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with geopolitical events, in developed and emerging

economies, as with decisions made by central banks,

speakers stated at the event.

Also, while opinions in the market vary on whether

emerging market finances are destined to strengthen in

2016, it was argued that their performance and growth

potential ought not be overlooked in any contemporary

FX trading scenario, nor should prospects relating tocommodity prices.

Predictable and unpredictable risks

Those speaking at the event discussed a number of risks

that have the potential to impact foreign exchange

markets to a considerable degree in the coming months:

• The UK’s referendum, in June, regarding its

membership of the European Union:Panelists

warned that a ‘Brexit’ vote could have major

damaging consequences in Europe and beyond.

• Renminbi rates, as China’s economy grows more

slowly than hoped:The ‘opaqueness’ of the market


2/33

and of future policy was highlighted as a concern by

panelists.

• Elections in the U.S., Japan and beyond:Panelists

noted the potential to impact how international

currencies behave in relation to the dollar.

• Possible rising U.S. interest rates:The recent

release of minutes from the Federal Open Market

Committee’s meeting in March indicates there is at

least some consideration for this to happen relatively

soon.

• A Fast changing political and economic

environment:Damaged market confidence and a

lack of clarity of what will happen next are causing

volatility.

Improving analysis and guarding against volatility

In the coming months, the progress of foreign currency

markets worldwide against the dollar remains highly

unpredictable, and experts on the panel took differingviews on what the latest data means in these contexts.

Most of the panelists leaned towards a bullish outlook on

the dollar, seeing its overall run and the U.S. economic


3/33

potential. But the bearish viewpoint was also heard:

Some tough U.S. retail figures outside of autos, and the

Chinese worries could hurt the dollar.

What matters most today for corporations, traders

and investors, is that risks are understood as well as

possible and that currency volatility is well guarded

against.

That imperative is driving interest in index instruments

that help hedge against currency exposure. One

example is the recently-introduced CME Bloomberg

Dollar Spot Index futures—a contract now available for

trading on the CME Globex electronic trading platform.

By representing real trade flows into the US, BDI aims tomeasure the world’s top-traded emerging and developed

currencies against the dollar more accurately.

Experts at the ‘Strong Dollar’ event said there is no

denying that the geopolitical uncertainties require a

smart reaction. In such a world, the right processes,market access and benchmarking are vital to stability

and success. By having a better understanding of

currency potential and trading with an index dynamically


4/33

weighted to current realities, those in the FX derivatives

market stand much more chance of success in a tough

environment.

“A Study on Marketing Strategies

adopted by Fast Moving Consumer

Goods Company in Areas of Ghazipur

District (A Specia !eference to Soft

Drink" Coca Coa#$


5/33

%!&FAC&

Soft drink includes all types of non alcoholic carbonate avoured or otherwise

sweetened beverages. Soft drinks are mostly packaged in 200 ml, 300 ml, 500 ml,

000 ml, 500 ml, and 2000 ml and comes in a variety of avours. !t also comes in

glass as well as in plastic bottles. Since so many changes and transformation are

under"going ever changing consumer demands, #overnment $olicies and innovative

packaging. %hen industries are much emphasi&ing to increase its sales.

'ith the introduction of fruit"pulp based soft"drinks packaged in cardboard cartoons

known as ( %)**+$+- has been introduced in the market. %he bottled soft"drink

market has undergone a marginal decreases in demand. +fter //, the eminent re"

entry of coca"cola in !ndian soft"drink industry. !t is heading for two giants war to

capture the market. !t has introduced various sharp and e1cient tools say tour


6/33

packages, pri&es gift other avenues to enhance social status and satisfying personal

egos also.

%he rst real insight of an organi&ation for management student comes only during

his preparation of proect work because student rst interacts with real practical

work. %his is rst introduction to industry and its working. %his proect work

synthesi&e the theoretical concept learn in the class room and its practical

orientation in organi&ation.

!n my proect ! have studied the “A Study on Marketing Strategies adopted by

Fast Moving Consumer Goods Company in Areas of Ghazipur District (A

Specia !eference to Soft Drink" Coca Coa#$ .

%his survey report has seven chapters and each chapter has its own importance and

relevance. %ogether they show the entire picture of retailer behaviour towards to

famous brand of Soft 4rinks i.e. coca"cola.

%he irst chapter deals with the introduction of the topic, which describes the

product, price, place, promotions and its history. !t also describes the prole of the

ompany. !t also includes obective, scope, importance and limitation of the study.

