Objective 1.03 Outline

8/6/2019 Objective 1.03 Outline

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CONTENT/TEACHING OUTLINE

COMPETENCY: 1.00 Explain the components of the sports and entertainmentmarketing course.

OBJECTIVE: 1.03 Identify significant people and events in the history of thesports and entertainment marketing industry.

Sports and Entertainment Marketing ISummer 2003

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A. Identify pioneers in the entertainment marketing industry.1. P. T. Barnum

a. Developed the Barnum and Bailey Circus, promoting it as The GreatestShow on Earth.

b. Became one of the United States earliest millionaires.c. Had a New York newspaper print his obituary before his death to generate

publicity. He died two weeks later.2. Walt Disney

a. Created the first fully synchronized cartoon. Mortimer Mouse, later calledMickey Mouse, was the feature character in Steamboat Willie.

b. Produced the first feature-length cartoon, Snow White.

c. Opened Disneyland in Anaheim, California in 1955.d. Developed The Magic Kingdom, the first of four theme parks in Walt Disney

World in Orlando, Florida. The park opened in 1971.e. Developed the Experimental Prototype Community of Tomorrow (EPCOT),

which was later built in 1982.f. Died prior to seeing any of the Walt Disney World plans completed.g. Upon his death in 1966, the Disney Corporation was worth over $100 million.

3. Charlie Chaplina. Responsible for slap-stick comedy.b. Regarded as one of the first widely recognized movie stars.c. Developed a character that wore baggy pants, tight coat, large shoes on the

wrong feet and a black derby hat.d. Turned film comedy into an art form.e. Signed with Essanay for $1,250/week to make 14 films during 1915.

4. Lucille Balla. Known as an actor, musician, comedian, model, and producer.b. Won four Emmy Awards Best Comedienne (1952); Best Actress in a

Continuing Performance, I Love Lucy(1955); Outstanding Lead Actress in aComedy Series, I Love Lucy(1967 & 1968).

c. Became one of televisions first leading ladies. One of the first to be the starof the show and have the man as supporting role.

d. Helped advance careers of many Latino performers due to the partnership

with Desi Arnez, her husband, who was a Cuban bandleader.5. Steven Spielberg

a. One of the most accomplished directors and producers.b. Responsible for many of todays popular films. For example, Jurassic Park I

III; Men in Black I & II; Shrek; Schindlers List; E.T., The Extra-Terrestrial,Jaws; and The Color Purple.

c. Used a commercial tie-in with a major motion picture when he used ReesesPieces in the movie E.T., The Extra-Terrestrial.


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6. Louis Armstronga. Revolutionized jazz. Along with Duke Ellington and others, Armstrong raised

jazz to the level of popularity it has today. Armstrong and his contemporarieschanged the face and sound of jazz by putting the soloist to the front of theband, emphasizing his talent.

b. Played the cornet and the trumpet, sang, and led the band.c. Performed Hello Dolly and What a Wonderful Life.

7. The Beatlesa. Included George Harrison, John Lennon, Paul McCartney, and Ringo Starr

(Richard Starkey). Stuart Sutcliffe and drummer Peter Best were also

members in the early days.b. Created the first concept album(songs unified by a common theme), Sgt.

Pepper's Lonely Hearts Club Band.c. Band split in 1970; each member became successful as a soloist.d. Lennon murdered in 1980.

8. Elvis Presleya. Sold over 1 billion records worldwide, more than anyone else in history.b. Had 131 different albums/singles to achieve gold, platinum or multi-platinum

status.c. Revolutionized television performances with his record-breaking, hip-shaking,

scandal-making performance on The Ed Sullivan Show. By todays

standards, he did nothing out of the ordinary. In that day, the way he shookhis hips caused a nation-wide scandal, which caused many advertisers toreconsider their support of Presley.

d. Pioneered rock and roll; one of the greatest rock performers of all time.e. Accomplished actor. For example, Blue Hawaii, Jailhouse Rock, and King

Creole.9. Oprah Winfrey

a. Began in Baltimore with the talk show, People Are Talking.b. Moved to Chicago to start a morning talk show, A.M. Chicago.c. Launched the Oprah Winfrey Showin 1986, which grossed $125 million by

the end of its first year.

d. Started her own production company Harpo Productions where she couldmake more money by privately syndicating her show. (Harpo is Oprah spelledbackwards)

e. Created the Oprah Book Club.f. Launched the Oxygen channel in 1999, the first major competitor for the

Lifetime Network.g. Created the Oprah magazine known as O: The Oprah Magazine.


