#OccupyInnovation at Booking.com Annual Meeting 2017

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#OCCUPYINNOVATION

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Reframe

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September 17, 2011 Zuccotti Park, Wall Street, NYC

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The Occupy movement grew into an international socio-politico-economic movement against social inequality and lack of ‘real democracy’ around the world, its primary goal being to advance social and economic justice and new forms of democracy.

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GLOBAL #OCCUPY MOVEMENT

82 countries951 cities

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AlkmaarAmersfoortAmsterdamArnhemAssenDeventerDoetinchemDordrechtEdeEindhovenGroningen

HarlemThe HagueLeeuwardenMaaskantjeNijmegenRotterdamTilburgUtrechtVenloZwolle

Cities subject to the #Occupy movement:

IN THE NETHERLANDS TOO

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“Democratic awakening”

Source: Washington Post on December 1, 2011

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#OccupyMars – Elon Musk, Tesla, SpaceX, SolarCity, PayPal, Hyperloop, Real-life Iron Man

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To #OCCUPY became synonymous with:

To leadTo enableTo achieve

To participateTo make happen

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But how can we make this work? How can we #OccupyInnovation? How can we democratize innovation internally?

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1. ACT LIKE A CHILD

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Why do companies underperform?

We don’t ask enough questions!

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This is me with my mom!

May 1983

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Most curious?

4 year old girlsAsk 390 questions per day

Source: The Telegraph, March 28, 2013. Study by Littlewoods.com

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4-year olds ask really fundamental questions:

Why water wet?Where does the sky end?What are shadows made of?

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And then no more “Why” or “What if” questions!

Creativity Crisis“By the time we’re 18 years old, we ask 80% less questions.”

Newsweek, Creativity Crisis, July 10, 2010

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Why?

In school, teachers want …

answers

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Why?

At work, our boss wants …

solutions

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Why?

And in the case of innovation, everyone wants …

ideas

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Design thinking best practices:

Innovation doesn’t start with ideas! Its starts with questions that let us capture previously unknown user

needs and insights!

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“Previously unknown …”

This can be counter intuitivefor you guys.

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4 – 24 Project– Hal Gregersen

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Write down questions …

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Anatomy of a Creative Question:

How might we [action verb] for a [user]with [need], given that they [insight]?


2. BE DISCIPLINED

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Innovation almost never fails due to a lack of creativity. It’s almost always because a

lack of discipline.

Deloitte Study September 2015

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What is discipline in context of innovation?

1. Observe & listen2. Ideate & network3. Try & experiment4. Plan & scale

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Insight-to-VentureDesign thinking & running lean

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Doug Dietz, GE HealthcareGE Adventure Series

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3. LOVE METRICS@moodimahmoudi

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We need to start measuring innovation performance with a commitment to follow the data.

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Make it rewarding: quantify success

Provides goals, give guidance (and knowledge), measure progress, setup for success.

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BUT WHAT KIND OF METRICS?

How about the same type we use to manage everything else in the

organization?

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Project momentumKill fast

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Project progressAlmost done?

Great job! Keep going.

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Team performanceDiscipline

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NOW WHAT?

Where to start with #OccupyInnovation in the organization?

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§ Review/ contribute to the strategic themes defined in your functions§ Start capturing user needs and insights related to themes§ Articulate a strong creative question using these insights and needs§ Ideate, prototype, and scale new value propositions

Achieving the unachievable

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Work in 2-pizza teams – innovation is a team sport

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1. IMPROVEDevelop customer-centric value propositions that will have impactful results for your customers and partners while improving profitability and efficiency of your core business.

2. DISRUPTConceive radical and transformational initiatives that breakaway from your past success and open the future. Reimagine Booking outside-in.

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@moodimahmoudiSource: Forbes, The World’s Most Innovative Companies, 2015 Ranking

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"Only those who risk going too far can possibly find out how far one can go.”

T. S. Eliot - Poet

#OccupyInnovation at Booking.com Annual Meeting 2017

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