Ocean Master proposal for AIG

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Executive Summary •We propose a partnership with an experienced race winning skipper to use ocean racing as a marketing and HR platform for AIG

• Build on your current sponsorships in joining a multi-year international racing circuit that focusses on bespoke outings on the racing yacht for client hospitality and networking

• Join a racing platform that mixes raw storytelling drama with business precision and intelligent decision making, the perfect parallel with your own diversified company

•Gain access to millions of sophisticated fans internationally

•Investment is USD $2 Million per year with competitive ROI

•Join companies like Emirates, Land Rover and Heineken who have simultaneously activated rugby and sailing properties with great success.

Dynamic Exclusive Global Strategic Engaging Reliable

CONTENTS1. VALUE PROPOSITION !2. PLATFORM OVERVIEW !3. PARTNERSHIP PROPOSAL

!1. 4. EKINOMIOUS

!5. 5. CONTACT DETAILS

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A unique sporting and hospitality experience!

• Own a marketing platform that transmits original stories to showcase your technology and engage with clients and partners

• Engaging and interactive hospitality experiences for your guests in exclusive locations

• Versatile and tailored activation anywhere in the world that goes beyond the racing circuit

• Access to a brand ambassador in a sustainable and clean sport

• Participate in the world’s longest and toughest sporting events that fit perfectly into your “we’re back” narrative


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A platform to showcase leading edge technology and performance through gripping human tales from the most challenging corners of our world...

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... with unforgettable hospitality experiences that complement your international Rugby experience

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Flexible activation anywhere in the world that goes beyond the official races ...


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... to leverage your brand ambassador in a clean and sustainable sport that grabs hearts and headlines


CONTENTS1. VALUE PROPOSITION !2. PLATFORM OVERVIEW

Ocean Masters World Championship Conrad Colman Main events Audience profile Get to know the circuit in detail coming May in NYC

!3. PARTNERSHIP PROPOSAL

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Conrad Colman, the face of the campaign and a charismatic personality


!• 30 year-old American- New Zealand sailor • Winner of the Global Ocean Race 2011-12, a

double-handed round the world race with stops • Great PR skills and business acumen -

entrepreneur and proven communicator at sea • Conrad had one of the most followed projects

in the 2010 Route du Rhum. Frequently published in the international sailing press

• Founded a bike company during college while competing as an endurance cyclist

• The nationality and profile of the second skipper for the double-handed regattas is open for discussion

The vehicle is a team participating at the Ocean Masters World Championship, a global ocean racing circuit


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• Building on strong French heritage, the circuit has engaged Sir Keith Mills, former London 2012 CEO, to internationalize its footprint, and to increase the ROI for sponsors

• No other sport races 24/7 and up to 90 days single-handed non-stop - a tale of human endeavor and determination

• The circuit has one or two main events per year, allowing for tailored-made activation with the yacht and skipper

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! Main Events !Dec 2014: Barcelona World Race, Double Aug 2015: Fastnet, Double Oct 2015: Transat Jacques Vabre, Double Nov 2016: Vendée Globe, Solo

Route du Rhum, a solo sprint across the ocean

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• Transatlantic single-handed race from Saint-Malo to Guadeloupe - Takes place every 4 years

• A mythical race in France - 2 Million people attended the last start in 2010

- 2 hours live TV coverage of start with 10% share

- Front page in all French media

• An increasing number of international skippers are participating raising its profile among non-French audiences


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Barcelona World Race, 90 days of non-stop racing

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• Double-handed non-stop round the world race

- Start Dec 31st, 2014 - finish in March/April 2015

• Strong branding & image rights return

- 20 day long Race Village embedded in Barcelona’s iconic shopping mile “Rambla” - 1.2 Mn people (local + tourists) to pass by

• Attractive Spanish tax benefits scheme able to recoup up to 90% of the campaign investment


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Fastnet, the iconic British race!

• Double-handed from The Solent (UK) to Fastnet Rock (IRL) and back - Start Aug 2015 - Iconic biennial regatta. Multiple classes. From

top professional sailors to amateurs - 300+ boats participated in last edition

• The iconic race caps a week of PR sailing and entertainment during the famous Cowes Week regatta in the Solent on the south coast of England.

• Events include races for charity with A-list celebrity guests and members of the royal family


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Vendée Globe, the Everest of Sailing

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• Solo non-stop round the world without assistance

- Start Nov 2016 - finish in Feb/March 2017

• Last edition pushed back boundaries and broke records both at the sporting level and in terms of media coverage - Coverage in 190 countries, 2.3 billion homes,

740 TV hours - most followed ocean race - No. 2 Google search in France for 2013

• Each participating skipper becomes a legend - Fewer people have complete the race than

have been into space, a challenge put into perspective by the fact that the first solo non-stop circumnavigation was achieved the same year as the moon walk!