.%he Second chapter deals with research methodology. %he process of carrying out

the whole research problem is dened in it. !t contains information about the

obectives of the research, methods of data collection, sampling and sample design.

%hird chapter is data analysis and interpretation. %his is the most important section

of the proect work. %his section contains the analysis of all the data collected so far

and they are interpreted to produce the nal conclusion. !t contains all the tables

and charts which depicts the result.


7/33

hapter four contains the nding and recommendation of the research. %his is

based on the data analy&ed and interpreted in the previous chapter. %his is the most

important section of the survey report. + report is evaluated on the validity ad

correctness of ndings.

hapter ve depicted conclusion which concludes the whole report, that is, gives a

brief description of the process employed so far.

Si6th chapter showed anne6ure which contains a format of the 7uestionnaire used

for the purpose of data collection.

+nd later, seventh chapters contain bibliography which describes the list of sources

from where the matter and information is collected. !t contains the list of books,

authors, websites used etc.

%hus, the above mentioned is the overall design of the report.

AC')*+&DG&M,

! e6press my deep concern of gratitude towards *espected 8r. *ahul +nand

Singh , 9ead of 4epartment and our esteemed : admiral ;ecturers who have

always been a source of a great inspiration.

! am also highly thankful to 8rs. ati Shafaat because without her guidance it

would be 7uite impossible to carry out a successful survey and make the

*eport complete : e


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%hanking would be a small thing for our parents who are our ideal. ! am heartily

grateful to my

parents and family members for appreciation and nancial encouragement for

bringing up such a marvelous proect.

! would also like to say thanks to retailers without whom this proect could not be

competed. %hey give their valuable time to ll my 7uestionnaire.

! would also like to say thanks to other faculty members who helped me during this

survey proect.

;ast but not least , we want to thanks all those who have been directly or

indirectly involved in this research proect.

Sakshi

Srivastava

==+ th

Semester

C)M%A- %!)F.+&


9/33

/.S,)!- )F C)CA"C)+A

%he world has changed in many ways since pharmacist, >ohn Styth $emberton rst

introduced the refreshing taste of Coca-Cola in +tlanta, #eorgia. %he name and the

product mean so many things to hundreds of 8illions of consumers around the

globe. Coca-Cola products are served more than ?05 million times every day,

7uenching the thirsts of consumers in more than /5 countries in every climate.

%hat@s a long way to come after such a modest beginning...

8ay

AAB

"$emberton concocted a caramel"colored syrup in a three"legged brass kettle

in his backyard. 9e rst CdistributedC the new product by carrying oca"ola

in a ug down the street to >acobs $harmacy. or ve cents, consumers could

enoy a glass of oca"ola at the soda fountain. 'hether by design or

accident, carbonated water was teamed with the new syrup, producing a

drink that was proclaimed C4elicious and *efreshing.C 4r. $emberton@s

partner and bookkeeper, rank 8. *obinson, suggested the name and

penned, in the uni7ue owing script that is famous worldwide today, .

AAB "Sales of oca"ola averaged nine drinks per day. %hat rst year, 4r.

$emberton sold 25 gallons of syrup, shipped in bright red wooden kegs. *ed

has been a distinctive color associated with the Do. soft drink brand ever

since.

A/ "+tlanta entrepreneur +sa #. andler had ac7uired complete ownership of the

oca"ola business for E2,300. $emberton was forced to sell because he was

in a state of poor health and was in debt. 'ithin four years, andler@s

merchandising air helped e6pand consumption of oca"ola to every state


10/33

and territory.

A/3 " !n >anuary Coca"olaC was registered in the F.S. $atent o1ce.

/? "3 8illion oke@s sold per day. C C is the world most recogni&ed

trademark.

// "%he oca"ola ompany was sold to a group of investors for E25 million.

/23 "%he oca"ola ompany was sold after the $rohibition )ra to )rnest 'oodruune 2/, an urgent cablegram arrived from #eneral 4wight )isenhower@s

+llied 9ead7uarters in Dorth +frica, re7uesting 0 oca"ola bottling plants

to serve +merican servicemen overseas. )ventually, B plants were set up

during ''!!.

/50 "+dvertising on on the television began. urrently oca"ola is advertised on

over ve hundred %I channels around the world.

/B "Sprite was introduced.

/? "%he song "I'd like to Buy the World a Coke" was released.

