October 24, 2011 - Brevard Business News
Transcript of October 24, 2011 - Brevard Business News
Vol. 29 No. 43 October 24, 2011 A Weekly Space Coast Business Magazine
Please see Keiser University, page 19
Please see Wine Consumption, page 16
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Keiser University shiftsto nonprofit status as itprepares for the futureBy Ken Datzman
Globally expanding Keiser University,
which was founded as a for–profit school
by a mother and her son 35 years ago,
with one student in Fort Lauderdale, sees
its future as a private not–for–profit
institution and has converted to that
status through a sales transaction.
After years of planning and charting
the university’s new course under a
different tax structure, the deal closed
two months ago.
There will be no change as far as the
operation of the university, top manage-
ment, and the employment ranks in
general, said Arthur Keiser, who founded
the school with his mother, Evelyn
Keiser. Both of them were graduate
students in separate programs at the
time in the late 1970s.
“We’ve established it. We’ve built it.
We’ve become an important institution,”
said Dr. Keiser, who will remain as
chancellor with the university he has led
all these years.
“We are the second–largest indepen-
dent university in the state of Florida.
Now, through this transaction, we are
ensuring the future of Keiser University.
The legacy will continue when we are
gone. Our main purpose is to serve
students and we will be doing that long
into the future,” he said.
Offering associate through doctorate
degrees, Keiser University has nearly
19,000 students, including 1,050 studying
in Melbourne, and 3,500 employees. The
school as a whole grew by 300 employees
in 2010.
One of its most popular degree
programs in the local market is culinary
arts.
The Keiser University Center for
Culinary Arts showcases a 13,000–
square–foot facility with four kitchens, a
banquet room, a lecture hall, and a
demonstration classroom. Students gain
hands–on experience using the facilities.
“The culinary arts degree program has
been very successful,” said Colleen Rupp,
Melbourne campus president for Keiser
University.
For–profit Keiser University has converted to nonprofit status through a sales transaction toEverglades College Inc. The Keiser family and administrators recently visited the Melbourne campus.From left: the Rev. Louise Morley, ombudsman; Colleen Rupp, Melbourne campus president;PeterCrocitto Jr., COO; Evelyn Keiser, co–founder; Belinda Keiser, vice chancellor of communityrelations; and Dr. Arthur Keiser, chancellor.
BBN photo — Adrienne B. Roth
Wine consumption on rise among U.S. adults, Hispanic market upBy Tiffany RayScripps Howard Service
Javier Flores has been fascinated with
winemaking since he was a kid in Mexico
walking through the winery, where his
dad worked, and admiring the white
coats worn by the people in the winery’s
lab.
Decades later, as a winemaker for the
South Coast Winery Resort and Spa in
Temecula, Calif., Flores said he is seeing
interest in wines flourish among Hispanic
communities, particularly among younger
consumers.
stronger wine sales in markets that cater
to a largely Hispanic customer base.
Marco Robles, a spokesman for the
Ontario, Calif., –based grocery chain
Cardenas Markets, said the company has
noticed the trend and has responded this
year with a more varied wine selection,
and a larger volume of product.
Robles said wine consumption has
grown in tandem with interest in
microbrew beers and other trendy drinks.
Research from Experian Simmons
“Wine is more part of our meal now,”
Flores said.
Recent research by the Experian
Simmons consumer research firm shows
that wine consumption is on the rise
among adults across the U.S., but it is
increasing most significantly among
Hispanics. Between 2005 and 2011, wine
consumption among Hispanics 21 and
older jumped 34 percent in the U.S. The
Hispanic drinking–age population grew,
too, but only by 19 percent.
During the same time frame, wine
consumption among non–Hispanics
increased 14 percent.
Rising interest in wines has meant
BBN Brevard Business
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OCTOBER 24, 2011Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 2
BBN SPACE COAST BUSINESSAnnual Art Works Fine Arts FestivalNov. 19–20 in Eau Gallie Arts District
The 15th annual Art Works Fine Arts Festival will be
held from 10 a.m. to 5 p.m. on Saturday and Sunday, Nov.
19 and 20, on Highland Avenue in the Eau Gallie Arts
District of Melbourne.
A yearly poster contest kicks off this event. This year’s
winning poster featuring the “Eau Gallie Bank” (circa
1925) was created by local artist Tom Powers. The old
bank building is located at the corner of Eau Gallie
Boulevard and Highland Avenue.
The tree–lined streets of the Eau Gallie Arts District
will showcase 90 participants demonstrating their artistry.
There will be prize money of $15,000.
The Art Works committee of area artists and
businessowners meets throughout the year to “ensure that
the bar for the show is set higher each year.”
This year, ArtWorks will have two judges for the fine–
arts awards. They are Jennifer Collidge, director of the
Florida Museum of Contemporary Art in DeLand, and Dan
Gunderson, ceramic artist and ceramics professor at
Stetson University in DeLand.
The festival will include a “Student Art Tent” located
just north of Eau Gallie Florist, across the street from the
Brevard Art Museum. The ArtWorks Eau Gallie Arts
Festival is a nonprofit organization that annually contrib-
utes any profits realized to the art departments of partici-
pating high schools.
This event is free of charge to the community. A food
court will offer a variety of items, and all the art will be for
sale.
For more details, visit [email protected] or
call 242–1456 .
Tropical Inn Resort shows off renovationCheryl Cuomo, general manager of Tropical Inn Resort,
and Alisha Gibbons, sales and marketing director for the
hotel, recently hosted a ribbon–cutting and open–house
event attended by local business representatives. The
event was coordinated by the Greater Palm Bay Chamber
of Commerce and marked the opening of the newly
renovated hotel. Attendees received a complimentary meal
similar to what the hotel typically serves to guests. At the
event, Michael McDaniel of Victory Casino Cruises
announced that the Tropical Inn Resort was chosen as the
“preferred” East Palm Bay Hotel and, effectively immedi-
ately, named a “designated bus location for south Brevard.”
Robison announces transactionsJeffery Robison, principal of Lightle Beckner Robison
Inc., has announced the closing of a number of commercial
real–estate deals in the local market. His sales include
57,000 square feet of industrial space, a former bank
branch at a lighted intersection, three acres of vacant,
unimproved land in Palm Bay, and a 16,700–square–foot
medical office building that is to be converted to a large
child–care facility. Robison said he has “also been ex-
tremely active in leasing a tremendous amount of retail
space throughout the state of Florida,” including space for
national tenants Jersey Mikes, Weight Watchers, Lens
Crafters/America’s Best, Dollar General and CitiTrends.
“In a transitioning market, success can only be measured
by results,” he said.
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Palm Bay Chamber’s annual cuisineevent Nov. 11 at Melbourne Auditorium
The Greater Palm Bay Chamber of Commerce and
Florida Restaurant and Lodging Association will host the
“Celebrate Brevard Food & Wine Tasting Extravaganza”
from 7 to 11 p.m. on Nov. 11 at the Melbourne Audito-
rium.
The annual fund–raiser has “grown significantly” over
the years and will include 40 food and wine vendors and
20 non–food vendors. Participant vendor applications are
being accepted, said committee chairman Danny Timothy.
This year’s sixth annual event will also feature
“Beatlemania,” a popular local band whose members will
perform throughout the evening. Event organizers are
also planning raffles and door prizes, along with the
annual key lime pie–eating contest, a favorite among the
attendees and participants.
Palm Bay Chamber or FRLA members can offer
sampling and promote their cuisine, wine or beer free of
charge. Non–food vendors promoting their products or
services will be charged $50 for a table.
Sponsorship opportunities are available and range
from $500 to $1,500. This is an opportunity for local food
and wine businesses to showcase their products, said
Timothy.
“Last year one of our non–food vendors displayed his
patented invention, the Tree–Hugger garden accessory,
and six weeks later he was showcasing his product in
front of a panel of venture capitalists,” Timothy said.
“You just never know who will show up at these
events. Last year’s program attracted more than 1,000
attendees and we expect even more this year.”
“This is by far the largest annual food and wine–
tasting event in South Brevard,” said Stuart Borton, Palm
Bay Chamber’s board chairman. “The plan is to offer
cuisine from many countries along with fine wine and
beer sampling. This is definitely our member’s favorite
fund–raiser of the year.”
