Odin Airways Identity Manual

8/12/2019 Odin Airways Identity Manual

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IDENTITY MANUAL


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ODIN AIRWAYS A passenger airline company, that providesair transportation services. We arededicated to delivering all travelers thevery best ying experience everyday.The company also provides in-ightentertainment for commercial aircraft,including live in-seat satellite television,digital satellite radio, wireless aircraftdata link service, and cabin surveillancesystems; and voice communication, and

data connectivity services for commercialand general aviation aircraft. When thingsdo not go as planned, know we are here tomake things right.


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COMPANY STATEMENT

MISSION STATEMENT

We celebrate bringing people together through safety, care, integrity, andpassion. We take pride in our work, in one another and in contributing tothe success of our airline.

SAFETY:We are committedto Safety First; Set

High Standards;Ensure the Security ofCrew members andCustomers; NeverCompromise Safety.Taking personalresponsibility for thesafety of each travelerand every Crew Member.

CARING:Maintain RespectfulRelationships with

Crew members andCustomers; Strive to bea Role Model at Workand in the Community;Take Responsibility forPersonal and CompanyGrowth.

INTEGRITY:Demonstrate Honesty,Trust and Mutual

Respect; NeverCompromise the Valuesfor Short-Term Results;Possess and DemonstrateBroad BusinessKnowledge; Commit toSelf Improvement.

PASSION:Strive to Meet the DiverseNeeds of Crew members

and Customers; Craveand Deliver SuperiorPerformance; EnjoyOvercoming Barriers toGood Service; Look forInnovative Solutions toBusiness Issues.

Odin Airways is a global company dedicated to providing air transportationservices of the highest quality with passion and dedication to our travelerseveryday. We strive for excellence with passion and care to make every partof your travel experience as easy and pleasant as possible. We welcomeyou to the world where you dene how you travel.


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LOGO Our logo is the face of our brand andis a key element of our brand identity.Consistent use of the logo is essential tomaintaining our identity and gaininginstant recognition throughout allmarketing channels and media. In thissection, we will introduce standards forlogo treatments and how they are appliedin different situations.


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LOGO STATEMENT

LOGO PROCESS

Odin Airways was inspired by Odin, the Norse god of travel.He was also known as the father of all the gods and men.Odin traveled the world without being recognized. Wewanted our logo to reect the qualities of a god; strength,power, and superiority. The wings on the logo are inspiredby Odins helmet, which help emphasize the movement ofthe wings on an airplane.

The design process of creating our logo is an important part of our brandidentity. We included the different stages of the design procress to reachthe nal product.. We handled each stage of the design process withextreme care and passion.


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0 INAPPROPRIATE USEThe inappropriate uses does not illustrate every unacceptable use andviolation of the Odin Airways logo. Beyond these restrictions, the safest andbest way to maintain our brand communication is to minimize alterationsto the logo.

DONT alter, stretch, or condense the logo

or re-align any of the logo components.

DONT add other design elements to the logo

(e.g. outlines, strokes, or drop shadow), or

recongure the logo design

DONT crop the logo, rotate, reect or align it

to the edge of the page.

DO maintain the integrity and proportions

of the logo.

DO maintain the design integrity of the logo.

DO leave ample room around the logo.


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TYPOGRAPHY

LOGO TYPOGRAPHY

MUSEO SLAB

PROXIMA NOVA

PROXIMA NOVA

abcdefghijklmnopqrstuvwxyz0123456789


abcdefghijklmnopqrstuvwxyz

0123456789



300 700

Bold

Regular Bold

ABCDEFGHIJKLNOPQRSTUVWXY ABCDEFGHIJKLNOPQRSTUVWXY

ABCDEFGHIJKLNOPQRSTUVWXY

ABCDEFGHIJKLNOPQRSTUVWXY ABCDEFGHIJKLNOPQRSTUVWXY

Odin Airways typography is built around clarity and uniformity. The OdinAirways font, Proxima Nova and Museo Slab are legible in a range of sizedand weights.


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2 COLOR PALETTE

Hex #121F47Pantone 2768 C

CMYK 100, 91, 48, 45RGB 19, 32 ,72

Hex #AAA8AAPantone 172 C

CMYK 0, 87, 100, 0RGB 240, 73, 35

Hex #EF4822Pantone 6 C

CMYK 35, 29, 28, 0RGB 170, 169, 170

For the three colors , use only the provided CMYK, RGB, HEX, or PMS values.This will maintain brand consistency and avoid confusion.

While the primary colors have specic uses, the black and white can be usedanywhere but should never take superiority over the other colors.

BLACK AND WHITE


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LOGO TREATMENTOur logo may be stacked or horiztonal. Its best to used best pratices whenchoicing which logo to use. The logo colors maybe reversed. This willmaintain brand consistency and avoid confusion.

While the 2-line logo is the primary logo, the 1-line logomay also be used when there is limited height space. Itsimportant to place the logo that ts best in each space given.

With dark backgrounds, reversed white logo may be used. Thisis important to keep consistent to maintain our brand identity.


