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Creating a Single Enterprise View of Your Organization Through BI – Regardless of Data Source

Rob TenhundfeldBusiness Intelligence Solution Specialist

Let’s start with a (not so) simple question….

“How is my new brand doing?”

More specifically, “How much have I sold, how is it impacting my support operations and what percentage of my total revenue is it generating?”

BI Challenges Today

• Siloed• Fragmented• Inconsistent• Report-centric• Restricted• Unintuitive Hasn’t the promise of BI

been there for the past decade?

Pervasive useAnalysts

Real-time, predictive dataHistorical data

Insight-driven business process optimization

Reporting results

To:From:

Unified infrastructure & prebuilt analytic solutionsAnalytic tools

The Evolving Role of BI

Unified, enterprise viewFragmented view

Separate BI, CPM Integrated Performance Mgmt

Oracle Business IntelligenceComprehensive, Integrated, Best-of-Breed BI Solutions

Oracle BI Suite

Oracle BI Applications

Oracle Data Warehousing

Enterprise-wide, Industry-Specific Analytic Applications

Best-of-Breed, Next Generation BI platform

Complete data warehousing solution

Oracle is the Worldwide Leader in Business Analytics

#1 in Analytic Applications#1 in Analytic Applications

- IDC- IDC

““One of the most comprehensive and One of the most comprehensive and innovative BI platforms…”innovative BI platforms…”

Leader’s Quadrant- GartnerLeader’s Quadrant- Gartner

#1 in DW Tools#1 in DW Tools

- IDC- IDC

Oracle BI Suite

Oracle BI Applications

Oracle Data Warehousing

Sources: IDC and Gartner

Oracle’s Answer To Silo BI: Oracle BI Enterprise Edition

Oracle BI Suite Enterprise Edition

• Foundation for BI in Fusion• Based on technology from Siebel, Hyperion and Oracle

• Siebel was fastest growing BI vendor, averaging 50%+ annual growth over the last 5 years

• Comprehensive, next-generation BI platform• Pervasive intelligence for all users• Integrated and Hot-Pluggable architecture

“With the acquisition of Siebel, Oracle find themselves as the owners of one of the most exciting BI solutions available at present.”

– Bloor Research

“With the acquisition of Siebel, Oracle find themselves as the owners of one of the most exciting BI solutions available at present.”

– Bloor Research


OLTP & ODSSystems

DataWarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcess

Oracle BI Server

Common Enterprise Information Model

Reporting &

Publishing

Ad hoc Analysis

ProactiveDetectionand Alerts

Microsoft Office

Interactive Dashboards Advantages:

Consolidate and standardize BI tools

Unified BI metadata and infrastructure

Seamless BI user experience

Primary BI EE End User OptionsComplete Range of Insight Delivery Capabilities

Oracle Delivers

• Guided experience leads user from insight to action

• Intuitive and interactive dashboards/scorecards• Personalized, function-specific and role-based

Oracle InteractiveDashboards

Oracle Answers

• Ad-hoc data exploration• True business user self sufficiency• Create, modify and author analysis, pivots and

dashboards

• Dynamic problem/opportunity detection and notification

• Automated analytic workflows and processes• Tailored delivery for wide range of mobile

devices

Oracle Reporting & Publishing

• Schedule & distribute enterprise-class reports• Sophisticate “pixel-perfect” report layout

controls

Powerful Insight Across Data SourcesSimplify analysis of distributed data

• Point and click access to information spanning multiple physical sources• Users interact with simplified model• Shielded from complex physical data

• Complete and timely information• Real-time and historical data

• Enables high value cross-departmental analysis

“Show me sales through today for my highest value customers. Assure sufficient inventory to fulfill orders.”

