information technology strategically. ApplicationWorld Class Strategic planning and Implementation in industriesNeed for performance measurementVarious methods of measurementImportance of Human diversions in world class- moraleand team building.

Case studies / Presentations Toyota6. ProductionBased on the above topics by students. System Case

Text books

1 World class manufacturing A strategic B.S Sahay, K.B.C Saxena, Ashishperspective Kumar.

Reference Books1 World class manufacturing K . Shridhar Bhat2 The Toyota way Jeffrey K Liker3 Toyota Production system Taichi Ohno4 Kaizen Masaki Imami5 Beyond TQM by Robert L Flood.6 Out of Crisis Dr Deming


Semester : III ElectivesTitle of the Subject / course : Business Process Re-engineeringCourse Code :Credits : 4 Duration : 40

Learning Objectives123456

Prerequisites if anyConnections withSubjects in the current orFuture courses

Module


Business Process FundamentalsDefinition of Business Processes

1 Business processes and functional processesImportance of focusing on business processesUnderstanding Business Processes

2 Customer focused analysis of business processesIdentifying value adding activitiesVisualizing Business Processes Introduction to flowcharting Types of flowcharts – block

3 diagrams, functional flowchart with time-linesPerformance Measurement systems Process characteristicsTypes of re-engineering Process Improvement with cost reductions

4 Achieving best-in-class with competitive focusRadical change by re-writing the rulesOrganizing for Process

5 ImprovementsSetting up teams, choosing team


leadersTraining teams for processimprovementsBenchmarking

6 Origins of benchmarking – Xerox approachDefinition of benchmarkingInternal benchmarking Benchmarking against the best in

7 the unitBenchmarking against the best in the groupExternal benchmarking Benchmarking the best in the

8 industryBenchmarking the best in any industryRe-engineering and Information

9 technologyFlowcharting information flows Using IT to speed up processes Organizing for re-engineering

10 commitmentCreating cross-functional teams Supporting teams with resourcesRe-engineering – focus phase Identification of key processes

11 Identification of key people and getting their support Identification of benefits possible and resources required Re-engineering – design phase

12 Selection of processes to be re-engineeredSetting time frames, targetsRe-engineering – implementation phaseCommunicating the benefits for the

13 organizationCommunicating the benefits for the individualsMonitoring progress Consolidating the gains

Text books

123

Reference books1 Re-engineering the Corporation Michael Hammer & James Champy2 Beyond Re-engineering - Michael Hammer3 Business process Bench marking Robert C. Camp4 Process Re-engineering Lon Roberts5 Business process Orientation Kevin Mc Cormack William C Johnson


Semester : III ElectivesTitle of the Subject / course : Technology Management & Manufacturing strategyCourse Code :Credits : 4 Duration : 40

Learning Objectives1 How technology can be used in a corporate to gain strategic advantage2 Contribution of Technology in New product development3 Use of technology in Product design4 Application of Technology in a manufacturing company5 How to compete with better Manufacturing strategy

Application of JIT, TOC and Customization as tools to compete in a manufacturing6 organisation

Prerequisites if any operations managementConnections with Subjectsin the current or Future World class manufacturing, TQM, Strategic Operationscourses Management, Project Management

ModuleSr.

Content Activity Learning outcomesNo.Corporate Strategy and Manufacturing. Alignment of functional1 Pitfalls of functional based strategies. strategies with corporateStrategic Integration of manufacturing Lecture and strategy and importance ofand marketing. Discussion strategy in customerConcept of Order Winners and orientationQualifiers.

Lecture andassignment to

Technology Management and New identify new2 products inProduct development (NPD). Role of Technology inthe marketCorporate Strategy and New Product NPD. Strategic importanceand theirDevelopment. of NPDstrategicOrganization for NPD. importance to

the respectiveorganisationLecture and

3 Technology management and Idea Video onGeneration for NPD. NPD ideaDiscovering customer needs. generation Process of NPD. Role ofSources for new product ideas. and VA in NPDMarket assessment and value analysis. assignment onEvaluation of new product ideas. VA and idea

generation


Technology management and NPDLecture and4 project selection. Criteria for projectCase study onAssessment of product concept. selectionFinancialAssessment of competitors. Product concept testinganalysis ofConcept testing. processprojectFinancial analysis of project. Project analysis

Technology Management and ProductHow QFD is used for5 design. Lecture and designing new product.Integrated product design. Assignment Product designing processDesign for quality using quality on QFD for Importance of designingfunction deployment. different for reliability andDesign for reliability. products manufacturabilityDesign for manufacturability.

Order Winners and Qualifiers. Lecture and Understanding that Order

winners and qualifiers are6 Dimensions of order-winners and discussion on both market-specific andqualifiers- manufacturing specific, not distinguishing time-specific. They workmanufacturing related. order winning in different combinationsDetermining order winners and and order in different ways onqualifiers. qualifying different markets and withparameters different customers

7 Process Choice. Lecture and Applications of differentBusiness implication of process choice- types of processes and theirvideo ofproject, jobbing, Line batch, continuous. advantages anddifferent typesHybrid processes- batch related, Line disadvantagesof processesrelated. Technology strategy inand theirTechnology strategy- flexibility, push vs relation to processapplicationpull, technological opportunities. selectionProduct profiling and manufacturing. Lecture and

8 Manufacturing and product life cycle discussion onstages. PLC in Relation between PLC andManufacturing for multiple markets. relation to Manufacturing strategyManufacturing and incremental manufacturingmarketing changes. strategyFocused manufacturing and group Difference focused

9 technology. manufacturing and groupPrinciples and concepts. technologyMethodology. Lecture and Importance ofManufacturing infrastructure. manufacturingdiscussionOrganizational structure- specialists, infrastructuregeneralists. Significance of QualityOperational control- quality, inventory, Control and inventorymanufacturing. control in manufacturing

10 Make or buy. Lecture and Outsourcing as strategicCore elements of the business and solving Make decisionstrategic considerations. or buy Understanding differenceSpan of process and product technology. problems between process and


Product volumes, costs. product technology andInvestment decisions. their application in

manufacturing strategy

11 Basics of world class manufacturing.General principles.Design principles. Lecture and Strategic significance ofHuman resource principles. video world class manufacturingQuality and process improvementprinciples.Capacity principles.

12 Just in time Manufacturing.Principles.Practices. Lecture and Understanding the role ofTime-based competition. Time as competitivediscussionTime as a competitive weapon. priorityNew Product Development and time tomarket.Mass Customization.Market trends. Lecture andPre-requisites for mass customization.

assignment of13 Technologies for mass customization. Mass customization as awriting aTheory of constraints(TOC) tool.Applications ofsummary ofBasics of TOC. Theory of constraints inbook “TheDrum-Buffer- Rope solutions to operationsgoal” bymanufacturing. GoldrattTOC in project management and supplychain management.

Text books12

Reference books

1 Operation Management for competitive advantage Chase- Jacobs-Acquilano

2 Manufacturing Strategy: Text and Cases. 3rd ed. Boston: Irwin Terry HillMcGraw-Hill, 2000.

3 The Goal Eliyahu MGoldratt


Semester : III ElectivesTitle of the Subject / course : Strategic Operations ManagementCourse Code :Credits : 4 Duration : 40

Learning Objectives1 Importance of aligning operations strategy to corporate strategy2 Development of operations strategy and linking market requirements to operations3 Implementation of operations strategy4 Various alternatives available in capacity and manufacturing process decisions5 Understanding the importance and issues in strategic resource management6 Role of technology in operations strategy7 Understanding of application oriented OM tools like Process analysis,

project management and ERP systems

Prerequisites if any Operations ManagementConnections with Technology Management And Manufacturing Strategy,Subjects in the current Operations Analyticsor Future courses

ModuleSr Content Activity Learning outcomesNo,1 Introduction: Importance and linkage with Lecture and Achieving strategic fit

corporate strategy, Strategies and values, discussion between corporateCompeting through operations. strategy andOperation strategy in global economy. operations strategyStrategic alliances and production sharing, and global economy,fluctuations of international financial Understanding theconditions and international companies. competitive prioritiesChanging nature of world business.Quality, customer service and costchallenges and social responsibility,Current perspective- Strategic fit.Strategic Competitive priorities- Cost,Quality,Time, Flexibility

2 A framework for Operations Strategy in Lecture and Understanding ValueManufacturing, Services. role of discussion chain concept , coremanufacturing /operations in business competence andstrategy: Value as business concept – distinctive capabilitiesstrategic issues in manufacturing – ValueChain concept Focus, core competence anddistinctive capabilities – stake holders &strategy

2 Methodology for developing operations Lecture and Developing operationsstrategy :Checking markets, Outcome of videos strategy.market debate- Linking manufacturing to Understandingmarkets- strategic integration- why strategic issues in

Sr Content Activity Learning outcomesNo,

products sell in the markets- order winners, manufacturing.order qualifiers. Lean systems eliminating Linkage betweenwaste. manufacturing and

marketing3 DYNAMIC MARKETS & GENERIC Lecture and Technology strategy,

STRATEGIES:Technology strategy- videos NPD, Importance ofissues in new product development -time time as competitiveto market- strategic nature of process- prioritybusiness implication of process choice- Various processHybrid process. Change management and alternativessustainability.

4 OPERATIONS STRATEGY Lecture and Understanding of tradeIMPLEMENTATION: Evaluating various assignments offs, make or buytradeoffs alternatives – Focused decisions, JITmanufacturing – Product or process focus– Make or Buy – merits /demerits – valuechain approach – just in time – leanmanufacturing – Quality as strategic factor

5 Strategic resource management: Lecture andImportance, issues involved- Case studyorganizational issues operationalapproaches to improving delivery system,controlling operations- key performanceindicator, PQCDSM(Productivity, Quality,Cost, Delivery time, Safety, Morale)

6 Role of technology in operations strategy: Lecture and UnderstandingAutomated production system with robotic assignments application ofsystems. Use of IT and ITES enabling the Technology ineffective strategy and resource operations strategy.implementation.ERP for decision making

Text book1 Chase, Jacobs, Aquilano and Agarwal, TMGH, 13th Operations Management for

Edition competitive advantage

Reference books1 Samson & Singh, Cambridge Operations Management2 Norman Gaither, Greg Frazier, Cengage Learning, Operations Management

India Ed.3 Terry Hill 3ed. Palgrave Macmillan Manufacturing Operations

Strategy: Texts and Cases


Semester : III ElectivesTitle of the Subject /

: Industrial Engineering Applications and ManagementcourseCourse Code :Credits : 4 Duration : 40

Learning Objectives1 To understand industrial engg fundamentals in relation to production and manufacturing2 To understand the framework of industrial engineering and its applications3 Understand applications in service as well as manufacturing domains4 Developing insights to manage methods and processes for an organization5 To understand optimal utilization of resources without capital investment

Prerequisites if any Operations ManagementConnections withSubjects in the current or Material Management, Manufacturing Resource PlanningFuture courses and Control

ModuleContent Activity Learning

outcomes1 Introduction to industrial engg., scope and Lecture

importance to improve productivity2 Industrial engg. Definitions and applications Lecture &

cases3 ILO framework for industrial engg. Standards Lecture4 Approach to productivity in service and Lecture and

manufacturing domains cases5 Overview of work study and measurement Lecture and

cases6 Pre determined methods & time systems (PMTS) Lecture &

& application of low cost automation. Cases7 P,Q,R,S,T concepts in plant / shop layouts and Lecture &

selection of materials handling equipment Casesand storage systems

8 Organization Methods Applications in office and Lecture &white collar productivity Cases

Text books1 Work-study ILOReference books1 Industrial Engineering Applications and Management Philip Hicks2 Handbook of Industrial Engineering & Management Ireson W. G. and Grand E. L.

3 Quality Detectives Dr. Gondhalekar & PayalShetty

4 Mathematical Techniques in Industrial Engineering Shone K. J.AssessmentInternal 40%Semester end 60%

Semester : III ElectivesTitle of the Subject / : Total Quality ManagementcourseCourse Code :Credits : 4 Duration : 40

Learning Objectives1 Know concept of Total Quality management2 Know the tools for quality control and management3 Understand relation of cost and value to business

Prerequisites if anyConnections with Productivity Management, Industrial Engineering Applications AndSubjects in the current Management, Operations Applications And Case Studies, Worldor Future courses Class Manufacturing

ModuleSr.

Content Activity Learning outcomesNo.

1 Introduction and evolution of quality Lecture andmovement case analysis

2 Contributions of Shewhart, Deming, Lecture andJuran, Feigenbaum, Crosby case analysisContributions of Japanese pioneers Lecture and3 Ishikawa, Taguchi, Taichi Ohno, Shigeo case analysisShingo

4 Statistical quality control basics Lecture andcase analysis

5 Basics of sampling & reliability Lecture andcase analysis

Quality tools and techniques ( Basic and Lecture and6 advanced tools) case analysis ,

numerical

7 Quality Improvement and Total Lecture andEmployee Involvement case analysisJIT manufacturing and Lean Lecture and8 manufacturing through waste case analysiselimination

9 Six Sigma tools, quality circles Lecture andcase analysis

Statistical Process control, process Lecture and10 capability studies case analysis,

numerical

11 Cost of quality – Juran / crossby Lecture andcase analysis

12 CMM / PCMM , Latest ISO, Overview Lecture andof international Quality framework case analysis

Text books1 Total Quality Management Dale H Besterfield, Carol Besterfield, Mary

Besterfield, Sacre Glen Hhe2 Quality Management Total Quality Dr Vikram Sharma

Management3 Total Quality Management Poornima M Charantimath

Reference books1 TQM in this Service R.P.Murthy, R.R.Lakhe2 Total Quality Institute of Directors3 100 TQM Tools Mike Asher, Gopal Kanji4 Beyond TQM R.L.FloodAssessmentInternal 40%Semester end 60%

Semester : III ElectivesTitle of the Subject / : International LogisticscourseCourse Code :Credits : 4 Duration : 40

Learning ObjectivesDevelop knowledge about international logistics and understand role of various

1 players like logistics firms, Companies, governments, physical flow of goods, physical facilities and more importantly sources of information for international logistics.

Prerequisites if any Logistics and Supply chainConnections with Subjects in thecurrent or Future courses

ModuleContent Activity Learning outcomesIntroductionInternational Trade Volume. HistoricalDevelopment of International Logistics Lecture and Understanding of1 International Logistics Definition and discussion. International logisticsComponents.The Economic Importance of InternationalLogistics.Methods of Entry into Foreign Markets.Indirect Exporting, Active Exporting.

2 Production Abroad-Contract, Licensing, Lecture and Understanding ofFranchising, Joint Venture, Subsidiary. discussion. ExportsForeign Trade Zones, Maquiladoras, ForeignCorrupt Practices Act.International ContractsInternational Sales Contracts and CISG.

Lecture and Understanding of3 Agency versus Distribution Legal Issues. discussion. International contractsElements of an Agency or DistributorContract. Termination and Arbitration.Terms of Trade or IncotermsUnderstanding Incoterms,Incoterm

4 Strategy,Ex-Works,Free Carrier. Lecture and Understanding ofFAS,FOB,CFR,CIF,CPT,CIP,DES,DEQ,DAF, discussion. various IncotermsDDU,DDP.Electronic Data Interchange.Terms of PaymentIntroduction,Alternative Terms of Understanding ofPayment,Cash in Advance. Open Account, Lecture and5 various paymentLetter of Credit, Documentary Collection. discussion. methodsPurchasing Cards-ProcurementCards,Tradecard.Bank Guarantees.

