Observations - Magesh
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Observation findings for 'ARE YOU PAYING ATTENTION?' assignment
Transcript of Observations - Magesh
Store #1 Reliance Fresh
My Daily needs shop50 meters from my apartment
Store #1 Confusing price tags
Too many price tagsThere were atleast 5 price tags for
3 different products. I saw price tags scattered on floors
too!
Store #1
Grocery store offers Insurance for VehiclesTalk to insurance agent to get your vehicle insured – right out of your
daily grocery store. Diversification of business?
Store #1
Excess stock lying all over the store
Products / items waiting to be placed on shelves are lying all over
the store.
Store #1
Personalized Experience - WTF?Its just another busy store – no customer greeting, no
smiles, no music, moderate lighting, no proper AC, confusing products arrangements each time, interiors of the store not matching to store theme, no product
demos, no accessibility for disabled / old, doesn’t draw the customers in, store poorly staffed with sales people, congested traffic outside store, noisy outside,
no vehicle parking etc!
Store # 2 Indian Walmart
Easy Day Super marketLargest supermarket in town (about 4 km from
my home)
Store # 2
Proving cheapest?Pre-packaged household bundle
was available for comparison with the other popular store! This was
something recently introduced!
Store # 2
May I help you? Really?Even Walmart was poorly staffed for enhancing customer experience. No
customer support!
Store # 2
Elegant Interiors ?Scary ceilings, no interiors, no
theme based designs for the store!
Store # 2
Walmart going local!Localized messages in Kannada
language! Attempt to reach local customers
Store # 2
Using TechnologyWas just curious to find out how the
automatic inventory checking was done at the store. A casual chat
with the Store Employee.
Store # 2
Preparing for Diwali – The Festival of Lights
As Diwali approaches in mid November, the store had plenty of colors, lamps,
Indian sweets for sale
Store #3 Local snack joint
Calcutta Chat House A place for eating Calcutta snacks during
evening
Store # 3
The preparation of Jalebi (sweet)
For the first time, I observed the making of Jalebi (mouth watering
sweet dish) that’s made out of Maida by deep frying in oil and then into
sugar syrup.
Store # 3
Varieties of Snacks Full list of items served as snacks
during evening!
Store # 3
Menu list – variety of snacks
Full list of items served as snacks during evening!
Store #4
Another Super Market
7 Days Super MarketThis one is about 5 km from my home.
Has lot of varieties and relatively cheaper than the Walmart!
Store # 4
No Place to Walk!Overloaded with products and
literally have to squeeze between the items from the shelves.
Store # 4
Is this safe?This is exhaust fan, cum emergency exit placed 7 feel over the ground! The store has not exit points in case of fire! Absolutely shocking to
check the safety measures of the store!
Store # 4
Tobacco – anyone can buy this!Variety of tobacco / cigarette available for anyone who
can afford it. No restrictions @ this store! Is this legal ?
Store # 4
We are looking @ you! New CCTVs installed
The store has new CCTVs installed!
Store # 4
Where is the security @ the counter?
No security staff to check items in or out!
