O’Dwyer’s Healthcare & Medical firms Profiles ofDwyer's...24 OCTOBER 2009 • • ADVERTISING...

OCTOBER 2009 • WWW.ODWYERPR.COM • ADVERTISING SECTION24

Healthcare & Medical firmsO’Dwyer’sProfiles of

GNES HUFF COMMUNICATIONS

GROUP, LLC

6601 Center Dr. West, #100Los Angeles, CA 90045310/641-2525www.ahuffgroup.com

Ágnes Huff, PhD, President/CEOAnna Jerden, Account Director

Ágnes Huff CommunicationsGroup (AHCG) is a full service PRagency specializing in strategiccommunications, brand building,media relations and crisis/reputationmanagement. The firm’s healthcarepractice focuses on consumer edu-cation and influencer outreach toachieve awareness for clients in thepharmaceutical, biotechnology,patient education and advocacy,healthcare consumer technology,hospital and university, specialtyservices, practice management,nutraceutical and veterinary medi-cine.

Employing SmarterPhD MarketingSolutions© founded on the disci-plines of psychology, the firm focus-es on key research, delivering effec-tive solutions, including strategicpublic relations counseling, mediarelations, crisis planning, onlinemarketing, product launches, pro-motions, events and community out-reach. An integrated methodologycombines traditional and emergingmedia, applying a 360-degree spec-

trum to maximally impact core audi-ences.

AHCG’s strategists have devel-oped global launch campaigns forAllergan’s ophthalmic and derma-tology divisions, Philips’ Sonicareand Medtronic’s diabetes division.The firm’s team have also handledcommunications for the BreastPreservation Foundation, LosAngeles’ historic 100-year-oldOrthopaedic Hospital, SantaMonica-UCLA Medical Center,Nelson Spine Institute, Doheny EyeInstitute, VCA-Antech and the JointReplacement Institute, among oth-ers.

Well known for strategic issuesand crisis management, AHCGemploys its proprietary multi-disci-plinary communications system, E-SURGE©, to protect brands andrepair reputational damage.

Established in 1995, the award-winning agency delivers big resultson small budgets for all its clients.

APCO WORLDWIDE

700 12th Street, N.W., Suite 800Washington, DC 20005202/778-1000www.apcoworldwide.com

Margery Kraus, Pres. & CEONeal Cohen, CEO, AmericasBrad Staples, CEO, EMEALarry Snoddon, CEO, AsiaRobert Schooling, Chair,Worldwide Health Care Practice

APCO Worldwide helps health

care clients enhance their reputa-tions, business outcomes and theenvironments in which they oper-ate. We develop and implementcampaigns to educate the public,policy-makers and other keystakeholders around criticalissues, products and companies.We address clients’ interests andobjectives through communica-tion and public affairs strategy andexecution that combines a globalperspective with local expertise in29 offices around the world.

Our diverse and hands-on glob-al team of more than 550 expertscomes from the environmentsclients need to reach — we arephysicians, health policy experts,former nonprofit executives,elected leaders, government offi-cials, journalists, ambassadors,business executives, marketresearchers, and communicationand online experts.

Founded in 1984, APCO is anindependent, majority women-owned firm with a global head-quarters in Washington, D.C.

CAPSTRAT

1201 Edwards Mill Road, 1st FloorRaleigh, NC 27607919/882-1938Fax: 919/834-7959www.capstrat.com

Capstrat understands the chang-ing face of health care. We knowhow complex regulations andpatients’ expectations — aboutquality, cost and personal service —challenge every sector of the indus-try. We have shaped communica-tions for insurers, pharmaceuticalcompanies, state health care sys-tems, public health entities, healthcare providers and biotechnologycompanies, taking on issues asdiverse as health care legislationand research and development oncutting-edge technology.

Capstrat professionals bringextensive experience in the fields ofhealth insurance, pharmaceuticals,biotechnology and health advocacy.We’ve helped companies from thelargest insurer in North Carolina toa small medical start-up find inno-vative ways of communicating toshareholders, customers, prospects,the media and the public. We findour health care successes particular-ly gratifying because they make adifference in people’s lives.

CARMICHAELLYNCH SPONG

110 N. Fifth StreetMinneapolis, MN 55403612/375-8500carmichaellynchspong.com

Douglas K. Spong, APR,PresidentCurtis Smith, Director ofBusiness Development

Health and wellness is a cor-nerstone for Carmichael LynchSpong’s capabilities.

Our Living Well™ team pro-vides a broad range of expertiserepresenting products, servicesand organizations that betterpeople’s lives. From educationabout nutrition, functional foodsand nutraceuticals, to empower-ing communities through fairtrade, to complementary andalternative medicine, our LivingWell™ team has passion formanaging a vast portfolio ofstrategic public relations cam-paigns. Our expertise includeseducation initiatives; influencerrelations; reputation-buildingprograms; media outreach cam-paigns; word-of-mouth andgrassroots marketing; experien-tial marketing; social network-ing, and integrated marketingcampaigns. Carmichael LynchSpong understands the impor-tance of working with industryleaders, nutritionists, health-careproviders, consumer groups, aca-demia and commodity groups ona regular basis to further clients’objectives.

We represent several leaders inthe health and wellness arenaincluding: the American HumaneAssociation, ClearWay Minnesota’sQUITPLAN Services, Fair TradeCertified, the Institute for ClinicalSystems Improvement, MartekBiosciences and Trane’s indoor airquality and energy-efficiency ini-tiative.

Carmichael Lynch Spong is afull-service PR firm that repre-sents a select but envied portfo-lio of big-name clients. Rankedamong the 20 largest PR firmsin the country, CarmichaelLynch Spong has earned anational reputation as the undis-puted champion of best prac-tices.

Ágnes Huff Communications Group works closely withnon-profit clients like the Breast PreservationFoundation to advocate for and educate women aboutskin-sparing mastectomies. Pictured at the ’09 KomenRace for the Cure event are Joel Aronowitz, M.D., Founderof the Breast Preservation Foundation and Clinical Chief ofthe plastic surgery division at Cedars-Sinai Medical Center(center) and BPF Executive Director Fiona Chalom, Ph.D.,(right) with supporters attending the day’s activities.

ADVERTISING SECTION • OCTOBER 2009 • WWW.ODWYERPR.COM 25

Profiles of Healthcare & Medical PR Firms

CHANDLER CHICCO

COMPANIES

450 W. 15th StreetNew York, NY 10011212/229-8400Fax: 212/229-8496contact@chandlerchiccocompanies.comwww.chandlerchiccocompanies.com

Chandler Chicco Companies,part of inVentiv Health, is a net-work of global companies repre-senting best-in-class capabilitiesin healthcare communicationsacross public relations, market-ing and branding, graphic design,media and production, andresearch and measurement. Thecurrent list of CC companiesincludes: Chandler ChiccoAgency, Biosector 2, Litmus,Determinus, ‘nition, AlliduraConsumer, Brandtectonics andChandler Chicco Productions.

CCC has wholly-ownedoffices in London, Los Angeles,Paris, New York and WashingtonD.C. and a global affiliate health-care network of 22 national com-panies operating across 37 mar-kets.

CCC has received over 350industry awards including mostrecently being named TheHolmes Report’s EU HealthcareAgency of the Year, as well asPRWeek’s 2007 Midsize andOverall PR Agency of the Yearand The Holmes Report’s 2007US Healthcare and SpecialistAgency of the Year.

COMMUNICATIONSSTRATEGIES, INC.

135-137 Main StreetMadison, NJ 07940973/635-6669 Fax: 973/[email protected]

Donna Pepe, CEO, Pres., FounderSusan Patton, Group VP

Innovative, award-winningprograms. Market-drivenstrategies. Senior-level counsel.CSI is a full-service marketingcommunications firm that pro-vides pharmaceutical compa-nies with creative concepts /solutions to drive the marketand build market share. CSIwas at the helm of the PRlaunch of the innovative oralcontraceptives Seasonale® andSeasonique®, as well as Plan B®.

Services include strategic branddevelopment, MR, editorialdevelopment and special eventsplanning. If you need the kindof change that grows your mar-ket, moves your share, andshifts the paradigm for yourbrand, then CSI is your compa-ny. CSI … because experiencematters.

COONEY/WATERSGROUP

90 Fifth Avenue, Suite 800New York, NY 10011212/886-2200www.cooneywaters.com

Lenore Cooney, ChairmanSherri Michelstein, Lisa Weiss,Fred Lake, Tim Bird, Exec. VPs

Cooney/Waters Group is anindependent, mid-sized firm pro-viding the full range of public rela-tions and public affairs services tohealthcare, pharmaceutical andbiotechnology enterprises in thenon-profit, government, academicand industrial sectors throughoutthe world. Headquartered in NewYork, Cooney/Waters is focusedexclusively in health and scienceacross many therapeutic areas andhealth industries and provides allclients, regardless of size, directinvolvement of a long-tenured sen-ior team.

Ranked among the top inde-pendent health care agencies in theU.S., more than 45 communicationprofessionals have extensiveexpertise in public health educa-tion, health/science communica-tion, constituency relations/advoca-cy development, product launchesand life cycle management, corpo-rate reputation building and issuesmanagement. The agency servesclients on a global basis throughmultiple affiliate relationshipsforged over the past two decades.

