Foreword

Dear fellow students,

“Your time is limited, so don’t waste it living someone else’s life. Don’t let the noise of others’ opinions drown out your own inner voice…The only way to do great work is to love what you do…” --Steve Jobs

Yes! Our time is limited. It is easy to get sidetracked with self-doubt. So why don’t we step out of our comfort zone, build new experiences and reach achievements that we have never dreamed possible!

CityU provides you with numerous opportunities, such as internships and exchange programme, for you to discover yourself and to think of your future path leading to success. Think differently, think powerfully and act firmly. This is the way to stand out and be the best version of you. At CityU, I am sure you will have such chances to light up your life and YOU will become the brightest star hanging up in the sky.

Trust your abilities! Be confident, be positive, BE THE BEST!

College of Business Leadership ClubExecutive Committee 2015/16

12 Student Development Programmes13 Career Services14 Internship Programmes15 Exchange Programmes16 Student Advising Scheme19 Young Scholars Programme 20 PALSI21 ELC Writing Studio

Content 03 BBA Management Team 04 College of Business

07 BBA Programme Aims & Curriculum 08 4-Year Curriculum Structure 10 Major Allocation/ GPA System

22 College of Business Leadership Club24 Executive Committee28 CB Student Ambassadors

29 Important Dates31 Campus Map

Professor Houmin YAN DeanChair Professor of Management SciencesEmail: cbhyan@cityu.edu.hk

Dr. Ron KWOKAssistant Dean (Career Service)Associate Professor of Information SystemsEmail: isron@cityu.edu.hk

Mr. Alex THAMAssistant Dean (Admissions and Promotion for Undergraduate)Senior Teaching Fellow of MarketingEmail: mkalexth@cityu.edu.hk

Professor Julie LI Associate Dean (Undergraduate Programmes)Professor of MarketingEmail: julieli@cityu.edu.hk

3BBA Management Team

Dr. Mary PANGAssociate Dean (Internationalization)Associate Professor of ManagementEmail: mgpang@cityu.edu.hk

4

BBA Homepage: http://www.cb.cityu.edu.hk/BBA/4Year/Email: cb@cityu.edu.hkTel: 3442 8989 Fax: 3442 0151 Office: AC3-12-200

The College of Business is a globally-oriented business school at the centre of a thriving region in Hong Kong, China. We offer world class teaching and research facilities at our main Kowloon campus, conveniently placed in the heart of Hong Kong. We are a leading Business Education Hub, working in China for the world.

College of Business

CB Profile

Major Programme:BBA-Accountancy •Professional Accounting Stream •Professional Accounting and Legal Studies Stream •Professional Accounting and Information Systems Audit Stream Major Leader: Mr Sunny WongEmail: actm@cityu.edu.hk

Major Programmes:BBA-Global Business Systems Management Major Leader: Dr. Chuan- Hoo Tan Email: ch.tan@cityu.edu.hk

BBA-Information Management •Business Intelligence Stream •Information Systems Auditing Stream •Internet Services and Social Networks Stream Major Leader: Dr. Terence Cheung Email: is.tc@cityu.edu.hk

Major Programmes: BBA-Business Economics Major Leader: Dr. Wang Yong Email: efywang@cityu.edu.hk

BBA-Finance •Finance(General) Stream# •Global Financial Markets Stream Major Leader: Dr. Michael Wong Email: efmcw103@cityu.edu.hk #Subject to approval

5Office: AC3-13-200Tel: 3442 7760Email: acgo@cityu.edu.hk

Office: AC1-P7304Tel: 3442 2439Email: efgo@cityu.edu.hk

Office: AC1-P7727Tel: 3442 8521Email: isgo@cityu.edu.hk

Major Programme:BBA-Management •Human Resources Management Stream •Strategy and International Management Stream Major Leader: Dr. Cuili Qian Email: cuilqian@cityu.edu.hk

Major Programme: BBA-MarketingMajor Leader: Dr. Vincent Fok Email: mkfokv@cityu.edu.hk

Major Programmes: BBA-Business Analysis Major Leader: Dr. Iris Yeung Email: msiris@cityu.edu.hk

BBA-Business Operations Management Major Leader: Dr. Stephen Shum Email: swhshum@cityu.edu.hk

