Beyond the Impact Factor: Getting your research noticed in the algorithmic era.

William Gunn, Ph.D.Head of Academic Outreach

twitter: @mrgunn

Writing for Robots

So how does search work, anyways?

• Results have to be ranked somehow• Google’s closely guarded secret

sauce is how they rank results.• It means millions to companies to be

in the top 3 links.• How much does it mean to a

researcher?

It means a lot to some

Discovery

• Finding things when you don’t know what to search for

• Finding things without searching at all

• Finding things related conceptually• This requires reading implicit

preference information• collaborative filtering

Discovery requires connections

Open Access papers are cited & read more!

• People who otherwise wouldn’t have seen an article can now read it & cite it!

• Readership & citations start accumulating earlier.

• 75% of readers of Pubmed Central papers are non-institutional

• In Mendeley’s catalog, OA papers can have up to 10x the readership.

http://www.istl.org/10-winter/article2.html

ReaderMeter.org

REPUTATION METRICS

•Over 1,000,000 people are using Mendeley

•Over 120M papers have been uploaded

•Over 1000 API keys have been given to

developers

Today…

1,000,000 people are using Mendeley!

University of Cambridge Stanford University

MITImperial College London

University of OxfordHarvard University

University of Michigan University College London

University of California at BerkeleySao Paulo University

University of EdinburghCornell University

Princeton UniversityRWTH Aachen

Columbia UniversityMax Planck Society University of Cologne

Yale UniversityUniversity of Wisconsin

University of Florida

[1] Online experimental peer review of the “Arsenic Life” paper that recently appeared in Science: http://rrresearch.fieldofscience.com/2010/12/arsenic-associated-bacteria-nasas.html

[2] Open Science is a Research Accelerator, M. Woelfle, P. Olliaro and M. H. Todd, Nature Chemistry 2011, 3, 745-748. http://www.nature.com/nchem/journal/v3/n10/full/nchem.1149.html

PLoS ONE ALM API: http://api.plos.org/alm/examples/

Mendeley’s API: http://dev.mendeley.com

“All the time we are very conscious of the huge challenges that human society has now – curing cancer, understanding the brain for Alzheimer‘s [...]. But a lot of the state of knowledge of the human race is sitting in the scientists’ computers, and is currently not shared […] We need to get it unlocked so we can tackle those huge problems.“

www.mendeley.com