Alembic Health Communications(alembichealth.com), a whollyowned subsidiary of Cooney /Waters, specializes in communica-tions programs for clients in thearea of health advocacy and offersa full range of communicationsservices to its clients, which includethe National Foundation forInfectious Diseases and the NationalMeningitis Association. Cooney /Waters continues to focus on mar-keting support, branding programsand issues management for clientsincluding Abbott Fund, The Coca-Cola Company, UCB, sanofi pas-teur, Strativa Pharmaceuticals,Purdue Pharmaceuticals, andothers.

COOPERKATZ &CO.

205 Lexington Avenue, 5th FloorNew York, NY 10016917/595-3030www.cooperkatz.com

Andy Cooper, PrincipalRalph Katz, PrincipalAnne Green, President/COO

CooperKatz & Co. is a mid-sized, New York City-based PRagency offering full-service capa-bilities to a national client base.The firm has deep expertise insupporting the needs of healthproviders and payers, as well asconsultants that serve healthorganizations.

Recent experience includesCapgemini Health (later acquiredby Accenture), a leading processimprovement and informationtechnology consultant to health-care organizations; Tefen USA,an international managementconsultant that designs and

implements hospital businessstrategies and solutions; theNoblis Center for HealthInnovation, a non-profit advisorygroup that provides objectivestrategic thinking and technologi-cal insights in support of healthorganization’s planning and per-formance; U.S. PreventiveMedicine, a company working toorganize and advance a culture ofprevention throughout America;and the Queens Vanguard Centerof the National Children’s Study,a federal research project regard-ing the impact of environmentalfactors on child health and devel-opment.

To healthcare organizations,CooperKatz offers an integratedportfolio of capabilities thatinclude brand development, com-munications strategy, programdevelopment, media relations /placement, social media engage-ment and creative services. Thefirm’s creative resources alsoinclude designing/producingmeetings, events, business pre-sentations, video/DVDs/CDROMs, and collateral materials.

Carmichael Lynch Spong and ClearWay Minnesota’sQUITPLAN Services recently spent an afternoon atthe Mall of America handing out water bottles, mintsand information about free services to promote theQuitCash Challenge, a contest to encourageMinnesotans to quit tobacco use.



COYNE PR

14 Walsh DriveParsippany, NJ 07054973/316-1665Fax: 973/[email protected]@[email protected]@[email protected]

Tom Coyne, CEOKevin Lamb, Vice President Linda Bernstein Jasper,Assistant Vice PresidentNorman Booth, Assistant VPJanet Schiller, Assistant VP

Coyne PR is one of the lead-ing independent full-servicepublic relations f irms in thecountry, representing animpressive collection of inter-national corporations, topnational brands, high profileevents and f irst-class organiza-tions. Named 2009 ConsumerAgency of the Year (TheHolmes Report), and a Winnerof a 2009 Silver Anvil Awardfor its work in the health caresector, no agency possesses abetter combination of unbri-dled creativity, limitless enthu-siasm, strategic approach, andimpeccable integrity and client

service than our nationally rec-ognized f irm. Coyne PR’shealth care team representsenterprises across the managedcare sector, medical devices,hospitals and health systemsand health care I.T., presentinga deep understanding of verti-cal health care industries.

When combined with theagency’s consumer brandingexpertise and its leadership insocial media, Coyne PR pres-ents a superior agency that canfulf ill the complete needs ofcompanies in the health carespace.

CROSBY MARKETING

COMMUNICATIONS

705 Melvin AvenueAnnapolis, MD 21401410/626-0805www.crosbymarketing.com

Raymond Crosby, PresidentDenise Aube, Vice President

Since 1973, Crosby has devel-oped integrated communicationsprograms that help healthcareclients make connections with theirtarget audiences to influence opin-ion, change behavior, build brandloyalty and increase market share.

The firm has deep experience

with hospitals, health plans, physi-cian groups, technology and serviceproviders, senior housing, health-care associations, advocacy groups,government agencies and direct-to-consumer programs.

Services include marketingresearch and planning, brand devel-opment, multi-media launch cam-paigns, media and community rela-tions, special events, online market-ing, social media and PSA cam-paigns.

The independent firm employs50 professionals, including anaward-winning creative department,and is ranked among the top agen-cies in the Mid-Atlantic region.

Current clients include KaiserPermanente, St. Joseph MedicalCenter, PinnacleCare, Coalition forAffordable Quality Health(CAQH), Sentient MedicalMonitoring, Ameritox, SocialSecurity Administration,Brightview Senior Living andNational Investment Center forSeniors Housing and Care.Headquartered in Annapolis, Md.,Crosby also has an office inWashington, D.C.

CRT/TANAKA

101 West Commerce RoadRichmond, VA 23224804/7675-8100www.crt-tanaka.com

Deborah A. Myers, ExecutiveVice President & Health PracticeDirector

CRT/tanaka is an award-win-ning public relations and market-ing f irm known for itswhatcanbeSM workplace cultureand approach to business.Headquartered in Richmond,Va., and New York, with officesin Los Angeles, Washington,D.C. and Norfolk, Va.,CRT/tanaka specializes in fourpractice areas — Health,Consumer, Corporate andInteractive/Social. The agencyhas been recognized with morethan 300 national and regionalawards for its strategic counsel,creativity, workplace culture andcommunity service.

The Health Practice provides360 degree marketing and publicrelations counsel across health-care channels, creating syner-gies that drive brand differentia-tion and behavioral changes. Thepractice’s areas of emphasisinclude hospitals and health sys-tems, pharmaceuticals, health-care provider associations/net-

works and insurers. The Health Practice’s capabil-

ities include branding and strate-gic counsel, marketing to con-sumers, marketing to healthcareprofessionals, crisis and criticalissues management, social andtraditional media strategies andadvertising and graphic design.

Current and previous clientexperience includes work forOwens & Minor, Bon SecoursHealth System, CB Fleet,American Physical TherapyAssociation, AMERIGROUPCorporation, VHA Inc., Wyeth,Pfizer, Bristol-Myers Squibb,GlaxoSmithKline, Sage Productsand among others.

DIRECT MEDICALDATA

2340 River RoadDes Plaines, IL 60018866/[email protected]@[email protected]

Lou Dixon, Bob Sbarbaro,Norm Swanson, Partners

As a full service healthcaredatabase company and a licensedprovider of the American MedicalAssociation Physicians Database,DMD offers unparalleled expert-ise in healthcare direct marketing.Supported by state-of-the-art datacenters, top IT talent and decades

Raymond Crosby, Presidentof Crosby MarketingCommunications.

Coyne PR’s Health Care group won a 2009 Silver Anvilfor their work with Humana. In addition, the group haswon over 20 awards in the past two years.

Continued on page 28



of information managementexperience, DMD is the premiersource for a broad range ofhealthcare marketing solutions.We are the team you can rely onto help you reach physicians,nurse practitioners, physicianassistants and many other health-care professionals via email,postal mail, fax or phone.

DODGE COMMUNICATIONS

515 E. Crossville Road, Suite 290Roswell, GA 30075770/998-0500www.dodgecommunications.com

Brad Dodge, President/CEO

Dodge Communications pro-vides integrated marketing andpublic relations programs to thehealthcare industry, helping com-panies establish credibility, boostawareness and drive sales. Dodgehelps clients identify and leveragetheir most compelling strengthsand differentiators, which arethen articulated through cus-tomized services designed toreach and persuade decision mak-ers. Our services include strategicplanning and identity programs;media and analyst relations; PRwriting; social media strategy andexecution; collateral develop-ment; advertisement and directmarketing; Web design and devel-opment; and speaker’s bureau andawards program management.

DONLEY COMMUNICATIONS

CORPORATION

232 Madison Avenue, Suite 1308New York, NY 10016212/751-6126Fax: 212/935-6715www.donleycomm.com

Newton W. Lamson, Pres. & CEOAnna Ray-Jones, VP, Healthcare

Donley Communications hasover 20 years of major media andPR counseling experience in

employee healthcare benefits,consumer-driven health plans,disease management, behavioralhealth, Medicare Part D, long-term care, healthcare insurance,disability coverage, healthcarelegislation analysis, managedcare, healthcare guidelines andhealthcare costs indexes.

The agency has long-standingrelationships with the newsmedia, trade publications, TVproducers and reporters, and aca-demic journals serving the med-ical profession, the managedcare sector, and the pharmaceuti-cal industry.

Donley has provided PRstrategies for Milliman’s CareGuidelines since 1992, proac-tively fielding media inquiries asthe Guidelines became the majorsource of best practice recom-mendations. Donley’s work forMilliman has included messagedevelopment and the arrangingof interviews with such publica-tions as The New York Times, TheWall Street Journal, Newsweek,USA Today and the FinancialTimes. We have also arrangedspecial events and media briefin-gs for key reports written byMilliman’s healthcare consult-ants, and have placed a largenumber of their bylined articlesin healthcare trade publications.

