O R G A N I K’ S S T O R Y
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Transcript of O R G A N I K’ S S T O R Y
O R G A N I K’ S S T O R Y
ORGANIKORGANIK
A presentation about Vietnam’s premier vegetable company.
ORGANIKORGANIK
ORGANIK startedout as a nursery
providing seedlingplants to farmers.
ORGANIK startedout as a nursery
providing seedlingplants to farmers.
ORGANIKORGANIK
Today ORGANIK sows, grows, processes, and distributes more than eighty five varieties of vegetables.
To Vietnam and other parts of the world
To Vietnam and other parts of the world
DistributesDistributes
GrowsGrows SowsSows ProcessesProcesses
For years vegetable growing has been associated with
Dalat.
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The climate is suited to growing “Western” style vegetables.
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Dr. Nguyen Ba Hung is a key player in developing Dalat’s
vegetable industry.
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In 1997 he researched sustainable, organic vegetable production.
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He concluded, “Farmers need
improved seedling varieties.”
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So, he set up nurseries.
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Now farmers could buy
new tomato, cabbage,
strawberry and potato seedlings.
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Then foreign growers ordered wasabi, cabbage
and spinach seedlings.
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Later this nursery called “Hung Thien”
began growing, processing and
exporting romaine lettuce.
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Thirteen containers of
Romaine Hearts were shipped to Sogo, in Taiwan.
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Hung Thien now had …
• a nursery • contracted growing land
• but no processing facility
So, in late 2004, a small but modern processing centre was
built.
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It included:
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a sanitized processing area
a vacuum cooling unit capable of handling 5 T of product / day
and a 6 tonne cold storage room
a receiving area
The new facility enabled “Hung Thien”, now known as, ORGANIK, to develop a
presence in the domestic market.
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By late 2004 ORGANIK was supplying:
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Saigon’s expatriate community via a “Home Delivery Service”.
Vietnam’s 5 star hotels from its 85 item product range.
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ORGANIK guaranteed the
safety of its vegetables.
ORGANIK guaranteed the
safety of its vegetables.
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To minimizeresidues biological
fertilizers were used.
To minimizeresidues biological
fertilizers were used.
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Sticky yellowbug catcherswere put in the fields.
Sticky yellowbug catcherswere put in the fields.
Insect repellingflowers wereplanted at theedge of fields.
Insect repellingflowers wereplanted at theedge of fields.
ORGANIKORGANIK
The customers deserved quality products. But …
The customers deserved quality products. But …
how could quality be achieved consistently?
how could quality be achieved consistently?
how could it be measured? how could it be measured?
The International Marketing
Organization (IMO) was asked to provide
ORGANIK with a “quality” process.
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IMO inspectors, from outside Vietnam,
visited ORGANIK “ in June, 2005.
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In August of 2005 ORGANIK was awarded a “EUREPGAP Certificate.”
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This was the first EUREPGAP Certificate issued to a growing/processing company in Vietnam.
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ORGANIK has recently bought 4 hectares of growing land.
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The farm will:
•become a learning centre where students can see modern agricultural practices in action.
•act as a model for other farmers in Dalat.
• help ORGANIK respond to the increasing demand for high value, organic vegetables.
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The rough places are being made flat.
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Who are ORGANIK’S key people?
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There is the Director, Dr. Hung, with a PhD in plant genetics and breeding improvement from France.
There is also his wife, the Financial and Processing Manager, Mrs. Nguyen Thi Phuong.
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There is, the Foreign Relations and Seed Purchasing Manager, Mr. John Fast.
As well as, the Home Delivery Manager, Mrs. Arlene Fast.
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What are the next chapters in the ORGANIK Story?
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We’re introducing a new product series.
Certified organic products will
be grown on the new farm.
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ORGANIK will design ‘global standard’ packaging.
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We’ll enhance our profile through …
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What are ORGANIK’S main
products?
