Being bilingual isone of the keys tosuccess in life.

Here’s how to make it happen for your child...

for children

one2onePrivate language coaching

Not surprisingly, mastering a new language is amongthe top ambitions for parents for their children.

Do you agree that we all want our children to belong tosomething good, to be part of a global community, tobe competitive candidates in the admission process forCollege and Universities and to improve theiremployment potential?

Live the real language experience...

■ What if speaking a foreign language was like secondnature to your children?

■ Can you visualise the difference it would make totheir education?

Parents want their children to learn a language for ahost of reasons. Some learn simply to get more from asummer holiday or complement regular visits to aholiday home.

Others are focused on exam completion or are lookingto enhance their children’ extracurricular activities. All,because they recognise the importance of beingbilingual in the global marketplace.

Recent surveys across the country

show that parents are now very

concerned about their children’s

future. When interviewed, many

parents of children aged 3 to 17

feel that schools should enrich

their curriculum by adapting more

true to life social experiences.

...to the ultimate personal language programme that isdesigned to develop the Linguist Masters of the future!

Our Language Coaching Programmes provides aneducational investment and are a journey of discovery, anunforgettable language experience mixing exposure,opportunities and motivation.

Our Language Programmes afford a unique immersionwithin dedicated premises, taught by some of the bestspecialist language coaches in the area and many extraresources such as IT, language library and additionaleducational workshops.

Our goal is to challenge our students to make thembecome better than they ever thought possible. Basedupon the key linguistic principles of CONSISTENCY,IMMERSION and PLEASURE of DISCOVERY, they will obtainkey learning skills as part of a structured personaldevelopment programme.

Without immersion in the language, this programme wouldsimply be another activity...

Becoming bilingual is one of the most rewarding feelingone can experience. Our Academy coaches are inviting your child to embark on the journey of a lifetime. It is an elite expedition!

introduction open thedoor...

Make a difference... For your child

Feel the difference... In your child’s confidence,

in your child’s intellectual development

See the difference... In the results

This is a truly inspiring academy,the coaches are brilliant and theirattention to detail is wonderful,my daughter has becomeincredibly inspired by them and now loves languages.”Mrs Bowen, Highclere

“

Nathalie Danon-Kerr is a French native and is

married with two sons, Sacha & Maxandre,

both educated bilingually.

3

She passed her baccalaureat withdistinction in 1994. She then attended theBesancon University of Law, France. Shewent on to study International Commercein Toulouse. After a stay in the UnitedStates and in the North of England, shesettled in Hampshire in 2000 where shefurthered her education by receiving aProfessional Teaching Qualificationdelivered by The Chartered Institute ofEnvironmental Health. She was alsomentored by Master David Bonthuysrecognised by his peers as one of the mostinfluential teacher’s instructor of his time.

As a marketing executive, she foundedBleu Blanc Rouge, a French tutoringagency in 2002. Bleu Blanc Rouge becamea successful and a well recognisedbusiness within the community,established as French language provider ina number of local schools.

She was a member of La Jolie Ronde Ltd,language resources recognised by theFrench Government for six years and

was also appointed Primary SchoolLanguage Specialist.

She has won the recognition of theIndependent and The GuardianNewspapers for her work in the local area.Nathalie was also acclaimed Entrepreneurof the Year 2012 by North Hampshire andWest Berkshire Entrepreneur Circle. Shealso appeared in several educationsections of local papers.

Passionate about her language andculture, she had the desire to teach andpromote what she had inherited.

Nathalie Danon-Kerr has decided to createThe VICI Language Academy in order tofulfil a greater ambition: give her studentsthe best possible guidance and direction,inspire them to become bilingual andenhance their potential in order to set adependable example for others to follow.

The VICI Language Academy is a businessdedicated to families and Nathalie Danon-Kerr is resolute to making it a uniqueenvironment for language learning.

The VICI Language Academy is where...

■ Students are taught in a structuredenvironment and encouraged toprogress at their current rate of abilityand speed.

■ Our language coaches’ goal is to buildour students’ strengths.

