یتنرتنیا راک و بسک یزادنا هار · Make sure the product is something you can...
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LOGO ترنتیر اینزی کسب و کا راه انداترونیکرت الک تجا
Transcript of یتنرتنیا راک و بسک یزادنا هار · Make sure the product is something you can...
LOGO
راه اندازی کسب و کار اینترنتی
تجارت الکترونیک
برترین های دنیا
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برترین های ایرانی
گام های ورود به کسب و کار اینترنتی
توسعه طرح تجاری1.
راه اندازی وب سایت2.
بازاریابی و جذب3.
پایش و نگهداری4.
توسعه طرح تجاری
Decide what you want to sell.
Is it a physical product that needs to be shipped, or is it a digital
product that can be sent through the Internet?
Are you going to have an inventory (more than one) of each
product, or will they be one-of-a-kind (e.g. artwork, vintage
items)?
Are you going to want to sell a wide variety of products, or do
you plan to specialize, like selling just t-shirts or books?
Are you creating the product yourself? If so, make sure you'll be
able to keep up with demand. Form a relationship with a reliable
supplier.
You are going to be intimately involved with your product or
service. In order to effectively spread the word and market your
store, you are going to need to socialize with people from this
industry. Make sure the product is something you can get behind
for the long haul.
Find a niche.
Size up the competition.
Offer something truly original.
Offer expertise.
Offer a user-friendly purchasing process
Test the waters by selling your items
on a small scale.
Who is buying your product?.
How much are they willing to pay?
How is customer satisfaction?
Make a business plan.
Production costs, whether you're creating your
product yourself or contracting with a
manufacturer.
Shipping costs.
Taxes.
Employee wages, if applicable.
Fees for reserving your domain name and web
hosting service.
راه اندازی وب سایت
Register a domain name.
www.google.com
ات بخش اصلي مانند گوگل ، پسوند مانند د: از دو بخش : نام دامنهنت
.com
.net
.org
.info
.ir
www.whois.com
Choose a web hosting service.
گيگا بايت5مگا بايت تا 50از : فضا چقدر انتقال فايل در ماه صورت مي گيرد: پهنای باند گيگابايت قدرت انتقال فايل دارد 15مثال يک سايت خبری در ماه گيگا بايت پهنای باند نياز دارد 5تا 2متوسط يک سايت معمولي . نرم ديتا بيس ، برنامه نويسي ، ميل سرور: قابليت های هاستينگ ،
افزارها
Design your website.
Include a way to gather email addresses, so
you can send advertisements and special
offers.
The customer should have to make no more
than two clicks to check out with a product.
Choose just a few colors and fonts to use.
Plan and Organize All Product
Information
Before beginning to set up Ecommerce through
the online software, plan and organize all items,
categories, subcategories, groups, and
packages. Determine any special shipping
methods, shipping rules, special item discounts,
and item handling charges.
Choose e-commerce software.
Magento (free)
osCommerce (free)
OpenCart (free) www.opencart.ir
PrestaShop (free)
VirtueMart (free)
woocommerce
Other CMSs• WordPress
• Drupal
• Joomla!
• Blogger
چيست ؟ ( cms)سيستم مديريت محتوا
اين سيستم ها كه امروزه در وب بنامCMS شناخته ميشوند، مخففContent Management System ميباشندكه يک برنامه نرم
افزاری روی سرور هستند و به مدير سايت اجازه ميدهند تا محتوای . سايت را تغيير دهد بدون نياز به طراحي دوباره سايت
در واقع طراح اوليه سايت يكبار سيستمCMS را طراحي ميكند وا تعدادی قالب آماده برای صفحات طراحي كرده و آن را روی سايت شم
آن كم و حال شما براحتي ميتوانيد صفحات ديگری را به.نصب ميكند . يا اضافه يا ويرايش كنيد
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Step 2. Add Items
Add items (upload product images and define any
package options in this step ) - Add all products and
product components to be used in the catalog
Select shipping options - Define shipping methods and
any special shipping rules
Package options - All items used in product packages
must first have at least one package option defined
• Package options are always defined at the time an item is
added, or by editing the item.
Discount options - Define any special discounts
associated with products
Inventory - Activate inventory control and specify
beginning stock on hand
Set up a merchant account.
درگاهای پرداخت بانكيزرين پال
پرداخت در محل پستي
جذببازاریابی و
وضعیت سایت شما در ابتدای کار
Search Engins
Bing
Yahoo
SEO Methodology
Step 1
Put bibliography on the web and wait for it to be indexed by Google and hover at natural site equilibrium in rankings.
Step 2
Select target keyword search strings using keyword analysis tools.
Step 3
Measure the placement of bibliography site for each of these searches.
Step 4
Optimize site with these target search strings in mind.
Step 5
Measure the placement of bibliography site for this series of search strings after a period of time.
Selecting target keyword search strings
Knowledge of the field
Google Trends
Google Insights Keyword Tool
Google AdWords Keyword Tool
Topicmarks
Google Trends
Google Insights
Google Insights, cont.
Google Adwords Keyword Tool
Topicmarks
Measure Search Engine Ranking of
Site for Targeted Keywords 3 measurements taken: once at beginning of project, once
post-equilibrium/pre-optimization, and once post-
optimization
The site’s natural ranking equilibrium happens to be very
high in the rankings (on first page of Google results) for
many of the keyword searches I had chosen for this case
study.
Therefore, no optimization was necessary for over half of
the keywords I chose!
Initial site rankings for targeted
searches
نگهداریپایش و
تحلیل رفتار کاربران
Google analytics
Webgozar