Vendors interested in participating in the Celebrate
Brevard Food & Wine Tasting Extravaganza are asked to
contact the Palm Bay Chamber to complete an applica-
tion. Call April at 951–9998. For more information, visit
www.GreaterPalmBayChamber.com.
Hoyman ‘Business Champion of Year’The Cocoa Beach Regional Chamber of Commerce
presented Hoyman Dobson with the 2011 Business
Champion of the Year Award in the Professional Services’
category, for businesses with more than 16 employees.
The honor was announced at the Chamber’s 23rd
Business Champion of the Year Awards, titled “Sailing
into the Future: Charting the Course.” The event was
held at the Space Coast Convention Center in Cocoa.
“Day in and day out we strive to do the most for our team
members, clients, and our community,” said Charles
“Chas” Hoyman, managing director of the CPA firm in
Melbourne. “And it felt terrific to see our efforts and
achievements recognized by the Chamber’s Business
Resource Council.” In accepting the award, he added,
“Congratulations to all ‘Business Champion’ winners
for their accomplishments. Your dedication to business
excellence will help us all grow and advance the local
economy.”
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OCTOBER 24, 2011Call Adrienne Roth at 321-951-7777 for Advertising Information
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PUBLISHERAdrienne B. Roth
EDITORKen Datzman
OFFICE MANAGERFrank Schiffmann
Brevard Business News is published every Monday byBrevard Business News Inc. Bulk Rate postage is paid atMelbourne, FL and Cocoa, FL. This publication servesbusiness executives in Brevard County. It reports onnews, trends and ideas of interest to industry, trade,agribusiness, finance, health care, high technology,education and commerce.
Letters to the Editor must include the writer’s signatureand printed or typed name, full address and telephonenumber. Brevard Business News reserves the right to editall letters. Send your letters to: Editor, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].
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UF receives $2 million to assess students’ grasp of statisticsNSF–funded study.
“The new assessment tool will help teachers assess
where students are at the beginning of the school year so
they can plan instruction for the appropriate level of
statistical understanding.”
Besides UF’s College of Education, the four–year study
also involves scholars in statistics and assessment from
the University of Minnesota, Kenyon College and the
Educational Testing Service, an independent, nonprofit
organization based in Princeton, N.J.
The Common Core State Standards are a blueprint for
what all American students should learn in English and
math, in each grade, from kindergarten through high
school. They were coordinated in 2010 by the National
Governors Association and a national council of chief state
school officers for K–12 education. Florida schools are
scheduled to start using the new standards by the 2013–
2014 school year.
“Statistical thinking is very different from mathemati-
cal thinking and needs to be taught and assessed in a
different manner,” Jacobbe said.
Current statistical instruction and assessment are
grade level–specific, but Jacobbe said his research team is
following a model identifying the three levels of under-
standing of key statistical concepts, regardless of a
student’s grade level.
About 2,850 students in grades 6–12 will participate in
By Larry Lansford
Supported by a $2 million grant from the National
Science Foundation, University of Florida math–education
researcher Tim Jacobbe is leading a multi–center effort to
create high–quality testing instruments in statistics, which
will help teachers keep middle and high school students on
track for meeting rigorous, new national math standards.
With 45 states, including Florida, already adopting new
“Common Core” national math standards developed in
2010, many school districts are expected to add or expand
the teaching of statistics in the middle– and high– school
grades. Researchers, though, say more reliable assessment
tools are needed to measure their progress accurately.
“We’ll base our testing instrument on American
Statistical Association guidelines that identify three
developmental levels for learning statistics. Students must
progress through each level to develop sound statistical
reasoning skills,” said Jacobbe, UF assistant professor of
mathematics education and principal investigator of the
the UF–led study. Two school districts, in Florida and
Georgia, will administer initial pilot–testing of the
experimental assessment methods. The Florida school
district is P.K. Yonge Developmental Research School,
UF’s K–12 laboratory school, which serves as its own
school district. They will be joined by school districts in
Arizona, New Jersey, Ohio and Pennsylvania for large–
scale testing in the study’s fourth year.
The researchers will work closely with two national
consortia of state leaders in government, business and
education which last year received a combined $330
million in federal Race to the Top funds to create the next
generation of tests to measure annual student growth in
English and math. The two groups are the 25–state
Partnership for Assessment of Readiness of College and
Careers, known as PARCC, which includes Florida, and
the 31–state SMARTER Balanced Assessment Consor-
tium.
To broaden the impact of their work, Jacobbe said his
team will report its study results in peer–review journals
and at peer–review academic meetings and will create a
website featuring sample assessment tools and other
resources for teaching statistics.
“Consistent standards in statistics and mathematics
will provide appropriate benchmarks for all students
regardless of where they live, and that’s critical in today’s
global economy,” Jacobbe said.
Holmes Regional Medical Center offers enhanced OB/GYN careHealth First’s Holmes Regional Medical Center in Melbourne is now offering women a unique, additional layer of
medical safety.
HRMC says it has become the first hospital in the area to have full–time hospital–based obstetrician and gynecolo-
gists available 24/7 to handle any OB/GYN emergency or routine procedure, as well as unexpected or early arrivals.
HRMC’s new OB/GYN Hospitalist Program is designed to ensure that anytime a woman comes into the hospital’s
emergency department or is admitted with health issues related to obstetrics or gynecology, there will be an OB/GYN
specialist on site to help.
“As all OB/GYNs know, obstetrical patients sometimes require constant re–evaluations of care decisions,” says
Patricia Donahue, HRMC’s director of clinical nursing. “If the patient’s regular OB/GYN is not available, the Hospitalist
is ready and available on the scene to respond with needed interventions. They’re also there to answer any questions the
patient or family member may have regarding care.”
OB/GYN Hospitalists are immediately available, 24 hours a day, she said. In the event that a woman’s own physician
is not available, an OB/GYN Hospitalist can examine, evaluate the progress of labor, react to lab abnormalities or
anesthesia needs, evaluate worrisome fetal or maternal heart rates, stay on top of any problems that may be evolving,
and provide for a safe delivery, said Donahue. And all this can be accomplished during the same period of time that a
woman might be waiting for an on–call OB/GYN to arrive.
Donahue said the OB/GYN Hospitalists at HRMC are “experts” at difficult deliveries and obstetrical techniques,
including turning a baby in the womb to avoid a breech delivery, twin deliveries, pre–term deliveries, face presentations,
and breech deliveries.
HRMC and Health First in general have been providing patients with the advantages of Hospitalist programs for
several years.
PMC Holiday Fair to benefit local United WayParrish Medical Center will host its annual “Share Your Wares Holiday Fair” from 7 a.m. to 4:30 p.m. on Friday,
Oct. 28. The event will be held in the PMC Conference Center, 951 N. Washington Ave., in Titusville. The program is free
of charge and open to the public. A variety of items will be for sale, many of them handcrafted or home–business mer-
chandise. The fair will include Christmas decorations, cookbooks, jewelry, ladies accessories, scent candles, purses, scrubs
and equipment, Silpada silver jewelry, and tote bags. If you have a home business and would like to be included in the
fair the cost is $30 per table ($10 nonrefundable deposit per table) or $50 per table for nonemployees ($10 nonrefundable
deposit per table). To reserve a table for the fair, contact either Beth Daniels at 268–6333, extension 7509, or Leslie
Marquez at 268–6333, extension 6164. Proceeds from the fair will go to PMC’s United Way Employee Campaign.
Visit BrevardBusinessNews.com for Advertising InformationOCTOBER 24, 2011 BREVARD BUSINESS NEWS / 5
BBN SPACE COAST BUSINESSFIT receives GAC accreditation for MBAin project management online program
The Florida Institute of Technology’s Nathan M. Bisk
College of Business online graduate program, the master’s
in business administration with a specialization in project
management, has received accreditation by the Project
Management Institute Global Accreditation Center for
Project Management Education Programs (GAC).
With GAC–accreditation comes “prestige and testa-
ment to the quality of a program” that is in tune with the
latest developments in research and practices in the
project management profession.