■ The qualified and native coaches fosteremotional and intellectualdevelopment: imagination, reasoning,listening, creativity, socialising.

■ Our responsibility is to make sure thateach time our students come to class,they are presented with a challenge,where if they do their best, they will be successful.

VICI is not a traditional language school.Our philosophy is that you have to beimmersed in the language (and culture)you wish to learn through everything yousee or hear and even touch.

VICI boasts rooms that are dedicated todifferent languages and age groups whilemaintaining the fun and friendlyenvironment which has become itshallmark of success.

We pride ourselves in having a 100%success rate in all exams our studentshave undertaken so far and have a 95%student retention rate.

What is our secret?

The Academy has full-time teaching staff,highly trained and native to their chosenlanguage.

The key is: they are all clearly passionateabout what they do!

Also, all language programmes at VICI arebased on the ‘Communicative Approach’, anatural way of learning. This is a provenapproach and one of the most successfulmethods in providing confident learnerswho are able to make themselvesunderstood in the shortest possible time.

This method prioritises communicativecompetence over accurate grammar. It isimportant to remember that asindividuals, most of us do not learn alanguage in order to communicate. Firstwe try to communicate, and in doing so,we learn!

your academy director

Oneinspirationalteacher”“

“Success is the progressive realisation of a worthy goal.”

Earl Nightingale

our teaching secret

01635 522 410 • thevici.com

A gift for life...

It’s all down to our magic formula:Immersion + Focus + Consistency = en route to Fluency!At The VICI Language Academy, we makethese elements a fundamental part of ourteaching strategy to give your child astrong foundation for acquiring a secondor third language.

4 Children are spoken to in French asmuch as possible.

4 Children are being taught in a relaxedenvironment, miles away from the oldfashion classroom format and canmake full use of our various bilingualresources: films, magazines, gamesand computer programmes.

4 For older children, we make use of thelanguage in public (practical tasks tobe conducted outside the classroomenvironment) and students may betaken on trips abroad to develop an awareness of different cultures and improve their listening andspeaking speed.

4 Children are introduced to geographyand culture. They cover grammar andlanguage rules, it’s essential tounderstand the ‘nuts and bolts’ of thelanguage.

4 Our language coaches willaccommodate different learning styles(visual, auditory or kinaesthetic) andnot standardise the learning.

4 Children have solo study sessions(audio/reading exercises) to allowthem to be familiar with the languageand learn independently.

4 Children have access to IT resourcesusing secure online study material to enhance their learning and take fulladvantage of their thirst forknowledge and their love foreducational computer games.

4 Children have a great deal of exposureto two languages to create highopportunities and motivation for theuse of both languages to achievesimultaneous bi/multilingualism.

We create a natural situation forchildren's language development. This boosts their motivation to learn and increase their confidence greatly.

young linguist masters

The VICI Language Academy haswon the recognition of its workin the local area.”“

We should all challenge the idea of ‘waiting until I think I am good enough inthe language to use the language’. Rather we should use the language as a toolfor communication and learning for as early a point as possible.”

David Marsh“

5

01635 522 410 • thevici.com

quality in every sense...

Creating confident learners in the shortest amount of time!

4 Full and structured access to theentire VICI Language Syllabusdeveloped from the best linguistictechniques, permitting study fromnursery to the C2 (highest) level of theEuropean Framework for Languages–irrespective of time taken! DELF Juniorand Early GCSE, AS and A Levelexaminations are available too.

4 Classes run by fully qualified andnative language coaches, having allfollowed the VICI Certified LanguageCoaching Programme

4 Flexibility in the planning of thelessons to allow for busy parents

4 Access to all Academy Seminars & Workshops

4 Grading available at regular intervalsfor student promotion within themembership period (every 6 months)

4 Academy Uniform

4 All Learning Aids

4 Record of achievement to keep trackof progress

4 Modern teaching techniques for eachindividual to perform to the best oftheir abilities

4 Simple and challenging syllabus formental stimulation

4 Help develop an analytical mind

4 Foster intellectual development

4 Improve native language

4 Suppress barriers to learning

4 Develop a positive energy of thepleasure of discovery

4 Improved focus and concentration –for school and at home

Our curriculum is structured similarly to the school education system, adopting

primary, intermediate, high and advanced stages of learning - suiting children

of all ages and abilities.