DataWarehouse

ODS / Operational

Historical Sales (through

yesterday)

Today’sSales

InventorySystem

CurrentInventory

Oracle BI ServerIntelligent Request Generation

OBIEE Multi-Source BI

Web Server (IIS, Tomcat, Websphere, iPlanet)

Oracle BI ServerOracle BI Server

Intelligent Request GenerationIntelligent Request Generation

Externalized Authentication

Oracle BI EE Architecture

Data Source AdaptersData Source Adapters

NavigatorNavigator

Logical Request GenerationLogical Request Generation

Aggregate Navigator

Fragmentation Optimization

Multi-Pass /Sub-Request Logic

Optimized Query RewritesOptimized Query Rewrites

Session ManagementSession Management

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Logical SQL ODBC/JDBC (Logical Business Model)Logical SQL ODBC/JDBC (Logical Business Model)

Cache Cache ServicesServices

LDAP

DB Authentication

Custom Authenticator

Oracle BI Oracle BI AdministrationAdministration

Analytical and Operational Data Sources

Metadata Documentation ServicesMetadata Documentation Services

Metadata Management ServicesMetadata Management Services

Multi-User Development ServicesMulti-User Development Services

Server Management ServicesServer Management Services

ODBC over TCP/IP (SSL)

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Oracle BI Oracle BI Cluster ControllerCluster Controller

ODBC, CLI, OCI, XML, MDX

Oracle BI WebOracle BI WebSOAP Web Services, XML and URL InterfaceSOAP Web Services, XML and URL Interface

Cache Services (Web) & Connection MngmtCache Services (Web) & Connection Mngmt

XML XML FrameworkFramework

Web Web Catalog Catalog ServiceService

User Profiling, Security and Session MngmtUser Profiling, Security and Session Mngmt

Oracle Interactive Oracle Interactive DashboardsDashboards

Oracle AnswersOracle Answers

Load BalancerLoad Balancer

Secu

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Oracle Delivers Oracle Delivers ServerServerScheduling/Event ServicesScheduling/Event Services

Agent Execution LogicAgent Execution Logic

Device Adaptive ContentDevice Adaptive Content

TCP/IP (SSL)

Javascript for Usability & Interactivity

Web BrowserXML, HTML,

XLS, PDF, TXT over

HTTP/HTTPS

External Applications and PortalsHTML, SOAP over

HTTP/HTTPS

Execution EngineExecution Engine

SAW Bridge (J2EE/ISAPI)SAW Bridge (J2EE/ISAPI)

TCP/IP (SSL)






NavigatorNavigator


Aggregate Navigator





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LDAP

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TCP/IP (SSL)



XLS, PDF, TXT over

HTTP/HTTPS


HTTP/HTTPS



TCP/IP (SSL)


Enterprise Business Model Administration

Physical Layer – “Intelligent Request Generation”Reads in system catalog

Multiple sources

Optimized SQL generation

Regardless of Schema

Function ship to appropriate data sources/Compensation

DB2Supply Chain

DM

TeradataOLAP

OracleERP.

XML DataSource

SQL ServerAcxiom

SiebelOperational

Enterprise Business Model AdministrationBusiness Model Layer – “Calculation Engine”

Physical complexity converted to logical subject areas

Drill-Paths

Complex/Derived Measures (Level-based, time series, dimension-specific, nested)

Aggregate/Fragment Aware

Enterprise Business Model Administration

Presentation Layer

Role-based, in context, personalized presentation – Oracle Answers







NavigatorNavigator


Aggregate Navigator





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LDAP

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TCP/IP (SSL)



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HTTP/HTTPS


HTTP/HTTPS



TCP/IP (SSL)

Oracle BI ServerCommon Enterprise Information Model

Simplified Logical Model

The Oracle BI server presents as a logically modeled database enabling the Common Enterprise Information Model.

This provides powerful calculation, computation and federation capabilities to

3rd party tools as well as our own.

A Day in the Life of a Query


A logical request comes in asking for

Brand, Closed Revenue (GL) Service Requests (Call Center) Share of Revenue (Derivation)


Oracle BI Server Cache

The Server will check to see if this request can be fulfilled via a prior request using

Server Cache.