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B. Identify pioneers in the sports marketing industry.1. Michael Jordan

a. Considered by many as the greatest player ever to play basketball. Hisbasketball skills and charisma helped Nike and the NBA market him as AirJordan.

b. Played minor league baseball with the Birmingham Barons, the Double Aaffiliate of the Chicago White Sox.

c. Starred in the movie Space Jam.d. President of Basketball Operations for the Washington Wizards.e. Endorses products for Nike, Gatorade (created I Wanna Be Like Mike), Sara

Lee Corporations Hanes brand clothier, Rayovac, and Chevrolet.2. Mildred Babe Didrickson Zaharias

a. Considered the greatest female athlete of all time. Her goal was to beGreatest athlete that ever lived.

b. Won Female Athlete of the Year award six times.c. Participated in basketball, track, golf, baseball, tennis, swimming, diving,

boxing, volleyball, handball, bowling, billiards, skating, and cycling.d. Created professional basketball team called Babe Didricksons All-Stars.e. First female athlete to sign an endorsement contract, signed with Wilson

Sporting Goods for $100,000.3. William (Bill) H.G. France Sr.

a. Founded the National Association of Stock Car Auto Racing (NASCAR).b. Founded the International Speedway Corporation (ISC), which owns and/or

operates Daytona International Speedway, Talladega Superspeedway,Michigan International Speedway, California Speedway, Homestead-MiamiSpeedway, Phoenix International Raceway; Richmond InternationalRaceway, Darlington Raceway, North Carolina Speedway, Watkins GlenInternational Speedway, Nazareth Speedway, and Kansas Speedway.

4. Jack Jackie Roosevelt Robinsona. First student to letter in four sports (baseball, basketball, football, and track &

field) at UCLA.b. Played professional football for Los Angeles Bulldogs.

c. Broke the Major League Baseball color barrier when he was offered acontract to play for the Brooklyn Dodgers.

d. Won the National League batting title and Most Valuable Player awards.e. Former President of Chock Full ONuts, a restaurant and coffee company.

5. Jackie Joyner-Kerseea. Attended UCLA on a basketball scholarship.b. Featured on the cover of Sports Illustratedand labeled Super Woman.c. First female to be named The Sporting News Man of the Year.


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6. George Babe Herman Ruth Jr.a. Considered baseballs first great slugger.b. Called Bambino & The Sultan of Swat. Got the nickname Babe from

Jack Dunn, former manager of the Baltimore Orioles.c. Orioles sold his contract to the Boston Red Sox, which eventually sold it to

the New York Yankees.d. Yankee Stadium is considered The House that Ruth Built.e. Named the Associated Press Athlete of the Century.f. Named a member of ESPNs Sports Century/Athletes of the Century.g. Voted Greatest Baseball player of all-time by the Sporting News.

7. Cassius Clay

a. Self-promoted as I am the Greatest!b. Won a Gold Medal in the Olympics for the Light Heavyweight division.c. Defeated Sonny Liston to become the World Heavyweight Champion.d. Joined the Nation of Islamand changed name to Muhammad Ali.e. Stripped of his boxing title and license when he was charged with violating the

Selective Service Act by refusing to join the Army. The Supreme Court laterreversed the conviction.

f. Regained the World Heavyweight Championship when he defeated GeorgeForeman in the famous Rumble in the Jungle, in Kinshasa, Zaire.

g. Defeated Joe Frazier in the Thrilla in Manilla.h. Lit the torch at the Olympic Summer Games in Atlanta, GA.

8. Max Muhlemana. Founded Muhleman Marketing Inc. based in Charlotte.b. Represents clients such as Anheuser-Busch, Coca-Cola, and DuPont.c. Created the concept of the permanent seat license. Established and

managed the strategy that helped the city of Charlotte acquire the CharlotteHornets and the Carolina Panthers.

9. Vince McMahona. Born in Pinehurst, North Carolina and a graduate of East Carolina University.b. Purchased Capitol Wrestling from his father in 1982. He founded what would

later be called the World Wrestling Federation.c. Admitted professional wrestling was not a sport, but became the first person

to refer to his product as sports entertainment.d. Battled with World Wildlife Fund to keep the acronym WWF. Courts ruled the

World Wildlife Fund had the name first and owned the rights to the WWFacronym. The World Wrestling Federation is now known as World WrestlingEntertainment (WWE).


