Oculus Rift CV1 - Home - System Plus · PDF file©2017 by System Plus Consulting | Oculus...

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21 rue la Noue Bras de Fer 44200 NANTES - FRANCE +33 2 40 18 09 16 [email protected] www.systemplus.fr Oculus Rift CV1 (Model HM - A) Virtual Reality Headset System report by Wilfried THERON March 2017

Transcript of Oculus Rift CV1 - Home - System Plus · PDF file©2017 by System Plus Consulting | Oculus...

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 1

21 rue la Noue Bras de Fer44200 NANTES - FRANCE +33 2 40 18 09 16 [email protected] www.systemplus.fr

Oculus Rift CV1 (Model HM-A)

Virtual Reality HeadsetSystem report by Wilfried THERONMarch 2017

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 2

Table of Contents

Overview / Introduction 4

o Executive Summary

o Main Chipset

o Block Diagram

o Reverse Costing Methodology

Company Profile 9

o Oculus VR, LLC

Physical Analysis 11

o Views and Dimensions of the Headset

o Headset Opening

o Fresnel Lens Details

o NIR LED Details

o Microphone Details

o Display Details

o Main Electronic Board

Top Side – Global view

Top Side – High definition photo

Top Side – PCB markings

Top Side – Main components markings

Top Side – Main components identification

Top Side – Other components markings

Top Side – Other components identification

Bottom Side – High definition photo

o LED Driver Board

o NIR LED Flex Boards

o Proximity Sensor Flex

Cost Analysis 83

o Accessing the BOM

o PCB Cost

o Display Cost

o BOM Cost – Main Electronic Board

o BOM Cost – NIR LED Flex Boards

o BOM Cost – Proximity Sensor Flex

o Housing Parts – Estimation

o BOM Cost - Housing

o Material Cost Breakdown by Sub-Assembly

o Material Cost Breakdown by Component Category

o Accessing the Added Value (AV) cost

o Main Electronic Board Manufacturing Flow

o Details of the Main Electronic Board AV Cost

o Details of the System Assembly AV Cost

o Added-Value Cost Breakdown

o Manufacturing Cost Breakdown

Estimated Price Analysis 124

o Estimation of the Manufacturing Price

Company services 128

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 3

O V E R V I E WMETHODOLOGY

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 4

Overview / Introductiono Executive Summaryo Main Chipseto Block Diagramo Reverse Costing

Methodologyo Glossary

Company Profile & Supply Chain

Physical Analysis

Cost Analysis

Selling Price Analysis

About System Plus

Executive Summary

This full reverse costing study has been conducted to provide insight on technology data, manufacturing cost and selling price of the Oculus Rift Headset*supplied by Oculus VR, LLC (website).

The Oculus Rift Headset is an Head-Mounted Display (HMD) that can be used for gaming and entertainment.

We estimate that the device is manufactured and tested by an EMS in China for a volume of 500,000 units per year. So, the production cost and the sellingprice are calculated for 500,000 units in 2017.

The Oculus Rift Head-Mounted Display is made with one main electronic board and several Rigid-Flex PCBs, and 634 components and parts.

* Note : the accessories (Sensor Module, X-Box Controller, Controller Wireless Adapter, Remote) and the packaging costs are not included in this analysis.

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 5

Overview / Introductiono Executive Summaryo Main Chipseto Block Diagramo Reverse Costing

Methodologyo Glossary

Company Profile & Supply Chain

Physical Analysis

Cost Analysis

Selling Price Analysis

About System Plus

Main Chipset

The main chipset of the Headset is resumed in the following table :

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 6

Overview / Introductiono Executive Summaryo Main Chipseto Block Diagramo Reverse Costing

Methodologyo Glossary

Company Profile & Supply Chain

Physical Analysis

Cost Analysis

Selling Price Analysis

About System Plus

Block Diagram

The block diagram of the Headset is described in the following schematics:

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 7

Overview / Introductiono Executive Summaryo Main Chipseto Block Diagramo Reverse Costing

Methodologyo Glossary

Company Profile & Supply Chain

Physical Analysis

Cost Analysis

Selling Price Analysis

About System Plus

The reverse costing analysis is conducted in several phases:

Reverse Costing Methodology

• The initialization of the analysis

Pictures of the elements to be studied.