/?A "%he two liter bottle was introduced, and during that same year the company


11/33

also introduced plastic bottles

/A2 "4iet oke was introduced in >uly.

/A5 "%he oca"ola ompany made what has been known as one of the biggest

marketing bunder. %hey stumbled onto a new formula in e


12/33

oca"ola management had to decideK 4o nothing or Cbuy the world a new okeC.

%hey decided to develop the new formula.

/A5 " >uly 0, eighty"seven days after the new oke was introduced, the old oke

was brought back in addition to the new one. %his was greatly due to

dropping market share and consumer protest. %he market share fell from a

high of 5 percent to a low of . percent. %his was said to be a classic

marketing retreat. oca"ola e6ecutives admitted that they had goofed by

taking the old oke o< the market. %he oca"ola company@s eight hundred

number received eighteen thousand calls of gratitude. %he comeback of old

oke drove stock prices to the highest level in twelve years. %his was said to

be the only way to regain the lead on the cola wars.

//3 "oca"ola e6ceeds 0 =illion cases sold worldwide.

//B "%he Summer Hlympics will be held in +tlanta, #eorgia, the home of oca"

ola. or more than B5 years, oca"ola has been a sponsor of the Hlympics.


13/33

CS! (C)M%A- S)C.A+ !&S%)S0.+.,- L

Hne great earmark that the oca"ola ompany has is helping the people of

+tlanta. %hey accomplish this through scholarships, hotlines, donations and

contributions. +nother large accomplishment that the oca"ola is being the rst

company to make and use recycled plastic bottles.

>H9D $)8=)*%HD


14/33

C)'& . .D.A

4espite the formidable track of its parent EA billion giant in +tlanta FS+. oke !ndia

record A00 crore soft drink makers is prominent. oca"cola entered in !ndia market

after B years from 9athras 4ec.//3. oca"cola became the undisputed leader of

the !ndian soft drink market because of their ac7uiring rights of *amesh hauhan

aerated $arle drinks with one stroke of pen and a bill of 0 crore, coke picked by


15/33

ve brands %humsup, limca, #oldspot, itra, 8aa&a with a combined rate of B5M

with %humsup alone accounting for 5BM then B50 crore segment.

0&C/MA!'

oca"cola ranks no. brand in the world by the business world survey

followed by companies like 8icrosoft and !=8.

oca"cola is the market leader in the whole world in beverage industry.

=usiness week maga&ine ranks oca"cola on th

position in !ndian 8#

industry.

oca"cola enoys appro6 B0M market share in !ndian beverage industries.

.,!)D1C,.)


16/33

Marketing is the process which is social and managerial by which individual and groups opting

what they need and want through creating offering and exchanging product of value with others .

Marketing is the process of planning and executing the conception, pricing, promotion and

distribution of ideas, goods and services, to create exchange that satisfy individual and

organizational objectives.

Mc Carthy popularized a core factor classification of these tools called the 4!s" roduct, rice,

lace and romotions. Marketing mix consist of 4!s that are product, price, place, promotion.

PRODUCT

#hese are tangible as well as intangible offers provided by the company to satisfy changing the

needs of consumer. $n designing a product firms concentrate on the needs and wants of the target

customer because presently marketing is customer oriented and the satisfaction is the main

target. %efore making a product a company should consider following points&

'uality

(esign

)ariants

*arrantees

acking and +abeling

fter -ale -ervice.


17/33

PRICE

#he price variable is important in the design of marketing strategies because customers are

concentrated about the value obtained in a purchase. Marketing manager are usually involve in

establishing pricing policy and determining product prices. rice also provides image of the

product. rice includes&

(iscount

llowances

Credit #erms

ayment #erms.

PLACE

$t includes the various activity the company undertakes to make the product available and

accessible to target market. $f a product is available in the market can easy attention. or easy

accesses of product organization regularly develop channel. $t includes&

*holesaler

/etailer


18/33

hysical (istributor

-upplies

$nventory.