Content Activity Learning outcomesCurrency of Payment - (ManagingTransaction Risks)Sales Contracts’ Currency of Quote,the System Understanding ofof Currency Exchange Rates. Lecture and6 importance ofTheories of Exchange Rate discussion. currencyDeterminations,Exchange Rate Forecasting.Managing Transaction Exposure,InternationalBanking Institutions.International Commercial Documents Understanding ofInvoices,Export Documents,Import Lecture and various international7 Documents. discussion. commercialTransportation Documents,Electronic Data documentsInterchange.International Insurance - InsuranceGlossary.Perils of the Sea,Perils Associated with Air Understanding ofShipments. Insurable Interest. Lecture and8 Importance ofRisk Management,Marine Insurance Policies, discussion. Insurance.Coverage under a Marine Cargo.Elements of an Airfreight Policy.Lloyd’s-Principles,Commercial Credit Insurance.International Ocean TransportationTypes of Service, Size of vessels,Types of Lecture and Understanding of9 Vessels. discussion. Ocean TransportationFlag,Conferences,Liability Conventions, Non-Vessel-Operating Common Carriers.

10 International Air Transportation Lecture and Understanding of AirTypes of Aircrafts, International Regulations. discussion. transportationInternational Land and Multi-ModalTransportation Understanding ofTruck Transportation, Rail Transportation. Lecture and11 multimodalIntermodal Transportation. discussion. TransportationFreight Forwarders, Project Cargo, AlternativeMeans of Transportation.Packaging for ExportIntroduction. Packaging Objectives,Ocean Understanding ofCargo.Air Transport. Lecture and12 Packing used inRoad and Rail Transport, Security. discussion. Import-ExportHazardous Cargo, Refrigerated Goods.Domestic Packaging Issues.Customs Clearance

Lecture andUnderstanding of

13 Duty,Non-Tariff Barriers.Customs Clearing custom clearancediscussion.Process. Foreign Trade Zones. processInternational Logistics Infrastructure


14 Transportation Infrastructure,Communication Logisticsdiscussion.Infrastructure,Utilities Infrastructure. infrastructure

Text books123

Reference books

1International Logistics by Pierre David –PUBLISHED BY Bizantra

2 Logistics in International Business By RajivAserkar Shroff Publishers


Semester : III ElectivesTitle of the Subject / : Quantitative models in OperationscourseCourse Code :Credits : 4 Duration : 40

Learning Objectives1 To understand the various advance techniques of Operations Research2 To be able to apply the above techniques for industrial applications3 To be able to develop an art of model building to real life situation

Prerequisites if anyConnections with Subjects in thecurrent or Future courses Operations Management, Operations Research

ModuleSr. Content Activity Learning outcomesno.1 Transshipment, Capacitated Lectures, examples To be able to understand the

transportation, Least time on Spreadsheet, concepts and apply for largetransportation models cases scale industry problems.

2 Advance LP applications in Lectures, examplesHR scheduling, investment, on Spreadsheet,production planning, marketing cases

3 Inventory models, EBQ, EOQ Lectures, examplesunder shortages and on Spreadsheet,constraints, MPBS,MRP-I & II cases

4 Aggregate planning, level- Lectures, exampleschase-modified level & on Spreadsheet,optimum strategy cases

5 Goal Programming Lectures, examplesformulation, Applications in on Spreadsheet,investment, production, casesservices

6 Markovian models, Lectures, examplesApplications for brand on Spreadsheet,switching, debt recovery, casesrecruitment

7 Dynamic programming and Lectures, examplesapplications on Spreadsheet,

cases8 Multi-server waiting line Lectures, examples

models & applications, Use of on Spreadsheet,simulation in waiting line cases

Text books1 N D Vohra Quantitative techniques in Management2 V K Kapoor Quantitative techniques in Management

Reference books1 Management Science Anderson Sweeney williams2 H Taha Operations Research3 B Banerjee Quantitative methods in OR


Semester : III ElectivesTitle of the Subject / : Productivity ManagementcourseCourse Code :Credits : 4 Duration : 40

Learning Objectives1 To understand importance, scope and application of productivity

To understand linkage of productivity concept from individual, department wise &2 functional areas, sectors of economy, national and international economy.

Various approaches, measurement of productivity planning & conditions3 improvement as one of the competitive dimension in any business.4 Productivity as a system approach.


Module


Concept of productivity application in1manufacturing and service industries and Lecture

different functional areas.Measurement of productivity.Understanding improvement cycle Lecture & Use in decisionimportance of measurement like partial total2 application analysis making usingfactor multifactor and their applications for calculationsanalysis measurement of resourceproduction.Various models of productivity

31. Sumanths total productivity model2. Sumanths five pronged model Lecture and case Using in different3. American productivity model studies situation4. Sink Multi factor model5. Application by numerical.

4 Various Approaches to production. 1. Classic ILO approach2. Kaizen/TQC approach Lecture and case Using in practical3. Elimination 3 MV approach studies scenario

4. Participative/ Involvement5. Creativity based

5 Application of new/old techniques lecturesof productivity improvement & applicationin all area of management.1. JIT & Lean type of production system2. MRPI & MRPII, ERP.

Lectures &Application

3. TQM ISO quality systems.4. B.P.R

6 Learning curves. Lecture and caseConcept, application, Quantitative, studiesestimation, limitation7 Incentives Lecture and1. Financial numerical2. Non financial

3. Various incentive schemes based on thegroup, profit sharing systems

4. Result oriented schemes5. Calculation of incentive index

8 Work study Lectures &1. Method study Application2. Motion & Time study3. Works measurement4. Objectives, method, application

9 Value analysis & Value Engineering.1. Concept2. Difference3. Procedure used4. Importance in today’s business

environment5. Various application functional areas for

product process and system.10 People/ Enrolment/ Participation

1. Quality circles2. Group kaizen3. Suggestion schemes4. Suggestion schemes5. Small group involvementRecent production improvement techniques

11 & applications. Use of various ratios todetermine improvement in productivity.

12 Creative based techniques Lecture role play1. Brain storming2. Whole brain thinking3. Nominal group4. Use in creative problem solving with

practical application

Ergonomics1. Concept design of work place to suit

human being use of anthropometric dataprinciples of motion economy effect of Lectures &

13 environment of productivity Application2. Design of work stations use in

connection with process observation.3. Concept of muri (non value adding strin

& its limitation

Text books1 Productivity Technique Dr Uday Salunkhe & Dr Srinivas Gondhalekar2 TQM Shridhar Bhat3 Productivity Technique Shirke

Reference books1 Work Study ILO


Programme - Masters in Management Studies Semester - IIIMARKETING (CORE)

Semester : III-CoreTitle of the Subject / course : Sales ManagementCourse Code :Credits : 4 Duration : 40

Learning Objectives1. To understand function of sales and its importance2. To comprehend the art of managing the sales force3. To motivate and manage sales force effectively4. To develop critical thinking skills and situational leaderships5. To learn the art of solving problems related to sales process on the field

Prerequisites if anyConnections with Subjectsin the current or Futurecourses

ModuleNo Content Activity* Learning Outcomes1 Introduction to sales organisation Lecture Familiarising the student with

and types of sales force. and discussion the sales managementImportance of sales management functionin any business organisation.

2 Sales Organisation Structures, Lecture/ Case Deeper understanding aboutboth B2B, B2C Study sales organisations across

sectors.3 Selling skills; Negotiation skills Role play / The students will develop an

for services sales as against observation and appreciation of negotiations &physical good sales, Sales dyads , debriefing by sales of services and physicalDecision Making Units (DMUs), faculty bringing goods

conceptual clarity.4 Sales process – sales approach, Lecture Familiarising the students

demonstration & closure, And role play, with techniques of salesPersonal selling, Applications of debriefing by processAIDA Model in sales. faculty bringing

conceptual clarity.5 Territory and time management, Lecture/ Role Identify right attitude and

route planning, scheduling Play, debriefing by skills for sales force.customer visits. faculty bringing Developing an understandingManpower planning- conceptual clarity. of Territory Management.Recruitment, Selection, Trainingand development of salespersonnel.

6 Planning & forecasting Lecture Learn tools & techniques totechniques such as Moving and discussion set sales targets.

No Content Activity* Learning OutcomesAverages, Trend Analysis etc. with use ofand target setting (sales budget templates, Alsoand quota setting), using software supported by guestsupport or Excel. faculty from

Industry7 Sales Administration -Devising Lecture/ Case The student will learn how to

sales compensation, incentives, Study / Role play motivated sales team and howfixed and variable components of compensation is linked tocompensation, Non –monetary sales force performance andincentives. Performance retention. To develop anevaluation of salesmen, setting understanding of the Art ofstandards of performance, positive evaluationrecording actual performance,evaluation and managing salesmeetings

8 Sales force management during Lecture/ Case Developing skills todifferent phases which includes Study / referrals to effectively manage salesmotivation during bad times research papers. force.(positive reinforcement), planningsales contests.

9 Field sales control - Sales Lecture / Understanding thereporting system which includes Discussion/ Field relationships between theweekly, monthly, quarterly trip present sales & future plans ofreports and interpretation of the the organisation as well as andata for future action plans, sales appreciation of costs.analysis and marketing costanalysis, sales audit, managingoutstanding.

10 Importance of Distribution and Lecture and Learning to calculate deliveryLogistics Management in relation Discussion schedules.to Sales Management,Understanding lead time anddelivery schedule etc.

*Activity: Teaching-Learning process may combine the use of role plays, audio-visual films/aids, and management exercises with individual student, and or in team considering appropriate cases or case-lets in the field of business domain wherever applicable.

Recommended Books1 Sales Management, Still, Cundiff & Govani, Prentice Hall India2 Professional Sales Management, Anderson, Hair & Bush , Tata McGraw Hill3 Management of sales force, Stanton & Spiro Mc Graw Hill International4 Sales Management , Futrell 6th edition Thomson South western5 Sales and Distribution Management , S L Gupta, Excel Books India6 Text Book on Sales Management , Dr. R.K. Srivastava, Excel Books India

Assessment


Semester : III-CoreTitle of the Subject / course : Marketing StrategyCourse Code :Credits : 4 Duration : 40

Learning Objectives1. To understand and predict changes in the macroeconomic environment and its impact on

marketing programmes2. To develop an ability to respond rapidly to changes driven by consumer behaviours / new

technologies etc.

Prerequisites if anyConnections withSubjects in thecurrent or Futurecourses

ModuleNo Content Activity* Learning Outcomes1. Introduction to Marketing strategy - Concept, Lecture Understanding the

Principles, Understanding of Strategy & basics of MarketingTactics strategy and tactics

2 New Product Development process Lecture / Case To Understand the• SWOT analysis, PARTS framework studies / strategic aspects of

and design of the demand landscape discussion New Product• Commercialization of innovation Development &

through alliances Commercialization• Challenges during the technology

adoption life cycle3 Marketing Intelligence Case studies To understand and

• Understanding information needs for discussions , apply variousmarket Research Videos (TED matrices to evaluate

• Assessment of key marketing metrics Talks),Referra marketing– Return on Marketing Investment; ls to Research programmesMarket share and payback period; papersNet Promoter score; Customersatisfaction and share of wallet;Brand awareness/ preference;purchase intentions; Average Unitretail price, percentage sales on deals;All commodity volume; Inventoryturns, same store sales,Cannibalization

3 Product and Brand Policy Lecture/Cases Understanding issues• Product Policy decisions – Line and /Simulations in formulating product

Mix decisions and brand policies• Managing across the product life

cycle from pre-launch, pruning and withdrawal from the market

• Lead users and role in product design

No Content Activity* Learning Outcomes• Brand Culture – Aligning with

organizational culture4 Pricing Policy Lecture/Cases To understand levers

• Pricing strategies – Types of pricing to manage prices.strategies: Cost-plus, Perceivedvalue, etc.

• Price band – Types and width ofprice bands and its management

• Using promotions as a lever tomanage the price band

5 Marketing Plan Cases and Formulating a• Situation Analysis – 5C’s analysis Field Marketing Plan.

(customer/competitor/collaborator/co Assignmentsmpany/context);

• Forecasting societal changes based onPEST analysis

• Preparing and Presenting theMarketing plan

6 Channel Policy Lectures/Case Understanding the• Designing the length, breadth, and s/Games issues in the design

modifying the dimensions of the (Beer Games) and management ofchannel channels

• Need for control and availability ofresources and role in channel design

• Channel selection strategy – direct,corporate, contractual systems

• Omni-channels• Channel conflicts and resolution


Recommended Books1 Marketing Strategy, Walker Mullins Boyd & Larreche, Tata McGraw-Hill2 Marketing Strategy, Luck & Ferrell, Southwestern3 Marketing Strategy, Stephen Schnaars, Free Press4 Marketing Metrics, Reibstein , Farris , Bendle, Pfeifer, Pearson5 Strategic Marketing, Dr.Shahjahan6 New Product Policy & Plans , Yoram Wind7 Lead Users, Eric Von Hippel

Assessment


Semester : III-CoreTitle of the Subject / course : Consumer BehaviourCourse Code :Credits : 4 Duration : 40

Learning Objectives:1. An understanding of the pre and post purchase consumer behaviour.2. To develop conceptual insights into key aspects such as social, psychological and other

factors that influence consumer behaviour.


ModuleSr.

Particular Activity* Learning ObjectivesNoTo understand1. Concept of consumer

Consumer Behaviour: Introduction, behaviour, Role and importance

1 definition and impact of digital Interactive of consumer behaviour to arevolution and importance to Lecture marketermarketing. 2. How consumer behaviour

has changed due to digitalrevolution

Models of consumer behaviour andtheir marketing implications: Theeconomic model, Learning model,Psychoanalytic model, sociological

To understand models of2 model, Howard Seth Model of Lecture consumer behaviourbuying behaviour, The NicosiaModel, The Engel-Kollat-Blackwell Model, Decision MakingModelMotivation: Definition, types ofmotives, (Positive and NegativeGoal, negative goal, Rational Interactiveversus Emotional Motives), Lecture,Discovering Purchase Motives To understand the psychological

Case study3 Theories of motivation, Maslow’s and physiological aspects ofandhierarchy of needs and its relevance consumer behaviourconsumerto consumer behaviour and surveymarketing strategy; the physiologyof technology on consumerbehaviour.

Sr.Particular Activity* Learning ObjectivesNo

Absolute and differential threshhold, Internal and external factors Interactiveaffecting perception, Gestalt Lecture,

Marketing applications of4 Psychology, subliminal perception, Quiz and consumer perception theory.Consumer Imagery, Zaltman consumermetaphors to understand attitude surveytowards products

Learning and Information Interactive To understand consumer learningLecture, and5 Processing and its impact on processes and its impact onconsumerbehaviour. consumer behavioursurvey

Attitudes: Concepts and Models-Cognitive Dissonance, Tri- Interactive To understand the various modelscomponent Theory, Multi attribute6 Lecture, pertaining to consumer attitudesmodel, Attitude and market Case study and their impact on marketingsegmentation, product developmentstrategies and attitude changestrategies.Personality: Meaning, nature,definition and characteristics, InteractiveTheories of Personality (Freudian Lecture, To understand the development oftheory, Trait Theory, Jungian Case study7 personalities through differentTheory) Self-image and self- and theoriesconcept, VALS model and consumersegmentation, Personality and surveyconsumer behaviour.