Degree programs that receive accreditation must
demonstrate and meet the GAC’s global standards of
accreditation. The process includes an assessment of each
program’s objectives and outcomes, faculty and student
evaluations, onsite and online resources, annual self–
evaluation and proof of continuous improvements in the
area of project management education.
Currently, there are only 79 GAC–accredited degree
programs in 35 institutions in 13 countries.
Integral in the accreditation process at Florida Tech
were Alex Vamosi, Nathan M. Bisk College of Business
associate dean; Deborah Carstens, MBA project manage-
ment track academic chair and associate professor; and
Tim Muth, Nathan M. Bisk College of Business student
assessment director.
“The GAC accreditation is a significant achievement for
the university and the Nathan M. Bisk College of Busi-
ness MBA/PM program,” said Carstens. “The accredita-
tion demonstrates our commitment to providing our
students with a quality program and our dedication to
continuous improvement so our students graduate with
in–depth project management knowledge that serves
them in their careers.”
The MBA/PM online program is designed for busy
professionals who want to further their education in a
flexible and convenient learning environment. The
program provides students with hands–on experience in
planning and managing projects in the modern business
world, which is applicable to every field of study.
For more information, visit www.floridatechonline.com.
‘The Creation’ of the universe lecture setHakeem Oluseyi, Florida Tech assistant professor in
the Department of Physics and Space Sciences, will discuss
“The Creation” on Oct. 28 in the latest installment of the
Astronomy and Astrophysics Public Lecture Series. The
free presentation will be held on campus from 8 to 9 p.m.
in the F.W. Olin Engineering Complex, Room EC118.
Weather permitting, rooftop public star viewing will follow.
Modern physics and cosmology assert that the universe
sprang forth from nothing. Oluseyi’s talk will answer the
question, “What exists?” and examines what we know
about each of these entities, what we don’t know about
them, the forefront ideas of how each may spring from
nothing, and the current searches to understand these
entities and their origins. Oluseyi’s research interests
include astrophysics, cosmology and technology develop-
ment. He has a doctorate degree in physics from Stanford
University. The F.W. Olin Engineering Complex is on
West University Boulevard. For more information, call
674–7207 or visit www.fit.edu/aapls.
Jeff PiersallCEO, SCB MarketingVice President of Sales, Spacecoast Business and Spacecoast Living
“ ... every publication is based on the profitability of the publication. You
literally are determining that based on the revenue and the cost factors
that are associated and in this particular situation we ended up incurring
additional costs and we extended additional value to the owners or restau-
rants that were in the publication, but then we printed the maximum
amount that we could print. ... ”
Case No. 6:10–cv–1618–Orl–KRSUnited States District Court June 23, 2011
Deposition of Jeffrey Piersall
Josh FieldPresident, SCB MarketingEditor–in–Chief, Spacecoast Business and Spacecoast Living
“ ... In Brevard — a relatively small and unsophisticated media market —
advertisers oftentimes encounter claims from media outlets that are
‘unsubstantiated’ (or, the more technical term, ‘bulls**t’). ...”
by Josh FieldSpacecoast Business July 2010 Volume 5 Number 4
Why Do Some Media Reps Lie?
FOR IMMEDIATE RELEASEPositive News Brings Positive Results for SCB Marketing
by Brittany HobbsCBR Public RelationsPress Release September 13, 2011
“ ... The magazines promote best practices in lifestyles, business
and health, which are key to the philosophy espoused by Field
and SCB Marketing co-founder Jeff Piersall.
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‘Jeff and I love to teach and share the lessons we’ve learned
throughout our careers,’ he said. ‘We hope people who read
our publications can apply something they learned in them
toward their business or personal life.’ ... ”
OCTOBER 24, 2011Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 6
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Doctors, Lawyers, Weekend Warriors’overall surf title goes to Justin Carver
Justin Carver ripped the waves on the weekend of Sept.
16 and 17 at the Driftwood House in south Cocoa Beach to
claim the coveted title of “Best Overall” in the 19th annual
Doctors, Lawyers, Weekend Warriors Surf Festival.
Not only did Carver get a “killer trophy,” but he also
secured a slot in the sixth annual Slater Brothers Invita-
tional Surf Contest to be held Oct. 28–30 at Coconuts on
the Beach. “We were thrilled that Justin won and we are
thrilled that the Slater brothers have provided a slot for
our winner in their fabulous contest,” said DLWW
organizer Harry Greenfield.
The surf conditions for the event were outstanding.
“We couldn’t have had better conditions for both long
boards and short boards, as well as for stand–up paddlers,
which was a new entry this year,” said Bill McMillen,
contest director. “The competition was fierce, the condi-
tions were great, and it was all for a great cause, the
Satellite High School Surf Club.”
The event raised more than $6,500 for the club, through
the efforts of surfers and sponsors. “It was a great event for
a great cause with great support,” said area attorney Jack
Kirschenbaum, the festival organizer.
“We couldn’t have done it without the SHS Surf Club,
their coach, George Seguna, team mom, Heather Carver,
and all the kids that came to the beach from the team to
help us put the event on. Also, the surf team secured more
than 40 sponsors to support the event with their logos on
the back of the official DLWW T–shirt. It was one of the
best events we’ve had in our 19 years,” he added.
Mike Litvak from Pensacola won the “Best Doctor” surf
category, Vic Watson from Cocoa won “Best Lawyer,” and
his wife, Eden Bentley, an assistant attorney for Brevard
County, won the “Wahine” division.
David Siljestrom won the “Stand–up Paddle” division
and Frank Solis won the “Weekend Warriors” division.
Bob Freeman, perennial surf–contest winner for more
than 40 years, won the “Fossil” division. “He’s won so often
we’re considering a new division for guys over 60 and
calling it the ‘older than dirt division,’” said Kirschenbaum.
The Doctors, Lawyers, Weekend Warriors event also
funds a $500 scholarship in the name of Lorraine Guthrie,
known as “Mama G,” who passed away earlier this year.
“Mama G was a wife, a mom, a teacher, and a great
supporter of youth surfing. We wanted to do something to
honor her name and we felt that a scholarship would be
just the thing,” said Kirschenbaum.
Any college student from Indian River or Brevard
County who plans to focus their education on teaching or
the visual arts, and who has a grade–point average of 3.0
or higher, is eligible to apply for the scholarship.
Guthrie’s family will select from the applications, which
must include an essay about why the student has chosen
their course of study and what they plan to do with their
degree. Visit www.doctorslawyersweekendwarriors.com for
an application. The festival winners are listed there, too.
Applications also are available by contacting Jack
Kirschenbaum, 1795 W. Nasa Blvd., Melbourne, Fla.,
32901, or call his office at 727–8100.
This year’s T–shirts and posters were created by Cocoa
Beach artist Henry Lund. The Surf Stomp Party was held
at the DaKine Diego’s in Satellite Beach.
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BREVARD BUSINESS NEWS / 8
Astronaut pioneers to be a partof autograph show set Nov. 5–6
More than 30 legendary astronauts will descend on
Kennedy Space Center Nov. 5–6 for the “world’s largest”
Astronaut Autograph and Memorabilia Show.
Put on by the Astronaut Memorial Foundation, the
show will be held at the Kennedy Space Center Visitor
Complex.
Tickets are available at www.AstronautScholarship.org/
aams.
The show’s roster boasts hero astronauts and space
icons including Mercury 7’s Scott Carpenter, Apollo 11’s
Buzz Aldrin and Apollo 13 astronauts Fred Haise and
Jim Lovell.
In addition to autograph sessions, guests will have
access to exclusive photo opportunities, a lunch celebrating
the space–shuttle program, a Gemini XII Anniversary
dinner, astronaut talks and more.
Guests may bring their own items to have signed or
purchase memorabilia and photos at the show.
Individual tickets are $15 for the autograph show. For
the ultimate space experience, guests may secure a ticket
package from $300 to $600, which includes admission to
the Visitor Complex and other perks and benefits. Visit the
website or call 455–7014.
The Astronaut Memorial Foundation funds 28 $10,000
scholarships annually and has awarded $3.2 million to
students nationwide.
Community center to host eventBrevard County Parks and Recreation invites adults to
a free “Couples Night Out” on Saturday, Oct. 22, from 6 to
8 p.m. at the Cocoa West Community Center, 230 S.
