16th Edition October 2015

misconceptions about custom retail displays:

1. A Custom Made Retail Display is Too Expensive.

This myth is just plain wrong. A purchase of a custom made, semi-permanent display often results in far less cash being spent on a particular project. You may think that you are getting a bargain by purchasing a low cost, corrugated display for your product, but that often is not true. Sure, the individual piece price might be less expensive at the time of purchase, but when you

add in the extra cost for tooling as well as the overrun amount you are obligated to take, it usually winds up with you spending more. Also, when you consider the replacement cost of a corrugated display 3 to 6 months later, your expense continues to grow.

2. A Cheaper, Stock Display Serves My Purpose Just As Well.

Not true! Your product is unique, and you have put a lot of money, time and energy into the product and its packaging. Where are you going to get a stock display that maximizes the amount of pieces you want to include in your display?

Designing and manufacturing custom point-of-purchase displays since 1974.www.sharndisplays.com

According to POPAI (2009), slightly over 60% of total purchases are attributed to the retail display as the major promotional element within the store. Because consumers are bombarded with competing information while shopping, it is more important than ever to compete for the customer’s dollar. Consumers usually have a goal to accomplish when they decide to shop at a store. A way to gain attention may be from a custom product display. But, there is some hesitation when it comes to custom POP fixtures. Here are three common

3 CommonMyths AboutCustom StoreFixtures

Our designers here at Sharn calculate that for you to be certain that you’re getting the most out of your investment. Retail floor space is like gold, so you want to maximize the number of products offered, given the space that your retailer has allotted to you.

3. Getting a Custom Made Display is a Hassle.

Not with Sharn Enterprises! We have professional designers that will work with you to not only get your product noticed, but get it sold! Our designers will ask you about your particular program, product, and overall goal. They will give you options in order to discover your unique look by offering combinations of various materials and design. Finally, they will come up with a production plan and pricing that fits your timing, specific quantity, and most importantly, your budget. When you partner with Sharn Enterprises you never have to worry about the details… that’s what we do.

For more information about our custom retail fixtures and displays, please visit our website at www.sharndisplays.com or call 815-464-9715.

As a custom retail display manufacturer,

our busiest time of the year is right before the

big holiday roll outs for department stores.

Some retailers plan for months and months

beforehand in order to get their displays,

while others wait. It can be assumed that

some retailers wait to place their orders for

custom retail displays in order to see just how

much money consumers might spend this

year. According to RetailDive, retailers will

see just a modest bump in holiday spending,

with possible rise of 3.5% to 4% compared to

sales last year. Holiday e-commerce and

mail-order sales will also likely rise from

8.5% to 9% according to Deloitte’s annual

retail holiday sales forecast.

In 2014, sales rose in the areas of:

1. Building material and garden equipment

2. Clothing and clothing accessories

3. Electronics and appliance stores

4. Furniture and home furnishing stores

Employee Spotlight

O n e t h i n g p e o p l e m a y

F a v o r i t e F o o d

Jonathan Hornichak | Welding Intern, JJC

Wa n t s t o t r a v e l t o . . .

D o g s o r C a t s ?

Pizza

Will Ferrell

Top Gear

Dominican Republic

Dogs- Has 2 (Charlie & Ace)

J o n ’ s F a v o r i t e T h i n g t o D o

O u t s i d e o f W o r k i s . . .

His brother started and he

>>CONTD FROM PAGE 1

F a v o r i t e T V S h o w

Holiday Sales to See Modest Rise This Year

F a v o r i t e A c t o r

B e c a m e i n t e r e s t e d i n w e l d i n g

By: Stephanie Shostok

b e c a u s e . . .

5. Health and personal care stores

6. Online and non-store retailers

7. Sporting goods, hobby, book, and music

stores

thought it was cool!

B i r t h d a y

June 18th

Go golfing

Snapchat for Business?

8 Simple Ways to Take Care of Yourself Everyday

Did You Know?

@SharnDisplays

www.facebook.com/SharnEnterprises

Let’s Be Social!