Social Class: concept of social Interactiveclass, homogeneity of needs in Lecture/Casesocial class, social classs /McKinsey8 stratification in India New SEC/ To understand the consumptionGlobalNCAER, classification of the behaviour of social classes.Institutesociety, Influence of social class on Reports (Thepurchase behaviour. Bird of Gold)

Group Behaviour: ReferenceGroups and its influence onconsumption, Diffusion of Interactiveinnovation process, Consumer To understand the influence of

Lecture, and9 Adoption of new products, Impact groups and families on thequiz/referralsof social media on formulating diffusion of innovation andto researchopinions on products and brands. adoption of new products.papersFamily: Role of family in decision

making and consumption process.

Sr.Particular Activity* Learning ObjectivesNo

Culture and Subcultures:Understanding the influence of Interactiveculture, norms and their role, Lecture, and To understand impact of cultures

10 traditions and value system, Indian Case and values on Indian consumer.core values, cultural aspects of discussionsemerging Indian markets.

Post purchase behaviour: Interactive

Lecture,11 Post purchase evaluation and To understand issues in Postcases anddisposition towards the product, purchase decisionsconsumerPost purchase satisfaction measures surveys.Organization buying process:

Nested segmentation, Role & InteractivePower of Buying centres (Initiators,12 Lecture/Case Understanding the B2B buyingInfluencers, Deciders, Buyer & s processGatekeepers).

Buying decisions based on ABC /VED / FSND analysis.

*Activity: Teaching-Learning process may combine the use of role plays, audio-visual films/aids, and management exercises with individual student, and or in team considering appropriate cases or case-lets in the field of business domain including consumer research methods and reports wherever applicable.

Recommended Books

1 Consumer Behaviour, Schiffman & Kanuk and S Ramesh Kumar,10th edition PrenticeHall India.

2 Consumer Behaviour, Loudon & Della Bitta, 14th edition Tata McGraw Hill

3 Consumer Behaviour in Indian Perspective- Text and Cases, Suja R. Nair, HimalayaPublication House.

4Consumer Behaviour Building Marketing Strategy, Hawkinds David Mothersbaug &Amit Mookerjee, 11 th edition, McGraw Hill International edition.

5 Consumer Behaviour Text & Cases, Satish Batra & S.H.H.Kazmi6 Marketing Models , Gary L.Lilien, Kotler, Moorthy, Eastern Economy Edition

Assessment


Semester : III-CoreTitle of the Subject / course : Services MarketingCourse Code :Credits : 4 Duration : 40

Learning objectives

1 To familiarize students to basic concepts and decision making processes involved in Services Management

2 To help students to understand application of these concepts to various industries in service sector


ModuleSr. Content Activity* Learning OutcomeNo1 Introduction – Difference between Lecture Students will be able to

Products & services, Key understand Fundamentals ofcharacteristics of services services

2 Consumer Behaviour in Services Lecture Students will be able tounderstand ConsumerBehaviour in Service industry

3 Services Marketing Mix decisions- Case / Lecture / Students will be able to7Ps, SERVQUAL model Assignment / understand Gaps in service

Field survey delivery4 Managing Demand, capacity & Class Room Students will be able to

service assets Teaching, understand how to forecastCase Study demand, Planning delivery andDiscussion capacity by using service

assets of an organization5 Managing Customer Lecture / Students will be able to

Relationships- Case Study understand use of CRM inCRM as a tool for customer Discussion customer satisfaction andsatisfaction and retention, service retentionblueprints – moments of truth,Leaking bucket theory

6 Complaint handling , Service Lecture / Students will be able toFailure & Service Recovery Case Study understand how to use

Discussion, complaints as an opportunityRole Play for service recovery and

enhance customer loyalty7 Improving Service Quality , Lecture / Students will be able to

Sr. Content Activity* Learning OutcomeNo

Service Marketing triangle, Case Study understand how CompaniesFishbone Diagram Discussion, align internal capabilities to

Role Play deliver external promises forcustomer loyalty

8 New developments in service Presentation Students will be prepare formarketing –Peer to Peer sharing ( from Students service sector by evaluating,Airbnb , Uber , Ola ) and evaluation giving feedback on their

on the basis of presentation for service sectortopic clarity organizations


Recommended Books1 Services Marketing International Edition –Zeithamal V., M. J. Bitner

and D.Gremeler2 Services Marketing – Text and Cases – Rajendra Nargundkar, 2nd Edition

by McGraw-Hill Companies3 Services Marketing by Lovelock, Wirtz & Chatterjee 7 edition4 Services Marketing, Indian Edition By Valarie A Zeithmal, Dwayne D Gremler,

Mary Jo Bitner, Ajay Pandit

Assessment


Semester : III-CoreTitle of the Subject / course : Product and Brand ManagementCourse Code :Credits : 4 Duration : 40

Learning Objectives1. To expose and sensitize the students with the practices of product and brand

management.2. To understand the key issues in Product and Brand Management


ModuleNo Content Activity* Learning No of

Outcomes Session (3Hrs)

1 Introduction to Product Lecture Understanding the 1Management, Role and and discussion functions of ProductFunctions of Product ManagementManagers

2 Product Mix and SBU Lecture Understanding the 2Strategies, Portfolio portfolio analysisanalysis ( BCG / GE and tools.Multifactor Matrix)

3 Product Decisions over Lecture/Case Study Understanding the 1the PLC discussion relationship between

Product strategy andPLC

4 New Product Lecture/Project- Understanding NPD 2Development Process Assignment/Case process

study discussion5 Financial Decision on the Lecture Understanding the 1

PLC using Polly and FinancialCook Model Implications across

PLC6 Introduction to Brand Lecture/Case study Understanding the 2

Management- Branded and discussion. fundamentals ofHouse Vs House of Brand ManagementBrands, Corporate Brand.

7 Brand prism by Kapferer Lecture/ Case Study Understanding 1Model, Brand Anatomy. Brand development

process8 Branding Decisions- Line Lecture/ Case Study Understanding 2

Extensions, Category and discussion Branding DecisionsExtension

No Content Activity* Learning No ofOutcomes Session (3

Hrs)9 Brand Equity – Concept Lecture Understanding 1

and measure Brand Equity and itsmeasure


Recommended Books1 Strategic Brand Management by Kevin Lane Keller, M G Parameswaran,

Isaac Jacob, Pearson2 Brand Management by David Aaker, Tat McGraw Hill3 Brand Management-Indian Perspective by YLR Murthy, Vikas Publishing

Assessment


Programme - Masters in Management Studies Semester - IIIMARKETING (ELECTIVES)

Semester : III-ElectiveTitle of the Subject / course : Retail ManagementCourse Code :Credits : 4 Duration : 40

Learning Objectives:1 To develop the analytical ability of the students to attain an insight into Retail

Management contexts2 To Understand the techniques for optimal utilization of resources


ModuleSr. Content Activity* Learning OutcomesNo.1. An Introduction to Retailing: Factors Lecture / To Understand basics of

Influencing Retailing, Basic Retail Models, Field visits RetailingModern Retail format & Retailing in ruralIndia

2. Strategic Planning in Retailing: Setting up Lecture / Understanding the KeyRetail organization, Site analysis, Store Field visits elements in RetailDesign / Layout, Cost & inventory control, planning processDesigning an information system for retail,Store based Strategy Mix, Store brandingand Promotions

3. Retail Formats : Lecture / Understanding DifferentTypes, E-tailing, Ownership structures Projects Retail formats

4. Retail Supply Chain : Lecture / Understanding issues inIssues in managing supply chains Networks, Cases supply chainDemand Forecasting, sourcing & vendorselection, Overall Inventory Management

5 Store Operations Lecture / Site Understanding theStore Atmosphere, In-store service, Visual Visit customer experience andMerchandising, Store-wise inventory engagementManagement

6 Identifying and Understanding Lecture / Understanding marketConsumers: Cases segmentationTrade area analysis- Huff Model, Radialstudies, Gravity Models, & Drive-timeanalysis.

Sr. Content Activity* Learning OutcomesNo.

Segmentation of consumers, Consumerperception and Behaviour & Shoppingculture

7 Pricing in Retailing :Types of Pricing, Case Study Understanding PricingDecoy Pricing, Bundle Pricing, EDLP, Discussion strategyHigh-low Pricing, Loss leader pricing,Dynamic Pricing

8 Web-based Retailing : Cases Understanding Web-Technological Aspects, Economics of (Suggested based retailingplatforms challenges in managing platforms Amazon,

Flipkart etc.)9 Retail HRM : Lecture

Identifying Manpower requirements,Recruitments, Selection & training


Recommended Books1. Retail Management – Chetan Bajaj; Rajnish Tuli; Nidhi Varma - Oxford2. Fundamentals Of Retailing - K. V. S. Madaan -Tata McGraw-Hill Education3. Retail Management: A Strategic Approach, - Berman - Pearson Education India4. Retailing Management - Swapna Pradhan - Tata McGraw-Hill Education

Marketing Your Retail Store in the Internet Age - Bob Negen, Susan Negen5. Wiley

Retail Marketing and New Retail Idea - Marks & Spencer - Sven Hallbauer -6. GRIN Verlag

International Retail Marketing: A Case Study Approach - Margaret Bruce,7. Christopher Moore, Grete Birtwistle - Elsevier Butterworth-Heinemann,

Strategic Retail Management: Text and International Cases - Joachim Zentes,8. Dirk Morschett, Hanna Schramm-Klein - Springer Science & Business Media

Assessment


Semester : III-ElectiveTitle of the Subject / course : Rural MarketingCourse Code :Credits : 4 Duration : 40

Learning objectives:

1 To develop an understanding of the rural economy of India2 To develop a marketing program for rural consumers


ModuleNo Content Activity* Learning Outcome1 Introduction to Rural Marketing – Lecture An overview of rural India

Demographics and psychographicsof rural India, Land use patterns,Health care, etc.

2 Rural Environment – Socio Lecture / Analyse rural India and drivers ofEconomic, Cultural and Political Case rural demandAspects, Studies /SHG, Microfinance, NABARD, ArticlesRRBs, State cooperative banksGovernmental DevelopmentProgrammes,Mahatma Gandhi National RuralEmployment Guarantee Act (MNREGA)

3 Rural Consumer Behaviour : Lecture Understanding how ruralCharacteristics of rural consumer, consumers behave and whatFactors affecting rural consumer factors affect their behaviourbehaviour

4 „4As of rural marketing-mix‟ Lecture Understanding the 4P‟s in ruralcontext

5 Rural Distribution: Challenges & Lecture / Understanding the issues relatedOpportunities Case studies to rural distribution

6 Communication in Rural India Lecture / Enable students to appreciate theCase studies various media for reaching rural

7 Marketing of Agri Input and Rural Lecture / Understanding marketing of ruralProduce & Services Marketing Case studies oriented products g & services(Agricultural & Non-agricultural)

8 Proliferation of technology in Rural Lecture / Understanding the scope ofIndia Case studies technological application in rural

India9 Social Entrepreneurship – Lecture / Understanding the scope of Social

Opportunities & Challenges Case studies Entrepreneurship in rural India


Recommended Books1 Pradeep Kashyap, (2007) : IInd Edition, The Rural Marketing Text Book2 Ravindranath V. Badi & Narayansa V. Badi (2014) IIIrd Edition , Rural

Marketing Text Book; HPH

Note: A credit based project to visit rural India and learn the various aspects covered in the classroom course thereby making students to experience it in the rural environment.

Assessment


Semester : III-ElectiveTitle of the Subject / course : Marketing AnalyticsCourse Code :Credits : 4 Duration : 40


1 To develop an understanding of the rural economy of India2 To develop a marketing program for rural consumers

Prerequisites, if anyKnowledge of Specific Skills MS ExcelSoftware Platforms SPSS, Tableau, SAS, R ( at least one or similar)

Expertise required The institute would need the services of industryexperts as they would have access to database.

Module

Activity ( only aNo Contents guideline and not Learning Outcome

exhaustive)

Unit I (30% weightage)

Pricing, Breakeven and Margin The students learn and understands

1 Analysis, Demand Estimates, Case how to work out pricing,Marketing Budget and Marketing study/Projects breakeven analysis, and framing ofPerformance Measure, Marketing marketing budgets.Metrics and its application

Financial Implications of variousTo understand the financial

2 Problems implications of various marketingMarketing Strategies strategies through examples.

Cross Tabulation, Chi square Test, Recap for students who are3 T Test, ANOVA (F Test), Simple Recap assumed to be already familiar

and Multiple Regression with these techniques.

Financial Feasibility analysis usingTo analyse the financial feasibility

Case Study/real of a project. The students will be4 NPV method, Customer Life time time projects able to calculate the CLTV

Value ( CLTV) measure based on specific inputs.


exhaustive)

Unit II (40% weightage)To understand how external datasources are used on top of internaldata sources to derive better

Descriptive Analytics insights. The students will learn

5 a. Geographical Mapping. Case Study/real how data exploration is used inb. Data Exploration. time projects real world problem solving. Thec. Market Basket Analysis students will be able to understand

the application of Market BasketAnalysis from the analytics viewpoint.

Forecast Analysis Case Study/real To understand moving averagesa.Moving Averages6 time problem method and apply with the purposeb.Time Series Forecasting Using solving of forecasting.Linear Regression

The student will understand andapply specific statistical andregression analysis methods to

Predictive Analytics Model for identify new trends and patterns,uncover relationships, create

Marketing Case Study,7 forecasts, predict likelihoods, anda.Clustering models (segments) Industry data test predictive hypotheses.b.Propensity models (predictions) Understand clustering models,product based and brand basedclustering.Understanding propensity model.

Social Media Marketing Analytics Understanding of the Completea. Data mining methods dynamics of analytics in the digitalb. Analyses for websites, search Case Study, technology and social media

engine results, and social media, landscape.8 Problems/As pere.g., Twitter, Facebook, and blogs. Learning the business/economic

(Audience size, Reach & requirement aspects of social media analyticsEngagement, Traffic, Community and its application in the realresponsiveness) world marketing scenarios.Digital Analytics/ Google Student will learn to understandAnalytics and control his on line campaigna. App usage , App revenue, Case Study, spend and performance.retention, churn analysis9 Problems/As per Student will learn how to trackb. Mobile Analytics (Example- requirement numbers and sources of mobileAmazon Mobile Analytics) app customer acquisition,

retention, referrals.


exhaustive)

Unit III ( 30% weightage)

Students will learn the need for

10 Conjoint Analysis SPSS/As per conjoint analysis and theirrequirement applications in designing of a new

product or service.

Students will understand theconcept of factor analysis,different methods of factor

11 Factor Analysis SPSS/As per analysis and the interpretation ofrequirement factor solutions with emphasis on

exploratory factor analysis ,confirmatory factor analysis andstructural equation modellingStudents will understand the need

SPSS/As perfor cluster analysis, how to retain

12 Cluster Analysis the correct number of clusters andrequirement interpret cluster solutions.

Students will learn the differenttypes of input to create perceptual

13 Discriminant Analysis and Multi- SPSS/As per maps and pat worth utilities andDimensional Scaling requirement the interpretation the solution of

discriminant analysis and MDS forbusiness applications.