Burnett Road. Couples can enjoy an evening filled with
games, activities, refreshments and socializing. There is no
cost to attend. For additional information, call the Cocoa
West Community Center at 633–1987.
Realino Memorial Tournament rescheduledThe Joe Realino Memorial Fund Charity Golf Tourna-
ment has been rescheduled for Sunday, Oct. 23. It will be
held at the Savannah’s on Merritt Island. Registration
starts at noon. The fee is $75 per player and includes food
and drinks. Since 1969, The Joe Realino Memorial Fund
has provided more than $1 million in assistance to
qualified hospitality workers in Brevard County. For
more information about the event, call Joanna Kemp at
223–4003.
Registration opens for naturalist programRegistration is under way for the new Brevard Natural-
ist Program, to be held at the Enchanted Forest Sanctuary
in Titusville on Saturday, Oct. 22, and Sunday, Oct. 23,
from 8 a.m. to 12:30 p.m. The focus of the program is the
upland habitats of Brevard. It is the first in a series of
three modules featuring the natural areas of Brevard.
Participants will learn about the plants and animals of
Brevard’s uplands from experts in the field. Participants
are asked to donate $40 to the Friends of the Enchanted
Forest Inc. Visit http://www.ulumay.org/downloads/upland
to download a registration form. The Enchanted Forest
Sanctuary is at 444 Columbia Ave. For more information
on the program, contact Vince Lamb, program coordinator,
at 258–5168 or [email protected].
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Brevard County Orchid Society
51st Fall Orchid FairSaturday, October 29th & Sunday October 30th, 2011
9:00 am - 5:00 pm
The Melbourne Auditorium
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BBN SPACE COAST BUSINESSBCC Faculty Art Exhibit opens atKing Center, in Harris Art Gallery
The Brevard Community College Faculty Art Exhibit is
now being showcased in the Harris Corp. Art Gallery of the
Maxwell C. King for the Performing Arts in Melbourne.
The exhibit runs through Nov.11.
Other exhibits scheduled there for 2011–2012 include:
l “All That Art,” Creative Art Foundation of Brevard,
Mixed Media, Nov. 21–Dec. 10.
l “A Touch of Elegance,” Brevard Porcelain Artists,
Dec.12–Jan. 7.
l “Nuances in Porcelain,” Vera Shimon and Denise Van
Waardenburg, Jan. 9–Jan. 26.
l “Puppet Pride,” Central Middle School, Puppets,
Photography and 3D,” Jan. 30–March 3.
l “Visions and Vistas,” Ellen Lindner and JoAnn
Jensen, Fabric and Fiber, March 5–April 6.
l “BCC Juried Student Art Exhibit,” Mixed Media,
April 9–May 5.
l “In the Still of the Moment,” Brevard Watercolor
Society, May 7–June 3.
FRLA to host Friends of Industry ReceptionThe Florida Restaurant and Lodging Association’s
Space Coast Chapter will host the third annual Friends of
the Industry Reception at 5 p.m. on Tuesday, Oct. 25, at
the Holiday Inn and Conference Center on North
Wickham Road in Melbourne. Tickets are $25 per person.
The event includes award presentations to legislative
leaders. “The association is proud to present our legislative
leaders with the Friends of the Industry Award for their
tireless efforts on behalf of the hospitality business,” said
Carol Dover, president and chief executive officer of the
Florida Restaurant and Lodging Association. “We look
forward to the chance to learn, connect, and advance the
issues of great value for our industry, particularly in the
current economic climate.” To make a reservation to attend
the event, contact Stephanie Murdoch, FRLA Central
Florida regional director, at [email protected].
Surf–fishing clinic offered at centerBrevard County Parks and Recreation is offering a
surf–fishing clinic on Saturday, Oct. 29, from 7 to 11 a.m.
at the South Beach Community Center, 500 Old Florida
Trail, in Melbourne Beach. Adults ages 16 and up will
learn how to surf fish in the Atlantic Ocean, along the
Space Coast. The clinic is four hours long and includes
classroom instruction and a fishing excursion to Coconut
Point Park. The cost is $60 per person and all equipment is
provided. The deadline to register for the class is the prior
Friday. For more information or to register, call South
Beach Community Center at 952–3210.
Program for pre–schoolers offeredA Nature Nuggets program for preschoolers is offered
on the first and third Tuesdays of the month at Rotary
Park, 1899 S. Courtenay Parkway, in Merritt Island.
There are classes scheduled for Nov. 1 and Nov. 15 at
9:30 a.m., 10:45 a.m., 2 p.m. and 3:30 p.m. Each one–hour
class is centered on a nature theme with storytime, games,
songs, crafts and fun. The cost is $4 per class and registra-
tion is required. Contact the Rotary Park Nature Center at
455–1385 to register or for more information.
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BREVARD BUSINESS NEWS / 10
By Ken Datzman
The Henegar Center for the Arts has been a
cultural fixture of the downtown Melbourne market
for years, primarily as a facility where non–paid
actors in the region performed in community–
theater productions.
Twelve years ago, The Henegar Center started
with one production and built up to a successful
five–show community–theater season.
Now, the organization has moved beyond that
level. It is bringing “equity actors,” or those who are
members of the Actors’ Equity Association, a union,
to the stage. This is a new venture for The Henegar
Center as it pursues alternative programming to
attract wider audiences, including young profession-
als.
“We could see that the future of The Henegar
Center was going to be appealing to a broader
demographic in the community,” said Wendy
Brandon, the interim executive director of The
Henegar Center on East New Haven Avenue.
“We have been very focused on the 55–plus age
group, which is still our core customer. They attend
our events in large numbers. But our subscriptions
were declining and we really felt like we were an
underutilized facility. This center is a treasure that
is to be used by the community,” she added.
Brandon, a University of Southern California–
educated lawyer, is treasurer of The Henegar
Center. In her dual role, she works closely with
Kathy Kett, the facility’s operations and marketing
coordinator.
Both have had a longtime involvement with the
center. Kett has been a Henagar employee for the
last seven years. She was a volunteer before that. “I
have been involved ever since my daughter, Sara
Beth, was 7 years old and taking ballet at Henagar.
She grew up in theater.”
Sara Beth Kett is a student at the University of
South Florida in Tampa and performs in community
theater there while studying for her degree.
To reach a more diversified demographic in the
community, The Henegar Center turned to alterna-
tive productions. “And we have been successful over
the last two years in doing that. We are growing by
leaps and bounds,” Brandon said.
She said The Henegar Center has hooked up with
Roland Guilarte, owner of Brevard Music Group, a
marketing and production business that books
national entertainers to perform in Brevard.
Guilarte established the Brevard Jazz Series in
1992.
“Roland opened up some exciting doors for us in
different venues and we are now hosting acoustic
The Henegar Center expands programming to appeal to broaderdemographic — businesses, community respond, ticket sales up;teams with MCT to market downtown area as a theater district
music shows, classic rock performers, and other
contemporary entertainers at The Henegar Center,”
said Brandon.
Acoustic guitar has a big fan base in Brevard, she
said. “We saw that when the California Guitar Trio
and the British ensemble Acoustic Alchemy played
at Henegar. They told us they were thrilled with the
facility. It’s very exciting to hear those types of
comments.”
The two shows were part of The Henegar Indie
Music Series, funded by Harris Corp. through the
Community Foundation for Brevard.
Next up on the equity–production schedule for
The Henegar Center is author Joan Didion’s
powerful memoir of love and loss, “The Year of
Magical Thinking.” The book recounts Didion’s
experiences of grief after her husband’s death of
cardiac arrest in their New York apartment.
The production will feature professional actress
and St. Augustine native Anne Kraft in the role of
the author. Kraft worked for 25 years as a profes-
sional actor in New York. “We just felt like we had
an obligation to do yet another serious equity
production,” Brandon said. “Joan Taddie of our staff
went to see Anne perform the play in St. Augustine.
She said it was very touching.”
“The Year of Magical Thinking” will have a
three–day run, Oct. 21, 22 and 23, at Henegar.
Tickets are sold at www.Henegar.org or call
723–8698. The 2011–2012 Henegar schedule can
be viewed by visiting the website.