Sharn Enterprises, Inc

5. Set a Movement Timer- Sitting for long periods of time can literally shave years off of your life. Set a movement timer that will ding every half hour and remind you to stand or take a quick stroll before sitting back down.

6. Replace Some of Your Coffee- While coffee has multiple health benefits, overdoing it can quickly lead to headaches, anxiety, and a general frazzled feeling. Cut back on the coffee by replacing a cup with water or tea.

7. Pack Your Lunch- Chances are, wherever you are going out for lunch is more expensive, less healthy, and less tasty than packing it yourself.

8. Have a Hobby- Having a hobby can help you maintain a healthy work/life balance. It’s a great way to meet new friends and learn new skills. If you find yourself getting caught in a rut, try adding a hobby to add a little spice to your life!

1. Stay Hydrated- We all know not staying hydrated is detrimental to our health, but did you know it also contributes to the feelings of stress? Bring in a 1 liter bottle of water and try to finish it by lunch. Soon enough, sipping regularly will become habit.

2. Keep Lists- Feeling like you’re working through a fog? Give your brain a break by actually writing down all of the thoughts you have in your head.

3. Journal or Write- Maintaining a reflective writing practice is a useful task for reducing overall life stress and anxiety.

4. Eat A Meal Away From A Screen- Looking at your computer screen or phone during lunch might be causing you to overeat. Unplug for a few minutes in order to really pay attention to your food and reconnect with your senses.

Check us out on...Are you looking for a new way to market your business and you love social media? Snapchat might be the a way to go! With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns. There are also 100 million daily users and 400 million snaps taken per day. Here are 3 ways Snapchat could be utilized for your brand and business:

1. It can provide access to live events: Snapchat is perfect for real time social media marketing because it can give the audience direct access to behind-the-scenes footage as it happens. For example, during the 2014 Finals, the NBA posted a backstage video clip of Boston Celtics legend Bill Russell with San Antonio Spur Kawhi Leonard.

2. It delivers private content: You can use Snapchat to provide special content to your audience that they might not receive on other digital platforms. Fashion brands like Michael Kors have used Snapchat to debut their collections to followers before they hit the runway.

3. You can run contests, perks, or promotions: Everyone loves social media giveaways and promotions, so you have to think of new ways for your followers to come back for more. GrubHub succeeds in the Snapchat community by offering exclusive deals and contests. They actually were the first brand to execute a Snapchat scavenger hunt. This innovative campaign showcased GrubHub’s brand personality and while also created a two-way communication between the consumer and the brand.

October is National Pizza,

Popcorn, Pork, and Sausage Month. YUM!

For more Snapchat tips, check

out the original article here:

http://www.socialmediaexaminer.com

/5-ways-to-use-snapchat-for-business/

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Display of the Month

Air mattresses need displays too! Check out this custom floor display we made for a customer for their line of AeroBed products.

The custom side graphics complete the look of this display, showing off the product’s unique features to the customer while they walk by.

Are you interested in a display like this? Contact the designers at Sharn Enterprises, Inc. at info_requests@sharndisplays.com!

Mini Pinterest! Search for “Sharn Enterprises, Inc.” on Pinterest to keep up with POP industry trends!

President’s Corner“Be a Small Business Mentor- Save Money & Time!” AeroBed Metal Display w/ Custom Graphics

The resources available to many businesses are often limited. Companies frequently struggle to get more productivity out

of every dollar that the business owners invest. Sharn Enterprises certainly values the resources available to us

from our local community colleges. One such resource is the Career Services Department within our local colleges; we

have used their services many times!

Help yourself and a young college student by filling a job with an intern. Programs are available to you that help pay a portion of their salary. Most of the interns work part time, so you can fill a needed job with as little as 10 to 12 paid hours

a week. These folks are young (but mature) enthusiastic, educated, and eager to learn! Save yourself some money and

time, be a small business “mentor.”

Sharn welcomes our newest interns Jonathan Hornichak & Tyler Schneider for the Fall 2015 Semester!

-Roger Wandersee President, Sharn Enterprises, Inc.

“A Proud American Manufacturer”

Check out the Sharn Facebook to learnhow to win these 3 headbands from

Mavi Bandz!