*Activity: Teaching-Learning process may combine the use of role plays, audio-visual films/aids, and management exercises with individual student, and or in team considering appropriate cases or case-lets in the field of business domain wherever applicable

Recommended Books1 Marketing Analytics: Strategic Models and Metrics by Stephan Sorger,

Admiral Press.2 Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Wayne L.

Winston, Wiley3 Marketing Metrics - Manager's Guide to Measuring Marketing Performance by

Neil T Bendle, Paul Farris, Philip E Pfeifer, David J Reibstein, Pearson Education

Assessment


Semester : III-ElectiveTitle of the Subject / course : Digital MarketingCourse Code :Credits : 4 Duration : 40

Learning Objectives:1. To understand the new media, Different types, their strengths and the way

customer interacts with new / digital media.2. To develop the skills to strategize and execute campaigns on new / digital media


ModuleNo Content Activity* Learning Outcomes

Introduction to digital marketing – To understand the growing1 types of digital media, industry Lecture, importance of digital media

trends, Indian media spends, industry reports in comparison withcomparison with traditional media traditional mediaCustomer consumption trends of

2 digital media Lecture/ Case To understand howRole of digital media in consumer Study consumers interact withdecision making process digital media and use theBehavioural and Contextual same for marketing strategiestargetingSearch Engine Optimization (SEO) Lecture, Case Familiarizing the students

3 Need for SEO Study and with techniques of SEO and Strategies practical metrics important for a Method demonstration website through Google Integration with Google of creating SEO Analytics

Analytics, analysis of friendlycontent.reports and metrics

4 Search Engine Marketing (SEM) Lecture & Appreciate the search engine Importance and need practical advertising and learn to make Campaign strategy demonstration strategies for effective Identifying keywords and of AdWords campaign. Understand the

their configurations Campaign various metrics important for Creating AdWords SEM campaign

campaigns Assess campaign using

AdWords analytics reports5 Social Media Marketing Lecture & To be able to build brand

Introduction & comparison practical preference, generate leadsof various Social Media demonstration and aggregate audience on(including subscriber base, of Campaign on Social Media and increasefeatures, popularity etc.) Facebook / audience engagement.

LinkedIn / Understanding Social media

No Content Activity* Learning Outcomes Social Media Marketing Twitter / analytics and make relevant

strategies – with examples/ Instagram / strategiescases Snapchat etc.

Content Strategy for varioussocial media

Creating Campaign onSocial media (Facebook)

Assessment of campaignusing Facebook analytics

Display advertising To be able to use display6 Video advertising - types and their Lecture/ Case advertisement, blogs and

effectiveness Study/ Videos YouTube in overallBlog marketing marketing strategy

7 Pricing Models Lecture/ Case Students will understand the Cost per Click (CPC) Study different pricing options, and Cost per thousand their use in given scenario

Impression (CPM) Cost per acquisition (CPA) Relevance of each in

different situations Prevention of click frauds

8 Email Marketing Lecture/ Case To deliver relevant Trends, types, Challenges Study marketing communication to Planning & designing targeted audience in most

campaign creative way. Apply learnt Assess effectiveness of the skills n effectively building

campaign using various users list, deliver email andmetrics generate relevant clicks

9 Mobile Marketing Lecture/ Case Strategizing marketing Market size, growth etc. Study/ Videos through smart devices. Learn Applications app- based marketing, QR Coupons codes, Location based Gamification Marketing, SMS marketing Mobile wallets and effective use of mobile QR codes wallet ecosystem USSD SMS

10 E-commerce Lecture/ Case Understand trends and Study/ Videos

profile of e-commerceplayers

Use of e-tailers forpromotion and distributionof brands

Strategies used by E-commerce players


Recommended Books1 The Art of Digital Marketing – Ian Dodson – Wiley Publication2 Digital Marketing – Vandana Ahuja – Oxford Publication3 Understanding Digital Marketing: Marketing Strategies for Engaging the Digital

Generation – Damian Ryan – Kogan Page4 Digital Marketing: Strategy, Implementation & Practice – Dave Chaffey & Fiona

Ellis-Chadwick5 Convert! Designing Websites For traffics and Conversions – Ben Hunt6 The Social Media Bible: Tactics, Tools & Strategies for Business Success – Lon Safko7 Global Content Marketing – Pam Didne8 The Power of Visual Storytelling – Ekaterina walter9 Digital Marketing – Dr. Hari Krishna Maram

Assessment


Semester : III-ElectiveTitle of the Subject / course : Customer Relationship ManagementCourse Code :Credits : 4 Duration : 40

Learning Objectives:

1. To provide insights into CRM concepts and its applications in maximising customer lifetime value.


ModuleNo Content Activity* Learning Outcomes1 Introduction to CRM, Levels of Lecture / Familiarising the students with

CRM, CRM and its integration Discussions the concept of CRMprocesses in organisation.

2 Know your customer in terms of Lecture and Deeper understanding on “Whotarget group, Voice of customer, Discussions the Customer is”Customer Care, Customer Value, using CaseCustomer Touch Points, Customer StudiesPortfolio Analysis.Customer life cycle and customer Lectures/ Measuring Customers and

3 life time value, Recency, Frequency, Case Study identifying profitable customersMonetary analysis

4 Importance of Customer Acquisition Lecture, To appreciate the Importance ofand Retention by Loyalty programs, Case Study acquiring and retainingimpact of churn-rate and profitability, and customers.Loyalty ladder. Assignments

5 Relationship marketing, building Lecture and To understand relationshipbrands using relationship marketing. Case Study marketing and Its role in brand

building.6 CRM in B2B and B2C markets Lecture and To understand CRM in different

considering requirements in service Case Studies Sectorsand manufacturing sectors.

7 CRM Implementation road map, Lectures To understand implementationOperational Issues. issues and road map

8 eCRM, Meaning, Essence, Difference Understanding eCRM process.with CRM, eCRM Process, Lecture andImplementing and Integration with Caseother processes, Steps in E CRM discussionsprocess.

9 Technology, Modules and Sub Lecture To develop conceptualmodules of a CRM software, Cloud knowledge of technologicalTechnology (SAAS, PAAS etc), tools used in CRM.Virtual Technology.


Recommended Books1 CRM Hand Book A Business Guide to Customer Relationship Management 1st

Editionby Jill Dyché Addison- Wesley

2 Customer Relationship Management: A Strategic Perspective,G. Shainesh, Jagdish N Sheth, Macmillan

3 CRM, Urvashi Makkar & Harinder Kumar Makkar, Tata Mc Graw Hill Education Private Ltd

4 CRM Concepts and Cases second edition, Alok Kumar Rai, PHI5 Implementing SAPCRM The Guide for Business and Technology Manager, Vivek

Kale, CRC Press

Assessment


https://www.amazon.com/Jill-Dych%C3%A9/e/B001H6L0ZK/ref=dp_byline_cont_book_1

Semester : III-ElectiveTitle of the Subject / course : Marketing Research & AnalysisCourse Code :Credits : 4 Duration : 40

Learning Objectives

1

2

This course is designed to acquaint students with the marketing research process, applications and statistical tools & techniquesThis course will help students explore different approaches of Marketing research and acquaint them with contemporary marketing research practices.


ModuleSr.

Content Activity* Learning outcomesNoTo understand the purpose of

Introduction to Marketing Research. marketing research.Need & Scope of Marketing To describe a marketingResearch.

Lectureinformation system and

1 Structure of Marketing Research explain how it differs fromstudies. marketing research.The Marketing Research Process. Be familiar with various

stages of the marketingresearch process.

Qualitative Analysis -Brainstorming, Focus Groups, In- Understand the fundamentals

2 Depth Interviews, Projective Lecture ofTechniques, Attitude and motivation Qualitative research.research, Concept under tests.

Lecture/Assign

Primary Research - ment (PrimaryResearch-Various aspects such as scales, Developingquestionnaire design, sampling frame questionnaire& technique & pilot testing Recap of understanding which

Secondary Research –3 Secondary the students gained inSecondary and Standardized sources research – Business Research Methodsof Marketing Data LiteraturePrimary & Secondary sources of review andSecondary Data Analysis make asummary)

Sr.Content Activity* Learning outcomesNo

Market segmentation, PositioningResearch,

Lecture/Case Understand the process of4 Product/Price/Promotion/Distribution study marketing mix researchresearch, Sales Promotion ResearchCampaign Tracking Research

Advertising Research, Concepts ofcopy testing and ad tracking, Adrecall, Ad Comprehension, Understand the various aspectsStages involved in Advertising5 Lecture of Advertising research.research,Types of advertising media research-Print, Out-door, TV/Cinema, Mobileoutdoor media,

Brand research - Lecture /Brand Equity Research Discussion/Lea

Understand the applications of6 Brand Valuation Research rning support brand researchCorporate Image Measurement by industryResearch expert.

Understanding and Application ofTools used for Marketing Analysis Understand the application ofa. Forecasting Models statistical tools and techniquesb. Discriminant Analysis

Lectures withto marketing problems using

7 c. Logistic Regression SPSS.(Techniques likeSPSSd. Cluster Analysis regression analysis, factore. Multidimensional Scaling analysis are already covered inf. Conjoint Analysis business research methods)


Recommended Books1 Marketing Research –Hair, Bush, Ortinau (2ndedition Tata McGraw Hill)

Marketing Research Essentials – McDaniels & Gates (3rd edition SW College2 publications)

Marketing Research – Sunanda Easwaran and Sharmila J Singh – Oxford Publications3 Marketing Research – Nigel Bradley – Oxford Publications

Marketing Research Essentials – McDaniels & Gates (3rd edition SW College4. publications)5. Marketing Research – Zikmund & Babin – Cengage Learning

6 Marketing Research – Aaker, Kumar, Day ( 9th edition John Wiley & Sons)

7 Marketing Research – Burns , Alvin, Bush, Ronald (5th edition Prentice Hall)Marketing Research – An Applied Orientation – Naresh K Malhotra – Pearson

8 PublicationsMarketing Research for managers -3rd Edition by Sunny Crounch & Mathew Housden -

9 A Butterworth-Heinemann TitleMarketing Research (Macmillan) - Rajendra Nargundkar

10

Assessment


Semester : III-ElectiveTitle of the Subject / course : Event ManagementCourse Code :Credits : 4 Duration : 40


1 To familiarize students the basic concepts and decision making processes involved in Event Management

2 To develop the conceptual & management skills at various levels in the area of overall event management; which will enable students to analyze, develop, conceptualize and formulate strategies in marketing of events


ModuleNo. Content Activity* Learning Outcome1 Introduction of Event Management To understand basic

concepts, concepts of eventAdvantages, Types of events, Role of Lectures managementevents in business promotion; MICEelements

2 Event Concept & Design – SWOT Developing a conceptualanalysis, PESTEL Analysis, Elements of Lectures/ framework for events.event, Establishing viability of the Case Studyconcept, Designing of the event. Discussion

3 Event Planning (operational To understand variousperspective): Event Objective(s), Theme aspects of planningbased event conceptualization, Event Lectures/ events from theproposal, Event protocol, Planning Tools, Assignment perspective of execution.Legal compliance;

4 Event Financial Planning – Budgeting, Lectures/ To understand theBreak-even projection, Contingency fund Fieldwork/ financial aspects of& Profitability analysis. Assignment conducting an event

5 Focus on Standard operating Procedures Compliance of& Checklists: requirements forVenue; Timing; Guest list; Invitations; successfully organizingVenue dressing; Equipment and facilities; an event.Guest of honor; Speakers; Media; Lectures/Photographers; Podium etc.; Celebrity Fieldworkendorsement; Staff recruitment andtraining; Catering; Health and safetyissues; Insurance; Delegation and vendormanagement.

No. Content Activity* Learning Outcome6 Event Marketing: Characteristics of Lectures/ To develop an

Event Marketing, Event Sponsorship. Case Study/ understanding of eventRole play marketing

7 Event Coordination and Control - To understand how eventEvent Staffing – Recruitment & management companiesSelection; Training & briefing; Crowd Lectures/ align their capabilities toManagement; Operations & Logistics; Role Play/ deliver customerEvent Evaluation – Tools, Steps and Field visits satisfactionReason for event evaluation.

8 Trade Fairs - Objectives, Importance in Lectures/ Students will getB2B/B2C marketing, Branding and practical exposure to allTrade fairCommunication aspects of trade fair(s)Visit


Recommended Books1 Event Management - Lynn Van Der Wagen, Brenda R. Carlos [Pearson Education]2 Event Planning & Management – Diwakar Sharma [deep & Deep Publication

Pvt. Ltd.]3 Event Management – Dr. Ashutosh Chaturvedi [Global india publications Pvt. Ltd.]

Assessment


Semester : III-ElectiveTitle of the Subject / course : Healthcare MarketingCourse Code :Credits : 4 Duration : 40

Learning objectives:1 To understand trends and opportunities in the health care sector2 Formulate marketing strategy and tactics for the health care sector


ModuleSr. Content Activity* Learning OutcomesNo.1. Introduction & Scope of Health Care Lecture To introduce the students

and Wellness Sector in India. to health care sector2. Introduction to the Health Care Policy Lecture To sensitize students to

of Government of India - Project on any Government policiesJan Aushadhi Stores (JAS), NITI one Government pertaining to health careAayog (National Institute for SchemeTransforming India) Initiatives,National Dialysis Services ProgrammeSehat' (Social Endeavour for Health andTelemedicine)

3. Wellness Sector- Overcoming Lectures/Cases Understanding theChallenges of different stakeholders challenges peculiar to(Users, Providers, Government & wellness sectorEducationists)

4. Market forces and its effect on the Lecture/case To understand varioushealth care and wellness industry- study market forces and itsConsumers & Patients (for different linkages with Healthcaresegments), sectorEconomy & Finance (Affordability andMedical insurance),Information Technology and e-Health(Hospital Information System, E-CRM,Unorganised Health care providers VsOrganised health care providers,Government, Trust and Private healthcare providers,Government Policies,Workforce beyond doctors,

5. „3 Cs and 4 Ps‟ for the health care and Lecture/ Integration of marketingwellness industry. Case study concepts with health care

6.A Analysing the customer: (on various Lecture, Understanding differentparameters like- Project on segments in Healthcare

Sr. Content Activity* Learning OutcomesNo.

Poor Health Status, Younger, Health, healthcare and servicesconscious, High Income, Corporate etc. wellness needs

of any two typesof customers

6.B Customer Retention: Service and Lecture, Understanding CRMwellbeing, Loyalty Plans, Membership Study on any strategies for customerto wellness and health care plans loyalty plan of a

hospital orwellnessprovider

7 Partnering with Insurance Providers: Lecture, Understanding the role ofRole of TPA‟s, Role of other stake Guest lecture IRDA and insuranceholders in Medical Insurance, Role of form health companies in healthcareHospital in Insurance supporting, insurance sectorMedical Insurance Providers, Ethicsand other issues

8 Importance of Corporate tie-ups for Lecture, UnderstandingHealth Care and wellness providing: Visit to a importance of corporateCorporates policies on health and Corporate tie-ups in healthcarewellness , Pricing for Corporates, Hospital sectorMutual benefits to Corporates,Hospitals and Care receivers

9 Role of the General Physician /Family Lecture,Doctors /Neighbourhood Doctor in Project on role ofreferral marketing of healthcare services GP/FD in the

health caresector of India


Recommended Books1. Essentials Of Health Care Marketing- Eric N. Berkowitz - Jones & Bartlett Learning2. Cases In Health Care Marketing - John L. Fortenberry Jr. - Jones & Bartlett Learning3. Heath Care Marketing – Tools And Techniques - John L. Fortenberry Jr. -Jones &

Bartlett Learning4. Wellness Management A Lifestyle Approach for Health, Fitness and Energy - Rajasekhar

Kali Venkata – Notion press5. Health Service Marketing – A Practitioners Guide - Richard K. T. - Springer New York

Assessment


Semester : III-ElectiveTitle of the Subject / course : Distribution and Supply Chain Management

(SCM)Course Code :Credits : 4 Duration : 40

Learning objectives:1. To develop an understanding of the role of distribution and supply chain in marketing and

its importance in creating value to the customer.