Henegar ticket sales in 2011 are up 30 percent
over last year. “About 7 percent of our ticket sales
are to out–of–town guests, and that is growing,” said
Brandon. People are coming from surrounding
counties.
Corporations, businesses, and organizations in
the community have rallied around The Henegar
Center with financial support. Harris Corp.,
Rockwell Collins, Community Credit Union, Wells
Fargo, and Brevard Community College are some of
the area businesses that have made contributions to
the center.
“Our main goal is to offer diversified entertain-
ment to the community,” said Brandon. “And in
order to do that we must continue to receive grants
and sponsorships. Without them, The Henagar
Center really couldn’t operate.”
A shining star for The Henegar Center has been
its workshops and programs for children. “Currently,
we offer programs during the summer for ages 1
through 9,” said Kett. “They have been a phenom-
enal success.”
This year, the organization added the Henegar
High School Theater Workshop — “a big Broadway
production” — to take the place of the Summer Fine
Arts program. Because of budget cuts, Brevard Schools dropped
funding for the fine arts program it has supported for years.
The Henagar Center, which houses two theaters, including the 493–
seat main auditorium, plans to announce a marketing partnership with
the 60–year–old Melbourne Civic Theatre, located in the downtown
area.
Brandon said Henegar leadership met with Peg Girard, managing
director of MCT, to discuss the formation of a marketing alliance to
promote downtown Melbourne as a “theater district.”
“There are three theaters in downtown Melbourne that are pretty
much in use year–round, and that is unique to the area,” said Brandon.
“So we decided to embark upon an effort to present ourselves as a
theater district. We are starting to market ourselves that way. It’s
sends a whole new message. We are working with the hoteliers and the
Brevard County Tourist Development Council. They have helped us
with some marketing and will increasingly help us in the future.”
Patrons who attend Henegar shows often have dinner at a down-
town Melbourne restaurant first, Brandon said. “They park at our
facility, walk to dinner, and come back. It’s a downtown experience and
we are tapping into that with the marketing relationship with MCT.”
Wendy Brandon, right, is the interim executive director of The Henegar Centerfor the Arts in Melbourne. Kathy Kett works in operations and marketing for theorganization. They say the center’s expanded programming, which featuresprofessional actors in select shows, is reaching new audiences. Businesses arerallying around The Henegar Center as sponsors.
BBN photo — Adrienne B. Roth
Visit BrevardBusinessNews.com for Advertising InformationOCTOBER 24, 2011
BBN SPACE COAST BUSINESS
BREVARD BUSINESS NEWS / 11
BBN photo — Adrienne B. Roth
By Ken Datzman
COCOA VILLAGE — There are few family
owned businesses today that are more challenging
to operate than a restaurant. It’s been a brutal
environment for local restaurateurs. Around the
state, this industry comprises 20 percent of Florida’s
economy.
Rising wholesale food prices coupled with slow
consumer demand has made it doubly difficult for
many independent restaurants to operate profitably
in today’s fragile economy.
“Look at the price of seafood,” says Daniel
Colzani, owner of the longstanding Black Tulip
Restaurant in Cocoa Village, “it’s $13, $14, $15 a
pound for grouper or snapper. So how can we sell it
for $18.95 for an eight–ounce portion at dinner, with
salad and other side dishes?”
His restaurant has been absorbing food costs for
years and stands firm on no price increases for
customers. “There are a lot of sacrifices these days
in this business,” adds his daughter, Tanya Colzani,
general manager of The Black Tulip Restaurant &
Caterers.
For three decades running, businessman Daniel
Colzani has guided The Black Tulip Restaurant &
Caterers through up–and–down economies and
always with the promise to provide the highest
quality food at a reasonable price. For 17 of those
years, Tanya Colzani has worked alongside her
father at one of the best–known fine–dining
restaurants in the region, and a cornerstone of the
business community in Central Brevard.
Attention to detail, service, freshly prepared food,
and value pricing have long been centerpieces of
their restaurant’s business model. Yet Tanya
Colzani says a lot of Brevard Countains think of
their Cocoa Village establishment as a pricey dining
experience.
“Our reputation has kept us around for 30 years,
but so many people who dine out see us as one of
the most expensive restaurants in the county,” she
said. “It’s a misunderstanding. We’re trying to get
the word out that The Black Tulip is not only a
restaurant for special occasions, birthdays, anniver-
saries, etc., but also for everyday meals.”
A growing number of restaurants around the
nation have pushed up menu prices and passed on
wholesale food increases to their customers.
“If you look at our menu from 10, 15 or 20 years
ago, we were probably one of the most expensive
fine–dining restaurants in Brevard. But that has
changed. The economy has stalled and we have
adjusted to meet our diners’ budget,” said Tanya
Colzani, who started at the restaurant busing tables
Daniel Colzani and daughter Tanya celebrate The Black TulipRestaurant’s 30th year in Historic Cocoa Village — maneuveringthe fragile economy with value pricing, service; catering business
and increasingly took on responsibilities.
The Black Tulip Restaurant opened in 1981.
“Thirty years ago, we used a flat price for our dinner
menu. The price was $13.95,” said Brazilian Daniel
Colzani.
“Today,” said Tanya Colzani, “our dinner menu
starts at $13.95. That includes a tablecloth setting,
linen, candlelight, one–on–one service and a salad
with every entrée, homemade bread, and home-
made herb butter.”
The Black Tulip Restaurant is open for lunch
and dinner, Tuesday through Saturday. The
restaurant’s signature dish, “Roast Duckling,” is
$23.95 on the dinner menu.
When Walter Cronkite, the late “CBS News”
anchor, was in town covering launches at NASA’s
Kennedy Space Center, he dined at The Black Tulip
Restaurant. Daniel Colzani, who worked in the
hospitality industry for 10 years in Miami before
moving here, said Cronkite’s “favorite dish was
Roast Duckling. He ordered it each time he dined
here.”
The Black Tulip Restaurant’s “double–roasted”
duck is topped with an apple and cashew sauce. The
cashews are from Brazil, known around the world
for their quality. Cashew trees are native to the
coastal areas of northeastern Brazil.
Tanya Colzani says it takes “at least five hours
for the duck to roast in the oven. Then we roast it
again before serving it. The Roast Duckling dinner
entrée has been on the menu since the day we
opened. It’s an all–time favorite.” She says her
father “will eat a roast–duck meal at the restaurant
at least once a week.”
Veal Oscar is another popular dinner choice at
The Black Tulip Restaurant. It’s topped with blue
crab and fresh asparagus, and then glazed with
hollandaise sauce.
The dinner menu also includes Mahi Mahi
Caprice, Chicken Breast Florentine, Mahi Mahi and
Sea Scallops in Parchment Paper, Grilled New York
Strip, Sautéed Pork Loin, Grouper in Puff Pastry
(grouper stuffed with crabmeat and wrapped in a
flaky pastry), Filet Mignon Medallions, and the
Chef’s Catch of the Day.
The Black Tulip Restaurant’s luncheon menu
features daily specials, such as Shrimp Tortellini,
Fresh Crab Cake, Grilled Steak Sandwich, and
Grilled Tilapia Sandwich. The restaurant is
especially known for its salads — the Warm
Spinach Salad, Shrimp Salad on Avocado, and
Chicken Salad on Tomato come to mind.
The restaurant serves wine, liquor, and beer. It
has more than 100 types of wines, up to $1,500 a
bottle.
The Colzanis expanded their restaurant in 2000.
It originally seated 35 people. The roughly 3,000–square–foot facility
and patio area now accommodates more than 150 customers.
The Black Tulip Restaurant hosts wedding events and has a
catering business, too. For wedding receptions, Tanya Colzani said the
restaurant charges “$30 per person for a sit–down dinner with
personal service at each table. And the food is going to be fresh and hot
when it gets to the table. The highest price on our menu for this type of
event is $50. It includes everything from appetizers to entrees.
Their catering business is growing. The restaurant has a partner-
ship with The Inn at Cocoa Beach, an oceanfront hotel. The Black
Tulip Restaurant handles The Inn’s in–house catering.
Tanya Colzani said the restaurant has been booking holiday parties
and the number of reservations is encouraging. The web address is
www.BlackTulipRestaurant.com. The phone number is 631–1133.