6Office: AC3-11-200Tel: 3442 7985Email: mgtdp@cityu.edu.hk

Office: AC1-G7502Tel: 3442 8644Email: msgo@cityu.edu.hk

Office: AC3-10-200Tel: 3442 9656Email: mktdept@cityu.edu.hk

6 7

BBA Programme Aims

The BBA programme aims to provide an active learning environment that fosters and sustains our students’ growth in professional competence, broader skills, poise and values essential for responsible citizenship and leadership in the local business community and beyond.

http://www.cb.cityu.edu.hk/bba/4year/

Curriculum •4-Year Curriculum Structure •Major Allocation •GPA System

In the BBA 4-year structure, in addition to exploring areas of specialization, we endow students with the ability to analyze critically, think sustainably, learn creatively, and express themselves clearly and cogently. Apart from the College core, College electives and specialized major courses, up to 40% of the curriculum consists of Gateway Education courses, language courses, a minor discipline and free electives.

College Core (27 credits)

Year 1 (18 credits)CB2100 Introduction to Financial AccountingCB2201 Operations ManagementCB2300 ManagementCB2400 Micro-EconomicsCB2500 Information ManagementCB2601 Marketing

Year 2 to 4 (9 credits)CB3410 Financial ManagementCB4303 Strategy and Policy1 College Elective

http://www.cb.cityu.edu.hk/BBA/4YEAR

8

Curriculum 4-Year Curriculum Structure

8 9

Curriculum 4-Year Curriculum Structure

College Requirement 27 credits 8 College core + 1 College elective

Major Requirement 45 credits 12 Major courses / Major elective courses + 3 Major courses required by College

Minor / Electives 15 credits

Free Elective 3 credits

Gateway Education Distributional Requirements 12 credits College Electives under GE Requirements 9 credits English Requirements 6 credits Chinese Requirements 3 credits

Total: 120 credits

BBA students will select a major in April of the first academic year. During their first year, students will study College core courses as well as a broad range of Gateway Education courses. The top 20% students (based on their Year 1 academic performance) will have a free choice of majors in the College. The other 80% students will enroll in a major of their choice subject to quota constraint and the criteria as prescribed by the offering department.

A Major Allocation Exercise will be conducted in April 2016 and a series of activities will be organized to introduce the major features, career prospects and co-curricular activities organized by the departments.

http://www.cb.cityu.edu.hk/bba/4year/major/

Grade Point Averages are indicators of a student’s academic performance.

The Semester Grade Point Average (SGPA) is calculated for all courses taken in one semester, including failed courses, but excluding courses graded I, P, IP, S, X or AU. It is weighted by the credit units for each course taken.

The Cumulative GPA (CGPA) is calculated for all courses taken by the student during enrolment for a specific programme. It reflects the student’s performance for all semesters up to the latest term of study. The computation is the same as the SGPA except that for course repeats, only the latest attempt is included in the CGPA calculation.

10Curriculum Major Allocation

Curriculum GPA System

BBA students will select a major in April of the first academic year. During their first year, students will study College core courses as well as a broad range of Gateway Education courses. The top 20% students (based on their Year 1 academic performance) will have a free choice of majors in the College. The other 80% students will enroll in a major of their choice subject to quota constraint and the criteria as prescribed by the offering department.

A Major Allocation Exercise will be conducted in April 2016 and a series of activities will be organized to introduce the major features, career prospects and co-curricular activities organized by the departments.

http://www.cb.cityu.edu.hk/bba/4year/major/

Award Classification CGPAFirst Class Honours 3.5 or aboveUpper Second Class Honours 3.0 - 3.49Lower Second Class Honours 2.5 - 2.99Third Class Honours 2.0 - 2.49Pass 1.7 - 1.99

Letter Grade Grade Point Grade DefinitionsA+AA-

4.34.03.7

Excellent

B+BB-

3.33.02.7

Good

C+CC-

2.32.01.7

Adequate

D 1.0 MarginalF 0.0 Failure P “Pass” in a pass- fail course. * Grade with * is excluded in the calculation of GPA.IP “In Progress” for a year- long course, assigned in the semester

which is not yet due for reporting grades. I “Incomplete”TR “Credit Transfer”Z “Exemption” X “ Late Drop” WD “Withdrawn”

11Curriculum GPA System

Honours Classifications

12

Student Development Programmes

• Career Services

•Internship Programme

•Exchange Programme

•Student Advising Scheme

•Young Scholars Programme

•PALSI

•ELC Writing Studio

MissionAssist students, especially first-year students, in career exploration, competitiveness enhancement and job hunting skills.

