A snapshot of some communication and knowledge management approaches used by ILRI
OCS communication planning at ILRI
Transcript of OCS communication planning at ILRI
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OCS Communication planning
Ewen Le Borgne, Angeline Nekesa
OCS Steering Committee Meeting, ILRI Nairobi/Addis
31 March 2015
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What is OCS comms about?In this presentation…
Actors and audiences
Comms objectives
Possible activities around these objectives
…For each of these… Decisions + key questions
More (full plan) available here
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What is the challenge?
Get buy-in!
Manage expectations
Make OCS ‘One Collective Success’
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Our actors and audiences
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Actors and audiences
All ILRI staff
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Actors and audiences
ILRI top management…
…And Board members
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Actors and audiences
Team leaders
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ILRI
KBU Process Owners
Isaac Kihara
Robert Nzioka
Chebor Symon Robert Nzioka
Ashuma Benjamin Robert Nzioka
Chebor Symon Robert Nzioka
Anthony Wamai Robert Nzioka
Actors and audiences
OCS process owners… and key business users
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Actors and audiences
Steering committee members
From: Wanga, Lina (ILRI) On Behalf Of Wright, Iain (ILRI)Sent: 18 February, 2015 09:08To: Wright, Iain (ILRI); LeBorgne, Ewen (ILRI); Van Weerdenburg, Martin (ILRI); Nzioka, Robert (ILRI); Chale, Patricia (ILRI); Tarawali, Shirley (ILRI); O'Nolan, Paul (ILRI-ICRAF); Djikeng, Appolinaire (ILRI); Moyo, Siboniso (ILRI); Staal, Steve (ILRI); Ballantyne, Peter (ILRI); Amare, Gail (ILRI); Getugi, Peter (ILRI); Poole, Jane (ILRI - ICRAF); Mutua, Anita (ILRI); Kihara, Isaac (ILRI)
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OCS communication objectives (in line with the actors/audiences)
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Communication objectives
Branding and presence
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Communication objectives
Attract attention and interest
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Communication objectives
Inform – regularly!
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Communication objectives
Engage and co-create a better OCS
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Communication objectives
Share and learn (a.o. with the steering committee)
Communication objectives
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Communication objectives
0. Branding and presence
1. Attract attention and interest
2. Inform regularly
3. Engage and co-create
4. Share and learn
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Possible activities:
- What we’ve done- What we should do- What we could do
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Comms activities: Branding and presence (1)
OCS wiki
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Comms activities: Branding and presence (2)
Freebies?
T-shirts?
USB sticks?
Caps?
Mouse mats?
Stickers?
Coffee mugs?
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Comms activities: Attract attention and interest (1)
OCS presentation to process owners and key
business users…
…and to all staff! (Townhall + special meeting by
Isaac)
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Comms activities: Attract attention and interest (2)
Standard brochure?
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Comms activities: Attract attention and interest (3)
Standard
poster?
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Comms activities: Attract attention and interest (4)
ILRI announcements?
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Comms activities: Attract attention and interest (5)
What else…
• Video interview of Jimmy? Board members?
(about OCS)
• Change email signature of key OCS staff?
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Comms activities: Inform everyone, regularly (1)
Regular updates at FMCs and coffee mornings?
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Comms activities: Inform everyone, regularly (2)
Updates in the week ahead email
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Comms activities: Inform everyone, regularly (3)
Updates on ILRI announcements, digital signage etc.
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Comms activities: Engage and co-create (2)
- Use comms specialists in each team/theme to
relay OCS information?
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Comms activities: Engage and co-create (3)
Updates and feedback at I(R)MC meetings?
It could be useful to make them engaging :)
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Comms activities: Engage and co-create (4)
Interviews of staff using OCS
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Comms activities: Engage and co-create (5)
Host an ‘OCS open day’?
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Comms activities: Share and learn (1)
Engage with KBUs and process owners, collect their
insights, feed the FAQ page
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Comms activities: Share and learn (2)
Training sessions: recording feedback and
improvements
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Comms activities: Share and learn (3): Steering Committee
Meet every two weeks
Share regular updates (Yammer / email)
Flag issues asap
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Immediate next steps
• Get message from Jimmy out about this
• Organise either special meeting or ‘FMC’ on OCS and what it means
• Share blog post + series of blog posts
• Get regular updates on the ‘Week ahead at ILRI’
• Organize standard OCS products (poster, brochure etc.)
• Start interviewing process owners
• Plan OCS activities for IPM also
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Any other question or point?
What’s missing (beyond the regions?)
What is inadequate?
What can we improve?
Who can help?
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More information…
• OCS ILRI wiki: http://ilri-ocs.wikispaces.com/
• Comms plan:
https://docs.google.com/document/d/1qXGGHsXPSKEfcAnrC
0WEUxMqMZmbuWpMgSy7oe6locw/edit#
• OCS Yammer group: https://www.yammer.com/cgiar.org/#/threads/inGroup?type=in_group&feedId=4612501
• OCS (CGIAR) website: http://ocs.cgxchange.org/
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The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI.
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