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We Have Three Product Series:
Baby Vegetables
Herbs
Regular Vegetables
ORGANIKORGANIKBaby Flower VegetablesBaby Flower Vegetables
Baby Zucchini with Male Flowers
ORGANIKORGANIKBaby Fruit VegetablesBaby Fruit Vegetables
Baby Capsicum, Chocolate Baby Capsicum, Red
Baby Capsicum, Yellow Baby Eggplant
ORGANIKORGANIKBaby Fruit VegetablesBaby Fruit Vegetables
Baby Scallop, Flying Saucer Baby Scallop, Green
Baby Scallop, Ivory Baby Scallop, Jade
ORGANIKORGANIKBaby Fruit VegetablesBaby Fruit Vegetables
Baby Scallop, Yellow Baby Squash with Flowers
Baby Squash, Summer Baby Zucchini with Flowers, Yellow
ORGANIKORGANIKBaby Fruit VegetablesBaby Fruit Vegetables
Baby Zucchini with Flowers Baby Zucchini, Green
Baby Zucchini, Bicolour Baby Zucchini, Yellow
ORGANIKORGANIKBaby Fruit VegetablesBaby Fruit Vegetables
Cherry Tomatoes, Red Pear Cherry Tomatoes, Red
Cherry Tomatoes, Yellow (Round) Cherry Tomatoes, Yellow
ORGANIKORGANIKBaby Leaf VegetablesBaby Leaf Vegetables
Miniature Brassica Roquette
ORGANIKORGANIKBaby Root VegetablesBaby Root Vegetables
Baby Beetroot, Candystripe Baby Beetroot, Golden
Baby Beetroot, Red Baby Carrots
ORGANIKORGANIKBaby Root VegetablesBaby Root Vegetables
Baby Radish, Long Avignon Baby Radish, Pink
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Series 2: Herbs
ORGANIKORGANIKHerbsHerbs
Basil, Cinnamon Basil, Purple
Chervil Dill
ORGANIKORGANIKHerbsHerbs
Lavender Mint
Marjoram Oregano
ORGANIKORGANIKHerbsHerbs
Parsley Curl Parsley Flat
Rosemary Sage
ORGANIKORGANIKHerbsHerbs
Tarragon Thyme
Chives
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Series 3: Regular Vegetables
• Fruit Vegetables• Leaf Vegetables• Root Vegetables
ORGANIKORGANIKRegular Fruit VegetablesRegular Fruit Vegetables
Beans, Purple Beans, Yellow
Cauliflower, Orange Cauliflower, Purple
ORGANIKORGANIKRegular Fruit VegetablesRegular Fruit Vegetables
Fennel Tomato, Yellow
ORGANIKORGANIKRegular Leaf VegetablesRegular Leaf Vegetables
Long Chinese Cabbage Radicchio
Cabbage, Red Oakleaf Lettuce, Red
ORGANIKORGANIKRegular Leaf VegetablesRegular Leaf Vegetables
Mustard Brussels Sprouts
Swiss Chard Lettuce, Oakleaf Green
ORGANIKORGANIKRegular Leaf VegetablesRegular Leaf Vegetables
Butterhead Lettuce, Red
ORGANIKORGANIKRegular Root VegetablesRegular Root Vegetables
Potatoes Turnips, White
Carrots, Yellow Carrot, Purple
ORGANIKORGANIK
www.organikvn.com
www.organikvn.comwww.organikvn.com
www.organikvn.com
www.organikvn.com
You can find out more about ORGANIK and its products by visiting our website at:
ORGANIKORGANIK
Our Dalat Office is located at:Hung Thien Co.,
46/2 Hung Vuong St.,
Dalat, VIETNAM
Phone/Fax: 063 549008
Mobile: 091 367 9163
Email: [email protected]
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Our HCMC office is located at:Hung Thien Co.,
206 My Kim III, PMH, District 7
HCMC, VIETNAM
Phone/Fax: 084 412-0727
Mobile: 090 3355336
Email: [email protected]
THE ORGANIK CATALOGUE
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ORGANIK’S products are also described in:
THE END
ORGANIKORGANIK