Obesity Synovate In Fact For Linked In

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The concepts and ideas submitted to you herein are the intellectual property of Synovate Ltd. They are strictly of confidential nature and are submitted to you under the understanding that they are to be considered by you in the strictest of confidence and that no use shall be made of the said concepts and ideas, including communication to any third party without Synovate’s express prior consent and/or payment of related professional services fees in full.

A weight on your mind: Results from Synovate’s 2010 Obesity global survey

2© Synovate 2010

About the survey….

This Synovate survey was conducted with 13,155 people across 19 countries.It is the third ‘Healthy Living’ survey on fitness, weight control and attitudes on food and health.

The markets covered were:

The survey was conducted in May 2010.

Argentina

Brazil

Canada

Chile

China

Colombia

Denmark

Egypt

India

Indonesia

Korea

Netherlands

Romania

Russia

Saudi Arabia

Singapore

Turkey

UK

USA

© 2010. Synovate Ltd. 3

Tipping the scales, or not?

• Across all markets surveyed, only 5% of respondents globally said they weigh themselves daily and 15% do this once a week.

• 36% percent said they weigh themselves whenever they remember (Turkey 48%, Indonesia 45%, Argentina and China 43%).

• 22% claim not to weigh themselves at all.

• Leading the pack was India, with 40% claiming not to weigh themselves at all, closely followed by Chile (39%), and Indonesia and Romania (both 38%).

• The more weight conscious scale hoppers who weigh themselves once a week, are respondents from Korea (28%), Argentina (26%) and Brazil (25%).


1 - How often do you weigh yourself?

1%5%

8%

15%

35%

6%

26%

4%

More than

once a day

Once a day Once every

few days

Once a week Whenever I

remember

Whenever my

clothes are

getting tight

I don’t weigh

myself

DK/Ref


A moment on the lips, a lifetime on the hips?

A lapse in concentration and look what happens: your clothes feel snug, the arrow on the scales has moved rather pointedly to the right, and people start telling you that you look "well" instead of trim, fit, or fabulous.

The battle of the bulge is not something new. So what do people around the world do to get themselves back on track? The top three responses overall were:

•Reduce food intake - 40% •Increase physical activity - 35% •Change types of food that you eat - 25%

Respondents who indicated that they are most likely to step up their physical activity to reduce their weight were those in China (58%), Canada (53%) and USA (53%). Respondents who were most likely to deal with additional pounds by reducing their food intake were those in the US (57%), Egypt (56%), and Canada and Argentina (52%). A rather fortunate 27% of respondents across all markets claim that their weight does not change. This was topped by the Indians at 49%. Indonesia followed with 38%, and Turkey and Colombia both with 36%.


It is common knowledge that food is not simply a functional transaction which we undertake to keep ourselves going. It tastes good, we enjoy it, and it has cultural and social meaning. Eating the ‘wrong’ things can be comforting - 26% of respondents globally tend to eat junk food when feeling down, led by the US (47%), Canada (41%) and the UK (40%).

Denying ourselves what we really want can often be hard! 39% agree that lifeis too short to deny yourself whatever you want, even though it might be unhealthy (Romania and Singapore 55%, Korea 49%, Argentina 47%).

Conversely, 84% of respondents agree that eating healthy food makes them feel better (Colombia, Egypt and Indonesia, 95%, Brazil and Chile, 94%).

Feeling good


Contact your Synovate account representative or one of our other experts for further insights:

Americas - [email protected] Asia – [email protected] Europe – [email protected]

To view the current issue of Synovate In:Fact visit: http://www.synovate.com/insights/infact/issues/201007/

Or email us on [email protected].

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Obesity Synovate In Fact For Linked In

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