EDELMAN

250 Hudson StreetNew York, NY 10013212/[email protected]@edelman.comwww.edelman.com

Nancy Turett, Global PresidentSusan Isenberg, Director, USHealth Practice

With depth in health andhealthcare, global experienceand involvement in all majorindustries, mastery of multiplecommunications channels, andexpertise in building trustingrelationships with the full spec-trum of business stakeholders,Edelman has helped many of theworld’s leading health organiza-tions and brands grow, evolve,and thrive. We also have stoodside-by-side with organizationsin other industries as theyembarked on not just new pro-grams or platforms, but on new

business models that took theminto the health arena.

Key to our successful healthengagement initiatives withclients is the multi-disciplinaryteam we assemble for each proj-ect, including specialists inhealth, consumer wellness, pub-lic affairs, corporate reputation,social responsibility, and media(traditional and social) as wellas BioScience Communications— our full-service medical rela-tions, education and publishingcompany. In addition, our“goodpurpose” approach tomarketing brings companies,brands, customers and publicstogether in their “mutual socialresponsibility” efforts — thusbuilding business and societysynergistically.

EMANATE

25 West 43rd Street, Suite 620New York, NY 10036212/805-8000www.emanatepr.com

Kim Sample, CEOEvelyn Sprigg, Director,Healthcare Marketing

Emanate offers big agencyexpertise and resources with aboutique approach to service.Emanate is a full-service publicrelations agency of 50 profes-sionals based in New York andLos Angeles. As part of theKetchum family of companies,we deliver daring ideas, impec-cable execution and chivalrousservice.

Emanate’s healthcare practiceknows each client’s business andthe larger industry sector coldand is committed to providingvaluable insights and competi-tive intelligence through ourdeep relationships with mediaand HCPs. For any brand, weunderstand how to motivate keystakeholders. We know howconsumers behave — where theygo for information, their barriersand influencers; we understandhealthcare practitioner needsand desires and how to best part-ner with them and we know howto reach the right media with theright story and connect the dots.

Emanate provides teams dedi-cated to each client — regard-less of size — that feature seniorstaff leading every aspect of thework. All of these attributesmake us uniquely qualified tomeet the challenges in today’schanging healthcare environ-ment.

FLEISHMAN-HILLARD

200 N. Broadway StreetSt. Louis, MO 63102314/982-1700Fax: 314/982-8642www.fleishman.com

John Graham, ChairmanDave Senay, President & CEOMichael Rinaldo, ManagingDirector, Global Healthcare ClientRelations

Fleishman-Hillard’s healthcarepractice is one of the largest andbest-regarded in the communica-tions industry. While people areconnecting in new and uncon-trolled ways, healthcare commu-nication is still about content andcredibility. Understanding andcontext. Dialogue and trust.Whether navigating the sites andsocial networks within the digitallandscape, walking the historichalls of Congress, or securingfront-page positioning in thelocal newspaper, Fleishman-Hillard is expert at connectingwith target audiences and drivingoutcomes and business resultsthat directly impact the bottomline. We are passionate aboutdelivering solid strategic think-ing, appropriate creativeapproaches, and execution that isdelivered on time, on strategy,and on budget.

Fleishman-Hillard Healthcareoffers unparalleled breadth anddepth of public relations andpublic affairs expertise throughan unparalleled and connectedglobal network of diverse profes-sionals with access and insightsthat challenge thinking andinfluence decisions. We work invirtually every sector of theindustry — for profit and not-for-profit — representing all ofthe largest pharmaceutical com-panies as well as leading healthfoundations and institutes,patient advocacy and medicalprofessional associations, stateand federal government healthinitiatives, medical device manu-facturers, biotech companies,leading hospital systems andacademic medical centers, con-tract research organizations andinsurance companies.

Our healthcare team is com-prised of marketing and commu-nications professionals, formerhealthcare journalists, healthcarepolicy experts, healthcare lawexperts, former government offi-cials, patient recruitment spe-

Direct Medical DataContinued from page 26

The November issue of O’Dwyer’s PR Report will showcase high-tech PR firms.

For more info about this issue, please contact Editor Jon Gingerich at 646/843-2080 or [email protected]

cialists, and crisis communica-tions specialists who have hadsubstantial experience with allfacets of healthcare communica-tions.

Fleishman-Hillard’s health-care staff has developed andmanaged pre-launch and launchcommunications for hundreds ofproducts in over 40 therapeuticcategories. We have similarexperience with sustaining mar-keting programs for drugsalready on the market, havingrepresented drugs spanning all ofthe leading therapeutic cate-gories. Communications activi-ties have ranged from the cre-ation of groundbreaking publiceducation campaigns to buildingunderstanding for scientificadvances, from counseling oncritical corporate issues to lead-ing sensitive alliance-buildinginitiatives with third-party allies,from creating dialogue in thesocial media space to encourag-ing discussion and support withinternal corporate audiences.

FRENCH/WEST/VAUGHAN

112 East Hargett StreetRaleigh, NC 27601 919/832-6300 www.fwv-us.com

Rick French, Chairman & CEOJon Pritchett, V. Chair. & Principal David Gwyn,President & PrincipalLauren Taylor, Executive VicePresident & PrincipalJack Glasure, Executive VicePresident & Principal

French/West/Vaughan (FWV) isthe Southeast’s largest independentpublic relations, public affairs andbrand communications agency, andis the nation’s 17th largest inde-pendently-owned PR firm. Foundedin 1997, the agency is headquar-tered in Raleigh, N.C. and also hasoffices in both New York City andTampa.

FWV’s healthcare practice hasranked among the 20 largest privateagency practices in the UnitedStates nearly every year since itsinception in 2003. Category experi-ence includes private and clinicalpractices, research labs, health ITcompanies, laboratory and medicaldevice manufacturers, drug devel-opment firms and large pharmaceu-tical manufacturers.

FWV specializes in helping itshealthcare clients increase brandawareness among key decisionmakers for their product lines and

services through targeted mediacoverage, public affairs, specialevents, trade show support, emerg-ing media applications and crisiscommunications.

FWV’s present and past health-care clients include Pfizer,GlaxoSmithKline, Isagenix, NewHope Fertility Center, bioMérieux,Structure House, Wellspring,University of North CarolinaInstitute for Pharmacogenomics andIndividualized Therapy, A4 HealthSystems, Cardinal Health, CeNeRx,Foresight, MDeverywhere,Medcryption, Proctor & Gamble(Prilosec), Southtech, SterlingHealthcare and WakeMed.

GYMR PUBLICRELATIONS

1825 Connecticut Ave., N.W.Suite 300Washington, DC 20009-5708202/745-5100Fax: 202/234-6159www.gymr.com

Patrick J. McCabe, Pattie Yu,Sharon M. Reis, PartnersKaren Waller, Becky WattKnight, SVPs

Celebrating its 11th year, GYMR(Getting Your Message Right) is aWashington, D.C.-based publicrelations agency that provideshealth/healthcare clients with strate-gic communications that capitalizeon the dynamics unique toWashington. GYMR’s uniquestrength is the background of itsteam — associations, foundations,government, advocacy, corpora-tions and nonprofit organizations -who execute strategies that includeimage and alliance building, publiceducation campaigns and mediarelations to harness the formidableforces of Washington and producesuccessful results. The agency hascounseled trade associations,health voluntaries, coalitions,foundations, corporations, federaland state agencies and nonprofitgroups.

Clients include: America’sPromise, American Academy ofFamily Physicians, AmericanAcademy of Physician Assistants,American College ofNeuropsychopharmacology,American Society of Nephrology,American Psychiatric Association,Anxiety Disorders Association ofAmerica, Arthritis Foundation,Bravewell Collaborative, Campaignfor Tobacco Free Kids, DigestiveDisease Week, Markle Foundation,McArthur Foundation, MentalHealth America, National

Association of Public Hospitals,National Institutes of Health,National Sleep Foundation,Research!America, Robert WoodJohnson Foundation, Society forHealthcare Epidemiology ofAmerica, and The Vision Council.

HAGER SHARP INC.

1090 Vermont Ave., NWWashington, DC 20005202/842-3600Fax: 202/842-4032www.hagersharp.com

Garry Curtis, President

Celebrating 36 years, HagerSharp Inc. provides communica-tions and public relations servicesto clients who want to make a dif-ference in health communica-tions. Firmly rooted in socialmarketing and behavior changetheory, Hager Sharp is a leader innational health and public infor-mation programs.

Hager Sharp, an employee-owned firm, delivers highly per-sonal service and creativity instrategic planning, design andimplementation of award-win-ning national health media cam-paigns, often concentrating onmulticultural outreach. We arepartners with our clients in a full-circle approach to changingbehaviors so people can leadhealthier lives.

Current health clients include:National Institute of Diabetes andDigestive and Kidney Diseases(NIDDK); Office on Women’sHealth; Annie E. CaseyFoundation’s KIDS COUNT; andPresident’s Cancer Panel.

These health campaignsinclude a full range of communi-cations support comprising audi-ence research, message develop-ment, engaging partners, produc-ing targeted materials for healthcare professionals, the media andthe public — especially at-riskaudiences; generating mediaattention and creating communitynetworks.