Services• Internship and job opportunities • Personalized Career Advising• Interview Skills Training Workshops• Industry Seminars/Talks• Recruitment Talks • Company Visits • Useful Career-Related Information/Links

Tip* Please plan earlier for your first summer internship

Year 1 non-majors are welcome to contact Ruby Chan for career advising.

Appointment link:http://www.cb.cityu.edu.hk/career/students/advising/ Website: http://www.cb.cityu.edu.hk/bba/4year/career/Enquiries: bbacareer@cityu.edu.hk

13Student Development ProgrammesCareer Services

CB3800 Business Practice Internship is designed to provide students with real life working experience in local and overseas contexts for a period of time. With placements in international businesses, banking, financial services, insurance, accountancy firms, etc., students are expected to gain an in-depth and practical understanding of business operations and the professional contexts in which they are expected to apply the theory and skills they have learned in the formal curriculum.

http://www.cb.cityu.edu.hk/course/CB3800/

14

Student Development Programmes Internship Programme

15

Student Development Programmes Exchange Programme

Going on exchange is a great opportunity to experience the culture of another country, to make new friends and travel to other parts of the world. Cultural exposure and experiences from studying in another country for one semester or one year, adds an invaluable dimension to students’ education and personal growth. The Programme has over 180 exchange partner universities on 6 continents and more than half of our BBA students embark on a Student Exchange.

http://www.cb.cityu.edu.hk/exchange/

Academic Advisor

The role of the academic advisor extends beyond course and programme scheduling. Advisors do not work with students on course assignments and related course assessments. They provide advice to students on academic and career planning. Advisors’ major responsibilities include but are not limited to:• Advice on major selection• Guidance on personal and career goal setting• Clarification of academic and institutional policies• Advice on academic issues and study problems• Assistance with personal concerns• Helping students develop basic generic skills• Encouraging peer mentoring among students to foster personal and professional development• Assistance with students in the financial aid process

The Student Advising Scheme (SAS) is designed to assist first-year BBA students in addressing their concerns or queries by means of academic advising, mentoring support, resources provision, and other recommendations. The mission of SAS is to prepare students for lifelong learning by empowering them to develop and implement sound educational strategies that promote their academic, professional and personal development. It is hoped that students will develop themselves to be self-directed learners and decision makers through this shared advisory process between advisors and advisees.

http://www.cb.cityu.edu.hk/bba/advising/

16

Student Development Programmes Student Advising Scheme

17

Student Mentor

The role of the student mentor differs from that of the academic advisor. The student mentor helps the student mentee take full advantage of curricular as well as co-curricular learning and serves as a role model and mentor. Major responsibilities of student mentors include but are not limited to:• Assistance with course registration• Assistance with career goal setting• Suggestion on the plan of academic progress• Partial clarification of well-established academic and institutional policies• Assistance with academic issues and learning problems• Reporting observed personal concerns• Guiding the student mentees within the campus• Assistance with campus resource identification & utilization• Assistance and experience sharing on scholarship, student exchange and internship application procedures, etc.

18

Advisee/Mentee

First-year BBA students are not necessarily experienced in making decisions on academic study and may need advice from academic advisor and student mentor. Therefore, they are required to:

• Be familiar with University and College environment and ambience• Understand and adhere to the academic policies and procedures of the University and the College of Business• Clarify their interests and establish realistic educational goals• Take active part in meetings• Be open-minded, willing to accept advice and make responsible decisions• Follow through and keep up with advice given by advisor and student mentor(s) after thorough discussions• Explore the business majors and the requirements of the majors• Inform the advisor and mentor(s) of any challenges/changes that may occur in the first year• Establish a positive relationship with their advisor and mentor(s)• Take final responsibility for all academic decisions that they make

All students must report to their advisor prior to each semester. Ideally, students should visit their academic advisors at the beginning, near the mid-term or after the mid-term (to evaluate the current academic standing), and at the conclusion of the semester. As a minimum, students should make appointment to see their advisors at least one time per semester.