ModuleSr.

Content Activity* Learning outcomesNo. Session

No.Strategic issues in Lecture and Case Understanding the 1

1 channel decisions various elements inDiscussion channel decisionsIssues in channel design : 1Resources Vs need for Lecture and Case Understanding of2 control, types of product, Discussion channel designconsumer behaviour,modification of channel.Managing channel 1conflicts – Goal conflict,Role conflict, Lecture and Case To understand Key

3. Communication failure. challenges inDiscussionBuilding strong brands, managing conflictsdemand pull, carrot andstickTypes of channels, Understanding 1Wholesaling, retailing, Lecture and Case different kinds of4. flows in channels of Discussion channels and controldistribution, distribution aspects.analysis and control.Supply chain – 1

5. Objective, Importance Lecture and Case Understanding basicsand Process flows, Bull- Discussion of supply chainwhip effect.Demand forecasting – 2

6 different methods of Lecture and Case To understand how toforecasting ( Time series, Discussion forecast demandmoving averages)Sourcing decisions in Lecture and Case Understanding 2

7 supply chain – In house negotiations andDiscussionVs outsourcing decisions, sourcing decisions

Sr.Content Activity* Learning outcomes

No. SessionNo.

supplier selection –auction and negotiationsThe procurement 2process, sourcing Understanding keyplanning and analysis, Lecture and Case8 issues in managingbenchmarking the supply Discussion supply chains.chain and managingglobal supply chainsTechnology and supply 2chains – 3D printing and

9 its impact, Material Lecturesciences ( Developmentof alternate materials )


Recommended Books1 Logistical Management Donald J Bowersox2 Strategic channel management by Bowersox & Cooper3 Physical Distribution Management Logistical Approach Dr.K.Khanna4 Logistics and Supply Chain Management by Martin Christopher, Pearson5 Sales and Distribution Management by Krishna K Havaldar and Vasant Cavale6 S. L. Gupta: Sales and Distribution Management, Excel books

Assessment


Semester : III-ElectiveTitle of the Subject / course : Tourism MarketingCourse Code :Credits : 4 Duration : 40


To understand the application of marketing concepts to the tourism industry.


ModuleSr. Content Activity* Learning OutcomesNo.1 Introduction to various sectors of the Lectures To understand the

Indian Tourism Industry ( Domestic potential of India for/ International tourists ) such as domestic and foreignmedical tourism, pilgrimage, tourists.wildlife, Tournaments, etc.

2 Segmentation of the tourism market Lectures / Case To understand thein India and positioning as an discussions application of STP inattractive destination for Domestic tourism marketingand Foreign tourists

3 Role of Government in tourism Case study To understand themarketing. discussions and Field application of ecosystemTourism ecosystem such as trained visits concept in tourismguides, reliable public marketingtransportations, availability of hotelrooms of different categories etc. asthe drivers of the tourism industry.

4 Pricing and Promotion strategy : Lectures and case To understand theDifferentiation on the basis of tour discussions interplay between pricingpackages, themes, and pricing on and the totality of serviceperceived value offerings / value

propositions.5 Channel strategy, various Lectures / Cases To understand the role of

franchisees formats such as B2B, channels in tourism.B2C, and C2C.Targeting customers throughexhibitions, promotions (offline andonline), placement in movies etc.

Sr. Content Activity* Learning OutcomesNo.6 A study of some success stories in Lectures / Cases To gain lessons from

Indian tourism – Medical tourism, success stories and try toReligious tourism. extrapolate them to other

sectors in tourism7 Gap analysis in various sectors of Lecture / Assignment Understanding Gaps and

tourism industry SERVQUAL remedial actions inModel service quality in the

tourism industry.


Recommended Books1 Fundamentals of Marketing Stone, Marilyn A. and Desmond, John. (Routledge)2 Marketing Management: Planning Ramaswamy V.S. and Namakumari. S (Macmillan)

& Control3 Tourism Marketing Chaudhary, M (Oxford University Press)

4 Introduction to Travel and Tourism Bennett J. A and Strydom, J.Wilhelm (Juta Education)Marketing

Assessment


Semester : III-ElectiveTitle of the Subject / course : Marketing of Banking & Financial ServicesCourse Code :Credits : 4 Duration : 40

Learning objectivesTo develop an understanding into the concept and practices in the BFS industry


Module

No Content Activity* Learning Outcomes

1 Introduction : Role of banks, Payment Lecture To familiarise studentsBanks and NBFCs in credit supply to with the importance ofIndian businesses and consumers, banking services andDefinition and Principles of Insurance NBFCs

2 Types of customers and their accounts, Lecture and case To understand the roleKYC guidelines of the RBI, non- discussions of customer service andresident accounts, importance of satisfaction in thecustomer service in banks - customer banking industrysatisfaction and delight

Changing expectations and Lecture and case To understand trends in3 perceptions, features of modern discussions modern banking.

banking – emerging trends in banking -e-banking , universal banking, m-banking, payment wallets

4 Banking products – Wholesale Lecture and case To understand thebanking, Retail banking – discussions various bankingpersonal/consumer loans, home loans, productsvehicle loans, educational loans, etc.International banking, bancassurance,credit cards, debit cards, other retailbanking products.

5 CRM in banking services: Loyalty Lecture and case To understand keyprograms, grievance redressal discussions aspects of customermechanisms, priority banking, loyaltytechnological aspects of banking.


6 Marketing of financial services: Lecture and case To develop a betterSpecial features, service marketing discussions understanding ofmix, channels for banking services, various FinancialRole of DSA/DMA in marketing bank Services available inproducts. India.

7 Regulatory framework in Financial Lecture and case Understanding ofServices: Role of SEBI, RBI,AMFI, discussions Compliance issues.IRDA

8 Risk Management: Nature of business Lecture and case Understanding therisks, Types of business risks, Risk discussions nature and managementmitigation, Role of rating agencies of business riskssuch as CRISIL, CARE, etc.


Recommended Books1 Principles & Practices of Banking – IIBF, Macmillan.

2 Bhalla. V.K. – „Management of Financial Services‟ – Anmol, New Delhi.

3 Elements of Banking and Insurance – Jyotsna Sethi, Nishwan Bhatia, PHI Learning.4 Customer Service & Banking Codes and Standards – IIBF, Taxmann.

Assessment



Semester IV

Sr.Common subjects

No.1 Project Management (UA)

FINANCE SPECIALIZATION

Sr. Electives (Any 1)No.Final Project (300 Marks) 1 Commercial Banking

2 Business Analytics3 Venture Capital and Private Equity

SYSTEMS SPECIALIZATION

Sr. Electives (Any 1)No.

Final Project (300 Marks) 1 Strategic Information Technology Management

2 System Applications and Case Study

3 Managing Technology Business and IT ResourceManagement

HRM SPECIALIZATION

Sr. Electives (Any 1)No.Final Project (300 Marks) 1 OD and Change Management

2 Strategic HRM

3 Management of Corporate SocialResponsibility in organizations

OPERATIONS SPECIALIZATION

Sr.Electives (Any 1)No.

Final Project (300 Marks) 1 Operations Applications and Cases2 Strategic Sourcing in Supply Management3 Operations Outsourcing & Offshoring

MARKETING SPECIALIZATION

Sr.Electives (Any 1)No.


Semester IV

Sr.Common subjects

No.1 Project Management (UA)

Final Project (300 Marks) 1 Integrated Marketing Communications2 Business to Business Marketing3 International Marketing4 Trends in Marketing

Programme - Masters in Management Studies Semester - IVCOMMON SUBJECT

Semester : IV CoreTitle of the Subject / Course : Project ManagementCourse Code :Credits : 4 Duration in Hrs. : 40

Learning Objectives

1 To introduce students of Management to concepts of Project2 To apply and evaluate success parameters of cost ,time and quality in project management To

apply various techniques as cpm/pert/earned value analysis and projected financial3 statements4 To enable student to conceive an idea, evaluate it’s feasibility and make it workable.

Finance Management( Capital budgeting, cost of capital,sources ofPrerequisites if any finance), Business Statistics, HRM, Operations ResearchConnections withSubjects in the current orFuture courses

ModuleSr.

Content Activity Learning outcomesNo.Overview of ProjectManagement: Concepts andattributes of Project, Projectlifecycle and stake holders, 6 hrsProject Organization, WBS, Introduce concepts of basics ofScope and priorities, Project Numerical examples1 project management, EvaluateIdentification, Market feasibility and lectures new project proposals, preparewith Moving Average and detailed project report.Exponential smoothing methods,Techno-economic feasibility,Government policy to location,legal aspects, Preparation of DPRProject Planning : Time and cost 9 hrsestimates with AON and AOA

Numerical examples Understand network diagram,2 conventions, Budget estimates, and lectures critical path, concepts ofNetwork analysis, Float analysis, crashing network.crashing concepts6 hrs

Project scheduling and Risk Define risks in project

3 Management: Gantt chart, Numerical examples management, make resourcesplitting and multitasking ,Risks and lectures charts, find probability ofin time estimates, PERT analysis completion of project.


Project Organization : Role and 3 hrsresponsibilities of Projectunderstand organization4 Manager, Team development Lectures structure, flow of authority andmodel, sources of conflicts, responsibilityconflict resolution

Earned value analysis : ‘S’ curve, 3 hrsUnderstand concepts of earned

Cost and schedule performance Numerical examples5 value, prepare revisedindices using network, Revised and lectures estimates of cost and time.estimates of cost and time

Financial analysis: Profitabilityanalysis ,Using NPV, IRR, 6 hr

6 Payback and discounted Payback Numerical examples Evaluate projectperiod, PI. Preparation of and lectures Financially, make projectedprojected statements of Income- statements of proposalexpenditure and balance-sheetComputer applications and

Demonstration3 hr

7 Softwares for Project introduce student to differentlecturesManagement softwares.4 hr

8 Project Management Cases cases, presentation apply all above principles Tocases, students Presentations.

Text books

1 Project Planning estimation and assessment by Prasanna ChandraProject Management : The Managerial Process by Gray and Larson 3E Tata McGraw-

2 Hill3 Quantitative Techniques in Management by N D Vohra

Reference books1 Project Management Managerial Emphasis by Meredith and Mantel

Assessment



Studies Semester - IV

FINANCE (ELECTIVES)

Semester : IV – ElectiveTitle of the Subject / course : Commercial BankingCourse Code :Credits : 4 Duration : 40

Learning Objective

1. To understand the concepts and fundamentals of Commercial Banking,2. To understand the Structure and growth of banking and various services rendered

through commercial banks.

Prerequisites if any Financial Management and Financial Markets andInstitutions, Investment Banking and BSFI.

Connections with Subjects in thecurrent or future courses

Module

Sr. Content Activity Learning OutcomeNo.1. Introduction to Commercial Lecture and Knowledge and understanding of

Banking discussion the history of Indian banking,Banking structure, growth/history banking sector reforms and relatedof Indian banking, banking sector areasreforms.

2. Banking Operations Lecture and Understand basic schemes ofRetail liabilities, retails assets, discussion deposit and credit, dangers ofKYC, ALM and preventive money laundering and usefulnessvigilance. of preventive vigilance

3. Banking products Lecture and Understand types of credits - termFund based and fee based, term discussion loan and working capital and howloan/working capital, appraisal to appraise a credit proposalprocess.

4. Legal Aspects of Banking Lecture and To understand important bankingNegotiable Instrument Act, discussion lawsBanking Regulation Act and RBIcirculars.

5. Rural Banking Lecture and Understand measures takenIndia's agrarian sector and discussion towards financing priority sectorbanking, regional rural banks, schemespriority sector and micro-financedifferentiated banks, financialinclusion.

Sr. Content Activity Learning OutcomeNo.6. Study of Bank financial Lecture and Understand how to evaluate a

statement discussion bank's performanceComponents of Balance Sheet andProfit and Loss Statement,important ratios of bankperformance- CAMEL framework,composition of items contributingto net profit.

7. IRAC Norms / NPA Lecture and Understand intricacies of assetManagement discussion quality deterioration and impact onReasons, impact on banking banksperformance and economy,measures taken to minimize NPA.

8. Risk Management in Banks Lecture and To know the various risks inCredit, market and operational discussion banking operations and tools ofrisks. management of risks

9. Capital Adequacy Norms Lecture and To be aware of significance ofImportance of capital for banks, discussion capital adequacy regulation andBasel I/II/III and CAR. impact on banks

10. Treasury Lecture and Understand foreign exchange andRole and functions of integrated discussion money market operations.treasury.

11. Asset Liability Management Lecture and To understand importance of ALMInterest spread, NIM. discussion and its impact on profitability

12. Regulatory Role of RBI Lecture and To know the role and functions ofFunctions of RBI, role of discussion Central Banks in supervision andmonetary policy, prudential norms. control of commercial banks

13. Retail banking products Lecture and To understand various bankingHousing loan, personal loan, discussion products of retail banksautomobile loan, education loan.

Text Books1 Indian Institute of Bank Management , Advanced Bank Management.2 Vijayraghawan Iyengar, Introduction to Banking.3 Raghu Palat , Retail Banking.

Reference books1 Bharati V Pathak , The Indian Financial System.2 Shri. S K Das, Tits Bits of General Banking.3 Shri. S K Das , Tits Bits of General Advances and Financial Services.4 Sukhvinder Mishra , Banking Law and Practice.5 Indian Institute of Banking and Finance, Legal aspects of Banking Operations.

Assessment


Semester : IV – ElectiveTitle of the Subject / : Business AnalyticscourseCourse Code :Credits : 4 Duration : 40

Learning Objectives

1 To gain understanding of relevant statistical tools applicable for Business Analytics.2 To learn data mining techniques using Excel and R.3 To evaluate various models of Business Analytics.

Prerequisites if any Knowledge of Statistics and MS ExcelConnection with subjects in the current or Financial ModellingFuture courses

Module

Sr Content Activity Learning outcomesNo1 Introduction to Analytics Classroom Basic understanding of

Meaning, application areas of business discussion business analyticsanalytics, techniques of analytics.

2 Statistics for Business Analytics Discussion and Ability to apply variousCentral tendencies and dispersion, central, practical using statistical tools andlimit theorem, sampling distribution, software techniques in thehypothesis testing, simple linear process of businessregression, categorical data analysis, analyticsanalysis of variance (ANOVA), non-parametric tests.

3 Advanced Excel Proficiency Discussion and Use of advanced ExcelDescribing Numeric Data, Pivot Table practical on functionsAnalysis, Linear Regression, Comparing MS excelTwo Sample Variances, Comparing TwoSample Means, Pair T Test, One WayANOVA, Two Way ANOVA, GeneratingRandom Numbers, Rank and Percentile,Histogram Procedure, ExponentialSmoothing and Moving Average,Sampling, Covariance and Correlation,Goal Seek and Solver.