HYDE PARK COMMUNICATIONS

1101 17th St., NW, Suite 508Washington, DC 20036202/[email protected]

Jeffrey M. Sandman, CEO

At Hyde Park Communications,we focus on the areas that mattermost to our clients: healthcare, pub-lic affairs and litigation and con-gressional investigations. We havedecades of experience working inthese specialized sectors, enablingus to deliver strategic insight andmeasurable results. We frameissues and news to ensure that yourvoice is clearly heard and under-stood by your key stakeholders,whether they are opinion leaders,media, members of Congress andthe executive branch, consumers orthe financial markets.

The firm has delivered strongresults for life science companies,financial services and industrialcompanies, trade associations,national law firms and non-profitadvocacy groups. We guaranteehands-on involvement by our prin-cipals.

The GYMR Public Relations partners (L to R): PatrickJ. McCabe, Pattie Yu, and Sharon M. Reis.





JARRARDPHILLIPS CATE &

HANCOCK

The Horse Barn at Maryland Farms 219 Ward Circle, Suite 3Brentwood, TN 37027615/254-0575Fax: 615/843-8431 www.jarrardinc.com

Jarrard Phillips Cate &Hancock is a healthcare publicaffairs firm that helps leaders ofhospitals and healthcareproviders navigate the toughestcommunications and politicalchallenges during times of sig-nificant change or extraordi-nary opportunity. We help hos-pitals win when it counts.

Our clients turn to us to helpthem tackle mergers and acqui-sitions, workforce challenges,operational and clinical crises,issue management, grassrootsmobilizations, troubling com-petitors, and state and local pol-itics.

We are a team of former jour-nalists, political operatives andhealthcare marketers who havebuilt and run 150+ healthcarecampaigns on behalf of hospi-tals across the U.S.

JONES PUBLICAFFAIRS

1420 K Street NW, Suite 1050Washington, DC 20005202/591-4000www.jonespublicaffairs.com

Carrie Jones, Principal,Managing DirectorBerna Diehl, Senior VicePresidentJennifer Rodriguez, VicePresident

Jones Public Affairs is a certi-fied woman-owned healthcarecommunications agency that servesnonprofit, pharmaceutical and gov-ernment clients. Backed by a veter-an communications specialist andadvocacy strategist, the Jones PAteam is a highly knowledgeable,experienced and talented groupwho understands the value of influ-encer relations and power it has toenhance reputations, shape policyand create new resources forpatients and healthcare profession-als.

Balancing big agency resultswith small firm attention, Jones PAoffers a full range of services,

including strategic counsel, advo-cacy relations (patient and profes-sional), customized public relationscampaigns, media relations, policysupport and government relations.

Jones PA’s clients include theAmerican College of Nurse-Midwives, Bristol-Myers Squibb,Coalition for Patients Rights,Melanoma Research Foundation,Prostate Conditions EducationCouncil, Partnership for SafeMedicines, Sigma-TauPharmaceuticals, The WellnessCommunity and Wyeth.

KOVAK-LIKLYCOMMUNICATIONS

23 Hubbard RoadWilton, CT 06897-3045203/762-8833 Fax: 203/[email protected]

Bruce M. Likly, PrincipalElizabeth D. Likly, Principal

Kovak-Likly Communications isa leading, independent public rela-tions and marketing communica-tions firm focused on the pharma-ceutical, biotech and medical tech-nology industries.

Kovak-Likly distinguishes itselffrom other public relations agen-cies, by providing marketing coun-sel above and beyond public rela-tions activities.

Kovak-Likly’s industry and pub-lic relations experience enables theteam to solve their clients’ mostchallenging business problems;making Kovak-Likly trusted advi-sors and part of your corporatemarketing team.

Kovak-Likly has successfullyformed close working relationshipswith a select number of health careclients since 1985.

Together, we will strengthenyour voice in the marketplace.™

KATCHER VAUGHN& BAILEY PUBLIC

RELATIONS

401 Church St., Suite 2100Nashville, TN 37219615/248-8202healthcare@kvbpr.comwww.kvbprhealthcare.comwww.twitter.com/KVBPRhealth

At KVBPR (Katcher Vaughn &Bailey Public Relations), we havethe inside perspective on health-care. With evolving technology,an ever-changing reimbursement

environment and increased mar-keting competition, the healthcareindustry faces distinctive commu-nications challenges. Our award-winning track record includesstrategically planning and imple-menting expansion projects, busi-ness development, professionalrecruiting, physician office com-munications, patient and commu-nity relations, employee commu-nications, grassroots advocacycampaigns and crisis planningand management. KVBPR’s spec-trum of experience includes pro-grams for such clients asBlueCross BlueShield ofTennessee, Hospital Alliance ofTennessee, Nashville Health CareCouncil and Pfizer Inc., amongothers.

LAVOIE GROUP

10 Derby SquareSalem, MA 01970978/[email protected]

Donna LaVoie, President & CEO

LaVoie Group provides senior-level strategic counsel and tacti-cal implementation of integratedcommunications programsdesigned to properly position,create visibility and drive valuefor each client. We help our lifesciences companies attract capi-tal, reach corporate partners, gen-erate revenue and build theircompanies through integratedcommunications programs. Ourclients are emerging and leadingglobal brands in the life sciencesector, such as sanofi-aventis,Vertex Pharmaceuticals,Rockwell Medical, CardioxylPharmaceuticals, ESBATech AG,Profectus Biosciences, AgileTherapeutics, Spherix andMithridion, Inc.

In 2009, LaVoie Group wasselected for two industry awardsincluding the coveted ImpactAward for “Best Industry-Exclusive Agency,” sponsored bythe League of AmericanCommunications Professionals(LACP) and the Bell Ringer meritaward for corporate identity bythe New England Publicity Club.

LIPPE TAYLOR

235 Park Avenue SouthNew York, NY 10003212/598-4400www.lippetaylor.com

Maureen Lippe, President

Gerald Taylor, General ManagerCraig Alperowitz, Executive VP

Lippe Taylor is an award-win-ning, f iercely independentagency specializing in reachingwomen with exciting, andengaging campaigns. We are allabout moving the sales needle.

Our healthcare practice isstaffed with seasoned profes-sionals including brand strate-gists and senior social marketinggurus.

Lippe Taylor understandswomen via our proprietaryDTW: Direct-to-Women®, DTM:Direct-to-Moms® and Direct toTeens®: DTT methodologies.

We have received multipleindustry awards, including 2008top honors from PR Week andThe Holmes Report. LippeTaylor is also a two-time winnerof PR Week’s Consumer Launchof the Year.

We are Lippe Taylor — speakto us about speaking to her.

MAKOVSKY +COMPANY

16 East 34th StreetNew York, NY 10016212/[email protected]

Ken Makovsky, President &CEOGil Bashe, EVP, Health PracticeKristie Kuhl, SVP, HealthPractice

Founded 30 years ago,Makovsky + Company is notedfor its “power of specializedthinking,” the driving forcebehind an agency-wide focus onclients, products and issuesrequiring a high level of catego-ry understanding and profes-sional experience. MakovskyHealth Practice is well regardedfor outstanding performance in“issues-marketing communica-tions” — the ability to take onclinical, legal or policy con-cerns impacting brand growth.The measure of our success, andthe reward for our passion forclient delight, has been 96 per-cent client retention during thepast four years.

2009 clients include: Abbott,Alexion, AccuVein, BassetHealthcare, Bausch & Lomb,BioTrove, Covidien, H. D.Smith, Ipsen, Johnson &Johnson, sanofi-aventis,Scleroderma Foundation andTercica.



MARINA MAHERCOMMUNICATIONS

HEALTH AND WELL-BEING

830 Third AvenueNew York, NY 10022212/485-6800www.mahercomm.com

Marina Maher, PresidentMegan Svensen, EVP/Hlthcr Prac. Dir.Diana Littman, Group SVP/Well-Being Dir.Janene Ferrara, SVP/Hlthcr Prac.Robyn Jackson, SVP/Hlthcr Prac.

MMC Health specializes inbuilding brand relationships for pre-scription drug brands. MMC Well-Being was established to supportOTC, nutrition and personal care

clients who want to accelerate brandgrowth in the wellness area.

The firm is noted for its expertisein marketing to women and pro-vides domestic and global PR forproducts and services designed fortheir health and well-being. MMCHealth and Well-Being supportinvestigational, new and matureproducts, publicize clinical and reg-ulatory milestones, and developconsumer branded education cam-paigns.

The firm’s Media ConnectionsGroup, which includes health andwellness specialists, partner withaccount teams to develop mediastrategies to engage the press, moti-vate consumers and influence pro-fessional audiences. MediaConnections includes Social Media,which develops online and viralprograms to engage target con-sumers and Lifestyle Trends, whichlinks clients’ products and servicesto current trends.

The healthcare practice is led byEVP, Megan Svensen. The wellnesspractice is led by Group SVP, DianaLittman. The firm was awardedseveral new pieces of business inthe past year, adding VisionCareOphthalmic Techologies, SempraeLaboratories, Inc., who marketZestra Essential Arousal Oils, andDynova Laboratories’ who marketSinus Buster and Allergy Buster, totheir client roster.

