ObjectiveMarketer Introduction

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ObjectiveMarketer Overview Social Media Marketing Suite Plan – Share – Manage - Measure More Information on: Website | Twitter | Facebook | Blog

description

ObjectiveMarketer is a SAAS-On Demand solution that helps businesses all over the world to manage their social media marketing.

Transcript of ObjectiveMarketer Introduction

Page 1: ObjectiveMarketer Introduction

ObjectiveMarketer OverviewSocial Media Marketing Suite Plan – Share – Manage - Measure

More Information on: Website | Twitter | Facebook | Blog

http://app.objectivemarketer.com/
http://twitter.com/objmarketer
http://facebook.com/objectivemarketer
http://objectivemarketer.wordpress.com/
Page 2: ObjectiveMarketer Introduction

ObjectiveMarketer offers an easy-to-use, SAAS On-Demand solution to distribute contents across multiple social channels, and a comprehensive analytics framework to measure the effectiveness of various initiatives across these channels.

Since launch in August 2009, ObjectiveMarketer has served enterprises from Fortune 500, small businesses and their agencies, supporting business use cases, including, management of 100+ assets, 400+ brands and globally served campaigns/audience, to list a few.

Introduction

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Administration and Management

MultitenantRoles &

PermissionAsset

CreationProgram

Setup

Distribution and Engagement

Multi-channel

Reuse AssetsUser

SegmentsActivity

Monitoring

Analytics and Reporting

Click ThroughRetweet

InfluencersEngagement

Channel Performance

Integrated Social Media Management and Marketing Suite

IntroductionEnterprises use ObjectiveMarketer as an integrated platform to manage their end-to-end social media initiatives

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Email, Twitter, Facebook, YouTube, SlideShare etc.

API’s

Campaigns AnalyticsLanding Pages

User Profiles ReportsU

ser Interface

Bu

siness

Ap

plicatio

ns

Coupons

Mobile Apps

Business ApplicationObjectiveMarketer forms the Business Layer, which is seamlessly integrated with social media channels, and has the capability to integrate with emails or any other communication channel.

The API structure allows for seamless integration with native applications like 2-way data exchange with Omniture, or a Coupon Management System (e.g.).

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Key Capabilities• Scalability• Integration• Administration• Management

Capability ObjectiveMarketer

SAAS based product 1. A hosted solution with a web-based interface, and ability to integrate to native CMS and other applications as needed.

Manage multiple brands 1. Ability to manage multiple brands and capability to support substantial growth over time.

Manage multiple campaigns - Manage themes - Designate platforms - Designate access

1. Easy coordination and management of high number of simultaneous campaigns across multiple brands.

2. Ability to pre-load themes (look & feel) for each brand, so that the right landing pages load when a specific campaign is promoted to the social media platform.

3. Ability to easily designate the right platform(s) for campaigns to get promoted to.

Roles based administration

ObjectiveMarketer has the basic infrastructure of user management, and provides roles / permission based access control.

Asset management

Consolidated Channels, Users, and Assets

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Key Capabilities• Distribution • Engagement

Use Case:• Brand Management• Direct Marketing

Capability ObjectiveMarketer

Publish directly to social platforms

1. Flexibility to seamlessly manage multiple campaigns across multiple platforms. Current platforms include: Facebook, Twitter, YouTube, SlideShare, LinkedIn, Ping.fm, Media Gallery

Schedule posts 1. Ability to set automatic posting of a campaign or asset, based on the desired site, date and time – One time, Repeat, Daily, Spread, Bulk and Queue based.

2. Integrated with Google Calendar and iCal

Publishing workflow 1. Ability for users to schedule, stage, promote and archive their campaigns

Social landing page publishing

1. Patent Pending technology to integrate custom landing pages and banners to contents shared on Twitter and Facebook

Platform community management

1. Ability to track and respond to comments posted on fan pages.

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Key CapabilitiesComprehensive and Granular: • Analytics• Insights• Reporting

Capability ObjectiveMarketer

Roles based dashboard

1. Ability for users to have real-time access to metrics for their campaigns, which roll-up to allow administrators to have enterprise-level visibility to all campaigns.

Analytics 1. Robust analytics dashboard and reporting capability.

2. Clickthrough Stats, Retweets, Comments, Likes, Views etc

3. Activity, Engagement, Value

4. Influencers, Amplifiers, and other insights

Reporting and Distribution

1. Email Notification

2. Export to CSV and other Formats

3. Date/time range Analysis

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SAAS Easy-to-use ProductMultiple Levels of Pricing – best suited for AgenciesSelf-service, Credit Card based Payment System Whitelable SolutionAffiliate and Reseller Ready

Other servicesSocial data driven Mashup Sites, and Reports for Direct Marketers and Brand Managers Strategic Services, including Campaign Creation and Analysis

Business Model

Page 9: ObjectiveMarketer Introduction

Amita Paul, Founder/ CEOPhone: [email protected]

For more information, contact:


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