Our City RealtyKaitlin Johnson, Kelly Ramos, Emily Stenzel, Zach

McMeans, Reece McKillip

A realty business in Amarillo, TX that uses multiple new media techniques in order to reach their targeted demographic.

R E A L T Y

Our City RealtyWe sat and interviewed owner, Taylor Wellborn on his use of new media for his company. Wellborn mentioned his use of data mining as one of the main ways to find out who is interested in his business. He is then able to promote to those specific people on Facebook.

Our City Realty

Google Analytics • Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

• Google launched the service in November 2005 after acquiring Urchin.

• Google Analytics is now the most widely used web analytics service on the Internet.

Our City RealtyOCR uses Google Analytics as the main tool for measuring how their Facebook advertisements are impacting future

and current customers.

He can see which posts get more “click-throughs.”

Our City Realtyhttps://youtu.be/TXQVd6rnMkw

https://www.linkedin.com/in/taylor-wellborn-05bbb7a

http://www.ducttapemarketing.com/blog/successful-on-facebook/

https://biblicaldiagnosis.wordpress.com/2013/12/11/who-is-my-brother-the-good-the-bad-the-ugly/shadow-men/

https://www.seeklogo.net/wp-content/uploads/2013/11/facebook-flat-vector-logo-400x400.png

https://www.google.com/maps/uv?hl=en&pb=!1s0x87014fc85b58b181:0x538d1dde0c63176!2m5!2m2!1i80!2i80!3m1!2i100!3m1!7e115!4shttps://picasaweb.google.com/lh/sredir?uname%3D100605274135553765153%26id%3D6045254292159244722%26target%3DPHOTO!5sour+city+realty+amarillo+-+Google+Search&imagekey=!1e3!2s-i_R38ZwYYf4/U-UOv-UOqbI/AAAAAAAAAA0/uoWjlEREXSQ3K_X427Zo3NwTMr2peD7oQ&sa=X&ved=0ahUKEwiN25b1kr3MAhXKzoMKHUgVBMcQoioIYzAK