OBJECTIVES OF THE STUDY:

 To study the reasons behind the switching over of multi TV channel users from cable TV to DTH services. There are so many reasons behind this switching over. People sometimes think that both network operators give various channels but it is the picture quality which differentiates those. Sometime pay only for those channels which you needs also a reason for that switch over. So here we want to study the reason behind the switching over of multi channel users from cable TV to DTH TV. To analyze the factors which influence these switching over from cable TV to DTH services in Ghaziabad region. All factors not influence more the people to that switch over, there we want to make a series of factors on the basis of influencing power of the factors by applying statistical tools. To analyze the position of substitutes of DTH services with respect to DTH services in the market. IPTV, cell phone TV these are the substitute of the DTH satellite TV which are now introduce themselves in the market. Here we want to analyze the position of those substitutes in the market.

 To analyze the opportunities of Indian DTH services. Analyzing the environmental analysis we try to analyze the market of the TV networks which are quite helpful to find out opportunities of Indian DTH services. How the present DTH players capture the opportunities to stay in the growth