October 2011 - GROW Nebraska Presentation on Innovative Technology
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Innovative Technology in your Marketing Plan
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GROW Nebraska Offered Networking and Training Events For Nebraska Businesses On October 25, GROW Nebraska and NBDC partnered to host a networking and training event in Omaha for Nebraska business owners who wanted to maximize the potency of their marketing budget. At 2:00 p.m. in the UNO Alumni Center (6705 Dodge Street), GROW and Nebraska Business Development Center (NBDC) hosted a presentation on “Innovative Technology for Marketing to Greater Nebraska and the World” with networking afterward. The Nebraska Business Development Center is a department of the UNO College of Business Administration that strives to educate and build Nebraska business. All registration and information is available on the GROW Nebraska web site at www.grownebraska.org. To find out more about these opportunities, call GROW Nebraska at 888.GROW.NEB (476.9632), or e-mail [email protected]. GROW Nebraska’s mission is to maximize the state’s entrepreneurial and small business spirit, create an economically viable and sustainable environment for entrepreneurs, and generate social awareness through promotion, marketing and education.
Transcript of October 2011 - GROW Nebraska Presentation on Innovative Technology
Innovative Technology in your Marketing Plan
Did You Know...
What Will You Learn Today?
• Inventive Ways to Improve Your Company's Visibility
• Technology that Every Business MUST Utilize For High Growth
• How It All Fits Together
Web Site
• Professional• Frequently Updated• Keywords• Google AdWords• SEO
Blogging and Video Blogging
• Blogging is a good way to attract traffic to any web site.
• Partner with other Bloggers• Watch other Video Blogs -
See how it's done before you try to do it yourself
Video Blogging
• Partner with other Bloggers
• Watch other Video Blogs - See how it's done before you try to do it yourself
YouTube and Podcasting
• Don’t just talk about your product or service. Show potential buyers what it’s all about.
• Interacting with potential customers
• Customer Service• Link to Landing Page• Monitor/Nurture
• “Mini Blog”• Only people who are
interested in your business will follow you, making it a perfectly targeted audience.
• Make sure to Re-Tweet
• www.tweetolife.com
Secrets of the Trade• Hashtags - a way for many different people to
write about the same event and collect it in one place (Example: #growne)
• Tagging - a way to direct certain people involved or people you know would be interested to specific posts (Example: @grownebraska)
Flickr – The Power of Photos
• Flickr started out as a way for amateur photographers to share their pictures
• Now is also a way for businesses to share information about products
• Descriptions are vital!
www.flickr.com/photos/grownebraska/
Professional Photography is Critical
Content is Still King• "If a company creates great content on a regular
basis, it helps people stay engaged with the company and helps them learn more abut the company. In addition, if the company staff is involved, they too will be closer to the services provided by the company and will be able to explain that message more [clearly]. It becomes a training, learning and sharing opportunity both inside the company and outside the company." . - Brent Pohlman
Repetition is Key.Repetition is Key.
• Research suggests that prospects need to encounter your small business between seven and 12 times before they are ready to purchase. So, put yourself in front of your target market over and over again.
Other Social Media Must-Haves
• Google Business Page• Yelp• LinkedIn• Google+• Foursquare
QR Codes
• Quick to scan in a mobile world.
• Share more information and answer common questions.
• Can tip the scale toward a purchase.
Register with Directories
• Google Local – Sign up at https://www.google.com/local/add/.
• Yahoo! and AOL• City Search• Local Directories• Shopping Portals (Google Base, etc.)• Chamber of Commerce• The more links to you, the better!
Social Discounts
• Groupon• Living Social• Zing!Town• GROW Getter
Biz GROW Getter
• Opportunity for service businesses to market across the state of Nebraskao $200/quartero Receive promotion on GROW Home Pageo Promotion to membership monthly (385 members)o Promotion on Facebook and Twittero One e-mail to GROW's Master List (4900+)o Distribution of printed pieces
What's the ROI?
Put It All Together
• Just like a traditional marketing plan, you have to have a clear, unifying strategy for your online presence.
• Tailor your messages to your audiences using the demographics for each site.
• Offer Conversations and Solutions, not traditional advertisements.
• Example: GROW Getter
Tying it in with Traditional Media
• Remember: Repetition is Key• Promote Traditional Marketing Online and Vice
Versa (Example: Press Releases)• Crowdsourcing
Time Saving Tools
• Hootsuite• TweetDeck
Measuring Your Success• How do you measure the ROI of social media
and online visibility?
Google Analytics• A great way to track how you are doing.
Google Alerts
• A way to track your own business• A way to track your competitors• A way to see how Google is picking up your
business.
Google Alerts ExampleGoogle Blogs Alert for: "GROW Nebraska“
Flavors of Nebraska | GROW Nebraska BlogBy sara As a high school senior, I applied for a job as a Nebraska Vacation Guide – the people who spend their summer handing out information about Nebraska tourism.GROW Nebraska Blog - http://www.growneb.com/blog/ Google Web Alert for:
"GROW Nebraska“
Causes on Facebook | GROW NebraskaFacebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, ...GROW Nebraska™ - PhotographyFeaturing genuine handmade products from Nebraska. GROW Nebraska™ businesses products include, woodcrafts, furniture, gourmet foods, gifts, ...
Other Analytics Tools• Contemporary Analysis • Facebook Insights• Hootsuite/Tweetdeck
Reports
And don't forget...• Word of mouth - a personal touch• Marketing is all about the Customer• It's a Learning Process
Learn More
• Learn more about social media and technology by contacting Heidi Garvin at [email protected].
• Send any questions to [email protected] or call us toll-free at 888.476.9632.
• Check out www.grownebraska.org.
Thank You!