This is an on-demand intelligent shareable and secure cache that can support:

Subsets, Aggregations and Derivations


Navigator

If it is the request is cannot be fulfilled by cache then the server will intelligently

process the request


Multi-Pass/Sub-Request Logic

Does this analysis require sophisticated analysis such as an OLAP calculation?

[Revenue Share]

The Server will determine the best possible way to provide this

calculation/computation



Does this request span across partitions or silos of data?

[Closed Revenue and Service Requests]

The server will determine based on the request if it should navigate to both or only one. It will automatically resolve fan traps.


Aggregate Navigator

Is there an aggregate that can better satisfy this request versus hitting the

detail?

{Brand Summary Table}

The Server will apply approprate summary redirection to provide the quickest

response.


Optimized Query Rewrites

What can be function-shipped down to the database versus performed

/supplemented by the computation capabilities of the Server.

The server will provide a consistent set of functionality to the user regardless of

underlying datasource.

Oracle BI ServerExploiting Native Database Functionality

select distinct D1.c2 as c1,

Rank() OVER ( ORDER BY D1.c1 DESC ) as c2

from

(select sum(T677."ActlExtnd") as c1, T699."District" as c2

from

"d1_customer" T699, "d1_orders" T677

where ( T677."repkey" = T699."SalesRep" ) group by T699."District") D1

order by 1

select D1.c2 as c1, D1.c1 as c4

from

(select sum(T1397."ActlExtnd") as c1, T1384."District" as c2

from

"D1_customer" T1384, "D1_orders" T1397

where ( T1384."repkey" = T1397."SalesRep" ) group by T1384."District" ) D1

[Rank Calculation Performed on Oracle BI Server

To Compensate for the Limitations of MS SQL Server]

Oracle BI ServerOptimized Native SQL Rewrites


Cache Services

The request once executed will now be available to other users as a cache entry.

Oracle BI ServerSystem Services

System Services

Clustering:Add stacks as needed in a share nothing clustered environment.

Session Management and Governance:Query throttling via connection pools and authorization

Security Services:Integration with OID, LDAP with sophisticated data driven personalization mechanisms.

D E M O N S T R A T I O N


Drive Pervasive IntelligenceAll Departments, Users, and Processes

Unsurpassed Usability Anywhere, Anytime Rich, interactive Web interface Guided analytics Seamless user experience Robust personalization Simplified business model Abstraction from physical sources Complex calculations made easy

Dashboards, ad hoc, alerts, reports Any device Full mobile disconnected analytics Integrated with business processes Embedded analytics Portal integration Extranet

PipelineAnalysis

Triangulated Forecasting

Sales Team Effectiveness

Up-sell / Cross-sell

Discounting Analysis

Lead Conversion

Receivables / Payables Analysis

CustomerProfitability

Product Profitability

Regulatory Compliance

Expense Management

Cash Flow Analysis

Churn Propensity

Customer Satisfaction

ResolutionRates

Service RepEffectiveness

Service CostAnalysis

ServiceTrends

Campaign Scorecard

Response Rates

Product Propensity

Loyalty andAttrition

Market Basket Analysis

Campaign ROI

Supplier Performance

Inventory Analysis

Procurement Cycle Times

Inventory Availability

EmployeeExpenses

BOM Analysis

Employee Productivity

Compensation Analysis

Compliance Reporting

WorkforceProfile

TurnoverTrends

Return on Human Capital

Leverage Prebuilt Oracle BI ApplicationsBuilt in Best Practices Across Functions and Industries

Sales Analytics

FinancialAnalytics

Workforce Analytics

Supply ChainAnalytics

Service & Contact Center

Analytics

Marketing Analytics

Travel& TransTravel

& TransAutoAuto Comms.

& MediaComms.& Media

ComplexMfg.

ComplexMfg.