The Black Tulip Restaurant also plans to introduce a menu
featuring organic food selections.
Maybe it’s time to renew an old relationship with The Black Tulip
Restaurant, or start a new one. “We hope to carry this on into another
generation,” said Tanya Colzani.
The Black Tulip Restaurant & Caterers in Cocoa Village is one of the longstandingfine–dining establishments in Brevard. The 30–year–old enterprise is operated bybusinessman Daniel Colzani and his daughter, Tanya Colzani. While manyrestaurants around the nation have pushed up their menu prices, The Black Tulip hasbeen absorbing wholesale food–cost increases for years.
OCTOBER 24, 2011Call Adrienne Roth at 321-951-7777 for Advertising Information
BBN SPACE COAST BUSINESS
BREVARD BUSINESS NEWS / 12
Heart Center at Holmes receives FHAQuality of Care Award for performance
As the search for ways to control the rising cost of care
reaches critical importance, one of the areas receiving the
greatest focus has been reducing hospital readmission
rates.
These are patients who return to a hospital needing
further care related to a prior procedure.
The Florida Hospital Association (FHA) recently
announced that The Heart Center at Holmes Regional
Medical Center in Melbourne, part of Health First family
of hospitals, surpassed all other hospitals in Florida in
reducing readmission rates for coronary artery bypass
graft (CABG) patients.
The Heart Center received the 2011 FHA Celebration of
Quality & Service Award, which is based on official
readmission information provided by the Agency for
Healthcare Administration as part of FHA’s “Collaborative
to Reduce Avoidable Readmissions” initiative.
Statewide, general readmission rates have dropped
about 11 percent over the past two years. The Heart
Center’s CABG readmission rates dropped by 52 percent,
representing a significant reduction in health–care costs
and a major increase in quality outcomes for CABG
patients.
“Holmes Regional Medical Center has been an active
participant in the FHA readmission collaborative from day
one, and committed a great deal of time and effort to
improving their heart surgery patients’ discharge process
and transitional care,” said Health First Vice President Dr.
James Palermo, chief medical officer and chief quality
officer.
“We’re extremely proud that our Holmes team had the
greatest improvement in readmission rates for CABG
patients of all hospitals in the collaborative, and are
honored to receive the FHA 2011 Celebration of Quality
and Service Award.”
According to the FHA, reducing avoidable hospital
readmissions represents an opportunity to improve
quality, increase patient satisfaction, and lower health–
care costs.
AFCEA Canaveral Chapter SunComm2011The Canaveral Section of the Armed Forces
Communications and Electronics Association will host
SunComm2011, an event themed “Communications
Challenges and Changes on the Florida Spaceport,” on
Nov. 2–4 at the Hilton Oceanfront in Cocoa Beach. The
keynote speaker will be Lance Lord, a retired U.S. Air
Force general. The program will include discussions in the
areas of “Commercial Use of NASA–KSC and Cape
Canaveral” and “Cyber–Security and Cloud Computing.”
Visit www.canaveral–afcea.org/suncomm.html for details.
Zoo to honor Veterans with free admissionThe Brevard Zoo in Viera, in honor of Veterans Day,
will offer free admission to military veterans and active–
duty service members Friday through Sunday, Nov. 11 to
13. Veterans Weekend is sponsored by Harris Corp. The
zoo will also provide free admission to spouses in the event
the active–duty service member is currently deployed
overseas. Proof of military service is required. For more
information about the event, call 254–9453.
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BBN SPACE COAST BUSINESSNathan M. Bisk College of Businessjoins higher–ed business consortium
The Florida Institute of Technology’s Nathan M. Bisk
College of Business recently joined the Southeast U.S.
Higher Education Consortium for International Business.
The consortium is a partnership between colleges and
universities in Georgia, Alabama, Florida, Tennessee,
North Carolina and South Carolina. Florida Tech’s
membership is among more than 40 other institutions in
the Southeast region.
“The consortium provides a collaborative, higher
education community of universities in our region,” said
Dr. Annie Becker, dean of the Nathan M. Bisk College of
Business. “We look forward to working with these universi-
ties to improve the global awareness and education of our
students.”
The consortium was initiated by Georgia State
University’s Center for International Business Education
and Research. Its purpose was to create a central agency to
share information, including faculty development, teaching
material preparation, and proposal and grant writing.
Students attending consortium colleges and universi-
ties will have a chance to participate in study– and work–
abroad programs.
Melbourne Zonta Club finishes runner–upAt the recent District 11 Conference Awards Banquet,
the Zonta Club of Melbourne was named runner–up for
the 2011 Governor’s Trophy Award. The Zonta Club of
Naples won the trophy, the district’s highest award. The
two clubs were recognized for their outstanding service and
fund–raising efforts in support of the goals of their clubs
and Zonta International to advance the status of women
through education and advocacy. Eleven clubs from
District 11, which includes Alabama, Florida, Georgia,
North Carolina, South Carolina, Tennessee, Mississippi,
The Bahamas, The Virgin Islands and Puerto Rico, were
nominated for the annual award. Overall, there are 42
clubs in the district. Attending the conference on behalf of
the Zonta Club of Melbourne Club were Doris Larson,
treasurer; Gail Cordial, president; and board member
Sandra Michelson.
Halloween fun at South Beach CenterBrevard County is offering “spooky fun” for all ages
during a “Pre–Teen Masquerade and a Boo–Bash”
celebration at the South Beach Community Center,
500 Old Florida Trail, in Melbourne Beach. The
Pre–Teen Masquerade will be held on Friday, Oct. 28,
from 6 to 10 p.m. and is for children ages 10 to 14. Party–
goers are invited to wear costumes and will enjoy games,
dancing, contests and more spooktacular fun. The cost is
$12 for the first child and $10 for each additional child in
the same family. Drinks and snacks are included. Registra-
tion deadline is Wednesday, Oct. 26. The Boo–Bash, a
“not–so–scary” event for children ages 9 and under, is
scheduled for Saturday, Oct. 29, from noon to 2 p.m. The
cost is $2 per child and allows them to participate in a
variety of games and crafts. Children who come in costume
will receive a prize. These programs are supervised by
Brevard County Parks and Recreation staff. For more
information or to register, call the South Beach Commu-
nity Center at 952–3210.
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OCTOBER 24, 2011Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 14
BBN SPACE COAST BUSINESSCocoa Village Playhouse to host fund–raiserat Rockledge Gardens; offers sponsorships
The Historic Cocoa Village Playhouse will host the “Under the Harvest Moon” fund–
raiser at 5 p.m. on Sunday, Nov. 6, at Rockledge Gardens on U.S. Highway 1.
The first fund–raiser to be held at Rockledge Gardens, the event will include gourmet
food from Carrabba’s of Merritt Island, with live entertainment by the Cocoa Village
Playhouse performers.
“Extravagant” silent–auction items will be up for bidding, including the use of a luxury
Lake Tahoe private home for five nights, a seven–night stay in Idaho at Teton Springs
Resort, and a five–night stay at Sky Valley Golf Resort, in Sky Valley, Ga.
Event sponsorships are available at $300, $500 and $1000, with individual tickets
starting at $75 for Aladdin Society Members and $150 for guests.
For more information on the “Under the Harvest Moon” event, contact Delores
Spearman at [email protected].
For more information on the Historic Cocoa Village Playhouse, go to
www.cocoavillageplayhouse.com. To contact the box office, call 636–5050.
Halloween events for children offered at three locationsAn alternative to trick–or–treating, for children ages 2 through 12, will be offered at
Halloween–themed events at McLarty Park in Rockledge, Kiwanis Island Community
Center in Merritt Island, and Cocoa West Community Center in West Cocoa. The
McLarty Halloween Party will be held on Saturday, Oct. 29, from noon to 2 p.m. at 790
Barton Blvd. Parents are invited to bring their children to enjoy games for candy and
prizes. Washable tattoos and snacks will also be provided. There is no cost to attend. The
Pumpkin Patch Spooktacular will be held on Saturday, Oct. 29, from 6 to 8 p.m. at
Kiwanis Island Park Community Center, 951 Kiwanis Island Park Road. Event activities
will include touring a haunted house, pumpkin patch and playing games for candy and
prizes. Admission is $5 per child. Harvest Fest will be held on Monday, Oct. 31, from 6 to 8
p.m. at the Cocoa West Community Center, 230 S. Burnett Road. This event will include
games, crafts and more. There is no cost to attend. For more information about these
events, call 633–1870 (McLarty), 455–1380 (Kiwanis Island), or 633–1987 (Cocoa West).
