OBJECTIVES - NEHA CERT · identify what would be the most effective media to market information?...
Transcript of OBJECTIVES - NEHA CERT · identify what would be the most effective media to market information?...
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
NEHA Annual Educational Conference
June 9, 2010Albuquerque, NM
OBJECTIVES
1. Identify what media venues work with different priority groups
2. Match survey data with media venues
3. Plan better for the next event
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
OBJECTIVE 1CDC’s Advisory Committee on Immunization Practices
(ACIP) listed the five priority groups to receive vaccine as follows:
Pregnant women
Household contacts and caregivers for children <6 mo
Healthcare and emergency medical services personnel
All people from 6 mo through 24 yo
Persons 25-64 with health conditions associated with higher risk of medical complications from influenza
PROBLEMWith such diverse priority groups how does one
identify what would be the most effective media to market information?
RESEARCH: Where do the different groups get their information?
Each other (word of mouth); school; internet; social media (Facebook, Twitter); TV; newspapers; billboards; church bulletins; sportsprograms; cultural events; work; theaters; shopping areas; MD/clinic offices; hospitals;transportation vehicles, gathering places.
PRIORTY GROUPS AND MEDIA (August’09)
Pregnant Women – hospitals; OB/GYN; HD programs (imms, WIC, B&C)
Household Contacts and caregivers – fliers/printed info. to daycare ctrs.
Healthcare and emergency medical services – met with our two hospitals and they will vaccinate this group
People 6 mo through 24 yo – Daycare ctrs.; HD website; Facebook; Twitter; billboards; sports programs; theaters; schools; HD clinic programs
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
PRIORTY GROUPS AND MEDIA (August’09)
Persons 25-64 with medical complications from influenza – MD office; billboards; HD website; Performing Arts program; sports bulletins; newspapers; HD Primary Care Clinic
LETTER TO PROVIDERS
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
Fliers for MD, Hospitals and HD offices
Fliers for MD, Hospitals and HD offices
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
SCHOOLS
Worked very closely with school superintendents beginning in April ‘09
Get kids immunized
Keep ill kids home
Hand washing
Stay informed – listserv for all superintendents
SCHOOLS
SCHOOLS
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
SCHOOLS
School closings
School closings
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
School closings
School closings
As of December 3, 2009
571 schools had been closed all reopened
Posters in Schools (elem)
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
Posters in Schools (middle)
Posters in Schools (HS)
SCHOOLS
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
BILLBOARDS (by schools)
People from 6 mo through 24 yo(news releases)
People from 6 mo through 24 yo(news releases)
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
Fliers for caregivers, libraries, waiting rooms and offices
Fliers for caregivers, libraries, waiting rooms and offices
Fliers for caregivers, libraries, waiting rooms and offices
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
Fliers for caregivers, libraries, waiting rooms and offices
Persons aged 25 thru 64 who have health conditions associated with higher risk of medical complications
from influenza
BEDHD WEBSITE
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
BEDHD WEBSITE
BEDHD WEBSITE
BILLBOARDS (community)
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
BILLBOARDS (community)
NEWS RELEASES
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
SPORTS AND PREFORMING ARTS PROGRAMS (community)
SPORTS AND PREFORMING ARTS PROGRAMS (community)
TRANSPORTATION (community)
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
SHOPPING MALLS (Kiosk)
THEATERS (Community)
PLACEMAT IN RESTAURANTS(Community Dec’09)
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
NEWSPAPER ADS (Oct/Nov’09)
NEWSPAPER ADS (Oct/Nov’09)
NEWSPAPER ADS (Dec ‘09‐ Feb’10)
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
NEWSPAPER ADS (Jan/Mar ‘10)
NEWSPAPER ADS (Spring ‘10)
OBJECTIVE 2(Match survey data with media venues)
Did not accomplish
Survey questionnaire was on the back of info/signature form and was too cumbersome for people to complete in a mass clinic setting
Marketing plan was in place – hope for the best
Info nice to have but not critical to mission
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
OBJECTIVE 3(Plan Better For the Next Event)
What worked
What didn’t work
What is different
Who can we call
2009/2010 H1N1 Outreach CostType of Outreach Cost
BILLBOARDS $6,625.00
HIGH SCHOOL WINTER SPORTS(6 H.S.) 635.00
MOVIE THEATER ADS 5,330.00RADIO SPOTS/PSAs 3,624.00NEWSPAPER ADS 9,707.41MISC. OUTREACH
Bus AdPerforming Arts ProgramEaton Area Citizen Center - NewsletterLansing Mall - KioskPosters in libraries & Sports ComplexPrinted Placemats in Restaurants 2,750.00
TOTAL COST $25,047.41
Outreach was 4.6% of total PHER I, II and III budget
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Marketing Your Message – Getting H1N1 Information to the Priority GroupsCopyright © 2010
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QUESTIONS
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