Our language programme include the following benefits:

your masters educationalinvestment provides...

linguist masters benefits

Since starting at The VICI Language Academy, my son Thomas has excelled inhis French, more than we ever thought possible for a five year old! It has alsohad a positive effect on his reading and writing at school. The fact that he trulyenjoys and looks forward to every lesson speaks volumes for the teaching. Welove that the Academy is welcoming and adopts such a fun and caring way oflearning. We are delighted with the Academy, so much so that my husband andI have just enrolled! After all, it becomes slightly embarrassing when your fiveyear old child understands more than you!”

Mr & Mrs Allen, Newbury

“

Languageis for life!

4 Embroidered VICI Hoodie

4 Embroidered VICI Polo shirt

4 Embroidered Exhibition bag

4 A4 VICI Folder

4 A5 VICI Binder

4 A junior Language Portfolio

We consider that the VICI uniform isimportant and should be worn each timestudents come to class:

4 It provides pupils with a sense ofidentity and pride in their academyand the language they learn

4 It helps to instill in children a sense ofpurpose when they put on theiruniform to come to the academy

4 It helps them affiliate themselves tothe social group they now belong to:very keen young linguists!

4 It overcomes the problem for parentsto know what is or is not suitable for the academy

masters premier equipmentThe Limits of mylanguage mean thelimit of my world.”Ludwig Wittgenstein“

Linguist Masters Practical WorkshopsIn order to develop children’s vocabulary,simultaneous play, and grow their self-confidence and imagination, we organiseregular practical workshops.

CinematographyLinguist Masters Students will have accessto a wide range of recent films in theirchosen language to enhance theirlearning experience and socialise withfellow students. They can enjoy films byaccessing them in their original form.

Art & CraftIdeally the learning of a modern foreignlanguage should not be limited to fixedteaching sessions. It is fascinating towatch how stimulated children becomewhen they can use their language skillsfor creative activities. We thereforeorganise regular Art & Craft workshopsoffering engaging practical activitieslinked to popular classroom themes.

French & English History through Art & CraftComparing times in the history of bothcountries, playing memory games withsignificant images of both histories andcreating a display with key moments inFrance and England throughoutcenturies... All of which is relevant tochildren’s education and satisfies theirthirst for knowledge.

Other Modern Foreign Languages!We want our Masters students to have theopportunity to experience what it is liketo learn other languages. We thereforeplan Mandarin, Portuguese, Spanish,Turkish, German, Italian, French, Polish,Arabic or Russian workshops throughoutthe holiday to show our students thatmulti-linguism is not alien!

Our various Workshops and Seminars areaimed at making your child’s experiencewithin the Academy stimulating and truly unique.

masters holiday workshops

You are offering asuper facility forNewbury; manythanks for runningsuch a great school!”Mrs Wilshaw, Newbury

“

Our Masters Workshops & Seminars offer a diverse range of non-exhaustive language

Theory, Skills and Techniques that compliment and enhance your child’s

Syllabus studies.

4 Linguist Academy Parents neverinteract with their children during class.

4 Linguists Academy Parents always keeptheir future linguists quiet and undercontrol during their sibling’s class.

4 Linguist Academy Parents realise thatThe VICI Language Academy is not aday-care centre, so they drop off andpick up their children promptly.

4 Linguist Academy Parents know andfaithfully practise all academy rules and policies. They follow the Academysocial etiquette and help to create a respectful environment byaddressing all members of staff by their family names.

4 Linguist Academy Parents know thattheir child is an individual who willprogress at his/her own rate.

4 Linguist Academy Parents know that ifthey have a concern about theirchild’s learning, progress, or about theacademy that they should go directlyto the Teachers - not to other parents.They know that the Teachers aretrained to support and help todevelop their child.