PROMOTION

$t includes all the activities the company undertakes to communicate and promote its product to

the target market. (ifferent promotional tools are used to make aware the customer about

product feature and benefits. $t includes&

dvertising

ersonal -elling

-ales romotion

ublic /elation

(irect Marketing

#he term ast Moving Consumer 0oods refers to those retail goods that are generally replaced

or fully used up over a short period of days, weeks, or months, and within one year. #his


19/33

contrasts with durable goods or major appliances such as kitchen appliances, which are generally

replaced over a period of several years. MC0s have a short shelf life, either as a result of high

consumer demand or because the product deteriorates rapidly. -ome MC0s 1 such as meat,

fruits and vegetables, dairy products and baked goods 1 are highly perishable. ast moving

consumer goods are simply the essential items that one must have in order to live 1 2r at least

live well. #he items are referred to 3fast moving! due to the fact that they are the uickest items

to leave the shelves at a supermarket, and usually have the lowest price due to that fact. #he

essential items, or fast moving consumer goods, are classified in several different ways and are

often categorized by the area in which people live, the demographics that constantly shop at the

stores, and if they are perishable items or not. 5owever, these consumer goods are not strictly

limited to what is bought in store, as fresh food products or non"perishables.

ast moving consumer goods are also applied to items that are part of home delivery, pick up

delivery, markets and stalls, items purchased at a chemist or pharmaceutical organization,

specialized stores, and tobacco or smoking paraphernalia stores. ast moving consumer goods

are items in which everyone needs to live 1 #hey are often of low cost and thus will not

determine a large profit for whichever company produces and sells the items, however due to the

large amount of turnover, they are deemed to produce enough profit to constantly produce and

sell more. #hese items are usually as follows& ruit and vegetable, meats including6 chicken,

beef, and fish, some cereals, dairy products like milk and some yoghurt 7often the ones most

used for kids lunchboxes, or uick snacks8, sugar and other drinking necessities like coffee and

cocoa, pasta and various noodles, not to mention the non edible products like toiletries,

shampoos and soaps which everyone needs in order to live a clean life. 2f course, those are just

http://en.wikipedia.org/wiki/Durable_goodhttp://en.wikipedia.org/wiki/Major_appliancehttp://en.wikipedia.org/wiki/Major_appliancehttp://en.wikipedia.org/wiki/Durable_good


20/33

the simple basics6 there are other products like spirits, beer and wine that are considered fast

moving consumer goods due to the availability and the general want for such alcoholic products.

-tationary items like paper and pens are also considered under the fast moving consumer goods

area, due to the fact that everyone is, or will be a student at some point in their life and will need

exercise books and the likes of.

#here are companies that are considered under the guidelines of fast moving consumer goods

7from here on known as MC08, for their ability to constantly produce the items that sell the

uickest. #hese are such companies like 9estle, -ara +ee, rocter and 0amble, Coca"Cola,

:leenex and epsi. #he interesting thing to notice is that all these companies either provide

confectionary or dairy items that are known not entirely as necessities, and also toiletry

companies that provide body lotions and tissues.

Most fruit and vegetables are excluded from these well known MC0 companies, due to the fact

that there are not only a few conglomerate companies that dominate the market of fruit and

vegetable production 1 %ut rather millions of small companies that own their own crops and

wish to produce farmers"markets type uality of fruit and vegetables that is enjoyed by many

families for their freshness.

soft drink 7also called soda, pop, coke soda pop, fizzy drink, or carbonated beverage8 is a non"

alcoholic beverage that typically contains carbonated water , a sweetening agent, and a flavoring

agent. #he sweetening agent may be sugar , high"fructose corn syrup, or a sugar substitute soft

drink may also contain caffeine or fruit juice. -oft drinks are called ;soft; in contrast to ;hard

drinks; 7alcoholic beverages8. -mall amounts of alcohol may be present in a soft drink, but

the alcohol content must be less than of the total volume if the drink is to be considered

http://en.wikipedia.org/wiki/Non-alcoholic_beveragehttp://en.wikipedia.org/wiki/Non-alcoholic_beveragehttp://en.wikipedia.org/wiki/Non-alcoholic_beveragehttp://en.wikipedia.org/wiki/Carbonated_waterhttp://en.wikipedia.org/wiki/Carbonated_waterhttp://en.wikipedia.org/wiki/Sweetnesshttp://en.wikipedia.org/wiki/Sweetnesshttp://en.wikipedia.org/wiki/Sweetnesshttp://en.wikipedia.org/wiki/Flavorhttp://en.wikipedia.org/wiki/Flavorhttp://en.wikipedia.org/wiki/Sugarhttp://en.wikipedia.org/wiki/High-fructose_corn_syruphttp://en.wikipedia.org/wiki/Sugar_substitutehttp://en.wikipedia.org/wiki/Caffeinehttp://en.wikipedia.org/wiki/Juicehttp://en.wikipedia.org/wiki/Juicehttp://en.wikipedia.org/wiki/Alcoholic_beveragehttp://en.wikipedia.org/wiki/Ethanolhttp://en.wikipedia.org/wiki/Ethanolhttp://en.wikipedia.org/wiki/Non-alcoholic_beveragehttp://en.wikipedia.org/wiki/Non-alcoholic_beveragehttp://en.wikipedia.org/wiki/Carbonated_waterhttp://en.wikipedia.org/wiki/Sweetnesshttp://en.wikipedia.org/wiki/Flavorhttp://en.wikipedia.org/wiki/Flavorhttp://en.wikipedia.org/wiki/Sugarhttp://en.wikipedia.org/wiki/High-fructose_corn_syruphttp://en.wikipedia.org/wiki/Sugar_substitutehttp://en.wikipedia.org/wiki/Caffeinehttp://en.wikipedia.org/wiki/Juicehttp://en.wikipedia.org/wiki/Alcoholic_beveragehttp://en.wikipedia.org/wiki/Ethanol