Brevard Zoo to host Bonsai WeekendThe Brevard Zoo in Viera will host a special Bonsai Weekend for visitors from 10 a.m.
to 4 p.m. on Saturday and Sunday, Nov. 5 and 6, in the Nyami–Nyami River Lodge. The
exhibit will feature demonstrations on how to care for bonsai trees, and vendors will be on
site selling bonsai trees and bonsai–related items. Guests visiting the zoo that day will
have a chance to see more than 60 different bonsai trees. The exhibit is hosted by the
Bonsai Society of Brevard. When China invaded Japan in the 14th century, the art of
bonsai became a part of the Japanese culture and its popularity began to spread west. The
art of bonsai became popular in the United States after World War II. The bonsai exhibit
is free of charge with zoo admission. For more information on Bonsai Weekend, visit
brevardzoo.org or call 254–9453. The Bonsai Society of Brevard meets at 2 p.m. on the
third Saturday of the month at the Melbourne Public Library, 540 Fee Ave.
Guitarist Les Dudek to perform at Lou’s BluesThe Brevard Music Group will present a live performance of guitarist Les Dudek at
8 p.m. on Sunday, Nov. 6, at Lou’s Blues in Indialantic. The address is 3191 N. Highway
AIA. Tickets range from $15 to $30 for VIP reserved seats. Tickets are available at
www.BrevardMusicGroup.com or call 783–9004. Tickets can be purchased at Lou’s Blues,
too. Dudek is a popular session guitarist who has performed with and written songs for
such artists as Stevie Nicks, Steve Miller, Dave Mason, Cher, Boz Scaggs and The Allman
Brothers Band. Dudek released four critically acclaimed solo albums with CBS Records.
He also appeared alongside Cher in the movie “Mask.” For more information about the
show, call Jamie Schmalenberger at Brevard Music Group. The phone number is
783–9004 or send an e–mail message to [email protected].
SCFN to host workshop in CocoaSpace Coast Feline Network will be conducting a workshop for feral cat colony
caregivers from 1 to 4 p.m. on Saturday, Nov. 12, at the Central Brevard Library,
308 Forrest Ave., in Cocoa. The workshop is for those involved with the care of feral cats
and includes demonstrations on how to use traps. This workshop is free of charge. Call
631–7729 to register or visit http://www.scfntnr.org.
Community Foundationpick up BBN
10/03/11page 6
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CONNECT HELP?
A new website that lists every not-for-profit organization in Brevard County including education, arts & culture, human
services, environment, animal welfare, health care, and more.
Learn more about Brevard County and find ways to connect time, talent, or other resources to the community causes you
care about. Visit www.ConnectBrevard.org today.
Founded in 1981 as an independent 501(c)3, not-for-profit organization, the mission of the Community Foundation for Brevard is to encourage, support, and facilitate philanthropy in Brevard County. The Foundation supports initiatives, activities, programs, and partnerships that enhance Brevard’s quality of life.
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BBN SPACE COAST BUSINESSFlorida Tech’s Scott Center for Autism Treatmentto start running club Nov. 29; sign–up begins
The Scott Center for Autism Treatment of Florida Institute of Technology will intro-
duce its new running club on Nov. 29.
The club features Florida Tech’s Becky Werle, who will train participants in prepara-
tion for the Melbourne and Beaches Music Marathon Weekend, Feb. 4–5, 2012.
Registration for the training started Oct. 6 at the Health and Wellness Expo, which
was held at the Clemente Center on Florida Tech’s campus in Melbourne.
The goal of the club is to promote running in the community and to set and reach
personal goals while raising awareness about autism. The event will also benefit the
center. The training, which costs $75, is designed for the 5k, 8k or half–marathon only and
geared for beginners. Participants will train biweekly for 10 weeks and also be provided
with nutrition advice.
A running club packet, which includes a T–shirt for training sessions and the race,
training calendar based on individual racing levels and a water bottle, will be available for
pickup Nov. 17, from 5–6:30 p.m., in the lobby of The Scott Center.
Marathoners will run a scenic route, including two bridge crossings for the half–
marathon and the beach side barrier island, which ends on Main Street in downtown
Melbourne. The race is followed by an awards ceremony and a party with a live band.
The 10–week training registration form can be found at www.thescottcenter.org; the
race registration is available at www.themelbournemarathon.com.
For more information, either send an e–mail message to Colleen Middlebrooks at
[email protected]., call 674–8106, or visit http://www.thescottcenter.org.
CCH’s 25th ‘Lights of Love’ campaign Nov. 9Cape Canaveral Hospital Auxiliary’s 25th annual “Lights of Love” fund–raiser will be
held from 12 to 7:30 p.m. on Nov. 9. The event will be hosted in the Hospital’s Medical
Plaza, 701 W. Cocoa Beach Causeway. The program raises money to help support the
hospital’s life–saving work. Donations this year will be used to purchase cardiac
defibrillators for permanent installation in the hospital’s operating rooms. This program is
also the Auxiliary’s largest annual fund–raising effort, with a goal of $25,000. Donors are
asked to purchase a Holiday Tree Light memorializing or honoring deceased or living
family members, friends, neighbors, or acquaintances. Their “names are lovingly associ-
ated with this event.” Interested donors may contact the Cape Canaveral Hospital
Auxiliary at 799–7167.
Young Eagles Day at Merritt Island AirportYoung Eagles Day will be hosted Saturday, Nov. 12, from 8:30 a.m. to 12 p.m. at
Merritt Island Airport. Young Eagles under age 18 are eligible for a free EAA student
membership by registering. Membership includes EAA Sport Aviation magazine online,
e–newsletters, members–only website, and free admission to 300–plus science and
technology museums, and more. The membership is made possible by Embry–Riddle
Aeronautical University. For more information or to register for Young Eagles Day, visit
https://secure.eaa.org/apps/student.
Veterans Day Open House at VACThe Valiant Air Command in Titusville will host its annual Veterans Day Open House
Nov. 12 and 13. As part of its “Planes, Trains and Automobiles” theme, individuals have
the opportunity to display their vehicle during one or both of the Open House days. Call
268–1941 for details or visit www.vacwarbirds.org.
Central Florida Winds concert Nov. 13The brass and percussion of the Central Florida Winds will perform works by Wagner
and Copland, as well as others, in a 3 p.m. concert on Sunday, Nov. 13, at Suntree United
Methodist Church, 7400 N. Wickham Road, in Melbourne. The concert is free of charge to
the community. For more details about the event, call 223–6688 or send an e–mail
message to [email protected]. The website is www.cfwinds.org.
Debi Pettigrew to teach art classDebi Pettigrew will instruct a class on “Painting with Pastels” at the Art Gallery of
Viera at The Avenue. The classes will be held from 6 to 8 p.m. on Tuesdays. The fee is
$20 per class or four classes for $75. Contact Pettigrew at [email protected] or call
749–1153 to enroll. The Art Gallery phone number is 504–4343. Participants will learn
how to how to paint wildlife, animals, pets, landscapes, seascapes, and portraits.
Andrettipick up BBN
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SPACE COAST BUSINESS51st Fall Orchid Show scheduled Oct. 29–30
at Melbourne Auditorium; to feature vendorsThe Brevard County Orchid Society’s 51st annual Fall Orchid Fair will be held on
Saturday, Oct. 29, and Sunday, Oct. 30, from 9 a.m. to 5 p.m. at the Melbourne Audito-
rium, 625 E. Hibiscus Blvd., two blocks west of U.S. Highway 1.
This year’s event will feature many outstanding vendors offering orchids, exotic
tropical plants, and orchid–related gifts and supplies for sale. Admission is $4. Children
age 12 and younger will be admitted free of charge.
A blooming orchid is the “perfect holiday gift,” and all of the plants offered at the Fall
Orchid Fair are suitable for growing locally, said Julie Zepf, show chairwoman.