MOORE CONSULTINGGROUP, INC.

2011 Delta BoulevardTallahassee, FL 32303850/224-0174Fax: 850/224-9286www.moore-pr.com

Karen Moore, CEO/ President,CPRC, APRTerrie Glover Ard, Senior VicePresident, CPRC, APR

Moore Consulting Group hasbeen recognized as a leader inhealthcare since 1992, when itachieved international attention andstellar results for promoting innova-tive research to help detectmelanoma cancer. Since then, theintegrated communications firmhas helped hospitals rebrand theirimage, implemented public affairsand advocacy programs forPhRMA, and represented nationaland global pharmaceutical andbiotech companies and majorhealthcare associations, includingthe Florida Academy of FamilyPhysicians, American LungAssociation and NAMI.

Moore Consulting Group hasorchestrated educational outreach tovarious target audiences, includingelected officials, key influentials,provider groups and associationsfor healthcare access and preventionissues. Karen Moore has testifiedbefore the U.S. House and SenateHealthcare and AppropriationsCommittees on Medicare andMedicaid. With national rankingsfrom O’Dwyer’s and PRWeek,Moore Consulting Group has wonmore than 320 communicationsawards for making a difference inthe healthcare industry and ourtrack record of delivering targetedstrategy and cutting edge results.

ON THE SCENEPRODUCTIONS

144 East 44th St., 4th FloorNew York, NY 10017646/[email protected]/otsp/healthcare

Ben Garrett, Healthcare PracticeLeader & Executive Producer

On The Scene Productions(OTSP Holdings, Inc.) is thenation’s leading producer and dis-tributor of health and medical newsto consumers, patients and physi-cians. OTSP has been on the scenesince 1984, placing more storiesand winning more awards than anycompany in the industry. OTSPprovides turnkey digital mediasolutions to reach targeted audi-ences via TV, radio, Internet,mobile and out-of-home networksfor all segments of the healthcareindustry. Headquartered in LosAngeles, OTSP also has offices inChicago, Atlanta and New York.Call OTSP’s Medical/Health advi-sory committee for free consulta-tion and diagnosis at 646-292-3258,visit onthescene.com/otsp/healthcareor e-mail: [email protected]

PADILLA SPEERBEARDSLEY

1101 West River Pkwy., #400Minneapolis, MN 55112612/455-1700www.psbpr.com

Janet Stacey, VP

Padilla Speer Beardsley is a full-service strategic communicationsand public relations firm with head-quarters in Minneapolis and anoffice in New York City.Specializing in healthcare, medical

technology/device and bioscienceindustries, our services includephysician, consumer and trade mar-keting and advertising, investorrelations, branding, stakeholdercommunications, media relations,market research and crisis/criticalissues management.

Whether launching a medicaldevice, facing a difficult corporatedecision, or needing to reach physi-cians, patients, investors or mediawith the newest tools of the trade,the 110 employee-owners of PadillaSpeer Beardsley will add insight,creativity and practical know-howto any marketing challenge.

As a founding member of theWorldcom Public Relations Group,our clients with global needs haveaccess to more than 100 partnerfirms in more than 90 cities on sixcontinents.

PASCALE COMMUNICATIONS

LLC

430 Devonshire Street Pittsburgh, PA 15213412/526-1756 [email protected]

Georgette Pascale, President

A virtual PR firm, PascaleCommunications, LLC (PC)truly knows the pharmaceuticaland medical device marketplace.A focus solely on healthcare PR,coupled with our ability to culti-vate and maintain relationshipswith the people that matter most,is what differentiates PC fromother f irms. With combinedbackgrounds in medical writing,event planning, trade/consumerPR and integrated marketing,our team understands the intrica-cies of a well-run healthcare PRcampaign. With extensiveknowledge of the medical indus-try, the team at PC garners pressresults beyond our clients’expectations. Our experiencespans all facets of the pharmaceu-tical and medical device lifecyclefrom pre-launch through post-launch. We have experience indiverse subspecialties such as oph-thalmology, dermatology, neurolo-gy and hepatology, among others.PC’s clients include: AbbottMedical Optics Inc., NeoVista Inc.,IRIDEX Corporation, InspirePharmaceuticals, BaxterInternational Inc., Valeo PharmaInc. and many more. For moreinformation, please visit:www.pascalecommunications.com

On the Scene HealthcarePractice Leader andExecutive Producer BenGarrett.

Megan Svensen, EVPand Healthcare PracticeDirector for MarinaMaher Communications.



PEPPERCOM

470 Park Ave. SouthNew York, NY 10016212/931-6100www.peppercom.com

Steven Cody, Managing PartnerEdward Moed, Managing Partner

Peppercom is a mid-sized com-munications agency that specializesin developing strategic and creativePR programs for healthcare compa-nies.

It represents clients in medicaldevices, imaging, research anddevelopment and tort reform. Inaddition to PR campaigns, servicesinclude a positioning program to dif-ferentiate a client from its competi-tive set, a crisis management pro-gram called CrisisRxSM, Pain-BasedSellingSM to identify the gap betweenwhat client sales forces think cus-tomers are thinking and what theyactually are, and ways to leverageexisting partnerships or develop newones. PepperDigital andGreenPepper concentrate on digitaland green initiatives, respectively,while Peppercommotions focuseson events and leverages sponsor-ships.

Peppercom is ranked among thetop 20 largest independent PR firmsin the U.S. by O’Dwyer’s. Currentand past clients in the healthcarespace include Merck PublishingGroup, Catalent Pharma Solutions,TNS Healthcare, GE Healthcare,Tyco Healthcare, The DoctorsCompany, Forbes Medi-Tech, andMaxMD.

PERITUS PUBLIC RELATIONS

200 S. Fifth Street, Suite 503 N. Louisville, KY 40205502/585-3919www.perituspr.com

Tim Mulloy, CEO

Healthcare: perhaps the singlemost important issue facing ourcountry today. In this complicatedarena clients need sound consulta-tion, honest advice and a team ofexperts that deliver results. That’swhy so many healthcare institutionshave turned to Peritus. We knowhealthcare. Our expertise extends toall sectors: from hospitals, doctors,pharmaceuticals and insurers tonon-profit patient advocacy groupsand awareness campaigns. Having ahand in all sides of the healthcareequation means we provide an

industry-wide perspective on ourclients’ communications needs. Weknow the players. We know theissues. We know how to connect thedots. We’ll take it from here.

PHYLLIS KLEIN &ASSOCIATES

8383 Wilshire Blvd., Suite 1024Beverly Hills, CA 90211323/[email protected]

Phyllis Klein, President

Phyllis Klein & Associates hasearned recognition for its healthcareexpertise since the agency’s incep-tion in 1992. Longtime clients likeThe California OptometricAssociation rely on PK&A to reachthe primary healthcare decisionmaker in the family: mom. PK&Ahas garnered nearly 100 regional tel-evision segments for the associationthat feature spokesdoctors theagency media-trained to effectivelyeducate California consumers abouteye health and the need for annualcomprehensive optometric exams.

PK&A has also had great successin the fitness realm having placedclients like Hoopnotica andHemalayaa on shows like Today,The Biggest Loser, Ellen, and GoodMorning America, in addition tofeature stories in magazines likeTime, People, InStyle, and widely-read celebrity weeklies. Past clientsinclude a variety of HBA brandssubject to FDA monographs such astampons, toothpaste, sun protection,lasers, cold sore medication, scartreatment and others.

PRX COMMUNICATIONS

STRATEGISTS

991 West Hedding St., Suite 201San Jose, CA 95125408/287-1700Fax: 408/556-1487www.prxinc.com

Brenna Bolger, Founder & CEOElisabeth Handler, President &COO

Since 1975, PRx has been at theforefront of healthcare public rela-tions and integrated communica-tions in Silicon Valley, servingclients in the areas of medical serv-ices, research, pharma, devices andpublic health.

With in-house design, video pro-

duction and new media experts, PRxcan effectively plan and implementcomplex strategic communicationinitiatives encompassing advertis-ing, media relations, collateral, Webpresence and social media. Expert inmulti-cultural communications, weroutinely develop health campaignsin English, Spanish and Vietnamese,with additional language capabilitiesas needed.

PRx’s health-related client experi-ence includes Santa Clara ValleyHealth & Hospital System,Parkinson’s Institute, Blue Cross ofCalifornia, FIRST 5 Santa ClaraCounty, Satellite Health Systems,EnviroSystems, Becton-Dickinsonand National Display Systems.

RESOLUTE COMMUNICATIONS

276 Fifth Avenue, Suite 608New York, NY 10001212/213-8181Fax: 212/213-8484info@resolutecommunications.comwww.resolutecommunications.com

2nd Floor, India House45 Curlew StreetLondon, SE1 2ND+44 (0)20 7357 8187Fax: +44 (0)20 7357 9553

Anna Korving, Joint ChiefExecutive, Founding Partner Paul Blackburn, Joint ChiefExecutive, Founding Partner Laurie Hurley, ManagingDirector, New York

Resolute provides real-life

practical solutions to yourissues, without fuss or fluff. Weare an experience team with aproven, multiple award-winningrecord in delivering healthcarecommunications that are bothcost-effective and time-effec-tive. We: Establish and sustainmajor global pharmaceuticalbrands, pre- and post-launch;Navigate complicated regulato-ry environments to establishproducts in the marketplace;Reach internal and externalinfluencers and customers, inthe medical, consumer and cor-porate areas; Design and imple-ment communications programsfor big pharma and emergingplayers; Work across interna-tional markets, across team, andwith partner agencies to delivertangible results.

