Of the consumers are online at least once a day.

Whereconsumers?yourare

9 out of 10

Online Retailing in NZ

40% of online retailing in NZ is conducted via overseas sites

GST savings are driving customers to international sellers

NZ online users surge to 85% due to Smartphones

Mobile online retailing is the big mover. Value sales rose by 70% in 2015 because of the rise in Smartphones/Tablets and more sites becoming mobile-friendly

Mobile online retailing accounts for over a quarter of overall value sales

Multi-channel retailers that are active online, perform better than pure online retailers:

- Consumers prefer a recognised brand

- Showrooming gains traction with

consumers (see before buying online)

Online Retailing in NZ

UP

(Source: Euromonitor January 2016)

IN VALUE GROWTH IN 2015

19%Category Value Value share Growth

Appareal and Footwear 315.7 13.5% 21.4%

Beauty and Personal Care 49.4 2.1% 7.8%

Consumer Appliances 54.6 2.3% 5.8%

Consumer Electronics 160.3 6.8% 9.2%

Consumer Health 45.0 1.9% 36.6%

Food and Drink 529.3 22.6% 28.4%

Home Improvement & Gardening 51.8 2.2% 17.1%

Homewares and Furnishing 112.2 4.8% 12.5%

Media Products 381.4 16.3% 11.5%

Personal Accessories & Eyewear 140.2 6.0% 13.2%

Pet Care 3.2 0.1% 30.3%

Traditional Toys & Games 32.7 1.4% 15.9%

Video Games Hardware 7.2 0.3% 8.2%

Other Internet Retailing 458.6 19.7% 22.6%

Total Online Retail 2,342.1 100% 18.8%

The Online Consumer

Online information sources are key in introduction consumer to products and offers

Source: Google Barometer

52%

42%

2%

4%

online

in-store

phone

other

The Online Consumer

Consumers rely on online information sources throughout the pre-purchase journey, either as the sole source or alongside offline research

Source: Google Barometer

16%

24%

35%

Online only

Offline only

Both online & offline

The Online Consumer

Consumers are not only omni-channel when researching, but are omni-device

Source: Google Barometer

22%

76%

16%

Smartphone

Computer

Tablet

The Online Consumer

Online research drives conversion – in Store and Online

Source: Google Barometer

21%

29%

9%

45%

Research Online / Purchase Offline

Research Online / Puchase Online

Research Offline / Purchase Online

Research Offline / Purchase Offline

Channels

Which channels does your programmatic marketing program extend to?

Unsurprisingly, retailers using programmatic across multiple media channels far outpace their competitors in their ability to use channel activation to enable their messages to be even more personalized.

While some of these channels can overlap in certain spaces (for example, display advertisements appear on both desktop and mobile browsers), the benefits of extending programmatic advertising to new media channels can be profound.

With programmatic, marketers can execute holistic campaigns across all media, using their own data to target potential customers.

82%

71%

79%

32%

DISPLAY

MOBILE

SOCIAL MEDIA

VIDEO

Retail Sites

trademe.co.nz digitaltrends.com theverge.com

youtube.com geekzone.co.nz elle.com

shopprice.co.nz topgear.com vogue.com

1-day.co.nz trustedreviews.com smh.com.au

techradar.com slickdeals.net freestuff.website

ebay.com.au onedollar.co.nz keevi.com

priceme.co.nz dealmoon.com dailymotion.com

ebay.com loveonedaysales.co.nz dailymotion.com

gumtree.com.au kmart.com nz.yahoo.com

harpersbazaar.com bestbuy.com theguardian.com

ebay.co.uk choicecheapies.co.nz trustedreviews.com

productreview.com.au freebies.about.com toptenreviews.com

Keywords

online shopping womens fashion clothing shop bags online

online shopping sites cheap online shopping coupon code

mobile phones retail accessories

shop online countdown online shopping buy cheap phone online

ladies fashion clothing online store online clothes shopping

electronic gadgets gadgets countdown online shopping

fashion clothing best mobile phones merchandising

dresses online vouchers nz sale

shop online mens clothing free shipping

buy shoes online latest tech gadgets soveniers

Contextual

CATEGORIES POTENTIAL

IMPRESSIONSUNIQUE COOKIES

/Shopping/Auctions 216,066,040 244

/Shopping/Apparel 62,526,932 2,333

/Shopping/Antiques & Collectibles 58,887,284 404

/Computers & Electronics/Consumer Electronics 57,602,627 2,390

/Shopping/Apparel/Clothing Accessories 20,650,347 875

/Shopping/Apparel/Clothing Accessories/Gems & Jewelry 16,293,829 439

/Shopping/Apparel/Women's Clothing 14,636,868 684

/Shopping/Gifts & Special Event Items 11,982,190 940

/Shopping/Consumer Resources/Coupons & Discount Offers 10,941,681 343

/Shopping/Apparel/Children's Clothing 9,017,069 123

/Shopping/Apparel/Footwear 8,635,843 358

/Shopping/Gifts & Special Event Items/Gifts 5,977,892 323

Contextual

CATEGORIES POTENTIAL

IMPRESSIONSUNIQUE COOKIES

/Computers & Electronics/Consumer Electronics/Gadgets & Portable Electronics 5,056,859 550