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4 APPLICATIONS Now that youve read the rules, lets takea look at how it all comes together in thenished product. The following pagesprovide sample executions that aremeant to provide inspiration and showhow all the brand elements work in thecommunications we create every day.


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APPLICATIONS

Our crew members are here to make sureyour experience at Odin Airways is alwaysunforgettable. There are always here to help!

Advertising helps maintain brandconsistency and attract potentialcustomers. The white horizontal logoshould be used to maximize visibility.

Team members are required to wear ouruniforms to maintain brand consistency.The blue two line logo should be used forname tags at all times.

Full color logo should be usedfor each seat. One line horiztonallogo should be used for walls andads on the plane.

TEAM MEMBERS

BILLBOARD

UNIFORM

THE FLIGHT


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6 APPLICATIONS

For websites and mobile apps,the Odin Airways logo must behorizontal at all times but may bein full color and black & white.

There is a bronze, silver, and gold frequentyer credit cards offered to our frequent yersthis card comes with benets such as yingmiles and VIP access. Use blue horiztonal logoon the upper right for each credit card.

Each employee must wear his/hersID at all times. To maxamize visibility

white two line logo should be usedon orange background on ID badges.

WEBSITE

FREQUENT FLYER CREDIT CARDS

EMPLOYEE ID


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APPLICATIONSTRACKING2 203 235 3940 3942 0

00 124 B

1ST CL

DATA

OPTIONS

FLIGHT

34 19 24B 2GATE SEAT ZONE

PASSENGER

BOARDING PASS

BOARDING TIME

BRENDAN NORTHERN DECEMBER 5, 2016 5:00 PM

FLIGHT

34 19 24B 2GATE SEAT ZONE

BRENDAN NORTHERN

NEW YORK CITY

JFKSAN FRANCISCO

SFO

DECEMBER 5,2016

5PM

PASSENGER

BRONZE MEMEBER

SKYMILES 292040

ODIN

WWW.ODINAIRWAYS.COM SILVER MEMEBER

SKYMILES 292040

ODIN

WWW.ODINAIRWAYS.COM

GOLD MEMEBER

SKYMILES 292040

ODIN

WWW.ODINAIRWAYS.COM

These luggage tags are applied toeach passengers luggage according

to individuals membership. Whitehoriztonal logo should be placed onthe upper right on all luggage tags.

Passengers are incouraged to usemobile boarding pass to save time atcheck-in. White one line hortizonallogo should be used for mobileboarding passes.

This is the boarding pass thatwill be given to each passenger.This item requires the two linefull color logo on the upper leftcorner.

LUGGAGE TAGS

BOARDING PASS

MOBILE BOARDING PASS


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8 STATIONERY

270 Fairex Street,New York, NY 10005

DEPARTURE TRACKING

T: (212) 720-2492F: (212) 715-7425

SITE

[email protected]

DEPARTURE


Br end an Nor ther nPr esident & Ceo


D EPA RT UR E T RA CK IN G

T: (212) 720-2492F: (212) [email protected]


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June 25, 2020

Belinda Asher620 Mayview Ave.Pineville, WV 24874

Dear Belinda:

On behalf of everyone here at Odin Airways, I would like to sincerely congratulate youon your recent graduation from Mountain State University with your M.B.A. (Marketing).

I must say that I was not surprised to read of your success in the newspaper. Duringyour rst of four summers as an employee at our airline. I noted how bright you are andhow you have a very quick mind for business. Combine those attributes with yourrelentless work ethic and commitment to quality customer service, and it is obvious thatyou have a wide-open future ahead of you. I can only hope that your experience work-ing with us contributed in some small way to your success.

On behalf of the management and staff at Odin Airways, I wish you all the best in your

future career and life endeavors, whatever they may be.

Sincerely,

Brenden NorthernPresident and CEO


DEPARTURE TRACKING

T: (212) 720-2492F: (212) 715-7425

SITE

[email protected]

BUSINESS LETTER

1 margins 1 margins

2.25 margins

1.75 margins


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0 SIZE & MARGINS

SAFE AREA The Odin Airwayslogos presentation are enhanced by

maintaining a clear area, void of allimagery surrounding the logo. Thisarea is dened by the cap height andwidth of the O within both stackedand horizontal logos. These guidelinesensure that the Odin Airways logoremains clear, legible and consistent.

VISUALY CENTERED While respectingthe safe area, the type and circle mustremain visually centered.

To protect the integrity of the Odin Airways logo, it is essential to followthe guidelines bellow regarding safe area, minimum size and scaling.These guidelines ensure that the Odin Airways logo remains clear, legibleand consistent.

MINIMUM SIZE To ensure legibility and brand consistency thewidth of the stacked logo must never be reduced any smallerthan a 0.3884 box. The width of the horiztonal logo must neverbe reduced any smaller than a 2.037.0.3884

2.037


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DEPARTURE TRACKING SITE


T: (212) 720-2492F: (212) 715-7425

[email protected]

Odin Airways Identity Manual

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