Our approach has senior con-sultants lead day-to-day clientrelationships; our intention is toprovide an insightful point-of-view about the rapidly changinghealthcare and media environ-ment and trends — and explainwhat it all means to our clients'business goals; our style is per-sonal, professional and simple;and our entrepreneurial modelmeans that we value everyclient as our most important.

Partial Client List includes:Astellas, AstraZenenca, BioMarin,DSM Nutritional Products, ForestLaboratories, GSK, JanssenPharmaceutica, Pfizer Inc., SalixPharmaceuticals, Ltd. and ShirePLC.

The talent behind the fitness DVD “Hemalayaa:Bollywood Booty” was placed by Phyllis Klein &Associates on the ELLEN SHOW where Hema showedEllen how to shapeup her booty. This was one of sever-al national TV segments the agency generated forAcorn Media’s Bollywood inspired line of fitness DVDs.



REVIVE PUBLICRELATIONS

123 El PaseoSanta Barbara, CA 93101805/248-7424Fax: 805/248-7415 [email protected]

Brandon Edwards, President &FounderJoanne Thornton, SVP & Founder

The newest f irm on thehealthcare landscape has itsroots in the 14th largest health-care firm on O’Dwyer’s list lastyear. RevivePR, created byexecutives from the healthcarepractice at Davies, has a clientlist that includes hospitals,physician organizations, andspecialty providers. RevivePRprovides branding, direct mar-keting, PR, issues management,social media, grassroots, publicaffairs, and crisis communica-tion.

RevivePR is focused on help-ing provider organizations navi-gate these turbulent times.Faced with an uncertain health

reform environment, financialpressure, and unrest overhealthcare costs, industryorganizations need the beststrategic counsel and PR sup-port available.

Delivering honest advice,strategic insight, and flawlessexecution, we translate com-plexity into simplicity. When

the opportunity is too big tomiss, or the problem is too bigto risk, RevivePR is the topchoice for provider organiza-tions, medical device f irms,healthcare IT and services com-panies, and issue advocacygroups.

ROSICA STRATEGIC PR

95 Route 17 SouthParamus, NJ 07652201/843-5600Fax: 201/843-5600www.rosica.com

Chris Rosica, CEO

For over 29 years, RosicaStrategic PR has developed PRprograms and garnered mediacoverage for such healthcare andmedical clients as ProfessionalDisposables International (PDI),the healthcare division of Nice-Pak Products, Inc.; The NationalAssociation of Home Care &Hospice; Exergen Corporation;The Rascal Company; MooreMedical Corp.; Physicians for aNational Health Program; and theNJ Dept. of Health and SeniorServices. Rosica is the NewJersey agency for Public Affairsfor Pfizer Inc.

Serving PDI’s healthcare andcommercial divisions throughstrategic counsel and media rela-tions, Rosica’s PR program isdesigned to educate all audiencesabout PDI’s pre-moistened wipesfor proper hygiene and surface

sanitation. Key influencers areinfection control, medical andlong term care professionals;decision-makers in hospitals,emergency medical services andschools, as well as consumers.Media outreach includes inter-views and events that promotehand hygiene programs in schoolsand educate consumers on theprevention of MRSA and flu andcold viruses, keeping the medicalcommunity abreast of new devel-opments and products.

We demonstrated an impressivetrack record for media coveragethroughout the country forExergen and its temporal arterythermometer product as well asfor the National Association ofHome Care & Hospice CaringAwards. Additionally, we createdawareness for a study that showedhome care nurses and aides havedifficulty in reaching elderly anddisabled patients in rural areasdue to the high cost of gasoline.

RUDER FINN

301 East 57th StreetNew York, NY 10022212/593-6400www.ruderfinn.com

Susan Hirsch Goldstein,Managing Director, Global HealthCare PracticeSusan Smirnoff, Global Head,Health & Wellness, New York

As one of the recognized indus-try leaders in providing global,national and regional communica-tions services to pharmaceuticaland biopharmaceutical corpora-tions, medical device companies,trade associations and non-profitorganizations in the health caresector, Ruder Finn Healthcare,headquartered in New York, bringsto our clients practice managerswith diverse experience in suchfields as viral marketing, socialnetworking, journalism, internalcommunications, managed mar-kets, entertainment, hospital mar-keting, social work, governmentrelations, public policy, and patientadvocacy. Our philosophy is root-ed in hands-on senior managementon all account teams, with relevantspecialists engaged from all levelsacross our global network.

Along with extensive expertisein launching, promoting andbranding first-in-class drugs andlifesaving treatments, Ruder Finnspecializes in addressing lifestyleissues and regularly works withassociations and clients on part-nerships to establish innovativeplatforms and break new ground

in communicating branded andnon-branded information. Ourmedia approach and strategiesconsistently produce front page,high-visibility coverage, and jour-nalists rely on us for accurate andtransparent news and information.RF also has extensive experienceexecuting communications pro-grams surrounding drug pricingand reimbursement, includingissues particular to emerging mar-kets.

Complementing these activities,Ruder Finn’s Washington officecreates and implements strategicpublic education and public affairsprograms that influence publicopinion, build support for regula-tory and legislative actions, andmanage critical issues. For corpo-rations, associations and non-prof-it organizations, we utilize a rangeof coordinated strategies andactivities — from engaging policymakers and advocacy groups, cre-ating coalitions, mounting stateand national media relations pro-grams and targeting attention-get-ting advertising — to achieve ourclients’ policy and business objec-tives. Ruder Finn also specializesin identifying and mobilizingthird-party groups that have theclout and expertise to elevate anissue or to put a complicated prob-lem into perspective for policymakers, the media and the generalpublic.

Ruder Finn also has a demon-strated track record of conductinghigh-impact wellness campaignsaddressing OTC medicines, skin-care products, food and nutritionissues, and products/services to pro-mote exercise and weight loss.Clients include Novartis, Merck,Bristol-Myers Squibb, AstraZeneca,Solvay, Forest Laboratories,Schering-Plough, Vertex, Guardian,Baylor College of Medicine, St.Jude Children’s Research Hospital,and the Intercultural CancerCouncil; New York Blood Center.

Ruder Finn maintains offices inChicago, Los Angeles, New York,San Francisco, Washington,London, Paris, and Jerusalem.Asia Pacific offices includeSydney, Beijing, Guangzhou,Hong Kong, Shanghai andSingapore. The Agency also workswith leading independent affiliatesin major markets throughout theU.S., Europe and Latin America.Ruder Finn is ranked No. 1 in NewYork in revenues and staff size bythe PR trade newsletter,O’Dwyer’s. The Agency serves theglobal and local communicationsneeds of more than 250 corpora-tions and nonprofit organizations.

Deb Hagberg, Infection Control Specialist forProfessional Disposables Inc., reads “The Adventuresof Cora and Cory: The Germ-o-tron” to children at theCincinnati Children’s Hospital Medical Center(CCHMC) to teach youngsters proper hand hygiene.PDI is a client of Rosica Strategic PR.

Photo: Tony Tribble

SCHWARTZ COMMUNICATIONS

230 Third AvenueWaltham, MA 02451781/684-0770www.schwartz-pr.com

Steve Schwartz, CEOBryan Scanlon, PresidentLloyd Benson, Executive VP,Healthcare PracticeJim Weinrebe, Executive VP,Healthcare Practice

Since 1990, the healthcarepractice at SchwartzCommunications has helpedmedical device, pharmaceuticaland biotechnology companiesachieve their corporate and prod-uct marketing goals with arenowned ability to distinctivelyarticulate client stories in a waythat captivates journalists, socialmedia participants and key stake-holders.

Regardless of geography,Schwartz applies a Best Practicesapproach that matches the ampleresources and senior expertise ofa mid-sized agency to the needsof both clinical stage innovatorsand established market leaders.The firm’s Boston-area head-quarters in Waltham, Mass. andoffice in downtown SanFrancisco remain co-hubs forU.S.-focused engagements.Schwartz’s recent acquisition ofHayhurst Media significantlybolsters its U.K. presence andcapabilities, while complement-ing its growing Stockholm office.The agency orchestrates a grow-ing volume of global engage-ments.

Schwartz campaigns this pastyear have encompassed categoriesincluding oncology, neurology /CNS, cardiology, dermatology,gastroenterology, endocrinology,nephrology, ophthalmology, infec-tious disease, sleep disorders, vas-cular disease, maternal-fetal med-icine, metabolic disease and mus-culoskeletal disorders.

Representative clients includeGE Healthcare, Accuray, AbbottPoint-of-Care, Eurand, Micromet,NanoBio, BioMS Medical,Bioness, Osiris Therapeutics,Hologic, Cepheid, BostonScientific, NxStage Medical,BayBio, Leerink Swann,Cyberonics, Spectranetics, OsloCancer Cluster, VeroScience, HighThroughput Genomics, CalypsoMedical, Resonant Medical,Caliper Life Sciences and WestPharmaceutical Services.

