October 25–29, 2009 • Mandalay Bay • Las Vegas, Nevada

Establish, Govern, and Deliver Trusted Information

Michael Eden, Software Sales Manager IBM Software Group

2

Key Challenge is Unlocking the Value of Information

1AIIM 2008 Survey2Accenture 2007 Managers Survey

52% of users don’t have confidence

in their information1

42% of managers use wrong information

at least once a week2

59% of managers miss

informationthey should have used2

In ContextReal-time delivery of relevant

information when and where it’s needed

Complete Related information reconciled into a

single and holistic view

Accurate

Complex and disparate data transformed, cleansed and delivered

InsightfulComprehensive information

management to drive new meaning from your data

What is Trusted Information?

InfoSphere = Trusted Information

The Reality of a Typical IT Environment

Online Store Call Center Catalog Service Portal Loyalty

Data

Warehouse

Multiple Touchpoints Multiple Systems Multiple Information Silos

Michael JohnsonUser id :mjohnsonPassword; MA987

Shopper Profile

MA Johnson# 2765003

POS

Mike Johnson433-65-0987

Last Interaction:10/11/05

Customer Service

Johnson Co.Contact: Michael

A. JohnsonCFO

Mailing Information

Michael Albert Johnson

User I.D. Mjohnso

Service Portal

Michael Johnson! Opt-Out flag

! No Promotion flag

Marketing

Inconsistent View of Client

Silos of Information

Custom Coded Interfaces

Inconsistent Data

No Single Version of the Truth

Poor Channel Communication

Data

Warehouse

Data

Warehouse

What is Involved in Delivering Trusted Information?

WarehouseWarehouse

Common Meta

Common Meta

DataDataETLETL

Data QualityData Quality

CDCCDC

MasterData

MasterData

DataProfiling

DataProfiling

ModelsModels

Real-timeAccess

Real-timeAccess

SourceSystems

SourceSystems

Information Server

Warehouse

MDM Server

Industry Models

Enhance Business & IT Collaboration

Create, manage, and share an enterprise vocabulary

Discover, understand and map your data

Gain a true understanding of your data sources

Govern your information over time

Ensure information stays trusted, across the enterprise

Discover, design and govern your data … for Trusted Information

Subject MatterExperts

GovernanceStewards

Data/BusinessAnalysts

Architects

The complete capabilities to establish your Information Agenda

InfoSphere Foundation ToolsInfoSphere Foundation Tools

Business & IT Collaboration

Complete business templates provide industry content and KPIs

Key accelerators for business optimization & integration projects

Integrated with information infrastructure

Accelerates Information Server & Cognos 8 BI

IBM Industry Models

Industry expertise and best practices

InfoSphere Industry ModelsInfoSphere Industry Models

InfoSphere Foundation

Tools

Design your industry data structure and processes … for Trusted Information

Accelerate data integration projects

Metadata-driven design

Business - IT alignment

Leverage Existing Resources

Broad native connectivity

Architected for Growth

Massive scalability

Parallel processingFull range of capabilities to make information

Trusted across heterogeneous systems

InfoSphere Information ServerInfoSphere Information Server

InfoSphere Foundation

Tools

InfoSphere Industry Models

Consolidate your application infrastructure … with Trusted Information

Combining software, hardware and services, IBM expands warehousing offerings with new IBM Smart Analytics System

Unified, powerful data warehouse foundation

Advanced partitioning, data mining, retention & cubing features

Flexible environment

Optimized performance for operational & transactional use

As big or as small as your business needs

ManageManage

AnalyzeAnalyze

Reliable Real-Time DeliveryReliable Real-Time Delivery

IBM InfoSphere Warehouse

Powerful, real time analytics for both structured and unstructured information

InfoSphere WarehouseInfoSphere Warehouse

InfoSphere Foundation

Tools

InfoSphere Industry Models

InfoSphere Information

Server

Deliver better business intelligence faster … with Trusted Information

• Meets Business Needs

Addresses multiple data domains – customer, product, location

Functionality across the full spectrum of use cases

• Flexible Deployment

MDM functionality supported with User Interfaces, Workflow, Business Services

Scales as MDM needs evolve

Providing end-to-end master data management

InfoSphere MDMInfoSphere MDM

InfoSphere Foundation

Tools

InfoSphere Industry Models

InfoSphere Information

Server

InfoSphere Warehouse

Get a single view of your business … with Trusted Information

MDM Server for PIM

Data Synchronization Authoring UI

User & RoleSecurity

Workflow Authoring Processes

Flexible Data Model

Party Account Product Location

MDM Server

Stewardship Events Security & Entitlement

Business Services

Data Integration

InfoSphere Master Data Management

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CDIData Integration Warehousing

PIMETL Customer Hubs

No Compromises – Leaders at Each Step…

ETL Tools * Business Intelligence Platforms * Data Warehousing

Data Quality Tools * Data Integration Tools * Customer Data Integration

Heterogeneous Sources

… Yet Operating On Common Metadata

Data ArchitectData Architect

Information Server

DataStage / QualityStage

MetadataWorkbench

MetadataWorkbenchBusiness

Glossary

BusinessGlossary

CognosCognos

InformationAnalyzer

InformationAnalyzer

Data Models

BusinessTerms

Business TermsInformation Server

Lineage

Business

IT

Reverse Engineer Data Models

RelationshipsAnalysis Summary Align Business & IT

Reduce Costs Accelerate Value

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You, The Customer

Models Cleansing ETL MDM Warehouse BI

Without Common Metadata – who does the Integration?

++ xx? ++ xx xxModels Cleansing ETL MDM Warehouse BI

Simplify Integration Increase trust and confidence in information

Increase compliance to standards

Facilitate change management & reuseDesign Operational

Metadata and Data Governance

DevelopersSubject Matter Experts

DataAnalysts

Business Users

Architects DBAs

Unified Metadata Management

South African Data Governance Council

ABSA Sanlam Old MutualVodacom Cell C Metropolitan SITA Imperial BankStandard Bank SABCWoolworths AnametrixIT Web BI Practice IBMTelkom TransNet SanlamDeloitte Kings CommissionDept of Defense

March 2009 - Franschhoek

Local Council affiliated with the IBM International DG Council

Run by a local committee of customers, partners and IBM

Monthly calls for the committee

3- 4 Council meetings per year

Next Meeting – Fourth Quarter 2009

Members can call in to International DG Council calls

For more information contact – Ocea Garriock – ocea@za.ibm.com

June 2009 - Kloofzicht

Discover, design and govern your data …

for Trusted InformationDelivered with IBM InfoSphere

Foundation Tools, IBM Industry Models

Deliver better business intelligence

faster … with Trusted Information

Delivered with IBM InfoSphereWarehouse

Get a single view of your business … with Trusted Information

Delivered with IBM InfoSphere Master Data Management

Consolidate your application infrastructure …

with Trusted InformationDelivered with IBM InfoSphere Information

Server

Trusted Information Across The Enterprise