CONTENT

24/7 Media

24/7 Media's Technology Hub

Features of Open AdStream

Multiplatform

Video & Rich Media

Comprehensive Reporting

Performance Tracking & Optimization

Overview on OAS Tool (Basic campaign setup)

24/7 Media

24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City specializing in Digital Marketing.

It provides digital marketing solutions for publishers, advertisers and agencies globally.

The company was purchased by WPP plc (Wire and Plastic Products plc), is a British multinational advertising and public relations company with its main management office in London, United Kingdom.

It owns a number of advertising, public relations and market research networks.

Comprehensive ad management platform

Leading precision targeting media network

Target, Optimize and Buy audiences in real-time

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24/7 Media has the following product set

Publisher side adserver integrated with SSP and a Web Analytics engine together called Open AdStream

A data management platform called the 24/7 DMP (formerly known as ZAP)

DSP called 24/7 Trader

SEM optimization product called 24/7 search

Media and affiliate networks in North America, UK, France and Korea, called 24/7 Access

A tool called 24/7 Connect built to simplify media transactions between agencies and publishers into one direct ecosystem

A demand-side platform (DSP) is a system that allows buyers of digital advertising to manage multiple ad exchange and data exchange accounts through one interface.

A Supply-Side Platform or Sell-Side Platform (SSP) is a technology platform with the single mission of enabling publishers to manage their ad impression inventory and maximize revenue from digital media.

24/7 Media’s Technology Hub

Canada Japan

U.S.

Brazil

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Other Media Networks Hundreds of Publisher Licensees Globally

Korea

Europe

Australia

Global Locations Leading Agencies and Top Advertising Clients

1. MultiplatformBe where advertisers want to go

Enable advertising experienceswhat device they’re using

for visitors — regardless of where they are, or

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Efficient, scalable delivery capabilities across video, mobile, IPTV and other addressable media channels

Advanced content, audience and device targeting

Robust dashboards, tracking, engagement and performance analytics

Features of OpenAdstream

2. Video & Rich MediaLeverage interactive and dynamic formats to drive engagement

Easily integrate video and rich media solution, avoiding multipleprovider complexities

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Efficient creative workflow

Dynamic, engaging video and rich media units

Cross player and device delivery to live and on demand audiences• SDK• XML• API

Video Examples

Pre-roll Overlays Quick Click

Nonlinear Lower Thirds Spotlight Roadblocks

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3. Comprehensive Reporting

Comprehensive real–time view into performance

Real-time customizable dashboard

Content, audience, advertising

Robust reporting and analysis

and revenue

Email report delivery

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4. Performance Tracking & Optimization

Full analysis of post-click andpost-view conversion activities

Comprehensive view into audience metrics and behaviors

Better understand campaign success, revenue generation and target accordingly

Vie Convert

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Browse Click

Overview on OAS Tool (Campaign setup)

Overview

REFERENCE

Wikipedia SlideShare

Created by:

Saiprasad Sharma