19

Student Development ProgrammesYoung Scholars Programme

Young Scholars Programme (YSP) was launched to nurture outstanding BBA students to become future leaders in the region/world.

EligibilityFirst-year BBA students with outstanding academic performance will be invited for application, an information session and selection interview at the start of Year One Semester B.

Highlights of the YSP• Networking with top business students admitted locally and overseas• Professional mentorship provided by academics and professional practitioners• Cultivation of social responsibility through community services and voluntary work

http://www.cb.cityu.edu.hk/bba/ysp/?page=detail

PALSI is a peer-assisted learning scheme using Supplemental Instruction (SI) model. PALSI aims at enhancing students’ understanding in course materials and improve students’ overall learning and reasoning skills. Regularly scheduled, out-of-class and peer-facilitated review sessions are open to all students taking the PALSI courses.

As PALSI is a course-based learning initiative, senior students who have performed well in the department core courses are invited to be PALSI Leaders. They meet with junior students (called PALSI Students) studying in the same course to discuss academic work and share tips on effective learning strategies.

http://www.cityu.edu.hk/edge/palsi/

20

Student Development ProgrammesPALSI

21

Student Development ProgrammesELC Writing Studio

The Writing Studio is a free service for all City University students that offers one-to-one help with writing assignments. English Language Centre (ELC) is staffed by trained peer tutors and graduate teaching assistants from around the world. Their goal is to improve student as a writer as he/she moves through the writing process.

Student can:• Get answers to your questions about text structure, grammar, and usage• Develop your ideas logically and coherently• Learn writing skills and strategies• Reflect on your writing processes to become a more effective writerhttp://www.cityu.edu.hk/elc/writingstudio/

22

College of BusinessLeadership Club

The College of Business Leadership Club (CBLC) is affiliated to College of Business (CB). It was formerly established in 1999. Over the years, CBLC has gathered energetic and talented CB students from 6 departments who share similar views towards leadership, university education and personal growth.

This year, the CBLC comprises 14 executive committee members and 96 CB student ambassadors. CBLC supports CB in organizing various major activities and events for fellow students with the aim to enhance students’ leadership skills and unleash their potential.

EMAIL: cblcexco@cityu.edu.hkFACEBOOK PAGE: https://www.facebook.com/cblc201516

23

College of BusinessLeadership Club

Cheung Kai Chun, Eric External Vice President BBA4 Year 2Major: MarketingEmail: kcecheung2-c@my.cityu.edu.hk

Lau Ting Fung, Frankie President BBA4 Year 2Major: Marketing Email: tingflau5-c@my.cityu.edu.hk

24

Executive Committee

Lai Chung Yin, Joey Internal Vice President BBA4 Year 2Major: Marketing Email: cylai27-c@my.cityu.edu.hk

Kwan Lai Ying, IvyExternal Secretary BBA4 Year 2Major: Accountancy Email: laiykwan5-c@my.cityu.edu.hk

25

Chan Tsz Ching, OpheliaInternal SecretaryBBA4 Year 2Major: Business Analysis Email: tcchan97-c@my.cityu.edu.hk

Lam Siu Man, SamanthaInternal SecretaryBBA4 Year 2Major: Global Business Systems Management Email: siumlam4-c@my.cityu.edu.hk

26

Lau Yat Yan, MandyExternal Secretary BBA4 Year 2Major: Information Management Email: yatyanlau3-c@my.cityu.edu.hk

Yeung Shu Ting, TracyPromotion SecretaryBBA4 Year 3 Major: MarketingEmail: shutyeung2-c@my.cityu.edu.hk

Hung Sze Ying, Cherissa Financial SecretaryBBA4 Year 2Major: AccountancyEmail: szeyhung2-c@my.cityu.edu.hk

Wong Pui Yi, CatherinePromotion Secretary BBA4 Year 3Major: MarketingEmail: pywong232-c@my.cityu.edu.hk

27

Tong Cheuk Hei, Hayley Liaison SecretaryBBA4 Year 2Major: Business Operations ManagementEmail: hayletong2-c@my.cityu.edu.hk

Wong Sze Wai, HaileyGeneral SecretaryBBA4 Year 2Major: Information Management Email: swwong224-c@my.cityu.edu.hk

