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OCA New Chiropractor Orientation

December 11, 2012

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Today’s Panel

Dr. Bob Haig

• Graduate of CMCC (1977)

• Practice in St. Catherine's for 35 years

• President of the OCA 1989-1991

• CEO of the OCA since 2005

Dr. Amy Brown

• Graduate of CMCC (2001)

• Practices in Cambridge

• OCA Outreach Coordinator

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Today’s PanelRichard Trupke, Manager, Member Relations

• Nearly 20 years experience in customer service and relationship marketing

Andrea Prashad, Senior Health Policy Analyst & Manager

• Law grad with deep experience in health system policy

Lauren James, Manager, Software Solutions

• Heads a team with 80+ years chiropractic office administration experience

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Today’s PanelMiguel Pacheco, Manager, External Relations

• An expert in media relations with experience managing some of Canada’s biggest brands

Cameron McAlpine, Manager, Member Communication

• Georgetown M.A. in Communication, nearly ten years running communication campaigns and departments

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Welcome• This is the first in a series of Chiropractic Life

Cycle Webinars• Young Chiropractors and Students are:

1. Exceptionally talented and prepared for practice

2. Apprehensive about their future and our profession's future

• The market is more competitive today than when I started practising

• The market has many more opportunities too

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Our Opportunity• This is an exciting time to be starting practice:

1. The health care system needs MSK care providers just like us!

2. Chiropractors have never been more prepared to fill a gap in the health care system

3. Every day we see more and more collaborative partnerships starting-up

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Challenging Time for You• The OCA and I understand what you are facing• When I started out in 1977 I faced many of

these realities• In two years I had my feet under me• In five years I was running a successful

practice• In ten years I felt secure

• You can do that too! You are not alone. The OCA “has your back”.

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Stay the Course• You can be one of the chiropractors that seizes

the opportunities right in front of us• Practice is a very personal thing:

• Try different style of practice• Work to build the practice you want• Go out and find patients and partners

• Being a great chiropractor is the beginning• So stay the course. Think long term.• Position your practice for success. We will help.

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Dr. Amy Brown• Graduated from CMCC in 2001

• Joined a practice as an associate in Cambridge• Collaborative practice (DCs, RMT)

• Even though I joined a practice had to build my patient base

• This practice style suited me

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Dr. Amy Brown• Today I am as busy as I want to be

• Enjoy the ability to be picky about the patients I take on

• Debt is a scary thing – keep working at it

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The OCA at a Glance• We are your professional association• Dues includes:

• OCA membership• CCA membership• Access to CCPA• Access to PMP and ChiroWrite

• We provide member discount programs, services and advocacy

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OCA at Work

Your Membership Dollars

Discount Programs

•TD Melloch Monnex•Toronto Raptors•More coming soon

Member Advocacy

•Government•News Media•Public Education

Member Services

•Research Review Service (RRS)•The Chiropractic Report•Member Microsites

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Health Policy Team• Purpose: To provide broad and specialist

policy analysis and recommendations on issues key to the health care sector

• Focus: Advocacy relations and developing partnerships between healthcare stakeholders that support interprofessional collaborative models of care that include chiropractic

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We provide direct support to members:• Pursuing interprofessional collaborative (IPC) relationships

• Assists members in interprofessional environments with practice management related matters

• Develops, implements and evaluates new IPC models of care that include chiropractic

• Sharing relevant news, publications, reports and policy activities to create a better understanding of the overall health system

Health Policy Team

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1. Primary Health Care Collaboration:• Both the Clinical/Business Case and the one-to-

one support have been positively received and demonstrated real impact. Specifically, these initiatives have led to chiropractic collaboration with at least 10% of FHTs

2. New IPC models of care that include chiropractic:• Consulting Chiropractic Role in Primary Care

Demonstration Project

• Interprofessional Spine Assessment and Education Clinics

Recent Success

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• Advertising

• Last year the OCA Created a new ad

• The ad will run again early in 2013

• Media Awareness

• 2011-2012 was a banner year

• 66 Million media impressions

• Increase of 45 %

• Just completed a very successful partnership with Chatelaine magazine

OCA Advocacy

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OCA Advocacy

Purpose of Outreach Coordinators• Support member at the grassroots level

• Activities include:

• public education presentations

• tradeshow participation

• involvement in interdisciplinary working groups/committees

• local health care leadership

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OCA AdvocacyBenefits for the practitioner

– Raises profile within the community

– Enhances public awareness of your knowledge base

Benefits for the profession– Builds credibility and trust

– Enhances support for Chiropractic

– Promotes the profession in a way that it more effective than advertising

– Ultimately should increase the overall utilization rate

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OCA AdvocacySupport available includes:

• Help identifying opportunities

• Help identifying the best materials for your event

• PowerPoint presentations for speaking engagements

• Materials for participants

• OCA booths for larger tradeshow opportunities

Reach us at:• ABrown@chiropractic.on.ca• JNash@chiropractic.on.ca

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OCA Software SolutionsPMP

•Practice management software•65% of Ontario Chiropractors rely on PMP•Features:

• Patient appointments• Billing & payments• WSIB and MVA forms• Experienced, live support• And much more

•Special rate of $125 for first year for new members (-50%)

ChiroWrite•Clinical notes software

•Designed for touchscreen devices

• Offers customizable exams, SOAP and report templates

•Easily interacts with PMP

•Same experienced, live support as PMP

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Member Communication• Weekly Bulletins

• Facebook • LinkedIn Coming in 2013

• New OCA News

• Let us answer your questions• CMcAlpine@chiropractic.on.ca• (416) 860-7180

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On the HorizonOnline Resource Centre

•Coming in 2013

•Designed around the chiropractic professional life cycle model

C.E. Curriculum•Coming in 2013

•Most robust CE curriculum the OCA has ever had

•Sessions on:• Practice development and marketing,

• Contracts and clinic buying and selling,

• Practice design,

• Collaboration development

• And much more.

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Key Take Aways1. You are not alone. The OCA is here for you.

2. Be Proactive in the design of your Practice • Find the practice style/design that suits you

3. Build your practice like a business• Get out there and earn new patients• Be active in your community to earn patients

4. Stay connected with the OCA• Try to be sure we have your up to date contact

information• You can always reach us at:

OCA@chiropractic.on.ca

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OCA New Chiropractor Orientation

Q & A