o kcupid.com
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okcupid.co m “The Google of online dating” -The Boston Globe
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o kcupid.com. “ The Google of online dating” -The Boston Globe. Ok Trends. How does it work?. “We use math to get you dates .” “ It’s extremely accurate, as long as ( a) you’re honest, and (b) you know what you want .”. Profile / Match Process. Questions Ethics Sex Religion - PowerPoint PPT Presentation
Transcript of o kcupid.com
okcupid.com“The Google of online dating”
-The Boston Globe
Ok Trends
How does it work?
“We use math to get you dates.”
“It’s extremely accurate, as long as (a) you’re honest, and (b) you know what you
want.”
Profile / Match Process
• Questions– Ethics– Sex– Religion– Lifestyle – Dating– Other (What I perceive to be as IQ testers)
Matches
Popularity exposes you to more attractive matches
• Quickmatch• Rating• High ratings from others = Hotter matches• Power Law
Mobile App• Mobility
• Ease of communication
• Emotional Support everywhere
• Transcends space and time
• Burden?
Why?
• (CRM) or Cyber-relationship motives include– Adventure– Escape into a virtual world– Romance
Adventure
• Anonimity
• Opportunity to meet new people
• Curiosity
• Emotional Support
Romance
• Love
• Sexual Partners
Conclusion
• “…Individuals chat online to discuss work, hobbies, and topics which they are interested in, experiment in a new communication channel, satisfy their need to socialize, seek friendships, engage in virtual sex, and in an attempt to find a romantic partner” (Chang, Wang, 2010).