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Join us in NYC to experience this circuit first hand

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• Coming in May the Ocean Masters are visiting USA for a double-handed transatlantic and several short races - Start June 1st, 2014 - arrival in 12-14 days - Hudson River race May 29th - Pro-Am regatta Newport-NYC May 24-25th

(media & guests on board)

• Media and sponsor event night planned on May 29th in NYC

• An opportunity to meet Conrad Colman and Sir Keith Mills’ team and get to the proposed platform in detail


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Budget !1. 4. EKINOMIOUS


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Join us to enjoy the benefits of this outstanding marketing platform Our proposal is for you to join the campaign for two seasons as it allows to get to know the platform and fully exploit its benefits, but with the option of extending your involvement to include the Vendée Globe. We are confident you will extend.

Term: Sep 2014 - April 2016

Races: - Barcelona World Race

Media activation since Sep 2014 and until March 2015. PR events & hospitality in Barcelona during December, and after race PR events until May

- European tailored-made events with yacht and skipper(s) at location of your choice during autumn & spring

- Fastnet Race, Aug 2015. Iconic biennial British race

- Transat Jacques Vabre, Nov 2015. Le Havre (France) to Brazil. Double handed

- PR and hospitality events on either side of the Atlantic before or after racing events.

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Options Main Events Activation Four hospitality & PR

events per year

Thousand EUR

A. Three Years’ Campaign Sep 2014-April 2017 BWR Fastnet TJV VG Budget Cost per year

A1. New yacht x x x x 6,832 2,277

A2. Premium 2nd hand x x x x x 4,068 1,856

A3. 2nd hand x x x x x 3,564 1,188

B. Two Years’ Campaign Sep 2014-April 2016

B1. Premium 2nd hand x x x x 3,198 1,599

B2. 2nd hand x x x x 2,694 1,347

C. One Year Campaign Sep 2014-April 2015

C1. Premium 2nd hand x x 2,328 2,328

C2. 2nd hand x x 1,824 1,824

Budget - Option B1. is our initial recommendation

Comments - Option A1. (Building a new yacht) would increase the sporting chances in the championship. In this case, the

participation at the Barcelona World Race could be done with a charter boat, if desired - Activation includes turn-key hospitality at the starts of the races and tailored-made events for 30 guests

including corporate sailing, accommodation on site, branded dinner at iconic location, access to VIP lounge (if available), transfer from airports and hospitality/event manager on site


Partnership optionsThe different partnership options are • Naming Partner

- Main Sponsor of the team, owning the denomination and the messaging

- Full branding exposure, PR and media ownership - Co-skipper selected to accommodate your media and

business needs, e.g. a German to tackle the German speaking markets

- Full access to yacht and skippers for hospitality & PR - Valuation: 60%-90% of agreed budget

• Sponsor - Comprehensive range of rights (association, image,

communication, PR), branding according to level, and hospitality benefits at each start

- Valuation: 10%-40% of budget

• Technical Partner - Ideal to showcase your products on board - Valuation: 25-100k EUR (VIK)

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EKINOMIOUS, a sports management agency around premium sports with a reliable team focussed on building strategic partnerships


COMMERCIAL & MARKETING MIKE MARQUÉS !! 17+ years of multi-functional experience ! Head of Business Development of Volvo

Ocean Race 2011-12, the prime round the world crewed race

! Commercial Director for the Miami Stopover Volvo Ocean Race 2012

! MBA INSEAD, MSc Engineering

OPERATIONS, FINANCE, LEGAL PABLO DÍAZ DOMINGUEZ !! 8+ years experience in the direct management

of teams and companies ! Consultant and technical lead in operations ! Extensive experience as an active sailor

throughout the last 20 years ! MBA INSEAD, MSc Engineering

PRESS OFFICER JAVIER SOBRINO

HOSPITALITY BIANCA FABER

! Media Manager for Rolex sailing sponsorships

! Former Volvo Ocean Race, Audi MedCup, America’s Cup

! Runs a Munich based top class event management agency

DESIGN STELLA A. LEE

! Responsible for branding, visual communication

! Worked for Virgin Galactic, Cloud9 Architects, Getty Museum

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CONTACT DETAILS

MIKE MARQUÉS MANAGING DIRECTOR ph: +34 626 33 65 64 em: [email protected] skype: mikemarques

WEB www.ekinomious.com

www.conradcolman.com !

EMAIL [email protected]

!ADDRESS

Calle María de Molina 24 8izq, 28006 Madrid, Spain

CONRAD COLMAN SKIPPER ph: +33 6 09 05 77 55 em: [email protected] skype: conrad.colman

© EKINOMIOUS 2014

EKINOMIOUS

http://www.ekinomious.com/

http://www.conradcolman.com

mailto:[email protected]

Ocean Master proposal for AIG

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