The professional growers at the Orchid Fair “will gladly tell you about the plants they
offer, including how to care for them at home or even incorporate them into an outdoor
garden.”
There will be a “spectacular display room where professional growers will exhibit
their very best blooming orchids for you to admire,” she said. Amateur orchid growers
also will show plants they have grown at home, competing for awards in several
categories.
The Brevard County Orchid Society’s Hospitality Table will offer free literature on
orchid culture. Society volunteers will answer questions about the plants you have or
would like to acquire.
Daily admission to the Fall Orchid Fair includes free workshops presented by
professional orchid growers at 11 a.m. and 2 p.m. each day. Visit http://thebcos.org for
workshop times and topics.
“The Fall Orchid Fair is a great opportunity to see and learn about these beautiful
flowering plants. If you’re feeling lucky, buy some raffle tickets and try to win a blooming
orchid plant or one of the other orchid–related prizes donated by our vendors and
supporters,” said Zepf.
Brevard County Orchid Society is a nonprofit organization. One of its purposes is to
increase public interest in the growing of orchids and to extend the knowledge, produc-
tion, use and appreciation of orchids.
The organization meets at 7:30 p.m. on the second Monday of the month in the
Satellite Beach Municipal Auditorium of the Civic Center, 565 Cassia Blvd.
shows Hispanic consumers are more likely to opt for imported wines than non–Hispanic
consumers, but that, too, is changing. Hispanic consumption of domestic brands is
growing at a much faster rate than imports. Among non–Hispanics, the results were
reversed.
Karl Storchmann, an economics professor at New York University and managing
editor of the “Journal of Wine Economics,” said increasing incomes are likely a driving
force behind higher consumption rates.
Even with recent increases, Korchmann noted Hispanic consumption of wine remains
lower than consumption among non–Hispanics. The Experian Simmons study found
26.5 percent of Hispanics say they drink wine, an increase from 2005 but still well below
the 38.8 percent of non–Hispanics who are wine consumers.
Brian Bueno, consumer research analyst for IBISWorld Inc. in Los Angeles, said age
also is important. Younger consumers are a huge growth market for the wine industry,
and the Hispanic population in the U.S. is relatively young.
According to Census data, Hispanics comprise 16.2 percent of the overall population
in the U.S., but they make up 19.2 percent of the population of 20– to 34–year–olds,
Bueno said.
Flores said the quality of many Mexican wines has increased significantly in recent
years, which may also contribute to increasing interest among consumers as people
travel between the two countries. And exposure to wine on television, the Internet and in
the media in the U.S. has increased awareness in the Hispanic community, he said,
especially among second– and third–generation consumers, who have greater access to
education and social life.
Consumers are recognizing more that many wines blend well with Mexican food and
other Latin American cuisines, and with so much variety available in the market, they
are expanding their palates and trying new things. “I’ve seen it in the families of
friends,” Flores said.
Wine ConsumptionContinued from page 1
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BBN SPECIAL FOCUSKeiser UniversityContinued from page 1
Two years ago, the Melbourne campus also developed
the model for the school’s radiation–therapy program.
“That’s really been ground–breaking for us in the
community,” said Rupp. “We developed the radiation–
therapy program based on the community feedback we
received from our advisory–board members. They told us
there was a need in the community and in the surround-
ing areas for this type of program.”
When the Keiser family first looked to extend the
school’s brand from Fort Lauderdale more than 20 years
ago, Melbourne flashed all over its radar screen. “This
was our first expansion. We have grown and grown in
Melbourne. The community has been wonderful,” said
Dr. Keiser.
Today, Keiser University is on track to become a Level
6 SACS–accredited institution. It’s the highest level of
accreditation by the Southern Association of Colleges and
Schools. Level 6 is the equivalent of a state university
system.
The accreditation, expected to come in December, will
help put Keiser University’s new operator in a position to
better serve students and communities.
Everglades College Inc., a nonprofit entity and
separately run institution, has purchased Keiser
Schooling, the parent company of Keiser University,
which has 15 campuses around the state and a footprint
abroard. The purchase price was not disclosed.
Dr. Keiser and his wife, Belinda, vice chancellor of
community relations and student advancement, bought a
small business called American Flyers College Inc., in
1998, now Everglades University. They changed the
name to Everglades in 1999 and relocated the school to
Fort Lauderdale.
In January of 2000, the Keisers incorporated Ever-
glades as a not–for–profit corporation in Florida. In 2002,
the U.S. Department of Internal Revenue Service
recognized Everglades as a 501 (c)(3) corporation and it
became independently operated by a board of trustees.
Dr. Keiser donated the value of the stock of American
Flyers Inc. to the corporation.
In 2010, Everglades received regional accreditation at
the master’s degree level by SACS.
“Our original goal was to merge the two organizations
(Everglades and Keiser), in 2005, but complex federal
regulations prevented that,” he said. “So, instead, we had
Everglades buy us.”
Dr. Keiser said the move is a “natural progression” for
the school. “When an institution offers doctoral–level
programs, it is required to have a research mission.
Unfortunately, in the for–profit environment it’s almost
impossible to get the funding for our faculty members
and professors to do research.”
He added, “Moving to a not–for–profit institution will
help us get National Science Foundation grants for our
faculty.”
The Keiser family and the school’s top administrators
have been visiting their campuses in Florida, talking to
business leaders and the community–advisory boards
about the transition and the shedding of its for–profit
roots. Statewide, more than 1,000 businesspeople sit on
these advisory boards in communities.
“The response in the communities has been very
positive,” said Dr. Keiser. “We have a very focused
mission, and that is to provide quality education to
motivated students. We are not going to lose sight of
that.”
This year, a number of for–profit schools in the U.S.
converted to nonprofit status.
Belinda Keiser said her institution will benefit from
the new structure in a number of ways. “It will allow us
to get additional monies, scholarships, and grants to
support our students. It will also provide us the opportu-
nity to explore partnerships that may not have been open
to Keiser University in the past. In general, the transi-
tion provides the institution stability,” she said.
Belinda Keiser said the university will continue its
longstanding charitable–giving program, which has
provided hundreds of thousands of dollars to nonprofit
organizations, and nearly $14 million in need–based and
academic scholarships annually.
As part of the conversion to nonprofit status, Keiser
University just kicked off the Keiser–Mills Family
Foundation.
“The goal is to generate more scholarship funds and to
provide international exchange opportunities for our
students. We are now in China, Eastern Europe, and are
exploring other venues abroad,” said Belinda Mills
Keiser.
Keiser University has a SACS–accredited campus in
Shanghai, China, serving 220 students. “Our first senior
class will graduate next year,” said Dr. Keiser, whose
institution offers a bachelor’s degree in business adminis-
tration in Shanghai.
The school is looking to expand internationally, he
said. New Zealand and Nicaragua are possible targets for
growth. Keiser University currently has a Latin Division
and a cooperative agreement in the Eastern European
nation of Moldova, he said.
In 1999, Keiser University launched an online degree
program. About 15 percent of Keiser students today
study online. On Oct. 25, the school will introduce an
online program in Mandarin.
“We have agreements with a university in Taiwan
and a university in Beijing. It’s a great initiative. We
already offer bachelor’s and master’s degrees in Spanish
online. This will be one of the first programs in Mandarin
online. We are becoming a global institution. It adds to
our culture. We are in communication with our staff in
China on a daily basis,” he said.
Keiser University’s West Palm Beach campus is the
school’s center for international students. “We have 75
Chinese students at the West Palm campus this fall. The
number of students is growing,” Dr. Keiser said.
In Florida, Keiser University is the second–largest
producer of two–year degrees for registered nurses,
according to U.S. Department of Education statistics
published in “Community College Week Magazine,” and
the No. 1 producer of allied–health graduates with two–
year degrees.
In general, Belinda Keiser said 62 percent of the
school’s graduates earn their degrees in STEM–related
fields — science, technology, engineering, and mathemat-
ics. “Our commitment to these fields will only strengthen.
We will become even more focused in these areas, which
will be important for the future of Florida’s economy.”
Belinda Keiser served for two years as chairwoman of
Workforce Florida and traveled the state talking to
business leaders about job creation and the skill sets that
will be needed “to move the economy forward.”
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