4 Understanding R Discussion and To understand use of RUsing R Studio, working with data in R, practical casesR procedures. on R

5 Data Mining using Decision Tree Discussion and Data mining techniquesIntroduction to decision trees, model practical using using Rdesign and data audit, demo of decision softwaretree development, algorithm behinddecision tree and other decision tree.

Sr Content Activity Learning outcomesNo6 Data Mining using clustering in R Discussion and Data mining techniques

Understanding cluster analysis using R, practical using using Rclustering as strategy, hierarchical R softwareclustering, non-hierarchical clustering - Kmeans clustering, variants of hierarchicalclustering, different distance and linkagefunctions.

7 Time Series Forecasting Discussion and Data mining techniquesTime series vs causal models moving practical using using Raverages, exponential smoothing, trend, softwareseasonality, cyclicity causal modellingusing linear regression forecast accuracy.

8 Predictive Modelling – Logistic Discussion and Evaluation of modelsRegression using R practical usingData import and sanity check, development R Softwareand validation, important categoricalvariable selection, important numericvariable selection, indicator variablecreation, stepwise regression, dealing withmulticollinearity, logistic regression scoreand probability, KS calculation, coefficientstability check, iterate for final model.

9 Overview of Big Data and Hadoop Classroom Understand tools ofBig data and Hadoop and concept, discussion business analyticsapplication, cloud computing, generators ofbig-data.

10 Data Analysis and Applications Classroom Ability to applyCredit risk analytics, fraud risk analytics, discussion business analytic toolsfinancial services marketing analytics.

Text Books

1 Laursen & Thorlund, Business analytics for managers.2 Balram Krishnan , Business analytics: concepts and theories.3 R N Prasad and Seema Acharya , Fundamentals of business analytics.

Reference Books

1 Thomas W Miller , Modelling techniques in predictive analytics2 Lander ,R for everyone: advanced analytics and graphics3 Evans ,Business analytics

Assessment


Semester : IV – ElectiveTitle of the Subject / : Venture Capital and Private EquitycourseCourse Code :Credits : 4 Duration : 40

Learning Objectives

1 To develop general understanding of the venture capital and private equity industry globally and the various players involved.

2 Provide an understanding of the private equity investment process starting from fund raising to exiting.

3 Develop analytical valuation and deal structuring techniques used in venture capital and buyouts.

4 To prepare students for future jobs in VCPE and related industries.

Prerequisites if any Financial ManagementConnection with subjects in the Project and Infra Finance, Mergers andcurrent or Future courses Acquisitions and Investment Banking.

Module

Sr. Content Activity Learning outcomesNo1 Introduction and Overview of Classroom Understanding of private equity

Venture Capital and Private Equity. discussions processOverview and history of venture capitalindustry,evolution of private equity industry andventure capital industry, how to chooseand approach a venture capitalist,structure and terms of venture capitaland private equity firms.

2 Process of Venture Capital and Classroom Understanding how corporatesPrivate Equity Funding discussions invest in a new private equityVenture capital cycle and private equity andprocess. explanation

3 Investment Selection, Fund Raising Numerical Awareness of the currentChallenges solving and investing patterns, problems andSources of capital, alternative forms of classroom issues faced by industries andfund raising and fundraising process and discussions PE investorsfallacies.

4 Valuation Methods and Techniques Numerical Understand financial valuationDeal valuation and deal terms. and methods and strategies and the

classroom impact of dilutiondiscussions

5 Structuring Term Sheets Classroom Integrating the valuation withEnvironmental factors surrounding term discussions term sheetsheets, selected critical elements in andventure term sheets. explanation

Sr. Content Activity Learning outcomesNo

6 Document and Typical Investment Classroom Understanding documents andConditions discussion critical pointers to due diligenceDue diligence procedures.

7 Exit Strategies for Multiple Classroom Understanding strategies madeStakeholders discussion to negotiate and exit the fundConsider liquidity events such as IPO, andmergers, explanationlater stage financing, includingmezzanine financing and buy-outs.

8 Regulation of PE Funds Classroom Understanding PE fundsSEBI Alternative Investment Funds discussion regulation(AIF) Regulations. and

explanation9 Tax Aspect of PE Investment Classroom Overview of taxation aspects

Section 10(23FB) of Income Tax Act, discussion while choosing PE as an1961 and investment alternativeSection 10(47) of Income Tax Act, 1961 explanationIncome types, Securities TransactionTax, Dividend Distribution Tax, STCG,LTCG,Taxation of Non Residents.

10 Private Equity Investments in Classroom To know the trends of the PEDeveloping Markets discussion funding in the developing

economies11 Private Equity, Corporate Classroom Importance of ethics and value

Governance and Ethics discussion systemBoard members duty to shareholders,composition and roles of the board ofdirectors in the private company.

Text Book1 T Satyanarayan Chary , Venture Capital concepts & Applications2 Vandana Pawar , Venture Capital Funding Global And Indian Experiences.3 Stephen Bloomfield , Venture Capital Funding

Reference Book1 Josh Lerner, Felda Hardymon and Ann Leamon, Venture Capital and Private Equity: A

Casebook.2 Robert Finkel , The Masters of Private Equity and Venture Capital.3 Joseph. W. Bartlett , Fundamentals of Venture Capital

AssessmentInternal 40 %Semester end 60%

http://www.amazon.com/s/ref=dp_byline_sr_book_3?ie=UTF8&text=Ann+Leamon&search-alias=books&field-author=Ann+Leamon&sort=relevancerank

http://www.amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&text=Josh+Lerner&search-alias=books&field-author=Josh+Lerner&sort=relevancerank



SYSTEM (ELECTIVES)

Semester : III ElectiveTitle of the Subject / course : Strategic Information Technology ManagementCourse Code :Credits : 4 Duration : 40

Learning Objectives1 To understand the strategic use of Information Technology for Competitive Advantage2 To understand Emerging trends of information technology to devise organization /business

strategy

Prerequisites if anyBasic understanding of Strategic Information TechnologyManagementWill connect conceptual framework to Role of Information

Connections with Subjects in systems in organization, Some key concepts related tothe current or Future strategy such as value chain, five forces, informationcourses asymmetry, emerging trends in IT to devise organization

/business strategy

Module

Sr. Content Activity Learning outcomesNo.Information Technology and CompetitiveAdvantage–• Role of Information systems inorganization, Some key concepts related tostrategy such as value chain, five forces,information asymmetry and TechnologyInvestment

1 • Information Technology vs. Information Lecturesystems• Two different approaches for gainingCompetitive Advantages-MarketBased Approach and Resource BasedApproach• Strategic Role of IT in gaining CompetitiveAdvantagesERP systems, Business Processes and IT• Meaning and definition, introduction of

2 Business Process, Organizational processes Lecture &and Information systems cases• Use of ERP in Business Process• Business Process Reengineering,

3 Using Information for Decision Making Lecture• How organization leverage

Sr. Content ActivityLearning outcomesNo.

data/information for competitive advantage• Importance of database, data warehouse,Data mining , and Business Intelligence,How they can be used as part of anorganization strategy for CompetitiveAdvantageResearch on Internet use Lecture and4 • Marketing Online- Online Advertising, casesSocial Media and digital MarketingTechnology TrendsEmerging trends of information technologyto device business strategic,• Web related technologies, web media, how Lecture and5 to use world wide web for business and casesmarketing purpose• Mobile technology impact of mobiletechnologies on business and mobile strategyfor a businessCreating a Technology Strategy

6 • Developing an IT Strategy Lecture &• Writing your own strategy- Develop your Casesweb, web media and mobile strategy


Text books

1

2

3

Strategic Management of Information Systems by Keri Pearlson and Carol SaundersStrategic Management Of Technology & Innovation by Robert Burgelman, Clayton Christensen, Steven WheelwrightWork-study by ILO

Reference books

1

2

3

Strategic Management and Information Systems: An Integrated Approach by Wendy RobsonA Guide to Expert Systems by Donald Waterman

Strategic Technology Management by Betz

Assessment

Internal 40%

Semester end 60%

Semester : III ElectiveTitle of the Subject / course : System Applications and Case StudyCourse Code :Credits : 4 Duration : 40

Learning Objectives

1 To understand the Importance , scope and need of case study and applications areas of information technology/information system for business

2 To have the practical applications areas of information technology &Information System across the various functions and sectors of the industry

Prerequisites if any Basic understanding of System Applications and Case StudyConnections with Subjects in Will connect conceptual framework to Importance , scopethe current or Future and need of case study and applications areas of informationcourses technology and Information systems for business

ModuleS

Content Activity Learning outcomesNoImportance , scope and need of case study and

1 applications areas of information technology Lectureand information systems for business .Applications areas of information technology& information System across the variousfunctions of management i.e Marketing,

2 Finance, Human Resource, Manufacturing and Lecture &Operations, Supply Chain Management, casesLogistic, Customer Relationship Managementand also as per various different functions ofthe organizationsApplications areas of informationtechnology&Information System across thevarious sectors of the industry.ManufacturingPharmaceuticals and Fine ChemicalsChemicals & Petro - chemicalsFMCG – home appliances, Food processing,

3 Dairy and dairy products LectureMills - paper, pulp, board, textile,Leather - Tanning of leather to making offinished goods,Agricultural Products – grains, jute, cotton, oilseeds, plantation of vegetables, fruits,Heavy industries - automobiles, aircraft, shipbuilding & maintenance, cranes,Constructions – bridges, dams, roads,

SContent Activity Learning outcomesNoPower industries – thermal, nuclear, hydropower stations,Merchandising, stockiest, Trading, etc.Insurance, Banking and Finance,Service industry – Hospitals, hotels, Traveland Tourism, transport,Film – manufacturing, distribution, productionunits, laboratories, editing, exhibitors,Gem & Jewelry – Import of raw export offinished diamond, artificial diamonds, gemsand stones,Government - Ministries, Departments like Lecture4 defense, police, RTO, passport, visa, customs, and casescentral excise, railways, and the IT industryCase study and presentations of information Lecture5 technology and Information system across the and casesfunction and sectors of industries

Text books

1 System Analysis & Design by Dennis and Roth published by Wiley

2 Work-study by ILO

Reference books

1 System Analysis and Design by Kendall and Kendall published by Pearson

2 Analysis and Design of Information Systems by Rajaraman published by PHI

3 System Analysis & Design by Whitten & Bentley

4 Analysis and Design of Information Systems by Senn published by TMH

Assessment

Internal 40%

Semester end 60%

Semester : III ElectiveTitle of the Subject / course : Managing Technology Business &

IT Resource ManagementCourse Code :Credits : 4 Duration : 40

Learning Objectives

1 To understand the Need and Significance of IT resource management2 Understand applications of Determining IT and Information System’s Resource

Needs and Business3 IT &Information Systems resources Implementation and Acceptance

Prerequisites if any Basic understanding of IT Resource ManagementConnections with Will connect conceptual framework to Need andSubjects in the current or Significance of IT resource management & BusinessFuture courses

ModuleS Content Activity Learning

No outcomesOverview of the IT/ITES/Telecom and related

1 businesses in India and the world – segments of Lecturethese industries , growth, forecasts, trends, keyplayers, reasons for their success etcChallenges for these businesses in the domesticand international markets such as BusinessDevelopment, Technology Obsolescence, Pricing,Set up & Infrastructure Costs, Talent management Lecture &, Licensing costs & Intellectual property rights,2 cases and classMergers and Acquisitions , Customer Contract researchManagement and SLAs , managing Innovation ,legal issues, Visa’s, Foreign Soil issues, SpecialIncentives and schemes such as the ExportProcessing Zones etcStudy of various business models including

3 onsite/off shoring, e-commerce, e-business, m – Lecturecommerce and pure play ‘e’ and ‘m’ models.Introduction to IT and Information SystemResource ManagementEvolution of IT and Information System ResourceManagement (Software, Hardware, Database, Lecture and4 Networking, and communications technology, caseshuman resource etc) for Planning andImplementation of information technology andtechnology base system across the functions andsectors of the industries.

SContent Activity

Learning

No outcomesDetermining IT and Information System’s Lectures,Resource Needs: Needs Analysis, planning5 Research and,System Cost Justifying and Investments, CasesAutomation and Artificial IntelligenceEffective use of IT & Information Systems

6 resources Implementation and Acceptance, Lecturesmaintenance for productivityIT & Information Systems Resource its relevance Lectures,to Human resource management & Business,7 Research andOutsourcing challenges of Internal Functions – Casesthe what, Why and How

Case Studies of successful and unsuccessful Group and8 Individualtechnology companies assignments

Text books

1 Managing the IT Resource: Leadership in the Information Age by Luftman published by Pearson

2 Work-study by ILO

Reference books

1 Managing IT Infrastructure – TMI

2 A Guide to PMBoK- Project Management Institute

Assessment

Internal 40%

Semester end 60%



HRM (ELECTIVES)

Semester : IV – ElectiveTitle of the Subject / course : OD and Change ManagementCourse Code :Credits : 4 Duration : 40

Learning Objectives

1 Basics of Change Management2 Understanding OD Approaches and Models3 Understanding Organizational Development – Diagnostics4 Different Strategies, Approaches and Models5 Trends in OD and Change Management


ModuleSr.

Content Activity Learning outcomesNo.Process of Change –The Process of Change, Creativity &Innovation: Organizational Change.Definition & Key Dimensions, Factors Case Study/

1 that Promote Change, Creativity & Role-play/ Understand the process ofInnovation, Theories of Innovation Group change in detailand Levels & Types of Innovation, DiscussionThe age of Creativity, Creativity &National prosperity, CreativeIndustries & potential for growthThe Internal Environment –Orchestrating Structure, Systems andResources;The Balanced Score Card – ValueCreation and Performance Case Study/ Impact of change onmanagement. internal environment and

Role-play/2 Organizational Structure – work management of the internalGroupspecifications, departmentalization, environment to make itDiscussionchain of command, span of control, conducive to changecentralization and decentralization,Formalization. Situational factors–Corporate Strategy, OrganizationalSize and Environmental uncertainty.

Structural forms – Traditional andcontemporary forms. Organizing forchange, creativity and innovation -Goal Setting and reward Systems.Evaluation. Resources – Sufficientresourcing. Systems ofCommunication.Organizational culture, DifferentPerspectives of Organizational culture,Can we manage Organizationalculture? Culture as an importantingredient of Organizational Case Study/ Understanding the role of

3 Creativity. Role-play/ organizational culture andNorms that promote Creativity and Drama/ Group its impact on changeInnovation, Norms that promote Discussion managementImplementation.Principles of creativity andinnovation. Do strong, cohesivecultures hinder innovation?Definitions, underlying assumptions Case Study/

4 and values of Organization Role-play/ Introduction to the conceptDevelopment Drama/ Group of OD

DiscussionApproaches to OD - Systems Case Study/ Study of different

5 Approach, Action Research Role-play/ approaches to ODDrama/ Group

DiscussionOrganization Diagnosis & DiagnosticData Collection & Analysis including Understanding diagnosis,Climate Case Study/ different diagnostic modelsUnderstanding Organizational Roles

Role-play/ and methods of data6 Intervention theories and Drama/ Group collection and analysismethods – Discussion Study of different types ofOD interventions

Monitoring Change in Organizations Case Study/

7 Fundamentals of monitoring change, Role-play/ Introduction to methods ofsteps of measuring change, Drama/ Group monitoring changemethodologies for measuring change DiscussionLatest trends in OD and Change Case Study/

8 Management Role-play/ Study of latest trends in ODDrama/ Group and change management

Discussion9 Case studies and Presentations

Text BooksCummings, Thomas G, Worley, Christopher G. Essentials of Organizational

1 Development and ChangeOrganisational Change and Development – Dipak Kumar Bhattacharya –

2 Oxford Publications

Reference Books1 Organizational Development – French & Bell2 Change Management by Andrew Pettigrew and Richard Whipp Infinity Books

Assessment


Semester : IV-ElectiveTitle of the Subject / : Strategic HRM with Global PerspectivecourseCourse Code :Credits : Duration in :

Hrs.