SENSEI MASTERFUL

HEALTH COMMUNICATIONS

440 Ninth Ave., 16th FloorNew York, NY 10001212/631-0505Fax: 212/[email protected]

Susan Wolfson, Founder & CEO

SENSEI Masterful Health isan unconventional New York-based marketing communica-tions firm offering a uniqueblend of strategic specialty com-munications services. Founded in2000 by Susan Wolfson, SENSEIworks with pharmaceutical com-panies, health associations, advo-cacy organizations and medicalcenters, providing its clients withmedia, advocacy relations andsocial digital programming,issues management, scientificand consumer communications,message platform development,brand-positioning initiatives andrelationship-building manage-ment. SENSEI shows exceptionalstrength in social media conver-gence campaigns that includestrategic integration of advocacy,promotion, PR, advertising, med-ical communications, etc., andshowcase sustainable digitalmedia programming. The firm’sservices draw on its rich, variedprofessional history and bold,forward-thinking communica-tions world-view.

Client highlights includeBayer Consumer Care,GlaxoSmithKline, BoehringerIngelheim, Johnson & Johnson,Novartis, New York UniversityMedical Center, The AmericanCollege of Preventive Medicineand Montefiore Medical Center.

SOLOMONMCCOWN & COMPANY

177 Milk Street, Suite 610Boston, MA 02109617/[email protected]

Helene Solomon, CEOMichal Regunberg, Vice President

Massachusetts is poised to takethe next step in health reform —payment reform — and Solomon

McCown & Company (SM&) ispleased to represent clients thatstand at the center of the debate.Healthcare communicationsrequires understanding, packagingand disseminating complex infor-mation to inform and motivate crit-ical audiences including policy andopinion leaders, providers, mediaand the public.

SM& has a proven track recordof helping healthcare organizationscarry out their mission throughintegrated communications pro-grams, including message develop-ment, media and community rela-tions, thought leadership, strategicpartnerships, and issues manage-ment. Clients include: AtriusHealth, Harvard Vanguard MedicalAssociates, DentaQuest, UMassMemorial Health Care system, theInternational Society for InfectiousDisease, the Mass Medical Societyand The New England Journal ofMedicine.

STERN + ASSOCIATES

11 Commerce DriveCranford, NJ 07016908/276-4344Fax: 908/276-7007www.sternassociates.com

Susan Stern, PresidentJoan Vander Valk, Group VicePresidentNicole Gagnon, Senior VicePresidentNed Ward, Vice PresidentTom Healey, Vice President

The health care and biotech uni-verse is evolving rapidly, making itincreasingly challenging to be heardand stand out from the crowd. Notonly does Stern + Associates knowthe journalists, conference plannersand issues that matter most, we alsoknow how to translate complex clin-ical, technical or scientific informa-tion into compelling news of interestto medical and consumer audi-ences.

Our deep experience representingleading organizations in the medicaldiagnostics and technologyfields includes Advanced Bionics,Boston Scientific, B. BraunMedical, Bracco Diagnostics,Biotest Diagnostics, FujirebioDiagnostics and Siemens MedicalSolutions. From new productlaunches and FDA approvals tobrand awareness, issues campaigns,and clinician and sales support, ourstrategic approach to public relationseffectively reaches target decisionmakers and influencers.

With offices in Cranford, N.J.,

Cambridge, Mass. and Nashville,Tenn., Stern + Associates’ growingroster of clients includes the world’sforemost authorities on businessinnovation, management and strate-gy as well as leading organizationsin the fields of healthcare, technolo-gy, management consulting, educa-tion, energy, architecture and design,and other business-to-business andconsumer-related industries.

TBC ADVERTISING& PR

900 S. Wolfe StreetBaltimore, MD 21231410/986-1303www.tbc.us

Brent Burkhardt, Executive VicePresident and Managing Director

Our experienced health care prac-tice offers clients a team of senior-level counselors with establishedcontacts in the industry and amongtop-tier healthcare media at a nation-al level and in more than 50 markets.We have developed fully integratedcommunications campaigns forassociations, start-ups, and publiccompanies that are re-shaping thehealth care landscape. And we havehelped raise the profile of key issuesthat affect patients and caregiversacross the country. Among ourmedical, health and nutrition clients,past and present, are: MinuteClinic,CVS Caremark Corporation,SmartBalance, Genesis HealthCare,The University of MarylandMedical System, The AmericanVascular Association, The Instituteof Human Virology,Research!America, and theAmerican Geriatrics Society. TBCwas founded in 1974 and is one ofthe largest independent agencies inthe U.S.

TGI HEALTHWORKS

515 N. Midland Ave.Upper Nyack, NY 10960845/[email protected]

Louis Tharp, CEO

TGI Healthworks exclusivelyfocuses on hybrid grassroots pro-grams designed to build and sustaincommunities of people with chron-ic diseases. Community-based andon-line events are the primary com-munications vehicles supple-





mented with a demographicallycustomized meeting-in-a-box over-lay. Patient, caregiver, physician,advocacy, employer, and electedofficial outreach components aretied to hard and soft metrics thatinclude prescribing habits tracking,as well as net promoter scores,online conversation sentiment, blogviral and velocity, and traditionalattitude measurements. Programsare customized to the disease state,the market and the product, andinclude OTC, DTC and device indi-cation.

We achieve persistence, compli-ance and brand loyalty objectiveswith a targeted audience includingethnic, cultural and national originsegmentation with in-language pro-grams.

TONIC LIFE COMMUNICATIONS

One South Broad St., 11th FloorPhiladelphia, PA 19107215/[email protected]

Global Headquarters: 22 Chapter Street, LondonSW1P 4NP+44(0) 20 7798 9900

Scott Clark, CEOMaryellen Royle, President,North America

Tonic is where communications

come to life. Whatever the chal-lenge, Tonic LifeCommunications is dedicated tothe pursuit of communicationsexcellence in the areas ofLifeScience (prescription medi-cines and devices) and LifeStyle(consumer health and well-beingbrands). Whether it is a break-through medicine, medicaldevice, or consumer product,Tonic has the experience andinsight to educate and engage keyaudiences that matter most.

Headquartered in London andPhiladelphia, Tonic has globalreach. And through ourHuntsworth Health family of spe-cialized agencies, we reach anadditional 29 countries, spanningmore than 60 offices. If you arelooking for an agency partnerwith a ‘can do’ attitude, you willfeel right at home with Tonic.

THE VANDIVERGROUP, INC.

510 Maryville Centre Dr., Ste. 320St. Louis, MO 63141314/[email protected]

Donna Vandiver, PresidentKelly Ferrara, EVPLaura Vandiver, SeniorStrategistEileen Buleza, Senior AccountExecutive

Healthcare clients want to beseen as trustworthy, patient-centered, high-quality healthdelivery systems that are linked

to the interests of the communi-ties they serve. We’ve success-fully re-named and re-brandedhealthcare organizations,helped get emergency care leg-islation passed, promotedhealth-related special events,built healthcare network web-sites, created messaging toincrease public awareness formajor healthcare issues, andput our clients into socialmedia marketing.

The Vandiver Group, Inc.(TVG) is a full-service strategiccommunications firm offeringStrategic Counsel, PublicRelations, Branding,Marketing, Social Media,Sustainability, Creative, MarketResearch and Training. We havemore than 15 years experienceworking with some of thehealthcare industry’s topproviders, pharmaceutical com-panies, hospitals, and non-prof-it foundations.

VERSAGGI BIO-COMMUNICATIONS

9 Carolyn CourtMill Valley, CA 94941415/806-6039www.versaggibio.com

Charles Versaggi, Ph.D.,President

Versaggi Biocommunicationsis a marketing consultancy spe-cializing in corporate and mar-keting communications for thelife-science industry. Foundedin 1986, the S.F. Bay Area firmprovides an unequaled mix ofexpertise and resources to clar-ify and communicate the mosteffective market position for itsclients, helping them to estab-lish a solid market presence,higher profitability and maxi-mum valuation. The f irmserves clients in every stage ofdevelopment — from seedfunding through R&D, clinicaltrials, and product launch.

Combining creative strate-gies and tactics with a thoroughunderstanding of healthcaremarkets, the firm works closelywith business and scientif icteams to make complex tech-nologies accessible to key audi-ences and market influencers.In addition to its own stable oftalent, the firm draws from anextraordinary creative networkthat includes market research,graphic design, video production,and Internet services.

WEBER SHANDWICK

919 Third AvenueNew York, NY 10022212/445-8000www.webershandwick.com

Laura Schoen, President, GlobalHealthcare Practice

Weber Shandwick’s global teamof seasoned healthcare strategistsserves clients across the full range ofhealthcare sectors. Our team offersproficiency in biotechnology, phar-maceuticals, over-the-counter med-ications, consumer-health products,medical devices, insurance andhealth-maintenance organizations,healthcare associations, health sys-tems and hospitals.