Identification of the components.

• Description of the material in the “SYScost+” software

Creation of an “estimation project” of the studied board with SYScost+ software.

Construction of the Bill of Material (BOM).

• Assessing the material

Searching for the price of each reference among distributors and manufacturers.

Assessing the cost of the PCB and of the unaccounted references (unknown by distributors)

The BOM is valued with SYScost+ : price simulation according to the requested quantities.

• Assessing the assembling and test phases

Assembly and test lines are modeled with the SYScost+ software.

The assembly and tests costs are estimated.

• Production cost & selling price

Estimation of the production cost & selling price.

• Report

A report is edited.

SYS.cost+©, is a software tool developed by SYSTEM PLUS CONSULTING to calculate the cost of electronic boards. More information on the software can be found at www.systemplus.fr.

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 8

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis o Views & Dimensionso Headset Openingo Fresnel Lenso LEDo Microphoneo Displayo Main Boardo LED Driver Boardo Flex Boards

Cost Analysis

Selling Price Analysis

About System Plus

Views and Dimensions

Global view of the Oculus Rift CV1 Headset.

Total Weight: 475g(without cables).

88mm

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 9

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis o Views & Dimensionso Headset Openingo Fresnel Lenso LEDo Microphoneo Displayo Main Boardo LED Driver Boardo Flex Boards

Cost Analysis

Selling Price Analysis

About System Plus

Headset Opening

Headset Opening

LED Driver Board

Main Board Fresnel Lens

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 10

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis o Views & Dimensionso Headset Openingo Fresnel Lenso LEDo Microphoneo Displayo Main Boardo LED Driver Boardo Flex Boards

Cost Analysis

Selling Price Analysis

About System Plus

Headset Opening

Headset Opening

Screw Philips M2x4(x8)

Screw Philips M1x2.5(x4)

Front Cover

Front Cover LED Flex

Antenna Cable

Front Cover Foam (x2)

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 11

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis o Views & Dimensionso Headset Openingo Fresnel Lenso LEDo Microphoneo Displayo Main Boardo LED Driver Boardo Flex Boards

Cost Analysis

Selling Price Analysis

About System Plus

Headset Opening

Lens Module Disassembly

Samsung AMS351DP01Display AMOLED

Diagonal 3.51’’, 1200x1080px74x63mm, Th. 1.2mm, 12g

Fresnel LensPolymer

51x48x7mm12g

Display CoverSteel Sheet Stamped

72x64x7mmTh. 0.25mmn 4g

Fresnel Lens CoverPC

77x63x44mmTh. 1.3mmn 14g

Fresnel Lens BeltPC

55x54x10mmTh. 0.8mmn 1.4g

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 12

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis o Views & Dimensionso Headset Openingo Fresnel Lenso LEDo Microphoneo Displayo Main Boardo LED Driver Boardo Flex Boards

Cost Analysis

Selling Price Analysis

About System Plus

Part Collection

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 13

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis o Views & Dimensionso Headset Openingo Fresnel Lenso LEDo Microphoneo Displayo Main Boardo LED Driver Boardo Flex Boards

Cost Analysis

Selling Price Analysis

About System Plus

Display Details

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 14

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis o Views & Dimensionso Headset Openingo Fresnel Lenso LEDo Microphoneo Displayo Main Boardo LED Driver Boardo Flex Boards

Cost Analysis

Selling Price Analysis

About System Plus

Main Board – Top Side – Global View

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 15

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis o Views & Dimensionso Headset Openingo Fresnel Lenso LEDo Microphoneo Displayo Main Boardo LED Driver Boardo Flex Boards

Cost Analysis

Selling Price Analysis

About System Plus

Main Board – Top Side – Main Components Markings

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 16

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis o Views & Dimensionso Headset Openingo Fresnel Lenso LEDo Microphoneo Displayo Main Boardo LED Driver Boardo Flex Boards

Cost Analysis

Selling Price Analysis

About System Plus

Main Board – Top Side – Main Components Identification

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 17

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis

Cost Analysiso Accessing the BOMo PCB Costo Display Costo BOM Cost – Electronicso Housing Parts Estimationo BOM Cost - Housingo Material Cost Breakdowno Added-Value Costo Manufacuring Cost

Selling Price Analysis

About System Plus

PCB Cost

Estimation of the prices of the PCBs.

