PHYSICAL INACTIVITY ���HAS BECOME ���NORMAL

CHINA

-45% 1/2

GENERATION

-51% 2030 EST.

BRAZIL

-6% 1/6

GENERATION

-34% 2030 EST.

GLOBAL TREND: A RACE TO SLOW DOWN

USA

-32% IN <2

GENERATIONS

-46% 2030 EST.

UK

-20% IN <2

GENERATIONS

-35% 2030 EST.

RUSSIA

-18% 1/2

GENERATION

-32% 2030 EST.

A DEADLY CYCLE

LEV

EL

OF

AC

TIV

ITY

AGE

KIDS WITH 2 INACTIVE PARENTS ARE 5.8X LESS LIKELY TO BE ACTIVE

MAY LIVE 5 YEARS LESS DRAINS ECONOMIES

30% OF CHILDREN

OBESE

SCORES 30% LOWER ON

TESTS

51% MORE LIKELY TO BE DELAYED IN

SCHOOL

EARNS LESS AT WORK

MORE SUBSTANCE

ABUSE HIGHER HEALTH CARE COSTS:

$2,741/YR LOWER

PRODUCTIVITY 1 WEEK/YR OF

EXTRA SICK DAYS MORE

DISEASE: 3.2 MILLION DEATHS/YR

AN UNDERVALUED SOLUTION

INDIVIDUAL CAPITAL: IMPROVEMENTS IN: Social Skills

Initiative

Courage Leadership

Responsibility

INTELLECTUAL CAPITAL: IMPROVEMENTS IN: Concentration Decision-Making

Attention Span

Grades / Graduation Rates Executive Function

Problem Solving

ADHD Management Dementia Management

EMOTIONAL CAPITAL: IMPROVEMENTS IN:

Self Esteem

Body Image

Mood PREVENTION / TREATMENT OF:

Anxiety

Stress

FINANCIAL CAPITAL: IMPROVEMENTS IN:

Productivity

Income

Job Performance REDUCTION IN:

Absenteeism

Healthcare Costs

PHYSICAL CAPITAL: IMPROVEMENTS IN:

Joint Mobility Motor Skills

PREVENTION /

TREATMENT OF: Type 2 Diabetes

Obesity

Osteoporosis Colon/ Breast Cancer

Cardiovascular Disease

Smoking Drug Use

SOCIAL CAPITAL: IMPROVEMENTS IN: Community Cohesion

Social Networks

Teamwork Collaboration

Civic Participation

Safety & Support Gender Equality

ACTIVE KIDS DO BETTER

ACTIVE KIDS

ACTIVE PARENTS, ACTIVE KIDS

MAY LIVE 5-10 YEARS LONGER STRONGER ECONOMY

40% HIGHER TEST SCORES

MORE GRADUATES

15% MORE

LIKELY TO GO TO COLLEGE

EARNS 7-8% MORE

LESS SUBSTANCE

ABUSE

LOWER HEALTHCARE

COSTS

(~$2-3K PER YEAR)

HIGHER PRODUCTIVITY

(1 FULL WEEK

OF WAGES GAINED FROM

LESS ABSENTEEISM)

LESS DISEASE

(REDUCED

RISK OF HEART

DISEASE, STROKE, CANCER,

DIABETES)

1/10th LESS LIKEY TO BE

OBESE

THE OPPORTUNITY

LEV

EL

OF

AC

TIV

ITY

AGE

TO BREAK THE CYCLE: FIRST 10 YEARS

WINDOW FOR IMPACT

ENTERTAINMENT & GAMING EDUCATION

CORPORATIONS

GOVERNMENTS URBAN DESIGN

COMMUNITY TECHNOLOGY

SPORT INDUSTRY

HEALTHCARE

NO ONE CAN FIX THIS ALONE

PHYSICAL INACTIVITY

1. CHANGE THE CONVERSATION

2.  UNITE FOR ACTION

A CATALYST

STUCK

CHANGE THE CONVERSATION

CREATE EARLY POSITIVE EXPERIENCES FOR CHILDREN

ASK 1 INTEGRATE PHYSICAL ACTIVITY INTO EVERYDAY LIFE

ASK 2

UNITE THE FIELD: A COMMON FRAMEWORK

American Alliance forHealth, Physical Education,Recreation and Dance

Ministério do Esporte

Ministério das

Cidades

G O V E R N O F E D E R A L

P A Í S R I C O É P A Í S S E M P O B R E Z A

TM

                                                         AUDIENCE

INSIGHT

ACTIVE KIDS

DO BETTER

SCHOOL ADMINISTRATORS/TEACHERS

AUDIENCE

INSIGHT

ACTIVE CITIES ARE COMPETITIVE

CITIES

MAYORS, ARCHITECTS,

URBAN PLANNERS

             AUDIENCE

INSIGHT

EARLY POSITIVE EXPERIENCES IN SPORT GET

KIDS ACTIVE FOR LIFE

YOUTH SPORTS NGO’S & SCHOOLS, THE

KID

AUDIENCE

INSIGHT

AN ACTIVE WORKFORCE

IS A COMPETITIVE ADVANTAGE

EMPLOYERS

AUDIENCE

INSIGHT

PARENTS SHAPE EARLY POSITIVE

EXPERIENCES

PARENTS, ROLE MODELS

FIVE LARGE SCALE SOLUTIONS

ACTIVE SCHOOLS

ACTIVE CITIES

YOUTH SPORTS

ACTIVE WORKPLACES

ACTIVE FAMILIES

THE KEY LEVER:MEASURING PHYSICAL

ACTIVITY

COUNTRIES TO MEASURE PHYSICAL ACTIVITY …

ACROSS THE LIFECOURSE

WHY?MEASUREMENT CHANGES

BEHAVIOUR

KNOWING WHAT WORKS

THE IMPACT OF MEASUREMENT

BUILD POLITICAL PRESSURE PRIORITISE

EVIDENCE-BASED SCALING OF SUCCESSFUL

INTERVENTIONS

MAKE THE CASE

NOBODY LIKES BEING BOTTOM OF THE

RANKINGS

IDENTIFY AREAS OF GREATEST NEED &

OPPORTUNITY

SET TARGETS

QUANTIFY OBJECTIVES & MEASURE PROGRESS

CELEBRATE SUCCESS