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C. Examine the evolution of sports and entertainment marketing.1. Sports marketing

a. 1858 The first known game in which fans paid to attend was held at FashionRace Course in Queens, New York. It was a baseball game betweentwo teams in the New York City area.

b. 1906 The National Collegiate Athletic Association (NCAA) was officiallyformed to govern collegiate athletics.

c. 1934 Lou Gehrig became the first athlete ever to appear on a Wheaties box.d. 1943 The All-American Girls Professional Baseball League was formed

while many Major League Baseball players were serving in WWII.

e. 1949 The first major endorsement deal for a female athlete. Wilson SportingGoods signed golfer Babe Didrikson Zaharias to an endorsementcontract worth $100,000 per year.

f. 1964 Blue Ribbon Sports, an athletic footwear company, was founded byPhilip H. Knight. In 1972, this company becomes Nike.

g. 1972 Title IX is enacted, mandating equal access to educationalopportunities for men and women. This legislation creates newopportunities for women in sports as athletes, coaches andadministrators.

h. 1973 Rich Foods becomes the first company to pay for the right to havetheir name on a venue. Rich Foods agreed to pay $60,000/year for

the naming rights to the Buffalo Bills football stadium.i. 1980 The United States boycotts the Summer Olympics in Moscow.

j. 1984 The Olympics became commercialized, and made profitable for thefirst time under the leadership of Peter Ueberoth.

k. 1996 The Olympic Park in Atlanta, Georgia is bombed.2. Entertainment marketing

a. 1550-1700 Introduction of outdoor entertainment including bowling,primitive amusement rides, music and dancing.

b. 1919 Development of recording of sound on motion picture film.c. 1920 The first commercial radio stations with regularly scheduled broadcasts

were heard.

d. 1926 RCA establishes the National Broadcasting Company (NBC)e. 1927 Farnsworth transmits first electronic television picture; receives patent.f. 1927 The Columbia Broadcasting System (CBS) was founded.g. 1929 Approximately three-fourths of amusement parks close. The Stock

Market Crash leads to the Great Depression.h. 1939 First television is sold.i. 1948 Televisions are in over 1,000,000 homes.

j. 1951 Color television is introduced.


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k. 1955 Disneyland in Anaheim, California opens costing $17 million to build.The first national theme park drew 3.8 million visitors the first season.

l. 1960 Over 100 million television sets can be found in homes around theworld.

m. 1961 First Six Flags opens in Texas, the first regional theme park.n. 1971 The Magic Kingdom in Walt Disney World in Orlando, Florida opens

costing nearly $375 million to build.o. 1980 CNN is launched by Turner Cable Network. It is the first all news

network.p. 1980 Prince Charles and Diana Spencer are married on international

television.

q. 1981 The first IBM-Personal Computers (PCs) are available for retail.r. 1981 Music Television (MTV) debuts.s. 1982 Michael Jackson's "Thriller" sells 20 million albums to become the

largest selling record ever.t. 1983 The first compact disc is released.u. 1985 Nintendo home entertainment system is introduced.v. 1989 Time and Warner merge to become Time Warner Inc.w. 1995 First television program delivered via the Internet (webcast).


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Resources Teacher NotesPrinted References:Marketing Essentials, 3rded., Careers in Marketing, p.

703.Sports and Entertainment Marketing, pp. 16-18, 42-44,

49, 51-52, 55, 65, 70, 73, 91, 97, 103, 121, 143, 153,165-166, 210-211, 231, 286.

Suggested Activities: Have students research and write a one-page

paper on one of the pioneers in either the sportsor entertainment industry.

Create a timeline of the evolution of eithersports or entertainment marketing.

Create a mini collage of sports or entertainmentteams, musicians, groups, actors, divisions, etc.

There is a 1.00 project at the end of thiscompetency.

Websites:http://www.biography.comhttp://www.who2.comhttp://www.biography-center.comhttp://www.time.com/time/time100/index.htmlhttp://www.rollingstone.comhttp://www.afi.comhttp://www.vh1.comhttp://www.mtv.comhttp://www.radiogoldindex.comhttp://www.historychannel.comhttp://www.sportingnews.com/archives/http://us.imdb.com

Other Resources:1.03 PowerPoint Presentation

Objective 1.03 Outline

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