4 Linguist Academy Parents areencouraging to all students in theacademy during class, graduations, and demonstrations.

Additional fee for Uniform and Learning Aids, please speak to a member of staff.

7 secrets to create language academy parents

Our Coaching Programmes are chosen byour most dedicated students, seriousabout their language studies and all thestaff at VICI believe that it is a duty to liveup to it!

Once enrolled in our academy, we make apromise to take our students as close tobilingualism as we can.

The graduation process therefore ensuresthat our students are:

4 Following a clear and well structuredsyllabus

4 Made aware of their progress, beingsupported when needed

4 Benefiting from the right level ofpressure in order to succeed.

Without a graduation process, lessons atour Academy would simply just be ahobby when our students have made aneducational investment. For any informalsystem to be worth any level of credibilitythere must be a level of assessment. Thisway, we can establish a level of educationfor each individual student, and so helpthem to progress to even higher levels ofcompetence with the VICI supportsystems that are in place. We use anassessment scheme supported by theNational Languages Strategy as well asthe European Language Portfolio’ (ELP)approved by The Council of Europe.

the VICI language academy graduationsThe VICI Language Academy organises a graduation

ceremony every 6 months for all its students.

With a bespoke approach to training, offering group

lessons, private one-to-one coaching and regular

seminars to suit your learning style, we pledge to make

languages work for you.

The good teacher discovers

the natural gift of his pupils

and liberates them by

stimulating influence of

the inspiration that he

can impart

7

01635 522 410 • thevici.com

FEATURES BENEFITS RETURN onEDUCATION INVESTMENT

Structured programme Builds self-confidence Improved behaviourwith goals and rewards and self-esteem

Mentally demanding Improves concentration Improved grades at school or activities and focus higher performance at work

Learning expanded to Improve the learner’s ability to Improved knowledgegeography and culture understand and communicate with for school subjects;

people from different walks of life greater social standing

Access to a variety To sharpen cognitive and life Proven to score higher onof learning skills skills: flexibility, creativity, and higher tests in reading, language,

order of thinking skills, such art, and mathsas problem-solving

Group learning Teaches teamwork Develop social skills environment and helps develop and make new friends

a group affinity

We are not just here to teach children amodern foreign language but to helpthem be competitive candidates in theadmission process for College orUniversity, improve their employmentpotential, enhance their travel experienceto be fully immersed and integrated intothe social life of the country they visit; tobe tolerant and open to other cultures.

The VICI Language Academy coaches aretrained experts at dealing with these corerequirements and practices according tothe VICI Motto:

REWARD SELF BELIEFINSPIRATIONHere are some simple examples of ourstructured Linguist Masters Programmesfeatures and benefits:

the name of VICI guarantees excellence

We wanted to let youknow how delighted weare with the Academy. Theboys are excited and sokeen to attend. We areincredibly lucky to haveaccess to this wonderfulfacility with you and yourcolleagues’ exemplaryteaching. So - thank you.”Mr & Mrs Hughes, Newbury

“

We have strong evidence today that studying a foreign language has aripple effect, helping to improve student performance in other subjects.”Richard Riley, U.S. Secretary of Education under Bill Clinton“

programmecomparison

Succeed and you will be the proud owner of another language.”Barry Farber“

Positive Linguist LinguistStart Masters Masters Plus

Uniform Basic T-shirt Polo shirt and Two sets of Polo shirt sweat shirt and sweat shirt

with insignia with insignia

Learning aids Basic Deluxe All inclusive

Programme Length 3 months 6 months 12 months

Lesson time 30 minutes 60 minutes 90 minutes

Number of lessons 12 24 48

Certification 4 advanced

IT resources Limited 4 4

Language Library 4 4

Holiday workshops 4 4

Individual Project Plan 4

9

01635 522 410 • thevici.com

At VICI we value people and believe weare all central to our mutual success! Wedemonstrate this value by:

• Showing respect for people by beinghighly professional in our manner andpresentation, and by accepting peoplefor who they are.

