Social Media Management System

“Higher level tools and systems from companies like ObjectiveMarketer can help push the entire industry forward” (Mashable)

ObjectiveMarketer is an integrated platform that allows you to create, distribute and optimize your contents for Social Media.

Integrated Social Media Management and Marketing Suite

Use cases supported by ObjectiveMarketer

Industry

PR & Direct Marketing Agency

Publishers

Entertainment

Real Estate

Hospitality

Services

Celebrity / Bloggers

Use Case

News and Announcements

Promotions

Events

Information and Expertise

User Interaction

Support and Product Updates

Business Function

Public Relations

Marketing

Sales

Support

Business Development

Human Resource and Recruitment

Customer Profiles

API’s

Comprehensive Analytics

User In

terface

Bu

siness

Ap

plicatio

ns

Coupons

Mobile Apps

Platform Details

Post Management

Post Management

CampaignsManagementCampaigns

ManagementContents

ManagementContents

ManagementUser

ManagementUser

Management ReportsReports

• Multi-User• Multi- Org• Role Based-------------------• Asset • Followers

• Multi-channel• Scheduling• Automation• Customizable• Workflow

• Goal Setting• Web Analytics• Strategic• A/B Testing• RSS Feed and Media

• Landing Pages• Media Library• Polls• Branded URL• WhiteLabel

• Multi-dimensional• Date-Time Range• Export to CSV• Downloads

User Management• Larger enterprises can set their Organizational

Hierarchies in ObjectiveMarketer

• Agencies can Manage Multiple Clients from one single Admin login

– Multi-Organization– Multi-User – Roles & Permission– Workflow– Preferences – Follower/Fan Management

Post Management

• Teams can Create, Integrate media, and other creatives like Polls, Schedule and Distribute using a very powerful set of capabilities.

• Efficiency, Engagement and Optimization are the key.

– Schedule: Spread, Bulk and Drip– Say more with 140 characters

• Seamless integration with Landing Pages, Polls, Media, RSS, Blogs

– Multi-Channel : Simultaneously, or creatively publish to more than one channel

Post Message Options & Calendar

Campaign Management

• Campaigns make social media initiatives more strategic.

• Theme Based Campaigns, to analyze performance at an aggregate level or to perform A/B Testing

– Goal Setting– Web Analytics Integration (Google Analytics, Omniture, etc)

• Seamless integration with Google Analytics to see GA data in Product)

– Aggregate Analysis of all campaigns – HeatMap (Sweet Spot to run your most important message)

– Geography, Browser, Traffic Sources – be in the know!

– Comparative Analysis of Activity vs Engagement vs Value

– And, More

Campaign Analytics Screens

Content Management

• Patent Pending Landing Pages allow Brand Awareness, and also a unique mechanism of Social ROI

• Customizable Image Gallery – allow you to brand the interface where you share your media.

• Branded URL’s and WhiteLabel services give a complete brand presence on social channels

• Mashup Websites driven by Social Data provide a powerful way of generating user interest and interaction

Branded Media Interface Ubergizmo – Digital Summer Event

Images scheduled from ObjectiveMarketer are published on a Media Server (Hosted by OM) , which is fully customized for the event.

Branded Frames

Use Case: Webex using Frames to generate awareness and increase Sign Up.

http://om.ly/qdhA

Branded URLs, Application Names

Mash-up Websites

What’s NextMore advanced capabilities to make it easy-to-use, result driven and efficiency based system for individual as well as for team. For more detailed Roadmap, please contact.

Please see: In Appendix 1, Key Capabilities Table

In Appendix 2,Business Model

Amita Paul, Founder/ CEOPhone: 650-587-5185amita@objectivemarketer.com

Key Capabilities• Scalability• Integration• Administration• Management

Capability ObjectiveMarketer

SAAS based product 1. A hosted solution with a web-based interface, and ability to integrate to native CMS and other applications as needed.

Manage multiple brands 1. Ability to manage multiple brands and capability to support substantial growth over time.

Manage multiple campaigns -Manage themes -Designate platforms -Designate access

1. Easy coordination and management of high number of simultaneous campaigns across multiple brands.

2. Ability to pre-load themes (look & feel) for each brand, so that the right landing pages load when a specific campaign is promoted to the social media platform.

3. Ability to easily designate the right platform(s) for campaigns to get promoted to.

Roles based administration ObjectiveMarketer has the basic infrastructure of user management, and provides roles / permission based access control.

Asset management

Consolidated Channels, Users, and Assets

Key Capabilities• Distribution • Engagement

Use Case:• Brand Management• Direct Marketing

Capability ObjectiveMarketer

Publish directly to social platforms

1. Flexibility to seamlessly manage multiple campaigns across multiple platforms. Current platforms include: Facebook, Twitter, YouTube, SlideShare, LinkedIn, Ping.fm, Media Gallery

Schedule posts 1. Ability to set automatic posting of a campaign or asset, based on the desired site, date and time – One time, Repeat, Daily, Spread, Bulk and Queue based.

2. Integrated with Google Calendar and iCal

Publishing workflow 1. Ability for users to schedule, stage, promote and archive their campaigns

Social landing page publishing

1. Patent Pending technology to integrate custom landing pages and banners to contents shared on Twitter and Facebook

Platform community management

1. Ability to track and respond to comments posted on fan pages.

Key CapabilitiesComprehensive and Granular: • Analytics• Insights• Reporting

Capability ObjectiveMarketer

Roles based dashboard

1. Ability for users to have real-time access to metrics for their campaigns, which roll-up to allow administrators to have enterprise-level visibility to all campaigns.

Analytics 1. Robust analytics dashboard and reporting capability.

2. Clickthrough Stats, Retweets, Comments, Likes, Views etc

3. Activity, Engagement, Value

4. Influencers, Amplifiers, and other insights

Reporting and Distribution

1. Email Notification

2. Export to CSV and other Formats

3. Date/time range Analysis

SAAS Easy-to-use ProductMultiple Levels of Pricing – best suited for AgenciesSelf-service, Credit Card based Payment System Whitelable SolutionAffiliate and Reseller Ready

Other servicesSocial data driven Mashup Sites, and Reports for Direct Marketers and Brand Managers Strategic Services, including Campaign Creation and Analysis

Business Model