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non"alcoholic. *idely sold soft drink flavors are cola, lemon"lime, root

beer , orange, grape, vanilla, ginger ale, fruit punch, sparkling lemonade, suash, and flavored

water. -oft drinks may be served chilled or at room temperature. #hey are rarely heated.

Soft drinks are made by mi6ing dry ingredients andJor fresh ingredients Ne.g.

lemons, oranges, etc.L with water. $roduction of soft drinks can be done at factories,

or at home. Soft drinks can be made at home by mi6ing either a syrup or dry

ingredients with carbonated water. arbonated water is made using a home

carbonation system or by dropping dry ice into water. Syrups are commercially sold

by companies such as Soda"lub. Soft drink includes all types of non alcoholic

carbonate avoured or otherwise sweetened beverages. Soft drinks are mostly

packaged in 200 ml, 300 ml, 500 ml, 000 ml, 500 ml, and 2000 ml and comes in a

variety of avours. !t also comes in glass as well as in plastic bottles.5ince so many

changes and transformations are undergoing ever changing consumer demands,

#ovt. $olicies and innovative packaging. %hen industries are much emphasi&ing

advertising to increase its sales

http://en.wikipedia.org/wiki/Colahttp://en.wikipedia.org/wiki/Colahttp://en.wikipedia.org/wiki/Lemon-limehttp://en.wikipedia.org/wiki/Lemon-limehttp://en.wikipedia.org/wiki/Root_beerhttp://en.wikipedia.org/wiki/Root_beerhttp://en.wikipedia.org/wiki/Orange_soft_drinkhttp://en.wikipedia.org/wiki/Orange_soft_drinkhttp://en.wikipedia.org/wiki/Grape_sodahttp://en.wikipedia.org/wiki/Cream_sodahttp://en.wikipedia.org/wiki/Ginger_alehttp://en.wikipedia.org/wiki/Ginger_alehttp://en.wikipedia.org/wiki/Fruit_punchhttp://en.wikipedia.org/wiki/Lemonadehttp://en.wikipedia.org/wiki/Squash_(drink)http://en.wikipedia.org/wiki/Syruphttp://en.wikipedia.org/wiki/Home_carbonation_systemhttp://en.wikipedia.org/wiki/Home_carbonation_systemhttp://en.wikipedia.org/wiki/Soda-Clubhttp://en.wikipedia.org/wiki/Colahttp://en.wikipedia.org/wiki/Lemon-limehttp://en.wikipedia.org/wiki/Root_beerhttp://en.wikipedia.org/wiki/Root_beerhttp://en.wikipedia.org/wiki/Orange_soft_drinkhttp://en.wikipedia.org/wiki/Grape_sodahttp://en.wikipedia.org/wiki/Cream_sodahttp://en.wikipedia.org/wiki/Ginger_alehttp://en.wikipedia.org/wiki/Fruit_punchhttp://en.wikipedia.org/wiki/Lemonadehttp://en.wikipedia.org/wiki/Squash_(drink)http://en.wikipedia.org/wiki/Syruphttp://en.wikipedia.org/wiki/Home_carbonation_systemhttp://en.wikipedia.org/wiki/Home_carbonation_systemhttp://en.wikipedia.org/wiki/Soda-Club