• Treating people equally, whilst valuingtheir individuality and uniqueness.

• Creating an environment where we areall able to give the best of ourselves.

• Acting in mutually beneficial ways –creating Win-Win outcomes for all.

• Investing in our people so they willinvest in us – by offering time, energy &expertise we at VICI help peopledevelop their full potential.

• Being passionate about what we doand by nurturing the VICI communityso everyone may experience meaningand purpose in what they do. Wheneveryone is working together in thisway it fosters an environment formutual success and happiness.

At VICI we aim to develop people’sresourcefulness, which will serve them forthe rest of their lives! We demonstrate thisvalue by:

• Adapting to people’s strengths andunderstanding their weaknesses.

• Believing in everyone’s potential.

• Building relationships that last basedon acceptance and support.

Fostering an environment whereeveryday brings the potential for newexperiences, which will challenge ourcollective creativity and expertise. To thisend we will support you, guide you andprovide development opportunities.

• Using a coaching model throughoutthe organisation (management andteaching), which focuses on helpingpeople understand and access theirpotential.

At VICI we enable multilingualperformance! We demonstrate this by:

• Helping people to perform at their bestby using a coaching model that createsinsight, motivates and is outcomefocused. By focusing in these areasindividuals will have a model for highperformance in other areas of their life– this is VICI’s added value commitmentits staff and students.

• Seeking to understand all those wework with and by adapting ourbehavioural responses and teachingmethods, so as to fully engage them asunique individual. This will affectpeople’s positive state andsubsequently their successfulperformance.

The aim of our Language Academy is tocreate an inclusive language learningculture and to develop happy well-motivated students according to theirvarying abilities within a caring andstimulating learning environment.

4 To provide well-trained andprofessional language coaches andassistants supported by the bestavailable resources.

4 We aim to provide a high level ofstudents who will be disciplined,inquisitive and well motivated.

4 In addition we promote intellect,moral, social and culturaldevelopment. Students should beprepared to derive maximum benefitfrom the skills taught. They will achievea high level of fluency, understanddifferent cultures and be tolerant.

4 The aim of The VICI LanguageAcademy is to achieve the above in asafe, structured and organisedenvironment, conducive of its studentslearning needs.

4 VICI will continue to be a progressiveorganisation, remaining at the cuttingedge of language development.

VICI is elite in its philosophy, programme structure, concept and resources.

VICI statement of value

The overall package of VICI is quite brilliant!”Mr Shotliff, Newbury“

Developing an environment where our inner resources can flourish. At VICIwe believe the ultimate inner resources to be: Determination, Creativity,Energy, Passion, Decisiveness, Flexibility, Certainty Compassion, Vision.”“

11Welcome to the VICI Language Academy

openinghours

contact

follow usfacebook.com/THEVLA

twitter.com/Vici_Languages

Monday: 10:00 am - 8:00 pmTuesday: 10:00 am - 8:00 pmWednesday: 10:00 am - 8:00 pmThursday: 10:00 am - 8:00 pmFriday: 10:00 am - 5:00 pmSaturday: 9:00 am - 5:00 pmSunday: Closed

01635 522410 • www.thevici.com • learn@thevici.com

Get in touch with our Academy Director:Nathalie Danon-Kerr: ndanonkerr@thevici.com

Speak to our Academy Manager:Nicolas Thénot: nthenot@thevici.com

Speak to our Head Coach:Victoria Kennett: vkennett@thevici.com

Administration Team: admin@thevici.com

01635 522 410 • thevici.com

The VICI Language AcademyCreating True linguists within our Communitywww.thevici.com

VICI Language DynamicsRecruiting and training language talentsfor modern organisationswww.vicilanguagedynamics.com

Nathalie Danon-Kerr, Language ExpertCoaching & Training for Language Professionalswww.nathaliedanonkerr.com

VICI Language AcademyArcade House, Bartholomew Street, Newbury, Berkshire RG14 5ADTel: 01635 522410 • Email: learn@thevici.com • www.thevici.com