Oakland Grown Presentation - April 2013

Agile Video

Oakland GrownApril 2013

Thursday, April 11, 13

Our Old Way


Three Kinds of Service

Good

Fast Cheap

Pick Two!


Team players & tradeoffs

Seasoned Pros

Young Professionals/Hobbyists

Students/Interns/DIY

Good Fast Cheap

Expe

rienc

e


What you’re paying for

Seasoned Pros

Young Professionals/Hobbyists

Students/Interns/DIY

1% 6%

41%

21%

26%

6%

Talent/ExperienceInsurance, LicencesTaxesHealthEquipmentMarketing, Legal

With all of these


Old or New...The Process


Making 1 Video = Making 3

• The one we WRITE

• The one we SHOOT

• The one we EDIT


Writing

It all begins with the blank page


Writing

• Script

• Shot List

• Storyboards

• Story cards

• Whatever works for the team


Pre-Production

• Pre-Production is any planning that organizes shoot days.

• Writing/Rewriting

• Coordinating WHERE filming will happen

• Coordinating WHO needs to show up (cast & crew)

• Any other logistics


Shooting (Videotaping)

• Any work with cameras

• Could also involve lighting and sound (equipment/crew)

• Footage is precious; we make copies as soon as possible (even while shooting).

• Can be fiction or non-fiction/scripted or documentary style.


Editing (& Distro)

• Copy & organize media

• Editing includes video, audio, music, graphics, on screen text and more

• This is usually the most time consuming & expensive part of the process

• A lot can change (improve) here, but not everything

• Watch out for waffling


Our New Way


Agile Billing

Good

Fast

CheapAffordable

• Monthly fee dedicates us to you for a % of time

• Bi-monthly or monthly videos, weekly progress updates

• All phases of filmmaking covered

• Upload for web and some search engine optimization included

• As many changes as you want in the time budgeted


How it works

Good

Fast

CheapAffordable

• Overhead is distributed between multiple projects

• Communication is constant

• We’re consistently working on your project

• Everyone knows what to expect. No surprises.

• We can always change direction (agile)

• If you need to take a break, we credit you back 50%


What we offer

Good

Fast

CheapAffordable

• Crews at all levels

• You can feel good - we support Oakland youth


Tips & Tricks (either way)


Before hiring, sketch out ideas.

• Audience

• Message

• Budget

• Distribution Plan


Pick your team: Both in house &

contractors

Life’s too short not to have fun when making movies!

Set up a team that will enjoy working parallel & in cooperation.


Let your team know:

• What will you shoot?

• What can’t you shoot? (time & budget)

• When will you shoot?

• Where will you shoot?

• How will you shoot? (style)


It helps if you...

• Share Your Budget

• Complete a contract or memo of understanding BEFORE work begins

• Delegate ONE point person for communication

• Stay realistic about goals and changes

• Consider diversity


Workshop Weekend: Video

@ TechliminalJuly 20-21 2013

Coming Soon !


Agile Video

Oakland GrownApril 2013


Oakland Grown Presentation - April 2013

Self Improvement

Transcript of Oakland Grown Presentation - April 2013