Objectives of Advertising Assignment
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Transcript of Objectives of Advertising Assignment
Objectives of Advertising Assignment
On slides 3 through 12, explain how the advertisement fulfills each
of the ad objectives, and provide the target audience of the ad.
The objectives can be found on the next slide.
**When finished, save this ppt. (using the “Save As” function) in your PhotoJ folder.**
Ad Objectives1-Visual Interest: Get the consumers’ attention with a headline, photo,
statement, etc.
2-Mood: Relate to the consumers’ emotions.
3-Expression: Make your message clear to consumers.
4-Awareness: Make sure nothing distracts consumers from your message.
5-”Naturalness”: Build a connection between the consumer and your product.
6-Want/Need: Convince consumers that they must have your product because they need/want it.
Target Audience: The group of people for whom the ad is created.
Ad #1• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
Ad #2• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
Ad #3• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
Ad #4• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
Ad #5• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
Ad #6• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
Ad #7• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
Ad #8• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
Ad #9• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…
Ad #10• 1-Visual Interest: The ad is visually
interesting because…• • 2-Mood: The mood of the ad is…• • 3-Expression: What message is the
ad expressing? • • 4-Awareness: The…is distracting in
the ad. OR There is nothing distracting.
• • 5-”Naturalness”: The consumer
connects with the ad’s message by…• • 6-Want/Need: The ad convinces the
consumer to …by…
• The target audience is…**When finished, save this ppt. (using the
“Save As” function) in your PhotoJ folder.**