Learning Objectives

1 To learn the basics of HR strategy formulation and implementation in domestic as well as international scenario, talent management and competency based HRM


ModuleS. Content Activity Learning OutcomeNo.1 Strategic Human Resource Management Case Learning the basics of

Introduction, Strategic HRM- Definition , Strategic HRMStudy/RoleAims, Approaches, Challenges. Role of Play/GroupHR as a Strategic Partner in an DiscussionsOrganisation2 HR Strategies: Introduction to HR

Definition, Types of HR Strategies, strategiesCriteria for an Effective HR Strategy, CaseFormulation of HR Strategies, Conducting Study/Rolea Strategic Review, Implementing HR Play/GroupStrategies DiscussionsImpact on Organizational Performance,Strategic role of Top Management,Strategic role of Line Management

3 Talent Management Introduction to talentCareer Planning and Succession Planning: managementEvolution of Careers, Career PlanningPerspectives Organization-Centered CareerPlanning, Individual- Centered Career CasePlanning Study/RoleSuccession Planning: Definition and Play/GroupApproaches, Elements of Succession DiscussionsPlanning, Relationship between CareerPlanning and Succession Planning,Challenges of Succession Planning, GlobalPractices in Career and SuccessionPlanning

S.Content Activity Learning OutcomeNo.

4 Competency and Potential Learning basics ofDevelopment: competencies andCompetencies defined and types of competency based HRCompetencies, Difference between practicesCompetency and Potential, Potential CaseDevelopment, Difference of Competencies Study/Rolefrom Skills and Knowledge, Integrated HR Play/GroupPractices through Competency DiscussionsDevelopment, Benefits from Competency-Based HR Practices, Outcomes forEmployees’Development, Developing aSkill Matrix, Retention Strategies

5 Strategies for Improving Organizational Learning Strategies forEffectiveness Improving OrganizationalStrategies for improving Organizational EffectivenessEffectivenessStrategies of Organizational CaseTransformations-Cross border HR issues Study/Rolein Mergers & Acquisitions and the role of Play/GroupHR DiscussionsStrategies for Culture Management,Strategies for Developing LearningOrganizationsEmployee Engagement Strategies

6 Global Dimensions of HR Strategies Introduction to HRHR Strategies in International Context, strategies in internationalconverting Global Presence into Global contextCompetitive AdvantageSelection & Staffing of InternationalEmployeesDeveloping Cross Cultural SensitivityTraining & Development of International CaseStaff Study/RoleCompensation Approaches & Issues Play/GroupPerformance Management in International DiscussionsOrganizationsInternational Industrial Relations,Legislation and the internationalworkforce, International Labor StandardsExpatriation & RepatriationEmerging Trends in International LaborMarkets

7 Case Studies and Presentations. CaseStudy/RolePlay/GroupDiscussions

Text books

1 Strategic Human Resource Management by Jeffrey Mello, Thomson South Western

Reference books1 Strategic Human Resource Management by tanuja Agarwala,Oxford Publications

2 International Human Resource Management by Peter j Dowling, Device Welch, 4th

Edition.


Semester : IV-ElectiveTitle of the Subject / : Management of Corporate Social Responsibility incourse organizationsCourse Code :Credits : 4 Duration in : 40

Hrs.

Learning Objectives

According to Companies Act, 2013, at least 2% of a company’s average net profit of immediately preceding three financial years has to be spent on CSR activity. However, this expense is subject to compliances of the guidelines prescribed under company law. CSR professionals with sound knowledge only can help companies benefit from the

1 expenditure and provide a detailed analysis of spending and the impact it is creating on the targeted beneficiary as well as the bottom line of the company.

This course work will enable professionals to manage and drive CSR in their respective organizations.

Prerequisites if anyConnections with Subjects in

Corporate Social Responsibility – Semester II the current or Future courses

Module


Definitions, Concepts andInternational Frameworks ofCSR Case Study/Role Basic Concepts of CSRDefinitions and meanings of1 Play/Group and its relevance to theCorporate Social Responsibility, Discussions organizationBusiness at the bottom of thepyramid, International frameworksof CSRHistory and evolution of CSR(International and Indian)History and evolution of CSR(International Generic) History and evolution ofHistory and Evolution of CSR Case Study/Role

CSR in the international2 (Indian History - Detailed) – from Play/Group arena as well as Indianphilanthropy to public-private- Discussions contextpeople partnershipsEvolution of Indian CSRframework (Pre Companies Act2013)

3 Issues in Indian Economy and Case Study/Role Knowledge about keySocial Development | Play/Group economic and social


Government Expectations, Roles Discussions issues in Indiaand Responsibilities Introductory knowledgeIssues of poverty, unemployment, about CSR initiatives byunskilled labour, sanitation, govt. and NGOsimmigration to urban areas andeconomic and social divide.Key international CSR initiatives ofgovernmental or intergovernmentalbodiesCSR and Companies Act 2013Detailed reading, analysis andinterpretation of Section 135 and Case Study/Role Detailed knowledge about

4 Schedule VII of the Companies Act Play/Group provisions for CSR in the2013 as well as the provisions of Discussions Companies Act 2013the Companies (Corporate SocialResponsibility Policy) Rules, 2014Preparation of CSR Policy |Process of Policy FormulationConstitution of CSR committee asper legal guidelines | Conducting Case Study/RoleCSR Assessment | Preparing CSR Introduction to the process5 Play/Groupstrategy framework| Tools, of CSR policy preparationDiscussionstechnical guidance and standards tobe used for policy formulation |Determining the implementationmechanismImplementation of CSR Policy |Project and Programme ModeOperationalizing the institutionalmechanism | Different modes of Case Study/Role Detailed knowledge of

implementing the CSR strategy | methods of6 Play/GroupDecision making criteria |Due implementation of CSRDiscussionsdiligence of implementation partner Policy| Project development and approval| Finalizing the arrangement withthe implementation agencyMonitoring Mechanism andTools | Social Impact Assessment| Evaluation (Concurrent andFinal Evaluation)Determining mid-course Case Study/Role Introduction to various

corrections | Recommendations for tools for monitoring and7 Play/Groupfuture project designs | Identifying evaluation of CSRDiscussionsmethods for conducting the impact programmesassessment | Identifying the skillsset required for the impactmeasurement team | Tools,technical guidance and standards to


be used (London BenchmarkingGroup(LBG) model • Social returnon investments (SROI), The SROInetwork • Global impact investingnetwork (GIIN) • Accountability -:AA 1000, Institute of Social andEthical Accountability • ISO26000: social responsibility •Public consultation guidelines ofGovernment of India)CSR AuditThe inclusion of all significantstakeholder groups in the auditingprocess | Diversity in individual Case Study/Role

Detailed knowledge of8 perceptions of CSR | The Play/Group conducting a CSR Auditshortcomings of the ‘tick-box’ Discussionsapproach to auditing CSR |Development of CSR StakeholdermatrixReporting FrameworkImportance of reporting | G3guidelines for CSR | SEBI directive Case Study/Role

Detailed knowledge of9 on ESG disclosure (if applicable) | Play/Group preparing CSR reportsRBI guidelines on CSR, sustainable Discussionsdevelopment and nonfinancialreportingBrand Building and CorporateImage Case Study/Role Introduction to brandingBrand differentiation | Corporate10 Play/Group and using it as a tool toReputation | Corporate Social Discussions promote CSRMarketing |Branding as a tool forCSRRole of Civil Society | Role of Case Study/Role Introduction to role ofSocial Entrepreneurs | Role of11 Play/Group citizens, banks etc. in theSupply Chain | Role of Discussions implementation of CSRbanking/InvestorsCorporate Governance and CSRDefinition of CorporateGovernance | Scope and benefits |Principles of Corporate Governance Case Study/Role| Governance Metrics International Introduction to Corporate12 Play/Group(GMI) | World Bank and G7 governanceDiscussionsResponse | Government asShareholder: The InstitutionalInvestor as Proxy for the PublicInterestSustainable Development Case Study/Role Introduction to

13 Concept of sustainable Play/Group sustainability and


development | Preparing Discussions preparation ofSustainability Report sustainability report

Text books

1 Corporate Social Responsibility: Concepts and Cases : the Indian Experience By C. V. Baxi, Ajit Prasad

2 Handbook of Corporate Social Responsibility in India: PWC and CII

Reference books1 Key Concepts in Corporate Social Responsibility By Suzanne Benn, Dianne Bolton – Sage

Publications

2 Corporate Social Responsibility, Entrepreneurship, and Innovation By Kenneth Amaeshi, Paul Nnodim, Osuji Onyeka - Routledge

3 Corporate Social Responsibility and Sustainable Development in Emerging ...edited by Dhirendra K. Vajpeyi, Roopinder Oberoi – Lexington Books

4 Empowering Organizations through Corporate Social Responsibility edited by Wolf, Ruth, Thoedora Issa and monica Thiel – IGI Global

5 Corporate Governance, 5th Edition By Robert A. G. Monks, Nell Minow - Wiley6 Corporate Social Responsibility An Implementation Guide for Business By Paul Hohnen –

International Institute for Sustainable Development

7 Corporate social responsibility Audit: from theory to practice By R Morimoto, J Ash& C Hope – University of Cambridge




OPERATIONS (ELECTIVES)

Semester : III ElectivesTitle of the Subject / course : Operations Applications and CasesCourse Code :Credits : 4 Duration : 40Learning Objectives

To enable a student to understand the complex processes and operations of product &1 service industry

To apply various techniques, tools & practices in different situations to design & execute2 system in best manner

To develop a model as an extension from academic to practical complex real life3 situation.

Prerequisites if any Statistics for Management, Operations Management,Operations Research, Cost & Management accounting,Financial Management

Connections with Subjects inProject Managementthe current or Future courses

Module


Application of Operations Management in Complex Lecture,1 examples onsituations, Resource planning, Process analysis review Excel, cases

2 Applications in production & retail sector, practical examples of MRP-I & II on Excel

3 Applications related with workforce, examples of aggregate planning on ExcelApplications related with plant, investment,

4 replacement &maintenance, Robotic process and financial evaluation, optimum period of replacement on excel

5 Application of learning in tendering &bidding, cost aspects, examples on excel

6 Uses in insurance, BPO/KPO, entertainment, production, etc.

Text books

Reference books1 Chase & Jacob2 Gaither3 Samson & Singh4. L C JhambAssessmentInternal 40%Semester end 60%

Semester : III ElectivesTitle of the Subject / course : Strategic Sourcing in Supply ManagementCourse Code :Credits : 4 Duration : 40

Learning Objectives1 Introduce various parameters required to develop and implement a procurement strategy

that aligns with the overall competitive strategy of the organization.

2 Provide knowledge to understand how Strategic sourcing enhances efficiency and value, ultimately impacting the profitability of the entire organization.

3 Familiarize with concepts of ethical and contractual risk management, sustainability, and legal issues faced by purchasing and supply chain managers.

Prerequisites if any Materials ManagementConnections with Subjects inthe current or Future courses


Introduction to purchasing and supplychain managementA new competitive environment, WhyPurchasing Important.

1 Purchasing and supply Management, Lecture and Basic understanding ofSupply chains and value chains discussion. PurchasingEnablers of purchase ad supply chainmanagementEvolution of Purchasing and supplymanagement.Purchasing and supply processObjectives –Supply continuity, Sourcingprocess efficiency and effectivenessDevelop Supply base management, Lecture and Development of Basic2 Develop aligned goals with internal stake discussion. purchasing strategiesholdersDeveloping purchasing strategies thatsupport organizational goals andobjectives.Strategic Supply Management- Rolesand ResponsibilitiesSpend analysis, Demand management andspecifications / SOW’s Understanding aboutCategory Management and supplier Lecture and3 pattern of spending andevaluation / selection discussion. costingContract Management(Purchase andService), Cost Management, Managing theprocure to pay processSupplier relationship Management.


Improving Procure to pay processForecast and plan requirement, Needsclarification, Purchase requisitioning ofwork.Travelling purchase requisitions / Barcodes, Forecast and customer orders.


4 Reorder point system, Stock checks, Cross purchase cycle fromdiscussion.functional sourcing teams. requisition to paymentSupplier identification andselection,Bidding or Negotiations, Requestfor quotations.Specifications or Blueprints, EvaluateSuppliers.International procurement-Imports.a) International commercial terms.b) Import procedures and documentation.c) Categories of importers. Lecture withd) Identification of foreign sources. display of Basic introduction toe) Payment terms including Letter of relevant importscredit. documentsf) Types of L/Cs.g) Custom tariffh) Custom clearance.i) Bill of Lading and other documentsPurchase order preparationPurchase order, Blanket purchase order,and Material purchase releaseReceipt and inspection, Material packing

5 slip, Bill of Lading Lecture and Understanding of typesReceiving Discrepancy report, Invoice discussion. of purchase orderssettlement and paymentRecord Maintenance, Continuouslymeasure and Manage supplier performanceReengineering the procure to pay processTypes of PurchasesRaw material, Semi finished goods,components, support items, Services, andCapital equipment.Transportation and third-party purchasing,Online requisitioning systems. Understanding aboutProcurement cards issued to users, Lecture and6 classification aboutElectronic purchasing commerce through discussion. various types of items.internetLong term purchase agreements, Onlineordering system to suppliersPurchasing process redesign, Onlineordering through electronic catalogue.


Purchasing and Supply chainOrganizationOrganization structure, Location ofauthority, Centralized or Decentralizedstructure, Understanding ofDrivers, advantages of Centralized or

Lecture andorganization stricture

7 Decentralized structure. and link betweendiscussion.Reporting of Purchasing positions and purchase and supplyFactors affecting Purchasing position. chain function.Scope and Job Tasks of Purchasing /Supply Management Report.Separating Strategic and OperationalPurchasing.Supplier Evaluation and SelectionIdentify Potential Supply Sources, Use ofpreferred Suppliers.


8 Key supplier evolution Criteria. Supplier evolution anddiscussion.Developing a Supplier Evaluation and selection.Selection Survey, Tools and approaches.

Purchasing Analysis: Tools andTechniquesProject management, Learning Curve Understanding ofAnalysis, Value Analysis/Value Lecture and9 Tools used inEngineering. discussion. Purchasing.Quantity Discount Analysis, ProcessMapping.

Worldwide SourcingOverview, Why source Worldwide,Barriers to Worldwide sourcing Understanding ofDeveloping worldwide sourcing Lecture and10 worldwide sourcingprogramme. discussion. with currency impact.Cost associated with internationalpurchasing, Managing Currency Risks.

Strategic Cost ManagementA structured Approach to cost Reduction. Understanding ofPrice Analysis, Cost analysis techniques Lecture and11 costing and reductionTotal cost ownership, Collaborative discussion. of cost.Approaches to cost management.