22/33

%!)D1C, %!)F.+&

D.FF&!&, 0!ADS )F C)M%A-


23/33

%he oca"ola ompany o


24/33

.n the mango section2

.n the 4uice section 2


25/33

.n the Soda *ater and 0otted Minera *ater

section2

0!ADS ,AG+.&

%humsup " %aste the thunder

oca"cola " Hpen happiness

Sprite " Seedhi bat no bakwaas, clear hai

;imca " resh ho ao

anta " #o bite

8aa&a " =ina guthli wala aam


26/33

0!AD AM0ASSD)!S

%humsup "+kshay -umar

ocacola "+amir -han

Sprite "Shahrukh -han

anta "#enelia 4Osou&a

;imca "*iya Sen

A0)1, 0!ADS

,/1MS1%

!t is the leading brand of the company. !t has cola avour. %humsup is the highest

selling beverage brand of !ndia. 8ostly like by the youngsters specially boys.

Hriginally introduced in /??, thumsup was ac7uired by the coca cola company in

//3.

%humsup, is, known for strong, &&y taste and its condent, mature and uni7uely

masculine attitude. %his brand clearly seeks to separate the man from the boys.

%he competitor of the brand on same category is $epsi.


27/33

C)CAC)+A

%his is the world most famous : old brand. %his brand is specially liked by teenagers

: youngsters.

%he competitor on the cola category is $epsi.

S%!.,&

%his brand is the one of the fastest growing brand in the country. Sprite is liked by

all age groups : people. >an 0/ report of (%he times of !ndia claims sprite to be the

second brand in sales after %humsup. 'orldwide sprite ranked as no. soft drink and

is sold in more than /0 countries !n !ndia, sprite was launched in year /// and

today it has grown to be one of the fastest growing soft drinks, leading clear lime

category.

%oday sprite is perceived as a youth icon. 'ith strong appeal to youth sprite has

stood for a straight forward and honest attitude. !t clear crisp hingtaste encourages

todayOs youth to trust their instincts, inuence them to be true who they are and to

obey their thirst

ompetitor K ?up : 8ountain dew

+.MCA


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;imca is cloudy lemon in avour. %his is very uni7ue in this category .!t is white in

colour. 4rink that can cast a tangy refreshing spell on anyone, anywhere. =orn in

/?, ;imca has been the original thirst choice, of millions of consumers for over

three decades.

%he brand has been displaying healthy volume growing year on year and limca

continues to be leading avoring soft drinks in the country.

4ive into the &ingy refreshment of limca and walk away a new person

ompetitor K Dimboo&

FA,A

anta has two avours apple : orange. %his is very popular drink among females.

anta entered the !ndian market in year //B under the coca"cola brand. Hver the

years, anta has occupied a strong market place and is identied as (the fun

catalyst. anta stands for its vibrant colour, tempting taste and tingling bubbles

that not ust uplifts feelings but also helps free spirit thus encouraging one to

indulge in the moment.

ompetitorK 8irinda, $arleOs +ppy &&

MAA5A


29/33

%his has mango avour. 8aa&a is popular among children and women. 8aa&a was

launched in /?B. !n //3, maa&a was ac7uired by coca cola !ndia. 8aa&a currently

dominates the fruit drink category. Hver the years, maa&a has become synonymous

with mango.

(%aa&a 8ango, 8aa&a mango, =otal mei aam, maa&a hai naam.consumers regard

maa&a as wholesome, natural, fun loving drink real e6perience of fruit.

%he campaign builds on the e6isting e7uity of the brand and delivers a relevant

emotional benet to the moms rightly captured in tagline, (yaari dosti, and taa&a

maa&a

ompetitorK Slice, rooti.

M.1,& MA.D pupy orange

%his is orange uice .%his contains no sugar : added avor .%his is a family drink.

ompetitor K %ropicana

'.+&-

%his comes in two variety"mineral water : soda. 8ineral water is used by all but

soda is commonly used for alcoholic purpose by adult people.

ompetitor K +7uana, =isleri


30/33

678 +,!

6 +,!

9::M+

8 +,!

8;:M+

8::M+


31/33

678 +,!

6 +,!

9::M+

8 +.,!&S

8;:M+

8::M+


32/33

%!.C.G

%!.C.G %)+.C- F)! .D.A MA!'&,

oca"ola also made the right moves by adapting to cultural barriers in !ndia. Hne

such barrier was the a


33/33

spend what little they have on a soft drink could be 7uite a stretch. 9owever oca"

ola !ndia went with an aggressive pricing policy and reduced the price of their soft

drinks in 2003 from 5M to 25M nationwide. %o compete competitively in the

market, $epsi reduced their prices as well. %his move allowed both companies to

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