Key offerings include new prod-uct launches / drug approvals, dis-ease awareness and sustained aware-ness programs, crisis management,advocacy-group relations, health-policy initiatives, changing treat-ment paradigms, scientific commu-nications, and social media coveringvirtually all therapeutic areas fromarthritis to women’s health.

Our work has supported brands,companies, institutions and associa-tions around the world and ourunique Scientific Communicationsgroup helps strategically positionbrands to healthcare professionalsand media. Weber Shandwick’sexperienced team brings a deepunderstanding of regulatory require-ments related to marketing pharma-ceutical products.

Clients include Abbott, Celgene,CSL Biotherapies, Genentech,Genzyme, Gilead, Merck, Pfizer,sanofi-aventis and World HeartFederation.

WEISSCOMMGROUP

60 Francisco StreetSan Francisco, CA 94133415/362-5018www.wcgglobal.com

Jim Weiss, Chairman & CEODiane Weiser, President & COOTony Esposito, CFOBob Pearson, Chief Technology& Media OfficerJennifer Gottlieb, Managing Dir., NYAngela Gillespie, Managing Dir., SFNigel Breakwell, Mng. Dir., LondonPaul Laland, Managing Dir.,Corporate Communications & IR

WeissComm Group is an inte-grated media services company


Dr. Samar Muzaffar, State EMS Medical Director for theMissouri Department of Health and Senior Services,addresses a team of medical professionals during aplanning session for the Missouri Time CriticalDiagnosis system for emergency medical care. TheVandiver Group, Inc. provides strategic planning sup-port for the Missouri Foundation for Health to assist incommunicating the system’s messages to the medicalcommunity, policymakers, media and general public.


TGI HealthworksContinued from page 35

focused on the corporate and prod-uct marketing and communicationsneeds of the world’s leading compa-nies. It is the parent company ofWeissComm Partners, the largestindependent communicationsagency focused exclusively on thehealthcare industry; InvigorateCommunications, an agencyfocused on helping companiesbuild health-based brands; ODA, aninnovative creative services agencythat works with companies to culti-vate unique brands that resonateand inspire; and Common SenseMedia Group, a social mediaagency.

WeissComm’s seasoned profes-sionals specialize in branding,design, digital and traditional mar-keting, corporate and product PR,social media, investor and advocacyrelations, clinical trial recruitmentand grassroots direct-to-patientcommunications campaigns.

WeissComm offers a full spec-trum of communications and mar-keting services geared to accom-plish one thing: build visibility andvalue for a company, product orfranchise. We corral the entiresphere of influence impacting clientreputation. We follow the industryand respond to its evolution. Oursenior teams take a practical, target-ed, and fully-integrated approach tomaximize results across all keyaudiences. We develop consistentmessages and compelling materials,act on market intelligence to giveclients an edge and win over top-tiermedia and investors with strategiccommunications.

Recently named HealthcareAgency of the Year for the secondyear in a row by The Holmes Report,WeissComm is ranked among thetop independent PR firms in theU.S., serving clients globally withoffices in San Francisco, New York,Chicago, Austin, Washington, D.C.and London.

WIDMEYER COMMUNICATIONS

102 West 38th Street, 4th FloorNew York, NY 10018212/[email protected]

C. Henry Engleka, Senior VicePresident, Health and Wellness

Breakthrough communicationsin the emerging well-being conver-

sation requires breakthrough think-ing.

Companies have become mas-ters at positioning themselves asleaders in benefits, diversity, socialresponsibility, the environment,wellness and work-life balance toenhance reputation and employeeproductivity.

Widmeyer Communications is atthe forefront of developing com-munications, marketing and socialmedia strategies that fuse theseexisting assets and discover newones to truly impact external repu-tation and employee engagement ina new and emerging area — well-being.

We are experts in the literatureand best practices of well-beingand have counseled a number ofclients on how to position them-selves in this complex market.

Read Health and Wellness SVPHenry Engleka’s blog post on thetopic at widmeyer.com/wellbeingto learn more.

ZENO GROUP

3222 N Street, NW, Suite 500Washington, DC 20007202/[email protected]

200 East Randolph St., Ste. 5230Chicago, IL 60611312/[email protected]

Lynn Hanessian, ChiefExecutive OfficerHeather Gartman, HealthcarePractice Lead

Zeno Group has a full-serv-ice health practice and a teamof seasoned professionals. Ourteam applies its diverse expert-ise to launch drugs, devices andover-the-counter products;guide insurers; elevate hospitalsand health systems; communi-cate clinical data; manage regu-latory developments; engagehealth professionals, consumersand advocates; and influencepublic policy. Zeno Group part-ners with clients to design pro-grams that drive results, meet-ing measurable business objec-tives. Our mantra, “MoveMinds … Move Markets”reflects our commitment to helpclients achieve a competitiveadvantage to increase revenue,grow market share, and buildand protect their reputations.Our boutique culture allows usto be aggressive, flexible andnimble.



WeissComm GroupContinued from page 36

O’DWYER’S RANKINGSTOP HEALTHCARE & MEDICAL PR FIRMS

© 2009 J.R. O’Dwyer Co.

$92,974,26948,700,00033,720,00018,981,00011,953,37910,459,6636,310,1095,500,0004,964,9124,547,1204,530,0004,480,0004,396,6004,162,0003,830,1263,174,7933,168,0543,147,6002,895,1222,869,0002,778,1892,496,2062,490,8342,373,8102,254,9142,078,7951,966,2591,845,0291,835,0531,646,8041,598,5701,522,7391,399,2771,320,0001,306,4491,252,9821,244,1881,156,6901,046,0001,000,000980,062870,533869,100830,342782,189768,566732,803

721,000716,268678,092670,699667,612658,690650,779543,326531,000519,500501,431500,000495,420495,000490,500485,851459,164443,220430,568429,305375,000350,000336,001330,337328,143318,600300,000298,201297,859295,000282,803281,734260,875244,779195,228192,000185,584155,099153,093142,331135,000118,872111,417104,85080,29975,00062,166

Edelman New YorkRuder Finn New YorkAPCO Worldwide Wash, D.C.WeissComm Partners San FranciscoSchwartz Comms. Waltham, MACooney/Waters New YorkSpectrum Wash, D.C.Capstrat RaleighCommunications Strategies Madison, NJGYMR Wash, D.C.Makovsky + Co. New YorkDKC (Dan Klores Comms.) New YorkZeno Group New YorkDavies Santa BarbaraHager Sharp Wash., D.C.Public Communications ChicagoMCS Healthcare PR Bedminster, NJCoyne PR Parsippany, NJCrosby Marketing Comms. AnnapolisCRT/tanaka Richmond, VAFrench|West|Vaughan RaleighDodge Comms. AtlantaHawkins International New YorkPadilla Speer Beardsley MinneapolisWinning Strategies PR NewarkRF | Binder Partners New YorkJarrard Phillips Cate & Hancock Brentwood, TNMoore Consulting TallahasseeShift Comms. Brighton, MATGI Healthworks New YorkPerry Group SacramentoRasky Baerlein BostonMcNeely Pigott & Fox NashvilleThe Zimmerman Agency TallahasseeRoman/Peshoff Holland, OHLaVoie Salem, MAThe Rogers Group Los AngelesQorvis Comms. Wash., D.C.Widmeyer PR Wash., D.C.Gregory FCA Comms. Ardmore, PAKwittken & Co. New YorkVollmer PR HoustonPaul Werth Assocs. ColumbusHLB Communications ChicagoKatcher Vaughn & Bailey Brentwood, TNRon Sachs Comms. TallahasseeM Booth & Assocs. New York

JohnstonWells PR DenverJones Public Affairs Wash., D.C.Airfoil DetroitTarget10 Niche Marketing New YorkeLuminatePR Irvine, CAVandiver Group Wash., D.C.Standing Partnership St. LouisCalypso Comms. Portsmouth, NHThe Castle Group BostonRosica Strategic PR Paramus, NJBridge Global Strategies New YorkNew West Lousiville, KYPRx San JoseLambert Edwards Grand RapidsCashman & Katz Glastonbury, CTThe Phelps Group Santa MonicaPeritus PR Lousiville, KYPainePR Los AngelesL.C. Williams & Assocs. ChicagoCooperKatz & Co. New YorkBoardroom PR Plantation, FL5W Public Relations New YorkSeigenthaler PR NashvilleRL PR & Marketing Los Angeleszcomm Bethesda, MDGodwin Group Jackson, MSEisen Mktg. Group CincinnatiRLF Comms. Greensboro, NCHope-Beckham AtlantaDuDell & Assocs. OaklandLinhart PR DenverVPE Public Relations S. PasadenaPeppercom New YorkTravers, Collins & Co. BuffaloLevick Strategic Comms. Wash., D.CIW Group West HollywoodLuckie Strategic PR Birmingham, ALMorris + King Co. New YorkRichmond PR SeattleIdea Hall Costa MesaBader Rutter Brooklfield, WIPierpont Comms. HoustonIntermark Group Birmingham, ALEdge Comms. Encino, CAMaccabee Group MinneapolisTransMedia Comms. Boca Raton, FLRhea + Kaiser Naperville, IL

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