NegotiationThe Negotiation Framework in supply

12 Management, Negotiation Planning. Lecture and UnderstandingPower in Negotiation, Negotiation Tactics, discussion. NegotiationWin-Win Negotiation.

International negotiation, The Impact of


Electronic Media on NegotiationLegal aspects and Ethics in purchasingLegal authority and personal liability of thepurchasing manager Lecture and Understanding ethics13 Contract Law, The uniform commercial discussion. in PURCHASING.code, Patents and Intellectual propertyAntitrust and unfair trade practice laws,Laws affecting Global purchasing

Text books

1 Sourcing and Supply chain Management Handfield , Monczka , Giunipero ,Patterson

Procurement Principles and Peter Baily, David Farmer, Barry2 Management Crocker, David Jessop, and David Jones

3 Strategic Sourcing V V Sople

Reference books

1 Procurement Principles and Peter Baily, David Farmer, BarryManagement Crocker

2 Strategic Procurement Caroline Booth


Semester : III ElectivesTitle of the Subject / course : Operations Outsourcing and OffshoringCourse Code :Credits : 4 Duration : 40

Learning Objectives1 To understand the size & extent of Outsourcing & Offshoring2 To know the risks & benefits of Outsourcing & Offshoring3 To understand the decision making process for Outsourcing & Offshoring4 Financial Evaluations for the Outsourcing & Offshoring5 Non-financial Evaluations for the Outsourcing & Offshoring

Prerequisites if any Operations Management, Service OperationsManagement

Connections with Subjects in theProject Managementcurrent or Future courses

ModuleContent Activity Learning outcomesOutsourcinga) Introductionb) Concept

Lecture with Understanding Outsourcing1 c) Goals and Objectives discussion conceptd) Sourcing , Outsourcing versus

subcontractinge) Capacity, capabilityImportance of Outsourcing

Lecture witha) Cost Understanding Importance to

2 discussion onb) Benefits the Organizationexamplesc) ChallengesFactors driving Outsourcinga) Scale of production or serviceb) In house productivityc) Core/non core activities Discussiond) Efficiency with

Learning about important3 e) Technology examples& factors in Outsourcingf) Lack of expertise numerical

g) Frequency of activity problemsh) Environmenti) Financial Analysisj) Non-Financial AnalysisImplementation of Outsourcinga) Cost Analysis Lecture withb) Negotiation

examples & How to implement

4 c) Contract numerical Outsourcingd) Network analysis for problemsimplementatione) Execution of activities

Content Activity Learning outcomesOutsourcing Benefitsa) Costb) Capital Investment Lecture withc) Manpower

numerical Understanding of financial as5 d) Access to Expertise examples & well as non-financial benefitse) Economies of scale discussionf) Technologyg) Qualityh) Pooling effect of variabilityOutsourcing Challengesa) Contract riskb) Outsource Firm Risk Risks pertaining toc) Pricing risk Lecture with6 Outsourcing & mitigation ofd) Risk of creating Competitors discussion those riskse) Information Privacy Riskf) Firm Specific Riskg) Organizational Identity riskOffshoring Basic understanding ofa) Definition7 Lecture Offshoring with respect tob) Concept Indiac) Importance for IndiaActivities Offshoreda) Professional Judgementb) Communication Oriented

Lecture withLearning about processes

8 c) Back-office transaction which are normally offshoreddiscussionProcess to Indiad) Manufacturinge) ServicesQuantification of Offshoring Financial impact for

9 a) India specific Lecture organization as well as forb) Opportunities IndiaOffshoring Cost Issuesa) Employeesb) Transportationc) Perks

Lecture with Learning about costs related10 d) Security discussion to Offshoringe) Utilitiesf) Training expensesg) Tax ratesh) Communication expensesOffshoring Non Cost Issuesa) Qualityb) Job statusc) Productivity

Lecture with Learning about non-cost11 d) Response time discussion issues of Offshoringe) Communicationf) Knowledgeg) Cultural bias

h) Distance

Content Activity Learning outcomesEthics of Offshoringa) Profitabilityb) Exploitation Lecture with Ethical issues facing the12 c) Employment discussion Offshoringd) Political relationshipe) Trade disputesf) International disputesImplementation of OffshoringOperations Lecture with Issues related to13 a) Change of working style discussion implementationb) Change of priorityc) Capital intensive

Text books123

Reference books

1 Multinational Firms in the World Economy Barba Navaretti, G. and A. J.Venables

2 Successful Service Operations Management Metters, King-Metters, Pullman andWalton



Semester - IV

MARKETING (ELECTIVES)

Semester : IV-ElectiveTitle of the Subject / course : Integrated Marketing CommunicationsCourse Code :Credits : 4 Duration : 40

Learning objectivesTo understand how key elements of IMC i.e. Advertising, Public Relations, Sales Promotion, Direct Marketing are integrated.


ModuleNo. Content Activity* Learning Outcome1 Definition of IMC, Key Features, Lecture Understanding Basics of IMC

Types.

2 Advertising-Types of Media - TV, Lecture Understanding differentMedia for AdvertisingPrint, Radio, OOH, Internet

3 Advertising- Developing the Lecture / To understand the working ofCampaign, effect of Celebrity Industry Guest an Ad-Agencyendorsements. LectureAdvertising Agency- Functions,Types, Structure

4 Reputation Management-Issues Lecture / Case To learn how to manageand challenges. study perceptions during crisis

discussions5 Promotional campaigns : Sales Lecture / Case To learn the dynamics of

Promotion- Consumer Promotions, study various promotionsTrade Promotions etc. discussions /

videos6 Direct Marketing-Methods, Lecture / Case To understand direct

Advantages, Limitations study marketing tools anddiscussions techniques.

7 Media Planning- Media and Lecture / Case To understand the variousMessage, Media Planning Process, study issues of media planning.Media Objectives, discussionsMedia Scheduling, MediaPlanning Implementation

No. Content Activity* Learning Outcome8 Personal Selling- Principles, Lecture / Case To familiarize the different

Negotiation Skills. study aspects of direct selling inPublic relations, Internet discussions person and through internetMarketing-Email Advertising,Mobile Marketing, Search EngineAdvertising, Social MediaMarketing


Recommended Book1 Advertising and Promotion by George Belch, Michael Belch, Keyoor Purani, 9th Edition,

McGraw HillIntegrated Marketing Communication in Advertising and Promotion by Terence

2 Shimp,8th Edition, Cengage Learning3 Advertising and Promotion by Jaishree Jethwaney & Shruti Jain, 2nd Edition, Oxford

Assessment


Semester : IV-ElectiveTitle of the Subject / course : Business to Business MarketingCourse Code :Credits : 4 Duration : 40

Learning objectivesTo develop an understanding of key aspects of B2B Marketing and manage marketing programmes for B2B markets.


ModuleS. No Content Activity* Learning Outcome

Introduction to Industrial Marketing,Differences between Industrial &Consumer Marketing, Types of B2B Lecture andproducts – Heavy and Light To understand basics of1 Class roomequipments, systems, raw and B2B marketingdiscussionsprocessed materials, consumablesupplies, components and industrialservicesIndustrial Marketing Environment,Types of Customers, Types of buying Lecture and

To understand Industrial2 situations, Key challenges – Managing Class room marketing environmentcommoditization of products, hybrid discussionschannels, CSR issues.Segmentation of B2B –Product/Applications matrix,Differences in customer strategy,Types of segmentation: Needs Lecture and To understandapproach, Identifiable/Accessible3 Class room segmentation parametersapproach, Shapiro-Bonoma Nested discussions in B2B marketingHierarchy approach - Demographics,Operation variables, purchasingapproaches, situational factors,buyer’s personal characteristicsMarket selection: Horizontal vs To understand thevertical choice in the value chain. Lecture and

consequences of4 Product form, consequences of Class room investment decisions inresource commitment by the firm discussions identifying markets.across the value chain.Specialty vs. commodity markets:Types of specialities – convenience Lecture and To understand dynamics

5 specialty, availability specialty, Class room of B2B from specialty tofunctional specialty, relationship discussions commodity.specialty.

S. No Content Activity* Learning OutcomeTypes of commodities – Purecommodities, price/performancecommoditiesDynamics of commodity market andcommoditization processB2B Product Decisions – Service Lecture and To understand strategiesaugmentation, Product-Service6 Class room for value added productsbundling, Product/ Process innovation, discussions and services.Service innovation.Types of customer benefits in B2Bmarkets: Tangible financial benefits,non-tangible financial benefits, Lecture and To understand different

7 tangible non-financial benefits, non- Class room types of customertangible non-financial benefits, loyalty discussions benefits.benefits, B2B branding – IngredientbrandingModels of organisational buyingbehaviour: Sheth BUYGRID model – Lecture and To understand various

8 Webster Wind model Class room models of organisationDeveloping buyer-seller relationships discussions buying behaviour– Dwyer’s 5 phasesKey Account Management:Definition, Drivers – Rise of global Lecture and To understand how to

9 customers, JIT. Class room identify and manage keySelection of Key Accounts – Criteria, discussions accounts.Analysis of buying processFirm networks: Uppsala Model(Johanson and Vahlne), Transaction To understand thecost theory (Rugman and Williamson), Lecture and importance of

10 Business Ecosystem (Moore). Class room developing a competitiveNetwork formation – Alliances , JV, discussions advantage in dominantDecomposition of value chains, Role designsof networks in dominant design


Recommended Book1 Business to Business Marketing, Havaldar : IInd Edition, McGraw Hill2 Industrial Marketing Robert, Reeder3 Ingredient Branding, Kotler , Springer

Assessment


Semester : IV-ElectiveTitle of the Subject / course : International MarketingCourse Code :Credits : 4 Duration : 40

Learning objectives1 To develop an understanding of key issues in marketing across borders2 To study the impact of various factors on a firm’s business model and entry modes in

international markets


ModuleNo. Content Activity* Learning Outcomes1 Competing in international markets: Lecture / Case To understand issues in

advantages of going global; Market study discussions deciding whether theAnalysis: infrastructure, use of proxies firm should go globallike electricity/steel production to and the trade-offsestimate markets where data is involvedlacking/unreliable. Internet/mobilepenetration etc.

2 Market Entry Strategies: types of Lecture / Case To understand issuesentry, determinants of entry – consumer study discussions which determine whichbehavior, demographics, Country of country to enterorigin, national brand preferences; Freetrade agreements with other countries,legal and regulatory barriers etc.

3 Segmentation of markets: identifying Lectures/Case Understanding STP insegments in countries/regions to target discussions / field the global contextwith a marketing programme, visits to MNCs /Positioning (common/ country- Exportersspecific), consistency of productmessages across countries, universalthemes to connect consumers globally.

4 International Market Research: Lecture / Case To understandPrimary and secondary research, issues study discussions challenges inin field studies, quality and availability international marketof data, challenges and limitations of researchinternational market research

5 Product adaptation: Keegan’s matrix, Lecture / Case Understand issues inbalance between customization and study discussions product diffusionstandardization of products, impact of globallyculture, economy, and countryinnovativeness on diffusion ofinnovation, legal issues in packagingincluding the impact of WTO Sanitaryand Phyto-sanitary standards (SPS)

6 Global branding: Kotler and Keller’s Lecture / Case Understand how to“10 commandments of Global study discussions build global brandsbranding”, consistency of brandcultures, role of different authors onbranding : popular culture, company,consumers, influencers

7 Pricing: importance of gray channels, Lecture / Case Understand issues inpricing corridor, transfer pricing and study discussions pricing decisionsdumping in international markets

8 Promotions: legal and cultural issues in Lecture / Case To understand thepromotions across borders; difficulties study discussions issues in cross-culturalin translating into foreign languages and promotionsblunders thereof

9 Channel management: complexity in Lecture / Case To understand strategicdifferent methods of product study discussions issues in managingdistribution, addressing issues, Omni channels across borderschannels, cultural issues determiningchannel choices, conflicts andresolution

10 INCOTERMS: Letter of credit – Lecture / Case To understandimplications and cautions, DA/DP, study discussions incoterms inFOB,C&F, CIF, FAS etc. international trade


Text and Reference books1 Global Marketing, Warren J. Keegan, Mark C. Green, Pearson2 International Marketing, Vern Terpstra, James Foley, Naper publishing group3 Global Marketing Management, Masaki Kotabe, Wiley

Assessment


Semester : IV-ElectiveTitle of the Subject / course : Trends in MarketingCourse Code :Credits : 4 Duration : 40

Learning objectivesTo develop an appreciation of the impact of rapidly changing environment on marketing strategies and giving insights to students to respond to these changes.


Module


Overview of trends: Collaborative Understanding the impactmarketing, the globalization paradox,1 Lecture of key drivers onimpact of new technologies and global marketing programs.production and consumption.UN Millennium Development Goals:

2 Concepts, cause related marketing, Lecture To understand the impactsocial marketing, Marketing of of marketing on societyenvironmental friendly productsMarketing of Non-profit organizations– concepts, characteristics,

Lecture/ CaseTo understand the

3 differentiation – image management, marketing issues related todiscussionimage causation, and satisfaction non-profit organizations.measurement.Marketing to the Bottom of Pyramid(BoP): Challenges in BoP market,constraint consumer decision making Understandingand BoP. Overcoming barriers to4 Lecture characteristics of BoPdiffusion of innovation in BoP markets.markets, innovative pricing,promotion, distribution,communication for BoP markets.Marketing of Luxury Goods: Trend

Lecture/ Case To understand marketing5 towards premiumization, discussion dynamics of luxury goodscharacteristics of luxury goods,

6 Experiential Marketing – Customer Lecture/ Case To understand experientialexpectation and experience discussion marketingRecent practices in Marketing: Price –

7 Freemium, Place-E-commerce, Lecture/ Case To understand the recentInflight, etc. Product, Promotion- discussion practices in marketingYouTube, OOH, etc.


Data driven Marketing: Use of big andLecture/ Case

To understand ethical

8 small data for marketing decisions, issues in data drivendiscussionprivacy issues marketingTechnology in Marketing – Internet of

Lecture/ Case To understand use of9 Things (IOT)/Information and discussion technology in marketingCommunication Technology (ICT)

10 Cyberwarfare – Role in competitor Lecture/Case To understand new waysintelligence discussion of attacking competition


Recommended BookAli Ghobrani

1 Marketing in the Cyber Era: Strategies and Emerging Trends published by IGLGlobal

2 Marketing 3.O Phillip Kotler3 Fortune at the Bottom of Pyramid C.K. Prahalad4 Handbook on Management of Non-Profit Organizations Easo John5 Social Marketing Perspectives and Viewpoints Lazer, William6 I have a dream Rashmi Bansal

7 The Core Competence of the Corporation C.K. Prahalad &Gary HamelC.K. Prahalad &

8 The Future of Competition VenkatRamaswamy (2004)

9 The New Age of Innovation M. S. Krishnan &C.K. Prahalad

10 Analysis for Marketing Planning Lehman & Winer11 Strategic Marketing Shahjahan12 We are like that only Rama Bijapurkar

Assessment


http://en.wikipedia.org/wiki/M._S._Krishnan

http://en.wikipedia.org/wiki/M._S._Krishnan

http://en.wikipedia.org/wiki/The_New_Age_of_Innovation

http://en.wikipedia.org/wiki/Core_Competence

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