/Shopping/Apparel/Athletic Apparel 4,559,388 271

/Shopping/Apparel/Casual Apparel 3,774,815 288

/Shopping/Apparel/Undergarments 3,250,505 292

/Shopping/Apparel/Formal Wear 2,801,951 172

/Shopping/Gifts & Special Event Items/Cards & Greetings 2,724,520 302

/Computers & Electronics/Consumer Electronics/Camera & Photo Equipment/Cameras & Camcorders/Camcorders

2,671,792 73

/Shopping/Apparel/Clothing Accessories/Watches 2,378,921 332

/Shopping/Gifts & Special Event Items/Party & Holiday Supplies 2,054,439 322

/Shopping/Apparel/Outerwear 1,875,069 160

/Shopping/Apparel/Costumes 1,621,473 227

3rd Party Data

CATEGORIES POTENTIAL

IMPRESSIONSUNIQUE COOKIES

Lotame » International Segments A» Asia-Pacific A» Online Shopping 314,933,384 7,086

Lotame - NZ » New Zealand A» Online Shopping 312,125,024 7,100

BlueKai » Holiday Shopping 139,172,036 3,712

VisualDNA » Retail & Consumer Goods A» Shopping Preference » Online Purchase

432,54,066 1,830

BlueKai » Interest A» Shopping » Online Shoppers 38,461,512 1,711

Neustar AdAdvisor » Shopping » Online Shopping » Order Men's Apparel 30,453,009 962

Neustar AdAdvisor » Shopping » Online Shopping » Order Women's Apparel 29,850,415 1,015

Neustar AdAdvisor » Shopping » Online Shopping » Order Travel Services/Packages

27,260,801 947

Neustar AdAdvisor » Shopping » Online Shopping » Order Movie Tickets 26,328,013 998

Neustar AdAdvisor » Shopping » Online Shopping » Order Banking Services 15,466,371 650

Demographic

Daily use of internet per age group

97% 97% 89%93% 81%

UNDER 25-34 45-5435-44 55+

Geographic

The internet is a key resource for finding businesses

Geographic Targeting Options in Programmatic

40%

52%

5%

Online Only

Both Online & Offline

Offline Only

COUNTRY

REGION

CITY

POSTAL CODE

RADIUS

Google Maps

Consumers turn to specific online sources - especially search engines - when looking for local businesses.

78%

39%

35%

23%

17%

12%

Search Engine

Business Website

Local Discount Website

Maps

Review Website

Social Networks

Beacons

Beacon is a tiny little devices placed inside stores and even phone boxes that transmit Bluetooth Low Energy signals in order to send ad messages to consumers’ mobile phones.

This technology can help promote in store sale and offers to people on their smartphones while in nearby location.

Social

Custom Audience

Behaviour

Interest

Geographic

Demographic

Likes/Followers

Gender

Device

Remarketing

Native

Native Advertising is the increasingly popular method of reaching audiences with contextual messaging that appears alongside – or in-stream with – editorial content. Some describe it as a subset of content marketing; others as content’s ”sponsored twin”

A study, for example, found that people were 25% more likely to look at native ads than banners and viewed them 53% more frequently. Participants in the study were also more likely to share these ads and demonstrated greater purchase intent after viewing them, compared to other types of ads.

Location Age

Contextual

Gender

Custom Audience

Search

Advertise above relevant Google search results. With search ads, you can reach customers on all the devices they use to search for information.

Also allows:

• Sitelinks (Add links to help people find what they’re looking for)

• Calls (makes it easy for people to call you on the go)

• Location Extension (Maps)

• Reviews (Show 3rd Party Reviews)

• Callout (lets you include additional text with your search ads)

• Apps (promote your app and drive app downloads)

Gmail Ads

Gmail ads are expandable ads at the top of people’s tabs in Gmail. With a click, these interactive ads expand into a email-sized ads that can include videos and images, and can be used to meet a variety of advertising goals. Once someone expands your ad, any clicks on your content are free.

Custom Affinity

In-Market

Categories

Keywords

Remarketing

TV Sync Ads

Within seconds of your TV ad airing, an in-sync online ad will appear on consumer’s second screen

Syncing can also be used to hijack competitor TV ads or target ads for complementary products

TV-online sync will amply your own TV spend, driving on average 47% more web traffic and on average 23% more online purchases.

58%of people are connected

online with a second device, while watching TV.

Ambush Marketing

Every time a consumer searches for competitors product - you can show them your ads instead.

Recency Targeting

• In retargeting, as in life, timing is everything.

• Retargeting users with display ads enables marketers to benefit from the recency bump beyond the search engine results page

• A site visit or even an offline event can trigger time-sensitive display ads that cash in on recency

• We can remarket aggressively to the consumers who have been to the website for a specific period of time (Example 24hrs)

• CTR and conversion rates are highest within one hour of the campaign-triggering search

Search Remarketing

When people leave your site without buying anything, for example, remarketing lists for search ads helps you connect with these potential customers when they continue looking for what they need on Google Search.

Keep in mind: A remarketing list for Google search ads needs to have a minimum number of 1,000 cookies before the list can be used to tailor your search ads. This helps protect the privacy of those who make up your list.

Dynamic Remarketing

Remarketing allows you to show ads to people who have previously visited your website or used your mobile app.

Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services they viewed on your site.

With messages tailored to your audience, dynamic remarketing helps you build leads and sales by bringing previous visitors back to your site to complete what they started