Observation
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Transcript of Observation
AM I PAYING ATTETION?
DANIELA MANIÁ //OUT 2012
I fe l t a t t rac ted to ente r in a l l the sto res . . .
...Maybe am I a compulsive shopper?
OR PROBABLY THEY ALL HAVE AN INVITING
ENTRANCE.. .
...technological...
...original...
...colorful...
...smooth...
...or tempting.
The major i ty o f the sto res made me fee l co ld . . .
...should I live on the beach?
I noticed that people prefer to buy things in pairs or groups.
(I wish I was with my friends too!)
I d idn’ t f i nd any emp loyee o f ages 40 and up.
Oh, i f the owners knew how we l l-done they cou ld do th i s job. . .
Maybe peop le shop more by impu l se . . .. . .Or the l ines in Braz i l takes too much
t ime?
Almost a l l the sto res had impu l s i ve i temsnear the cash reg i s te r .
some other s cur i ous obser vat i onsABOUT MY VISIT
I don’t know why I have never observed a store’s ceiling and floor in my entire life!
Wow! And I think I am in trouble!
I wanted to stay more than fifteen minutes in each store! It is more than any other customer wanted to be at.