ConsumerSector

ConsumerSector

EnergyEnergy FinancialServicesFinancialServices

HighTechHighTech

Insurance& HealthInsurance& Health

LifeSciences

LifeSciences

Public SectorPublic Sector

Other Operational & Analytic Sources


Prebuilt adapters:

DW DesignDW Design

Leverage Prebuilt Oracle BI Applications Changing the Economics of BI

Build from Scratchwith Traditional BI Tools

OracleBI Applications

Back-end Back-end ETL andETL andMappingMapping

Define MetricsDefine Metrics& Dashboards& Dashboards

Training & Training & Roll-outRoll-out

Prebuilt ETL Business Adapters for Siebel, Oracle, PeopleSoft, SAP, others

Prebuilt DW designAdaptable to your enterprise DW

Role-based dashboards and alerts Thousands of pre-defined metrics

Weeks or months

Pre-built ETL Pre-built ETL TailoringTailoring

DW Design ModDW Design Mod

Specific MetricsSpecific Metrics& Dashboards& Dashboards

Training & RolloutTraining & Rollout

Quarters or Years

Faster deploymentLower TCOAssured business value

With BI Suite EE you can:

1. Build custom BI apps

2. Buy Oracle BI Apps

3. Do a mix of both

”“

Leverage Prebuilt Oracle BI Applications Proven Rapid Time To Value

Deployed to 800 users in under 90 daysAnalytics for sales-oriented contact center

Live in 120 daysSales Analytics

4 months from decision to live for 1200 usersPharma Analytics

Live in 100 days, 6500 usersSales and Marketing Analytics

Having had experience of Siebel Business Analytics, I can vouch that it can be deployed as rapidly as they

claim...It is a product that really delivers.

Deployed to 3000+ users in 3½ monthsSales Analytics

Maximize the Value of IT Investments“Hot Pluggable” BI Adapts to Your Environment

XMLExcel

Flat Files

Multi-Dimensional

SAP BW

OracleMicrosoft

SQLServer

Teradata IBM DB2 EssbaseData

WarehouseData Marts

Oracle BI Server

MS Office

Leverage any Data SourceOptimized native SQL; Source-specific function shipping

Integrate with portals & appsXML, SOAP API, JSR168 support

Access with other toolsOpen SQL query interface

OtherBI Tools

PortalsOther

Applications

Leverage existing security

Oracle, MSFT AD, Sun iPlanet, Novell

Others …

Scalable and Sustainable BI ProcessReduce IT backlog while increasing self-sufficiency

IT• Focus on data infrastructure, metadata

model, tuning performance, security

• Build shared dashboards, alerts, workflow processes for their user community

Business Analysts & Operations

Business Users• Consume shared dashboards, reports, alerts• Easily build / modify their own analysis

Provide greater self-sufficiency at each level and enable each member of the process to do what they do best

Oracle BI Suite Enterprise EditionSummary of Key Benefits / Differentiators

1. Comprehensive, integrated BI suite 2. Enterprise information model & consistent metrics3. Intelligence spanning multiple sources4. Designed for broad, pervasive use5. Library of prebuilt Oracle BI Applications

• Provide lower TCO, faster deployment, more assured value

6. “Hot Pluggable” to maximize value of current systems7. Scalable and flexible BI architecture8. Pre-integrated Oracle stack lowers cost & complexity9. Scalable and sustainable BI process

Aerospace & Defense

Commercial Banks

Pharmaceutical

Computer Office Equip

Diversified Financials

Railroad

Medical Products & Equip

Telecommunications

Securities

Network & Comms Equip

Life & Health Insurance

5 of the top 6

4 of the top 5

8 of the top 9

6 of the top 9

3 of the top 4

3 of the top 4

3 of the top 6

5 of the top 6

3 of the top 6

2 of the top 4

3 of the top 5

Industry Leaders Adopting Oracle BI Enterprise Edition

OBIEE Features vs. 11g DB

OBIEE• Time and Value Based

Partitions for BI

• Aggregate awareness through defined views in data sources

• Single, secured logical definition for BI usage

Oracle Database 11g• Time, Value, Interval Based

Partitioning for Enterprise

• Transparent, highly scaled aggregate awareness for enterprise apps (OLAP)

• Single, secured physical definition of enterprise

OBIEE Provides Tools for the Roadmap to Best Practice BI/DW

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