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 18

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis

Cost Analysiso Accessing the BOMo PCB Costo Display Costo BOM Cost – Electronicso Housing Parts Estimationo BOM Cost - Housingo Material Cost Breakdowno Added-Value Costo Manufacuring Cost

Selling Price Analysis

About System Plus

Material Cost Breakdown by Sub-Assembly

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 19

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis

Cost Analysiso Accessing the BOMo PCB Costo Display Costo BOM Cost – Electronicso Housing Parts Estimationo BOM Cost - Housingo Material Cost Breakdowno Added-Value Costo Manufacuring Cost

Selling Price Analysis

About System Plus

Material Cost Breakdown by Component Categories

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 20

MANUFACTURINGPROCESS FLOW

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 21

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis

Cost Analysiso Accessing the BOMo PCB Costo Display Costo BOM Cost – Electronicso Housing Parts Estimationo BOM Cost - Housingo Material Cost Breakdowno Added-Value Costo Manufacuring Cost

Selling Price Analysis

About System Plus

Assessing the Added-Value (AV) Cost

Characteristics of the electronics boards.

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 22

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis

Cost Analysiso Accessing the BOMo PCB Costo Display Costo BOM Cost – Electronicso Housing Parts Estimationo BOM Cost - Housingo Material Cost Breakdowno Added-Value Costo Manufacuring Cost

Selling Price Analysis

About System Plus

Details of Main Board Added-Value (AV) Cost

Details of the Main Board assembly process.

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 23

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis

Cost Analysiso Accessing the BOMo PCB Costo Display Costo BOM Cost – Electronicso Housing Parts Estimationo BOM Cost - Housingo Material Cost Breakdowno Added-Value Costo Manufacuring Cost

Selling Price Analysis

About System Plus

Details of Main Board Added-Value (AV) Cost

Details of the Main Board assembly step costs.

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 24

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis

Cost Analysiso Accessing the BOMo PCB Costo Display Costo BOM Cost – Electronicso Housing Parts Estimationo BOM Cost - Housingo Material Cost Breakdowno Added-Value Costo Manufacuring Cost

Selling Price Analysis

About System Plus

Added-Value Cost Breakdown

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 25

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis

Cost Analysiso Accessing the BOMo PCB Costo Display Costo BOM Cost – Electronicso Housing Parts Estimationo BOM Cost - Housingo Material Cost Breakdowno Added-Value Costo Manufacuring Cost

Selling Price Analysis

About System Plus

Manufacturing Cost Breakdown

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 26

SELLINGP R I C E

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 27

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis

Cost Analysis

Selling Price Analysiso Financial Ratioso Manufacturer Price

About System Plus

Estimation of the Manufacturing Price

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 28

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis

Manufacturing Process Flow

Cost Analysis

Selling Price Analysis

About System Pluso Company serviceso Feedbackso Contacto Legal

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Components

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 29

COMPANYSERVICES

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 30

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis

Manufacturing Process Flow

Cost Analysis

Selling Price Analysis

About System Pluso Company serviceso Feedbackso Contacto Legal

Business Models a Fields of Expertise

Custom Analyses(>130 analyses per year)

Reports(>40 reports per year)

Costing Tools

Trainings

©2017 by System Plus Consulting | Oculus Rift CV1 Head-Mounted Display (SAMPLE) 31

Overview / Introduction

Company Profile & Supply Chain

Physical Analysis

Manufacturing Process Flow

Cost Analysis

Selling Price Analysis

About System Pluso Company serviceso Feedbackso Contacto Legal

Contact

Headquarters21 rue La Noue Bras de Fer44200 NantesFRANCE+33 2 40 18 09 [email protected]

Europe Sales OfficeLizzie LEVENEZFrankfurt am MainGERMANY+49 151 23 54 41 [email protected]

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www.systemplus.fr

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