Snow Wang4/16/15

To view this presentation, first, turn up your volume and second, launch the self-running slide show.1

Exterior & Interior

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Product/ ServiceOpen everyday, 11am-11pm

Cozy environment. A place for people to chat, to have a rest, or to work.Free wifi.Fresh Flowers on each table.

Manu includes:Appetizers (popcorn chicken) Drinks (Coffee, fruit tea, buble tea, etc)Desserts (Ice-cream, cakes, etc)$$$$ (inexpensive)

About Java Land Coffee HausHistory & VisionOpened for only 2 months,In an Asian plaza.Owner is Asian female, about 35, work in the back kitchen busy, dont wanna talkProvide a cozy place for customers (like Starbucks).Provide economical food & drinks.

Target ConsumerYounger generationAge 16-35From middle class familiesAsian + Other race

Competitive SetOther Coffee shopsHas a variety of drinks & snacksHas conventional drinksNot expensive ($$$$) Cozy environment

MediaNo own websiteActive on Yelp (58 reviews)Facebook (203 likes)Instagram (31 followers)- No paid media campaigns

Observations

Asian, 18, FemaleSports wearNo looking at menuCash from breast pocket Count coinsRead the receipt carefullyLeaning on the pillar while waiting for drinksArm acrossed chest & Look aroundGeneral FeelSunday Night6:58pm

Store: well decorated, a place for young people chatting, rest, doing homework, play board game.Most customers are young lovers, age under 30, or couples under 35 (with kids). If a person come alone order take out.Some customers have a drink after gymSome customers come for drinks for dinner, some come after dinner to have a drink or dessertMiddle class, because their outfit, shoes, and handbags.Food: has good taste, sweet ,not expensive, Average waiting time, about 3mins

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Party of 2Asian, female, 20Read the menu,asked friend about menu,reading phone while orderingMK walletLeft the store after got drinks

A family of 5Young couple about 34, 3 kidsFather: talking to mom while orderingMon: pay by cashKids: watch the food in freezer carefullyThe family find a table while waiting for their drinksLeft the store

Party of 2Asian, age 25Female: ordering while playing with phone, Male: paid by cashkate spade handbagFound a table sit and talk

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Asian, Female, 22Asian, Male, 22Female: entered the store but didnt order anything. Seated down to a table close to the gate directly.Chanel wallet, watch, t-shirt shorts sunglass, played with phone

Male: came 10 mins later, ordered drinks for her, back to the table and talkingWriting something on paper

Asian, male, 25Ordered with out looking at menu, running shoes, Sunglasses in a hand,LV wallet,Ordered drinks and snacksFound a table ,His friends were coming one by one

CoupleWife, Asian, 30: pregnant, waiting in line & looking at the menu, Tory Burch shoes,Ordered

Husband, White, 35:Paid the order

Found a table where friends are already waiting for them

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3 Personas

KathyAsian, 20, college studentFrom middle class familyHas spare time herselfLoves quite place to do her homework alone or with friendsLoves hangout with friends Loves fruit tea or other sweet drinks

Fred30, IT industryNo girl friend, live aloneNeeds extra time for work after dinnerSometimes work over weekendDoes not want stay at home aloneNeeds wifi everywhere

Emma & Brandon28, just marriedBoth have full time jobNo kidsLike meeting friends over weekendsFood quality doesnt matterThe environment needs to be clean and cozy

Kids Menu

One missed opportunitiesYoung couple with kids,Kids manu is needed8

My StrategyBuild a reward system (loyalty)

Cashers suggestion (Daily special, most popular drinks)

Add photos to menu

Kids Manu is needed: milk and juice, mashed potato

Put a sidewalk sign (to stop customers)

Media campaign(Coupon on Yelp: bring a friends, and buy one get second one free; cooperate with Chinese resturant)

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