Kwok Kam Yan, CrystalAdministration SecretaryBBA4 Year 2Major: Global Business Systems ManagementEmail: kamykwok4-c@my.cityu.edu.hk

Lam Chi Ching, ChristyLiaison SecretaryBBA4 Year 2Major: Information Management Email: cclam37-c@my.cityu.edu.hk

Au Yeung Wing YinChan Choi SinChan Hoi LamChan Kai Chieh Chan Ka HinChan Oi YinChan Miu WaChan Wing YanChau Carrie Ting YanChau Cheuk WaiCheang Sin LamCheng Wing LamCheung Sau WaiCheung Ka HoCheung Ka YanCho Tsz WunChoi JustinChoi Suk YuChong Sin LamChong Ling Ling Chow Ho Tung EliseChow Kan YuChow Tsz LokChow Tsz YanChu Nga SzeChu Wai TingChun Yuen TingChung Pui SzeChung Wing KitChung Wing TingDing KiuDeng Yan ShengFan Hoi LamFong Hoi YingFu Ho Yeung CrystalFung Chi KuenFung Hoi HangHo Man Wai Ho Wen Hsien Mary Berenice

Ho Yan YuHung Chin ChiHung StephanieIp Sau FongKan Ka ManKu Yuk TingKwan Sin HeiKwong Ho Yin Lam Ka YanLam Yau KwanLau Hoi Ngai JasonLau Sau TingLau Siu CheukLaw Ka YeeLaw Yuen TingLee Kin Ho GodfreyLee Laam Hei Edith Lee Tsz YingLeung Ka HoLeung Ka ChingLeung Kin ManLeung Sze WanLiu Cheuk YanLuk Wing Yan MaryMa Tik YeeMa Tsz hoMak Cheuk LamNavdeep KaurNg Chi WingNg Ka YingNg Tsz YuNikhil SharmaRehanah ArifShaw Jun WuTai Yun YuTam Ching KiTam Cheuk YinTse Cho ChunWan Ho Yan

Wong Cheuk KaWong Ching YiWong Lai SumWong Shuk ChingWong Sze WanWong Tsz YanWong Yi TingWong Yuen YeeWu Shu huiYeung Shu TingYiu Ka LamYu Ching YeeYu Mai YingYu Po YiYu Shing Hin MikeYuen Man Nok VivianYung Hiu Yan Zhu Jia Min

28

CB Student Ambassadors

Date Key Events

28 Jul 2015 Release of class schedule in AIMS

3 Aug 2015 Paper add/drop of non web-enabled courses begins

17 Aug 2015 First day for add/drop of web- enabled courses

31 Aug 2015 Classes begin

7 Sep 2015 Last day for course add/drop

8 Oct 2015 Due date for payment of balance of tuition fees for Semester A

4 Nov 2015 Release of Semester A examination schedule in AIMS

28 Nov 2015 Last day of teaching

7 - 19 Dec 2015 Examination period

From 29 Dec 2015 Release of Semester A course grades in AIMS

29

Please visit http://www6.cityu.edu.hk/arro/content.asp?cid=435 for the full list.

Important DatesSemester A 2015/2016

Date Key Events

10 Nov 2015 Release of Semester B personal class schedule in AIMS

14 Dec 2015 Paper add/drop of non web-enabled courses begins22 Dec 2015 First day for add/drop of web- enabled courses 11 Jan 2016 Classes begin14 Jan 2016 Due date for tuition fees for Semester B18 Jan 2016 Last day for course add/drop23 Jan 2016 - Last day for application for reduced study load

and exceed maximum study load - Last day for withdrawal of studies, application for leave of absence and late drop of courses with no tuition fee charged

23 Feb 2016 Due date for payment of balance of tuition fees for Semester B

23 Mar 2016 Release of Semester B examination schedule in AIMS

1 - 20 Apr 2016 Declaring a home major (ONLY applicable to bachelor’s degree students with an undeclared major)

23 Apr 2016 Last day of teaching

3 - 17 May 2016 Examination period

From 27 May 2016 Release of Semester B course grades in AIMS

30

Important DatesSemester B 2015/2016

31

Campus Map

32

Be The BEST

Version of

YOU