October 2016

we are honoured to provide you with a short presentation of Sport Evolution – one of the leading Polish sports

marketing agencies and the exclusive IRONMAN licensee in Poland.

Since its foundation in 2007, Sport Evolution has constantly kept growing, becoming one of the best-known and

recognized companies on the Polish sport marketing and event production market. Having joined the IRONMAN

family in 2015, as well as constantly developing our strategic assets, we aim on propelling our growth significantly

in the coming years.

Despite its short history, our portfolio features such projects as DOZ Marathon Lodz with PZU, the first ever IAAF

Silver Label Road Race in Poland, as well as PZU Gdynia Half Marathon which gathered several thousand athletes

on the starting line in its debut in 2016. We have also produced some unusual events like Reebok Zigtech Challenge,

an urban obstacle running event in the city center of Warsaw, and Rondo 1 Run Up which hosted the Towerrunning

European Championships in March 2016. Not forgetting about our PR & marketing experience, the activation of

ActiveJet brand's jersey sponsorship of Legia Warsaw FC should be considered as a highlight in our portfolio.

However, focusing on endurance sports as our strategic direction, we are honoured to be a part of the IRONMAN

family, with IRONMAN 70.3 Gdynia being our crucial asset.

Seeing huge growth potential for the company as well as taking into account the constant growth of the Polish

sports marketing market, we would like to encourage you to consider potential cooperation opportunities between

Sport Evolution and your business.

We will also be happy to answer any questions you might have after reviewing our brief presentation.

With kindest regards,

Dear Sirs,

Michał Drelich

Managing Director, Sport Evolution

WHO WE ARE

LEADING POLISH SPORTS MARKETING AGENCY

REGULAR EMPLOYEES & TENS OF COWORKERS

12HEADQUARTERED IN WARSAW,

REPRESENTATIVES IN LODZ AND GDYNIA

SERVING APPX.

ATHLETES YEARLY

25.000 OFFICIAL IRONMAN LICENSEE IN POLAND

INVESTING IN ITS OWN EVENT EQUIPMENT & INTERACTIVE SOLUTIONS, INCL. AN ONLINE REGISTRATION PLATFORM, TRIATHLONPOLAND.TV AND ROAD RACES POLAND PROJECT.

FOCUSED ON ACTIVE LIFESTYLE AND ENDURANCE SPORTS

OWNER OF THE BTL ADVERTISING AGENCY

– MLD SOLUTION

SPECIALIZED IN COMPLEX EVENT PRODUCTION AND COMMUNICATION

HERBALIFE IRONMAN 70.3 GDYNIA

94,7%of athletes would recommend the race to their friends

media publications yearly

Over 1.000

10 mlnTV viewers

500.000

120.000 unique users of ironmangdynia.pl

Facebook users "touched” in a week

LOT Embraer plane branded with the event logo for several months

5150 WARSAW TRIATHLONorganized in the

city center of Warsaw

85%of the athletes would recommend the race to their friends in the first year

760

media publications in 2016 (RTV, press, digital)

one of the

HIGHLIGHTSin the global 5150 Triathlon Series

huge

DEVELOPMENT potential in the coming years

DOZ MARATHON LODZ

IAAFSilver Label Road Race & AIMS member

media publications in 2016

Over 1 mln EUR

3.000

TV viewers

st1 place

Nearly 10 mln

of Advertising Value Equivalent in 2015

Marathon of the Year 2011 in Poland

Finish line in the

Atlas Arena – one of the biggest sport and entertainment venues in Poland

GDYNIA HALF MARATHON

Brand newhalf marathon at the Baltic Sea

athletes registered in the first year

huge development potential with a very

Nearly 5000

strong running marketin Gdynia, Gdansk and the whole Pomerania region

3000

media publications in 2016 Abel Kirui

invited in 2016 (finished 3rd)

REEBOK ZIGTECH CHALLENGE 5 mln100.000

TV reports

TV viewers

unique users of www.zigtechchallenge.pl website

strong endorsementcelebrity

in all the leading national channels

unusual creative conceptand logistics challenge

the only obstacle running race to take part in the city centre of Warsaw

RONDO 1 RUN UP

Towerrunning European Championships 2016

host to the

Oneof the most prestigious stair running events worldwide

500 slots

sold out within 30 minutes

huge media presence, incl.

national TV channels

30.000 EURmore than

raised in a charity program

EURO 2012 & EURO 2016 FAN ZONES

Łódź & WrocławFan zones located in shopping malls in

fans in each fan zone

several thousand

UEFAorganized in compliance with

regulations, incl. public screening license;

numerous

fan activities throughout the whole tournament

PR & MARKETING EXPERIENCE

Jersey sponsorship activation for ActiveJet brand (Legia Warsaw FC sponsorship)

complex communication strategies of running/ triathlon events, incl. press conferences, media relations, media buying, video production, websites, social media, live streaming etc.

4-year-long Reebok brand communication in Poland (running category)

Market launch of Active Life Energy nutrition brand

4Flex Sport Team project

COOPERATION WITH TOP ATHLETES & CELEBRITIES

Nils Frommhold & Diana Riesler

won Herbalife IRONMAN 70.3 Gdynia 2015

Paula Radcliffewomen's marathon world record holder participated in Verve 10k Run Sopot

Andreas Raelertwon Herbalife Triathlon Gdynia 2014

Faris Al-Sultan& Joe Friel

attended Polish Triathlon Gala

dozens of Polish celebrities endorsed and took part in our sport events.

Celebrities

Michał DrelichManaging Director+48 510 175 462michal@sportevolution.pl

Piotr JakóbikMarketing Director+48 511 291 080piotr@sportevolution.pl

For more information, please visit www.sportevolution.pl website.